• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.111-123
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• 2020

It is very important to ensure usability and inclusion in product design and development. Exclusion Calculation, developed by Simon Keates and P. John Clarkson at Cambridge University's Engineering Design Center, assesses the usability and inclusiveness of the product. In context of inadequate research on effectiveness of Exclusion Calculation, this study carried out the experimental evaluation of electric iron and discussed the effectiveness of the Exclusion Calculation from usefulness, accuracy of its evaluation results and the intuitiveness of the evaluation items. 11 designers used Exclusion Calculation in product evaluation and estimated the intuitiveness of 14 evaluation items in Exclusion Calculation by questionnaire. Then usefulness of the evaluation results was discussed and the accuracy of the evaluation results was analyzed by standard deviation. From the evaluation results, the research found that Exclusion Calculation could help designers identify the usability problems and the generality of usability problems related to the physical characteristics of the products, but it can not find the problems from logical aspect of using. In addition, the ambiguity of the evaluation scale in Exclusion Calculation leads to lower accuracy of the evaluation results. Most of evaluation items in Exclusion Calculation were easy to be identified and judged, while evaluation items related to cognitive abilities are less intuitive.

• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.481-488
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• 2008

This study examined the relationship of what kind of creative thinking has related factors for emotion design products in order to let consumers focusing on the successful cases of emotion products. For the design creativity attribute used in this experiment, the design evaluation creativity tools revealed by Kim Eun-Ju's 2007 design creativity evaluation tool development were used mostly and of the 12 most common emotion products and general product, MP3s, which have various forms, functions and sizes were selected as the target for experiment. Results of the experiment showed that for design creativeness items of all emotional products, vision creation, favorableness, convenience, practicality and being purchasable were relevant, while for MP3, uniqueness, favorableness and convenience were relevant. Accordingly, the common features of design creativeness items for emotional products were identified. When summing up the contents of the two experiments above, for emotional designs, the interest level of uniqueness for the design creativity evaluation items and the functional items for practicality had a high level of relativity. Therefore, there is a need to examine the common features between the design creativity items for general products other than MP3s in the future.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.23-34
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• 2022

Due to the regular usage of face masks during the COVID-19 pandemic, many people developed skin issues. As a result, interest in skin care which can be performed independently at home has increased. The purpose of this study is to design a customized home beauty care device to respond to these market trends. In order to do so, the double diamond model was applied in the design thinking process, and the design development process proceeded in the order of discovery, definition, development, and delivery. This study is meaningful in that it focused on the user-centered design development approach by fusing design thinking processes rather than styling-oriented design processes, and suggested new possibilities for design development using information based on the data measured.

• Archives of design research
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• v.13 no.1
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• pp.167-178
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• 2000

Today's world has been changing form post-industrial society to information society, and criteria of human value, also, has been changing from physical to intellectual and sensible. Based on this trend, intellectual and sensible value of a product is becoming more important in comsumer's market than physical value. The environment of product design has been rapidly changing. Users and consumers pursuit sensible satisfaction through their lives based on images of products. As the environment in which a product is used has been more important, companies have placed more emphasis on consumers and users, and are trying to satisfy their consumers by developing products with emphasis on their design, as well as to develop human technology. In ever-changing environment, a question is if sensible design can be developed in product design. Companies could upgrade their competitive power and brand image only if they could develope designs which could satisfy consumers through sensible design approach with a base on systematic research on h~man sensibility. In this context, the purpose of this study was to: investigate consumer's evaluations on and preferences for formative images of products according to the types of human sensibility. This research study placed emphasis on quantitative analysis of consumers' emotional needs to find out consumer's evaluations on and preferences for formative images of products. The researcher reviewed related literature on human sensibility and design, as well as G-Kansei and product design. Data were collected through a questionnaire and analyzed through a statistical program, and highly effective design strategy was investigated through analysis of data and interpretation of the results.

• Archives of design research
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• v.19 no.5 s.67
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• pp.65-74
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• 2006

As the world approaches to a keen competition for design, corporations began to be interested in CI (Corporate Identity), PI (Product Identity) as a way of enhancing the valve of corporation that has competitive power. PI (Product Identity) leads communication to an affirmative direction that is formed when the consumer uses products and feels the image of corporation. It is said to be important that it is part of synthetic and systematic strategy of corporation to gain an advantage over competitor in the market place with an unified corporate image. Even though mobile phones are sensitively changed according to a trend and public fancy, PI (Product Identity) of mobile phones is also important. The study purports to ascertain the propensity of Nokia's PI (Product Identity) and to analyze their unique PI.

• Archives of design research
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• v.14
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• pp.267-281
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• 1996

One product has so many different kind of user groups and each user group has different characters and needs of use. So, designer has difficulty in definding which group is major or sub in a product, what kind of characters and needs does that group has. In this study, we classify the user upon three factors ; accuracy of rules, speed of action, speed of problem solving and propose design guideline for the classifed user group. The results of this study will be applied to more user-friendly design approach.

• Archives of design research
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• v.12 no.3
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• pp.129-140
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• 1999

Few would disagree with the idea that product aesthetics can be a powerful design tool, because it is important strategic variable not only for design research but also for product design. Surprisingly, however, academic literatures in design field are relatively silent of empirical research on how product aesthetics may be assessed and how its influence measured on consumer response. This study explores the role of the aesthetic elements of product design in influencing consumer response. Specifically, The study reports a psychometric scale to measure consumer perceptions of the aesthetic dimensions of a specific class of product. (the perfume bottle) Although the present effort focused on perfume products, the role of aesthetics in the design of various product and packaging extends beyond the studied product categories.

• Archives of design research
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• v.16 no.4
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• pp.423-432
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• 2003

The purpose of this study is to build user's psychological response process model on design evaluation. Users firstly evaluate design factors such as form, structure, texture and colors which are basic elements of product design. These factors, however are affected by product's situational factors, user's individual factors and environmental factors. That is, even same design can be evaluated differently by users according to product's situational factors such as price level, brand prestige level and marketing programs, and user's individual factors such as tastes, involvement level, personality, lifestyles and demographics, and environmental factors such as culture, sub-culture, social class, reference group and family and so on. Understanding how users evaluate product design is necessary to increase the possibility to create user-preferring design and also is the starting point of user-based design and design marketing. In the future researches, it is necessary to examine more factors which are not included in the study and to find out the relationship between factors affecting user's evaluation on design and user's psychological response.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.404-412
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• 2019

The purpose of this study is to develop the usability evaluation contents based on the needs of different stakeholder's related to the usability of the product, and to derive the design direction and apply it as the evaluation standard by applying the product design based on the results. I created a stakeholder map for a fire detector product and identified stakeholders related to usability. Based on 3 factors(Physical, cognitive, emotional) of the usability evaluation, I conducted survey on the building users and the building managers who have different requirements. There are 12 directions (ease of installation, durability, maintainability, additional functionality, effectiveness, attractiveness, visibility, consistency of information, environmental harmony, consistency, Image suitability, reliability). Through weighted analysis of three usability evaluation factors, I found factors were ranked in the same order of importance, but they were different in importance figure. Based on the results of the survey, overall product usability aspects were improved but effectiveness and environmental coordination aspects needed to be improved.

• Archives of design research
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• v.11
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• pp.122-126
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• 1995

본 논문에서는 ‘제품 디자인’개발과정에 인간공학을 적용하는 도구 개발 프로젝트의 일환으로 연구된 ‘컴퓨터를 이용한 인간공학 디자인 교육 도구’의 연구 결과물을 정리하여 제시하고자 한다. 제품 디자이너에게 필요한 인간공학기법은 삼차원 공간상에서 표현돼야 할 요소가 많다. 따라서 본 연구에서는 컴퓨터를 이용하여 인간공학기법을 제품 디자이너가 쉽게 익히고 활용할 수 있게 함을 목적으로 한다. 본 컴퓨터를 이용한 교습 도구의 개발은 1)디자이너에게 필요한 인간공학 기법들을 찾아내고, 2)이 기법들을 디자이너가 이해하기 쉽게 정리한 다음, 3)교습도구를 개발하는 순 으로 진행되었다. 도구 개발 기간은 총 6개월이 소요됐으며, 보다 나은 교습도구의 개발을 위해서 사용자 평가도 행해졌다.