• Journal of Fashion Business
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• v.10 no.5
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• pp.93-104
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• 2006

The main purpose of this research is to examine what are the factors that affect consumer attitude by the types of clothing window display, and find if there is any difference by gender of consumer group. Total 357 data from random sample of 347 adults(156 male and 191 female) who were between 19 to 49 years of age were analyzed. Sources for the sample were companies and apartment complexes and several colleges in Seoul and Chonan to diversify by such demographics as age and social status. Factors were measured by respondents' rating of 9 statements using a 5-point Likert-type scale. SPSS(Statistical Package for Social Science) Version 10.0, is used for factor analysis in order to comprehend the factors of consumer attitude and Cronbauch's ${\alpha}$ in order to measure the credibility of questions in each factor. The main findings are as follows: First, three dimensions of consumer attitude to two types of window-display of product centered display and image centered display were identified as interest, information, and impression and theses are same to both male and female consumer group. Second, for both male and female consumer group, three dimensions of consumer attitude toward two types of window-display were same, however, included sub categories in each dimension showed a little difference. In product centered display, both male and female consumer group showed high interest in the sub categories of 'fashion' and 'informations related to the product' and they were considered same factor. Otherwise, In image centered display, two sub categories of 'having some interests in the display' and 'recognize the display that projects the image or impression of clothing well' were showed high relationship each other and they were also considered same factor. Third, Cronbauch's ${\alpha}$ of three dimensions of consumer attitude demonstrated high credibility from 0.75 to 0.91. Mean score of subcategories of attitudes toward the type of display by the gender of consumer showed high scores of 'interest' and 'impression' categories in image centered display and showed high scores of 'information' category in product centered display for both gender.

• Electronics and Telecommunications Trends
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• v.26 no.5
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• pp.83-91
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• 2011

감성적 제품이 소비를 자극하는 시대가 도래함에 따라, 선진기업은 성숙기 ICT 산업 돌파구로 감성전달 기술에 주목하여, 시장 차별화에 주력하고 있으며, 성능 및 가격 위주의 시장전략에서 사용자 편의성과 만족도를 극대화시키는 소비자 감성 지향형 산업으로 재편을 꾀하고 있다. 진보된 ICT 기술과 심미적인 라이프 스타일 디자인을 통해 사용자와 기기가 교감하는 디지털 인터페이스를 제공하는 감성 UX(User eXperience) 기술은 새로운 형태의 의사소통 방식과 감정전달 메커니즘을 제시하여 사회구성원의 현재 정서를 인지하고 감정의 정화/승화/억제를 보조하여, 가족 및 사회 네트워크 자원과의 유대감을 확고히 함으로써 구성원의 삶의 가치를 향상시키고, 유비쿼터스 환경과 문화 속에서 사람과 정보를 보다 밀접하게 이어주는 매개가 될 것으로 전망하고 있다. 본 고에서는 우리나라가 이미 글로벌 경쟁력을 갖고 있는 모바일 기기, 디지털 TV, 디스플레이를 중심으로, 미래 감성 ICT 생태계의 기반이 되는 감성 UX 기술의 현재의 모습을 살펴보고, 향후 발전 전망에 대해 기술한다.