• Title/Summary/Keyword: 주얼리

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A Study of the Effects of the Internal Characteristics of Fashion Brand Salespeople on Core Sales Tasks (패션브랜드 판매원의 내적특성이 판매 중심직무에 미치는 영향에 관한 연구)

  • Oh, Hyun-Jeong
    • Human Ecology Research
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    • v.59 no.3
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    • pp.311-324
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    • 2021
  • The purpose of this study was to reveal the effects of internal characteristics, such as fashion involvement, personality characteristics, and customer orientation of fashion brand salespeople on the core sales tasks, and how the core sales tasks and internal characteristics differ depending on differences in the way salespeople are remunerated. The data were collected as a questionnaire to fashion brand salespeople in Gwangju from September to October 2020. Using 235 responses, the data were analyzed with SPSS 21.0 for frequency analysis, reliability analysis, t-test, factor analysis, and regression analysis. The research results were as follows. First, fashion involvement comprises factors such as 'fashion passion and sense'and 'fashion trend interest', and the greater the 'fashion passion and sense', the better the 'sales management'and 'customer relationship management'jobs. Second, 'esthetic openness', 'responsibility' and 'extroversion' of the big five personality characteristics have a positive impact on 'sales management' and 'customer relationship management' tasks. Third, customer orientation comprises factors such as 'customer-centric understanding'and 'gain customer trust', the greater the customer-orientation, the better the 'sales management'and 'customer relationship management'tasks. Fourth, according to the position of the salesperson, the group of professional salespeople at manager level had high responses in core sales tasks, fashion involvement, customer orientation, and characteristics such as 'agreeableness', 'esthetic openness', and 'responsibility'.

The Development of Embroidery Textile Design Using Machine Embroidery CAD System (기계자수 CAD시스템을 활용한 자수 텍스타일 디자인 전개)

  • Jungha Lim;Seungyeun Heo
    • Journal of the Korea Fashion and Costume Design Association
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    • v.24 no.4
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    • pp.87-99
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    • 2022
  • The purpose of this study is to develop machine embroidery textile designs for each technique that can be expressed using a single-headed computer embroidery sewing machine through a machine embroidery CAD system. For research, embroidery CAD utilized the Artistic digitizer, and the guillotine computer-mechanical magnetization machine used ELNA. The design concept was limited to portraits and relics of independence activists in six memorial halls built in Korea. The results of this study are as follows. First, it was found that the machine embroidery texture, which could only be produced by industries in the past, can be expand in the infinite creative embroidery design area by enabling the digitalization of motif images and the simulation of machine embroidery techniques through various layout options. Second, in the development of machine embroidery textures, it was found that the setting of the width, height, axis ratio, stitch, object, path, length, density, layer order, etc. in embroidery CAD is a very important part of determining the completeness of the embroidery results. Third, mechanical embroidery textile designs, which can be represented by single-head computer machine embroidery machine were able to show colorful embroidery results that differs from the original image by using seven main techniques and five deep technique alone or in combination, according to the designer's intention.

A Case Study for the Development of a Competency-Based Fashion Design Curriculum in Gwangju Metropolitan City and Jeollanam-do (역량기반 교육과정 개발 사례연구: 광주·전남 패션디자인 전공을 중심으로)

  • Jie Yurn Kim;Hyun Jeong Oh
    • Human Ecology Research
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    • v.61 no.4
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    • pp.585-598
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    • 2023
  • This case study is centered on the developing process for the curriculum of fashion design major that is focused on the concept of competency, which is becoming increasingly more important in universities. The purpose of this study is to develop a competency-oriented curriculum for fashion design majors based on recent social changes that accentuate the importance of competency in such programs. In order to establish a competency-oriented curriculum of the Department of Fashion Design, the researchers examined environmental trends within the fashion industry, the curriculum and major competencies of other universities were examined. As a result, the key ability types of the Department of Fashion Design at A University, a local private university, were determined to be: communication and consideration, creativity and convergence, digital fashion, and practical adaptability. Four major abilities were selected to develop competencies suitable for the aforementioned ability types. These abilities are design planning and development, creative and convergent thinking, integrated information search and utilization, and field expertise application. From there, the curriculum was organized with these four major abilities in mind, and curriculum completion plans were developed for each grade and semester according to the stage and level of contents for each subject. To ensure the validity of the curriculum, it is necessary to develop a back-flow system that demonstrates whether the targer competency has been acquired through a competence-based curriculum.

The Influence of Core Sales Task on the Sales Service of Fashion Brand Salesperson -Focusing on the Mediating Effect of Organizational Member Relationship- (패션브랜드 판매원의 판매 중심 업무가 판매서비스에 미치는 영향 -조직구성원 관계의 매개 효과를 중심으로-)

  • Hyun-Jeong Oh
    • Journal of the Korean Society of Clothing and Textiles
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    • v.48 no.1
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    • pp.37-49
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    • 2024
  • This study confirmed the relationship between variables developed by qualitative ground theory through quantitative research. The purpose of the study is to explain the effect of core sales tasks on sales services and the mediating effect of organizational member relationships on sales services. The data were collected through a survey of fashion brand salespeople in Gwangju from September to October 2020 with data from 235 responses analyzed using SPSS 27.0 and AMOS 26.0. The validity of the research model verified the confirmatory factor analysis and the research hypothesis was verified through path analysis and multi-mediated analysis of the structural model. The research results were as follows. First, sales management did not directly affect sales services, and customer management affected sales services. Second, a meaningful causal relationship was shown to exist between organizational member relationships and sales management, but organizational member relationships and customer management did not have a significant relationship. Third, the total and individual indirect effects of headquarters relations, colleague relations, and customer management were all statistically significant.

The Study of the Relationship between Clothes and Brooch in Fashion Collection (패션컬렉션에 나타난 의복과 브로치와의 관계 연구)

  • Bae, Jung-Who;Lee, Kyoung-Hee
    • Fashion & Textile Research Journal
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    • v.14 no.5
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    • pp.739-748
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    • 2012
  • Modern people gratify their self-satisfaction to express their distinctive image and symbolic significance through various and sensible direction. The image that is formed by each factor of coordination and harmony of aesthetic characteristic has emphasized its importance in modern society. And also, the item which is conflated by the wearer's feeling figures the image and it takes a role that lifts the degree of fashion's completion. For the rapid change of fashion trend in modern society, the role of Jewelry has been emphasized. Even though the shape of Jewelry is tiny, but it has risen as one of the fashion items which could be used for various application. Especially, the Brooches are mainly put on her's top where they hold someone's eyes, so it could be regard as Artwork which assists for wearer's distinctive style and lingering impression. Overviews of Researches Trend in Brooch, they have been concerned about Brooch Design, Internal state of the Accessory in clothes and Accessory Design which is expressed in Fashion. But, the study on the relations between Clothes and Brooch is insufficient. So, in this paper, first of all we arrange the terms according to characteristic of Brooch, and then study empirically for the relations between Clothes and Shape of Brooch, Colors of Brooch, Materials of Brooch in Fashion Collection in order to study for the new physical beauty that is expressed by interaction between Clothes and Brooch.

Recent trends of gem-quality colorless synthetic diamonds (보석용 무색 합성 다이아몬드의 최근 동향)

  • Choi, Hyunmin;Kim, Youngchool;Seok, Jeongwon
    • Journal of the Korean Crystal Growth and Crystal Technology
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    • v.27 no.4
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    • pp.149-153
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    • 2017
  • Recently, significant amounts of gem-quality colorless HPHT synthetic melee diamond have produced for the jewelry industry. Consequently, there have been reports of cases of fraud in the world diamond business. For example, intentionally selling synthetic diamond as natural diamond or intentionally mixing a natural diamond parcel with a synthetic. As a result, the separation of natural from synthetic melee diamonds has become increasingly critical. At present, 10,000 cubic hinge presses are used for the production of synthetic diamond in China. From among these, reportedly 1,000 presses are used for gem-quality diamond production. One press can produce up to 10ct melee-size diamonds in 24 hours. Randomly occurring pinpoint or flux-metal inclusions are diagnostic identification clues. However, some synthetic diamonds require advanced laboratory method for identification. In order to ensure consumer confidence, it is essential to screen melees so as to distinguish all synthetic goods.

Utilization of 3D CAD and 3D Printer and UV Curavle resin Casting Defect (3D CAD, 3D 프린터 활용과 광경화수지 주물 결함)

  • Ryu, Ki-Hyu;Seo, Jin-Hwan
    • Journal of the Korea Convergence Society
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    • v.8 no.3
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    • pp.169-176
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    • 2017
  • Casting process includes wax pattern, investment, dewaxing, curing, casting, etc., and each single process is important to achieve a good result. Since 2000, 3D printers have been developed and widely used; as more prefer UV Curavle resin method over wax method, resultant casting defects have become worse. To resolve such problem, preceding research revealed casting defects of existing wax method. In particular, defects of UV Curavle resin method showed difference in investment, dewaxing, deresinating and curing compared to the existing one. Accordingly, results were presented through casting tests; especially, a temperature rising curve only for UV Curavle resin was shown rather than one for the existing method. Lastly, this research classified those not available with direct casting and suggested mold manufacturing. This research is expected to be useful for 3D printer users or those who would conduct direct casting with UV Curavle resin.

A Study on the Rapid Manufacturing for Jewelry Master Patterns (주얼리용 마스터패턴의 쾌속제작에 관한 연구)

  • 주영철;이창훈;송오성
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.3 no.2
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    • pp.110-114
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    • 2002
  • The master pattern manufacturing process is one of the most important processes in jewelry industry because the process takes 20% of total jewelry manufacturing costs. The previous jewelry manufacturing process has many steps of "rough design${\leftrightarro}$ detailed drawing${\leftrightarro}$ wax pattern manufacturing ${\leftrightarro}$ lime soda flask mold manufacturing ${\leftrightarro}$ silver master pattern manufacturing ${\leftrightarro}$ mass production of wax pattern ${\leftrightarro}$ investment casting process ${\leftrightarro}$ final jewelry product." A novel process that reduces processing steps by using a rapid prototyping system (RP) has been suggested. The process is "3D CAD design ${\leftrightarro}$ DuraForm mold manufacturing by RP ${\leftrightarro}$ manufacturing master pattern by low melting alloy ${\leftrightarro}$ mass production of wax pattern ${\leftrightarro}$ investment casting process${\leftrightarro}$ final jewelry product." Molds are made with DuraForm powder, of which melting temperature is 19$0^{\circ}C$, by a selective laster sintering type RP. An alloy of Pb-Sn-Bi-Cd, of which melting temperature is $70^{\circ}C$, is casted in the DuraForm molds. Spheres and rings of diameter 20 mm are made by this process. The dimension deformation rate is less than 2%, and the post processing of the castings is convenient. The casting made by the suggested process can be used as a master pattern of jewelry products.of jewelry products.

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A Study on the Characteristics of Each Type of LED Digital Landscape Lighting in Expressway Tunnel (고속도로 터널 내 LED Digital 경관조명 디자인의 유형별 특징 비교 연구)

  • Hwang, Ye-Jin
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.457-462
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    • 2021
  • As South Korea is a mountainous topography, installation of tunnel is essential for construction of expressway in straight lines. According to "2019 Road Bridge and Tunnel Status Report", there are 2,682 tunnels in Korea with total length of 2,077km. Tunnels take up 1.9% of total road length and the number of tunnel increased by 94% with 1,300 newly constructed tunnels over the 10 years. According to domestic and foreign researches, a long tunnel over 1km in expressway has dark lightings and monotonous wall design which decrease driver's concentration and make the driver feel bored. This leads to feeling fatigue and drowsiness more easily. In response, Korea Expressway Corporation installed design lighting that increases attentiveness on 10 tunnels with total length over 3km by 2020. To reduce the risks of accident that may happen inside the tunnel, this study conducted a comparative analysis on characteristics of each type of LED landscape lighting installed inside the expressway tunnel. The study aimed on providing the basic material for effective installation of LED landscape lighting for securing driving stability, reducing fatigue, and lowering the risk of drowsiness.

A Study of Convergence and Divergence Characteristics -Case Study of Fashion Market- (컨버전스와 디버전스 특성에 관한 연구 -패션마켓 사례를 중심으로-)

  • Park, Yonjin;Lee, Young Jae
    • Journal of Fashion Business
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    • v.22 no.5
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    • pp.64-82
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    • 2018
  • As sustainability of fashion brands is becoming more important in the prolonged depression, the fashion market is also seeking ways to create new value through convergence with various fields. In the fashion market, convergence marketing is engaged with diverse technologies combined with advanced technologies and strategies. This study established the conceptual characteristics of convergence and divergence from a market perspective. Convergence can be summarized as Borderless, Compounding, Diversification, Recombination and Affiliation. The conceptual characteristics of the divergence can be summarized as de-fusion, individualization, differentiation, specialization, and segmentation. The characteristics of convergence revealed through the case of fashion market include the expandability of the new category, the expandability of the consumer, the brand experience, and the expandability of time and space. Divergence is the differentiation of brand value, target customer, and product nature. Through this study, we could understand the differentiation of the fashion market and the direction of the marketing strategy by looking at the characteristic of the convergence marketing - oriented research that has the contrary conceptual characteristics from the extended viewpoint. Based on this, it is possible to see the changes and patterns of brand marketing strategies and techniques in recent fashion market. In the future, it is expected that the systematic study of the marketing strategy of the domestic fashion brand based on the convergence and change characteristics of the fashion market proposed in this study will continue.