• Title/Summary/Keyword: 조절실패

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A Study on The Failure and Recovery of Korean Express Enterprise's Services -Focusing on Moderating Effect of Severity and Control- (한국 택배기업의 서비스 실패와 복구에 관한 연구 -심각성과 통제성의 조절효과를 중심으로-)

  • Wang, Min;Kim, Jong-Chill
    • International Commerce and Information Review
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    • v.14 no.4
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    • pp.227-252
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    • 2012
  • This paper is to study for causality validation of relation of the repair justice and repair satisfaction, relation between repair satisfaction and re-purchasing with South Korea's most important express service users. Through this research, we would like to confirm to seriousness of the failure express service and effects of controlling effectively adjust in relation between repair impartiality and satisfaction of repairs. The results of the study show as below. First, the result shows the justice outcome in express service, interaction justice, outcome justice in the relation of satisfaction with repair have regardful effects to the satisfaction of repair. This result explains that interaction justice has a positive influence. Second, in the relations between the procedural justice in express service and the satisfaction of repair, it is presented that the procedural justice has not regardful effects and results show differences from other leading researches. This result explains that procedural justice has not a positive influence. Third, as analyzing seriousness of the failure express service, controlling regulation effect in the relation of repair justice and repair satisfaction, seriousness of interaction and controlling regulation effect are not regardful effect in this relationship. These results are explained that the seriousness or controlling of the failure express service have not a positive influence to the relation of repair justice and repair satisfaction. Finally, in the relation between repair satisfaction and the intention to use again, repair satisfaction has a regardful effect to intention to use again. This result explained that it has positive influence to repair satisfaction and the intention to use again.

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도태품종 고집은 손해만 초래

  • 문종열
    • The Bimonthly Magazine for Agrochemicals and Plant Protection
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    • v.8 no.1
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    • pp.61-67
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    • 1987
  • 과수농사를 잘 하려면 식물생리, 토양의 이$\cdot$화학적 성질, 비료의 성질과 작용, 병$\cdot$해충의 생활사, 농약, 유통등의 지식을 갖추어 조화있게 조절할 수 있어야 최소의 경비로 최대의 소득을 얻을 수 있다. 일반적으로 기본지식이 없이 다른 사람들을 따라서 농사를 짓다보면 너무나 몰라서 실패하는 경우가 많은데 과수농사에 성공을 하려면 수시로 발생되는 문제점에 대해서는 실물을 가지고 농촌지도소, 농촌진흥청 또는 농과대학에 가서 완전한 해답을 얻고 그 해답을 기록하여 두는 습관을 길러 지식을 축적한다면 실패의 원인을 감소시킬 수 있다. 과수농사 성공의 비결은 과종과 품종의 선택, 병$\cdot$해충방지, 알맞은 토양관리, 알맞은 전정, 생산물의 상품화 적기판매 등이 잘 되어야 높은 소득을 올릴 수 있다.

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Examining the Relationship Among Restaurant Brand Relationship Quality, Attribution, and Emotional Response After Service Failure Experience (서비스 실패 경험 후 레스토랑 브랜드 품질, 귀인 및 감정반응 관계분석)

  • Jang, Gi-Hwa;Song, Soo-Ik;Oh, Sung-Cheon
    • Journal of the Korean Applied Science and Technology
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    • v.35 no.4
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    • pp.1120-1133
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    • 2018
  • The purpose of this study is to validate the failure attribution factors affecting emotional changes after a failed service by local restaurant users, and the relapse effects of the perceived failure of a customer's brand relationship. In this study, the implications of this study can be divided into the null theory and the homogenous theory, in which the study of the relationship between individual belief that influences the null theory and the post-gender emotional response is minimal. The independence of the crash response (angerous VS compassion) has been equally validated as building a belief-gathering-emotion three-step model. First, emotional BRQ (intimate and love) has a reduction effect on controllable geeks, and behavioral BRQ (relative existence) has an extended effect on controllable geeks. From a management perspective, restaurant managers should be less aware of the repeatability of a customer's service failure and call for customer sympathy. Integratedly, restaurant managers must control the customer's perception of service failure and restore the impact of the customer's BRQ on emotional reactions. A variety of service recovery measures should be established and the cerumen should be controlled. In addition, since BRQs have different effects on anger and sympathy (extended VS), different service failure recovery plans should be presented depending on the characteristics of the customer BRQ. For example, measures such as monetary compensation or fair dealing, emotional distribution to close and loving customers, and persuasion of reciprocal benefits to interdependent customers should be developed according to circumstances. This study explored the effectiveness of the geeks after a service failure and has limitations that do not take into account the various regulatory factors in the BRQ-return-Empression process. Thus, in further studies, the effects of adjusting service failure strength should be considered and a more complete model should be built.

Effects of Online Customer Service Types and Customer Anger on Negative Word-of-Mouth : The Moderating Role of Service Failure Controllability (온라인 고객 서비스 유형과 고객 분노가 부정적 구전에 미치는 영향 및 서비스 실패 통제 가능성의 조절 효과)

  • Cheng, Xiao-lian;Nam, In-woo
    • Journal of Venture Innovation
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    • v.7 no.3
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    • pp.101-121
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    • 2024
  • The application of chatbots on e-commerce platforms is becoming increasingly widespread. With the rapid development of artificial intelligence technology, previous research has predominantly focused on service failures occurring with the chatbots themselves. There is limited research on scenarios where chatbots handle service failures that are controllable by the sellers. This paper conducted online surveys through two experiments involving a total of 546 participants. The results indicate that, in the event of a service failure, customers are more likely to spread negative word-of-mouth about the store and have lower repurchase intentions when served by chatbots compared to human customer service representatives. This is because customers experience higher levels of anger with the chatbots. However, when customers perceive the service failure as uncontrollable by the seller, the impact of the type of customer service provider on negative word-of-mouth via customer anger is weakened while when customers perceive it as controllable the impact is strengthened. This study provides theoretical contributions for online retail enterprises to apply intelligent customer service while preventing further deterioration of service failures.

예비창업자의 심리적 특성, 창업준비 특성이 창업의도에 미치는 영향 -창업교육 조절효과

  • Gang, Seon-Ja;Byeon, Sang-Hae
    • 한국벤처창업학회:학술대회논문집
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    • 2017.04a
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    • pp.58-58
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    • 2017
  • 본 연구는 미래에 창업을 하고자하는 예비창업자에게 창업의도의 방향을 제시하기 위해 창업을 하기 전 자신을 알게 하고 정부지원과 교육의 필요성, 중요성을 일깨워주는 연구로 실증적으로 조사 규명하였다. 향후 예비창업자에게 창업준비를 충분히 하여 실패를 줄이고 정부지원제도의 지원체계가 복잡하지 않은 효율적인 제도가 되길 시사점으로 제시하였다. 실증 분석의 대상은 인천지역 직장으로 고용에 불안한 비정규직과 퇴직을 앞둔 남녀로 조사 258개 데이터로 사용 하였으며 창업을 하고 싶지만 자신감이 부족하고 실패에 대한 불안감으로 시작을 못하였다는 점으로 미루어보아 의미 있는 조사 분석이였다. 측정도구의 신뢰도 타당성을 검증하기 위하여 요인분석과 신뢰도 분석을 실시 카이저 (Kaiser Rule) 규칙이 있는 베리맥스(Varimax)직각회전을 이용한 주성분 요인분석을 사용하였다. 가설검증 결과 예비창업자의 심리적 특성, 창업준비 특성이 창업의도에 영향을 미치는 것으로 나타났으며 창업교육 조절효과 분석 결과는 창업준비 기간과 창업의도 간에 조절효과가 나타났다. 개인적 특성에 따른 창업의도는 창업준비 특성에서 차이가 보여 졌다. 본 연구는 예비창업자로서 창업의도에 창업자로서 특성을 갖추어 성공적인 창업을 준비하고 정부지원제도에 필요한 자료로 제시하고자 한다.

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Papers : A Study on Heat Mitigation for KOMPSAT - 2 High Heat Dissipation Electronic Boxes (논문 : 다목적 실용위성 2 호 고전력 소산 전장품의 열부하 완하에 관한 연구)

  • Park, Jin-Han;Jang, Yeong-Geun
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.30 no.3
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    • pp.77-86
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    • 2002
  • 위성은 일단 한 번 발사하고 나면 운용궤도상에서 수리 및 회수가 거의 불가능하기 때문에 위성에 들어가는 모든 개발 부품들은 완벽한 설계, 충분한 해석, 고 작업도의 제작, 그리고 다양한 시험이 반드시 수반되어야 한다. 위성시스템에서 전자 소자의 신뢰성에 영향을 주는 인자는 다양하다. 과도한 열은 전자소자의 실패를 유발해서 결과적으로는 전체 위성의 실패를 유도할 수 있다. 이 논문에서는 다목적 실용위성 2호의 고전력 소산 전장품의 열부하 완화를 위한 방안을 경우별로 연구 비교하였다. 고전력 소산 전장품의 열부하를 완화하기 위해서는 하우징 두께의 증가가 필요하며, 전력조절기의 다이오드나 트랜지스터처럼 전력소산이 큰 소자에 대해서는 장착위치를 변경하거나 장착 부분의 열전도율을 증가시키는 방법이 필요하다. 또한 전력조절기처럼 장착면이 좁은 경우에는 복사의 영향이 크며, 이러한 전장품의 열부하를 완화하기 위해서는 주위 벽면의 온도를 낮추거나 하우징 표면 방사율을 증가시키는 방법이 효과적임이 알 수 있다.

A Comparative Study on the Influence of Personality Characteristics on Entrepreneurial Intention of University Students in Four Asian Countries (아시아 4개국 대학생들의 개인특성이 창업의도에 미치는 영향에 관한 비교 연구)

  • Cho, Young Jo;Ha, Kyu Soo
    • Journal of Korea Society of Industrial Information Systems
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    • v.22 no.5
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    • pp.51-64
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    • 2017
  • This Paper Aims to Provide Economic Implications to Activate College Start-ups by Performing an International Comparative Study on the Personality Characteristic Elements that Affect Entrepreneurial Intention of University Students. This Investigation Employed Entrepreneurial Self-efficacy, Entrepreneurial Preference, Desire of Achievement, and Fear of Failure as Personality Characteristic Factors. Furthermore, Social Perception was used as the Moderating Variable. The Result Shows that Entrepreneurial Self-efficacy and Entrepreneurial Preference had a Positive Effect, while fear of Failure had a Negative Effect on Entrepreneurial Intention. Moreover, Desire of Achievement did not have any Effects. The Analysis of Moderating Effect of Social Perception between Personality Characteristics and Entrepreneurial Intention Shows that the Moderating Effect did not Appear.

The moderating effect of 'Jung' in service recovery process (서비스 실패 후 회복과정에서 정(情)의 조절 역할)

  • Kim, Youn Hwan
    • Management & Information Systems Review
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    • v.33 no.3
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    • pp.59-76
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    • 2014
  • This research tries to present the role of Jung, which is well known as Koreans' traditional emotional attachment in service recovery process. Prior research on the service recovery have focused on relationship among perceived justice, recovery satisfaction and forgiveness. Especially perceived justice including distributive, procedural, and interactional justice has addressed as most important antecedents of recovery satisfaction. Although the pivotal role of emotional factors for successful service recovery has agreed by many researchers, relatively little attention has been paid to this issue. During the service recovery process, even if customer perceived recovery effort from service provider as justice one, they might feel displeasure or dissatisfaction. It means prior researches have underestimated the importance of emotional aspect, especially for Korean perspectives. In this study, we examined customer reactions to service failure and recovery process in restaurant service settings. Specifically, we focused on the moderating effect of 'Jung' on the paths between perceived justice and outcome variables such as forgiveness and recovery satisfaction.

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인슐린에 대한 공포가 혈당조절을 방해한다

  • Ryu, Ok-Hyeon
    • The Monthly Diabetes
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    • s.218
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    • pp.56-59
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    • 2008
  • 몇 년 전부터 '웰빙'에 대한 사회적 관심과 언론매체에서 제공되는 당뇨병에 관한 다양한 정보는 당뇨인 뿐만 아니라 일반인에게까지 당뇨병의 위험성과 혈당조절의 중요성을 깨닫게 해주었다. 그러나 수명의 증가는 당뇨병과 더불어 살아가야 할 삶의 기간을 늘렸고, 또한 앞으로 합병증과 함께 살아가야 할 시간도 더욱 늘어나게 될 것이다. 당뇨합병증은 일반적으로 혈당조절 정도와 반비례해서 발생한다. 당 조절이 잘되면 합병증이 안 오거나 늦게 생긴다. 그러나 조절이 안 되는 경우 합병증이 빨리 오고 빨리 진행한다. 그래서 최근에는 과거보다 더욱 엄격한 혈당조절 목표를 제시하고 있어, 좀 더 일찍 몇 가지 혈당강하제를 병합하는 치료(조기 병합치료)를 선택하거나 혹은 좀 더 일찍 인슐린 주사치료(조기 인슐린 치료)를 시작하고 있다. 그러나 이러한 시도들, 특히 조기 인슐린 치료는 환자들의 강력한 저항에 부딪혀 실패하곤 한다. 이러한 저항은 대부분 인슐린 치료에 대한 공포(두려움)나 오해 때문에 발생하며 혈당조절을 어렵게 만든다. 따라서 필자는 당뇨병 발생과 치료에 있어 인슐린의 역할을 설명하고, 거부감 없이 인슐린 치료를 쉽게 할 수 있는 방법을 알아보고자 한다.

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Entrepreneurship Education and Entrepreneurial Intention: Fear to Start-up and Start-up Communities in Class (기업가 정신 교육과 창업 의도: 창업 실패에 대한 두려움, 창업 동아리를 중심으로)

  • Kim, Taekyung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.2
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    • pp.95-104
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    • 2019
  • Fear to start-up failures has been known to have a negative impact on entrepreneurial intention. This is one of the reasons why the government adopts a policy to help university students overcome their fear of start-ups. Setting educational goals to foster innovative and progressive entrepreneurs, universities have been conducting entrepreneurship education, but it is hard to say that constructive results have been achieved so far. Rather than adopting the practice of optional entrepreneurship education, there is a need to have all university freshmen mandatorily take the course of entrepreneurship education. This study aims to uncover the impact of more aggressive entrepreneurship education position in the university by analyzing empirical data. The relationship between an entrepreneurship level and entrepreneurial intention was tested, and start-up fear was also considered. In the research model, self-leadership and self-efficacy were included as regressors to entrepreneurship levels. Especially, this study tested moderate effects of start-up community during the course. The results from the sample of 2,500 freshmen indicate that entrepreneurship level is significantly improved by taking the course; however, fear to start-up failures remains still. In addition, empirical findings show that putting start-up communities in the entrepreneurship education helps students by moderating self-leadership and self-efficacy. This study extends our knowledge of entrepreneurship education in university by analyzing university freshmen data empirically.