• Fashion & Textile Research Journal
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• v.16 no.1
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• pp.153-159
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• 2014

This study evaluates the changes of the subjective hand, preference, comfort and mechanical properties of tricot based artificial suede made from sea-island type micro fibers according to raising condition. The subjective hand and the preference of raised suede for jacket were rated by the 20's and 30's women experts according to raising cycles. Comfort properties were evaluated by air permeability, water vapor transmission, and thermal transmission. Mechanical properties were measured by the KES-FB system. The subjective hand of artificial suede was categorized into three hand factors: smoothness, warmness and thickness. Smoothness, warmness and thickness perception increased with raising cycles which affected hand preference and luxuriousness perception. The thickness and wale density of suede increased with the number of raising. Suede became more compact and less pliable and less stretchable due to increased fabric thickness; in addition, the surface of suede became smoother and compressive since the surface evenness of suede improved with smaller fiber fineness and an increased amount of naps covered the base fabric. Furthermore, water vapor transmission decreased and thermal insulation increased. The best raising conditions for artificial suede was four cycles in which artificial suede was preferred without changes in physical properties.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.3
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• pp.327-338
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• 1994

KES-F system is widely used in hand evaluation, however, it has encountered some challenges, such as the overlapping of primary hand value, lack of predictability in case of women's thin dress, difficulties in communication due to complexity of primary hand expression and cultural differences in subjective evaluation. Therefore, this study was intended 1) to find out the Korean primary hand expressions(factors) of the overall concept of fabric hand associated with women's spring- fall dress fabrics, 2) to develope the fabric hand attributes of those fabrics and 3) to show whether there are any differences between Korean textile experts and non-experts in terms of the concept of fabric hand descriptors of hand attributes. Data base of hand descriptors were collected by extensive interview 60 experts and 10 non - experts using 110 spring-fall dress fabrics. Finally, hand of selected fabrics was assessed by 205 experts and 265 non-experts using 7-point scale of 26 descriptors based on the data base. Subjective ratings were analyzed by common factor analysis with varimax rotation. It was found that Korean primary hand expression indicated rather simple property, hence, did not equate exactly with Japanese experssion(e.g. koshi, shinayakasa, etc.) which contains several material properties. There were differences in stretch IE resilience, especially liveliness, between the judgement of non- ex- pert than to experts. Surface- related category was more important to non-experts than to experts. Slight differences were found between both groups in terms of preferred descriptors. Important descriptors as a rating scale were suggested.

• Journal of Digital Convergence
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• v.16 no.9
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• pp.453-463
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• 2018

This research was a descriptive study to investigate the effects of nursing students' biomedical ethics, and critical thinking on attitudes toward withdrawal of life-sustaining treatment. The Participant were 367 nursing students and date were collected from November until December of 2017. Data were analyzed using descriptive statistics, t-test, ANOVA, Pearson correlation, and multiple regression with SPSS/WIN 21.0. There was a significant positive correlation between attitudes toward withdrawal of life-sustaining treatment. Also, the influencing factor on attitudes toward withdrawal of life-sustaining treatment were biomedical ethics, academic grade, subjective health status, and personality types. These factors explained 36.6% of variance. In conclusion, the higher the awareness of biomedical ethics, the more positive attitude toward the withdrawal of lifelong treatment. Based on the results above, we need to develop diverse and systematic educational programs for nursing students.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.332-343
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• 2020

As a study on the purchase intention of digital music, the research applied the Extended Model of Goal-directed Behavior(EMGB) with the perceived value and empirically evaluated the impact of variables such as attitude, subjective norms, positive and negative anticipated emotions, perceived behavioral control and desire on the purchase intention. The study was conducted using a survey data collected from valid questionnaires of 342 copies aimed at Chinese mobile music application users and employed the structure equation model. The findings indicate that attitude, negative anticipated emotions, perceived behavioral control towards digital music purchasing and the frequency of past behavior positively influenced users' desire for digital music purchasing. Another result has been confirmed that perceived value, which was an added variable, showed a significant impact on attitude. Along with the frequency of past behavior and desire, perceived value also exerted positive influence on purchase intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.2
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• pp.605-621
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• 2019

The purpose of this study was to develop and validate the Korean version of the Classism Attitude Scale for college students (K-CAS) that measures stereotypes and prejudices about socioeconomic class(SES). In study 1, preliminary items were developed through reviewing classism related theories and literatures, analyzing qualitative data by using Consensus Qualitative Method-modified(CQR-M) and getting experts' consultation. With 440 college students data, exploratory factor analysis and reliability analysis were conducted with 14 items in study 1. In study 2, a confirmatory factor analysis and validity analysis were conducted with 400 college students. As a result, two factor structures, upper classism attitude and downward classism attitude, were confirmed. With the higher level of test-retest reliability, the criterion validity was confirmed by the significant correlations among age, subjective SES, the general belief in a just world, negative affects (depression and anxiety), hostility, and K-CAS. The incremental validity was also confirmed that K-CAS scores significantly accounted for 5% of total variation in scores of negative affects(depression and anxiety) in addition to the variables, such as age, subjective SES, house income, and the general belief in the just world. The result of this study is significant in that the developed and validated K-CAS in this study can be a useful tool for further research and prevention and intervention program development related to classism.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.251-264
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• 2022

The purpose of this study is to present factors and strategies for successful rewarded-crowdfunding of companies. For this, rewarded-crowdfunding based on the extended theory of planned behavior(E-TPB) by adding individual innovation and risk preference as extended variables, in addition to the basic variables of the theory of planned behavior(TPB), including attitude, subjective norm, and perceived behavior control. In addition, the moderating effect of rewarded-crowdfunding experience was confirmed. In addition, the moderating effect of the rewarded-crowdfunding experience was confirmed, and exploratory factor analysis and multiple regression analysis were conducted for questionnaires who were aware of the concept of rewarded-crowdfunding. As a result of testing the hypothesis, it was found that attitude, subjective norm, perceived behavioral control, and risk preference affect the intention to invest in rewarded-crowdfunding. Also, we could find that perceived behavior control and risk preference were moderately influenced by investor who had experience in rewarded-crowdfunding. Based on the research results, it has academic and practical value by presenting the direction of enhancing the success of rewarded-crowdfunding that companies can use as a way to raise funds and boost sales.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.215-226
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• 2015

In this research, The impact factor based on previous studies was composed of attitudes, subjective norms, and executive organization. The purpose of this study was to analyze how these factors have affected on the behavior intention and the behavior the parking regulatory policy using The theory of reasoned action. In addition, The effect of moderate variable(residence, housing type) to be verified. Conducted a survey of the area that was subjected to the parking regulatory policy, and the survey result was analyzed. After verifying the hypothesis using structural equation modeling, Two factors (Attitude, subjective norm) were found to be on the positive effect on the behavior intention and Two factors (Attitude, executive organization) were found to be on the positive effect on the behavior. As a result of verifying the effect of moderate variable(residence, housing type), The residence variable showed a significant moderating effect on the relationship between attitudes and behavior and the housing type variable turned out a significant moderating effect on the relationship between enforcement agency and behavior. On the basis of this analysis, presented a practical way for regulatory compliance or Non compliance on the parking regulatory policy.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.683-691
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• 2013

The purpose of this study is to identify the impact of behavior, subjective norm, perceived behavioral control and the empathy with staff of those who use social welfare center senior education program on the intention to use. To examine this, between theory of planned behavior of Fishbein & Ajzen(1975) and service quality of Parasuraman, Zeithaml & Berry(1988), research hypotheses that empathy with employees has an influence on intention to use are set. Data from 336 people joining Chungcheongnam-do social welfare center were collected by structured questionnaires, and data analysis for hypothesis testing was analyzed using regression analysis. The results of this study showed that behavior, subjective norm, perceived behavioral control and the empathy with staff of those who utilize social welfare center senior education program had a great impact on the intention to use.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.351-361
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• 2021

The purpose of this study is to provide basic data for resolving individual and regional health inequalities by identifying factors that affect healthy living practices, and to protect the access to health equity and the access to health equity and the people's right to health. Raw data from the 2019 Community Health Survey were used, and descriptive statistical analysis and multivariate logistic regression analysis were performed using SAS 9.4 and IBM SPSS ver. 21. The healthy living practice rate was 33.8% overall, and there was a difference of 11~20% by region. In terms of individual factors, healthy living practices were significantly different in gender, age, occupation, sleep time, subjective health status, and subjective stress level. In the interpersonal factor, there was a difference in social activity for healthy living practice, and in the community factor, positive attitude toward the local physical environment, annual unsatisfied medical care, and use of health institutions were significant. In order to increase the practice of healthy living by region based on the research results, comprehensive policies and cooperative measures that can be approached at the individual, social and national level should be implemented along with specific strategies.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.703-708
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• 2023

The current study investigates VPA usage (i.e.,continuance intention of use, WOM intention) of by Theory of Planned Behavior (i.e.,attitude toward to VPA, subjective norm, perceived behavioral control) and perceived value/risk. The results show that (1) attitude toward to VPA, subjective norm, perceived behavioral control, and perceived value positively predicted the continuance intention of VPA use. Regarding WOM of intention, there were positively significant effects of the attitude toward to VPA, subjective norm, perceived behavioral control, and perceived value. The results of this study are expected to provide a variety of practical and theoretical implications in promising artificial intelligence market by the impact of TPB (i.e.,attitude toward to VPA, subjective norm, perceived behavioral control) and perceived values of VPA.