• Journal of Digital Convergence
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• v.20 no.5
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• pp.477-488
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• 2022

The purpose of this study is to examine how factors that select Airbnb service affect service satisfaction and the moderating effect according to marital status. The subjects of this study are customers who who have used Airbnb services in the metropolitan area. The questionnaire survey was conducted with 150 people, and the results were analyzed and hypothesis testing was performed using Structural Equation Model(SEM). As a result of the study, it has been found that price, online review, and Unique Experience Expectation(UEE) among the factors that selected Airbnb have positive effects on service use satisfaction. In addition, marital status has been found to play a mediating role among price, UEE and customer satisfaction. For single customers, price is an important factor influencing service satisfaction, but for married customers, it is not. In this sense, it is important not only to conduct marketing and promotions considering only gender, but also to provide services according to whether they are single or married.

• TTA Journal
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• s.37
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• pp.71-92
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• 1995

통신망에 대한 고객의 요구는 음성이 대부분을 차지하고 기간통신망은 독점을 유지하였으나, 통신 모드(비음성, 데이터, 화상 등)에 대한 고객의 요구가 다양해지고 통신망은 개방과 경쟁이라는 새로운 위치에 놓이게 되었다. 따라서 이러한 변화에 대처하기 위하여 전세계적으로 차세대 통신망 및 서비스를 제공하기 위한 연구가 활발히 수행되어지고 있다. 이 가운데 가장 중요한 개념은 망요소(network element)를 기능화하고 서비스 빌딩블럭(generic service independent building block)의 집합에 의하여 다양한 미래 통신 서비스에 대한 유연하고(flexible), 일관성(uniform)있는 서비스 제공을 목표로 하는 지능망 구조(Intelligent Network Architecture)와 미래 통신망 및 서비스를 운용, 조절, 유지보수에 필요한 일련의 지원시스팀(support systems) 이상의 관리기능 영역을 제공하기 위한 ITU-T의 TMN(Telecommunication Management Network)이다. 본 연구는, 이 두 개념의 기본적 생각의 간결한 설명 후에, IN과 TMN의 공통점을 분석하고 일반적 통신망 환경에서 미래정보 네트워킹 구조를 위한 기초로써 제공되는 통합 망 및 서비스 관리에 대하여 가능한 통합분야를 명시할 것이다. 즉 지능망의 개념모형(INCM : In Conceptual Model)을 이용하여 TMN과의 상호 연계방안, 지능망 능력 증대 방안 그리고 ETSI 표준화 내용을 살펴봄으로써 향후 지능망 사업 및 통신망 관리 운용 시스팀 구축을 통한 차세대 전기통신망 및 서비스 플랫포옴 구축방안 연구에 도움을 주는 것을 목표로 하였다.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2014.10a
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• pp.78-80
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• 2014

물류센터는 각 공장에서 완성된 제품을 집약하여 수요와 공급의 물류흐름을 관리하기 위한 기능을 갖춘 시설을 말하는 것으로 운송시간, 재고조절, 수요정보획득 등의 기능을 수행한다. 본 연구에서는 AHP 기법을 활용하여 물류센터에서 운영효율성에 영향을 미치는 서비스 요인의 차이를 분석하여 물류센터의 운영효율성을 증대시키는 것에 목적이 있다.

• Journal of the Korea Society of Computer and Information
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• v.25 no.10
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• pp.241-248
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• 2020

In this study, to investigate the relationship between early morning delivery's logistics service quality (order quality, delivery quality, and after service quality) and customer satisfaction, and the moderating effect of eco-friendly attitude, the constructs were made up based on previous studies. A survey was conducted on early morning delivery users, and 210 questionnaires were used for empirical analysis. The collected data was analyzed by SPSS 25.0 and AMOS 21.0. The results are as follows: first, it was found that the logistics service quality has a positive effect on customer satisfaction. Second, it was found that the delivery quality has the greatest effect on customer satisfaction. Third, as a result of testing the moderating effect of eco friendly attitudes in the relationship between the logistics service quality and customer satisfaction, in the case of the order quality among the logistics service quality, the differences between the groups were identified according to eco-friendly attitudes. In conclusion, the implications and limitations of this study are presented.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.3
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• pp.189-197
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• 2016

This study is aimed at providing basic data necessary for promoting consumption of professional sports licensing in the industry through service quality. Specifically, the current study examines the effects of service quality and licensing product intentions on professional sports and evaluates the moderating identity. For this study, we distributed a total of 480 questionnaires to those sampled through non-probability sampling from people living in small and medium cities including Seoul. Collected data were coded and entered into the computer, and statistically processed using SPSS Statistics 18 The results were as follow: First, service quality of professional sports significantly effect on licensing product intentions, but identity could not effect on licensing product intentions. Second, Identity as a moderating variable has significantly positive effect on the relationship between star player of service quality and Licensing Product Intentions. In conclusion, the companies that participate as title sponsors in professional sports were proven to promotion their licensing product intentions, as identified with sports fans through service quality of professional sports such as record, attractiveness, star player and locally affiliated.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.107-117
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• 2014

Organizational Service Orientation is an essential factor to survive competition. So, a number of studies have investigated the impact of service orientation on Job Performance, and many evidence testify with certainty variable. Accordingly, this study investigated the impacts of Service Orientation on Turnover Intention and Organizational Commitment. In addition, this study examined the mediating effects of Emotional Labor. The results of this study are as followings ; First, Service Orientation are negatively related to Turn over Intention. Second, Service Orientation are positively related to Organizational Commitment. Third, Emotional Labor have partially moderated effect on the relationship between Service Orientation and Turnover Intention, Organizational Commitment. These findings provide the theoretical and practical implications.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.406-414
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• 2012

The purpose of this study tries to find some competitive marketing strategies of the hotel wedding service. In order to do that, this study positively analyzes the followings: First, the causality between the qualities of hotel wedding service and customer satisfaction. Second, the word-of-mouth intention on the causality. The study bases on the survey that has been conducted for five-star hotel customers in Seoul. 20 questionnaires were circulated in each for 12 five-star hotels in Seoul. The number of sample used in this study is 315. This study draws two conclusions from the above survey analysis: First, the hotel wedding service influences customer satisfaction. Second, customers' word-of-mouth plays a meaningful controlling role between the qualities of hotel wedding service and customer satisfaction. Regarding the results and limits of this study, more researches are needed into the products of hotel wedding service and the sample segmentation.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.85-96
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• 2022

The purpose of this study was to analyze the effect of service factors of used book transactions, which are becoming a major service in online bookstores, on customer satisfaction and the effect of customer satisfaction on reuse intention. 235 samples were collected through a survey for users of used book transaction services in their 20s or older, and 205 surveys were adopted through the refining process. Hypotheses were verified through factor analysis, reliability analysis, and structural model analysis using SPSS22.0 and AMOS22.0 statistical programs. Some factors were supported between service factors and customer satisfaction, and customer satisfaction had a significant effect on reuse intention, and moderating effects according to the preferred genre of reading were founded. More differentiated services should be considered according to the customer's preferred genre, as the services of online bookstores are becoming more standardized, customers do not feel differentiated.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.480-494
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• 2014

The importance of knowledge and information is ever increasing. The ingredients of the customer value of the information offered for free by the public information organizations are different from those of the ordinary products or services. This study aims to identify the factors which affect the information customer value and the job performance of the R&D managers who use national R&D information service(NTIS). The results show the quality of information service and the perception of services organizations have significant positive effect on customer value. In addition, the customer value have significant influence on the job performance. Meanwhile, the perception of information organizations have not effect on the job performance. Regarding the moderating effect of the information using environment, the results are as follows: the information using environment moderates the relationship between the information service quality and between the customer value and the perception of information organizations, and the relationship between the customer value and the job performance, but does not moderate the relationship between the perception of information services organizations and the job performance. According to the research results, we proposed several implications to foster the customer value management in the field of public information as well as future research directions.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.11a
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• pp.105-106
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• 2009

본 논문은 선박USN 정보 제공을 위한 응용서비스를 제안한다. 제안하는 응용서비스는 실시간모니터링서비스, 기본정보서비스, 해양네비게이션서비스, 환경설정서비스, 부가서비스로 구성된다. 실시간모니터링서비스는 선박의 주요기관과 장치로부터 수집된 선박 내부의 온도, 습도, 조도, 소리, 뒤틀림, 기울임 등의 상태정보를 사용자에게 수치와 그래프로 볼 수 있도록 하고, 또한 이상발생시 알림서비스를 제공한다. 기본정보서비스는 선박명, 선급, 승선인원 등 선박에 대한 기초적인 정보를 제공한다. 해양네비게이션서비스는 GPS를 사용하여 수집된 선박의 위치 정보 제공과 운항의 편리성을 위한 운항도우미서비스를 제공한다. 환경설정서비스는 모니터링 주기와 센싱 타이밍을 조절하기 위한 설정 기능을 제공한다. 부가서비스는 시스템에 사용자 편리성을 제고하기 위한 서비스이며, 날씨정보, 정비이력, 운항일지 등으로 구성된다. 이러한 응용서비스는 선박USN 모니터링시스템에 적용되어 선박 운항의 지식과 경험이 부족한 초보 운항자들이 편리하고 안전한 운항을 하도록 돕는 역할을 할 것으로 기대된다.