• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.2
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• pp.75-94
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• 2019

The Joseon Tongsinsa Festival has been held annually in May in Busan. It reenacts the procession of the Joseon Tongsinsa that the Joseon Government delegated to Japan four times in the 18th century. In the most important situation during the meandering period, three envoys (Jeongsa, Busa, Jongsagwan) who led the Joseon Tongsinsa, wore Jobok, but at the Joseon Tongsinsa Festival, the three envoys are wearing Jobok, which are not historically accurate. The Jobok called Geumgwan Jobok and were comprised of Yanggwan, Eui, Sang, Jungdan, Peasul, Su, Pumdae, Daedae, Paeok, Hall, Mal, and Hwa. These were ranked from first class to ninth class by personal ornamentation such as Yanggwan, Su, Pumdae, Paeok. So, this study is focused on ascertaining the Jobok of the 18th century for the three envoys who were ranked third grade. This study is based on literature, artifacts, and portraits that can depict the 18th century Jobok including all components. It was based on The 7th Korean Human Body Survey Final Report (2015) in order to produce all components of the Jobok of the modern males in their 50s who are playing the role of the three envoys in the Joseon Tongsinsa Festival.

• Journal of the Korean Geographical Society
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• v.43 no.6
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• pp.951-960
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• 2008

This paper examines how Tsushima has used the Arirang festival as a place marketing apparently targeting at Korean tourists, which has been historically achieved at the Arirang festival though public-private activities. Tsushima has tried to advertise Tsushima city to Korean tourists, with methods including the 'Chosen Agency Parade' and the title of the Arirang festival, but due to the Dokdo problem, the people of Tsushima objected to holding the Arirang festival. Therefore, Tsushima city had a meeting to solve it, and it was agreed that they need not stop the festival nor change of the title of the Arirang festival for the regional development, but instead they decided that the title of Arirang festival is to be used as a subtitle from 2007. By deciding this, The residents of Tsushima are sometimes against the opinion of Tsushima government, but they have eagerly participated in everything from the operation of the festival to the performances themselves. In this sense, it is thought that the Arirang festival is utilized as a local identity and also a place marketing, and the process for the regional development strategy is organized by public-private actors together.