• Title/Summary/Keyword: 제품에 대한 태도

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A Study on the Demand Forecasting by using Transfer Function with the Short Term Time Series and Analyzing the Effect of Marketing Policy (단기 시계열 제품의 전이함수를 이용한 수요예측과 마케팅 정책에 미치는 영향에 관한 연구)

  • Seo, Myeong-Yu;Rhee, Jong-Tae
    • IE interfaces
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    • v.16 no.4
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    • pp.400-410
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    • 2003
  • Most of the demand forecasting which have been studied is about long-term time series over 15 years demand forecasting. In this paper, we set up the most optimal ARIMA model for the short-term time series demand forecasting and suggest demand forecasting system for short-term time series by appraising suitability and predictability. We are going to use the univariate ARIMA model in parallel with the bivariate transfer function model to improve the accuracy of forecasting. We also analyze the effect of advertisement cost, scale of branch stores, and number of clerk on the establishment of marketing policy by applying statistical methods. After then we are going to show you customer's needs, which are number of buying products. We have applied this method to forecast the annual sales of refrigerator in four branch stores of A company.

Effect of Attitude towards Parent Brand on Extended Fashion Product in Fashion Brand Extension (패션브랜드 확장시 모브랜드에 대한 태도가 확장패션제품에 미치는 영향에 관한 연구)

  • Rhee, Young-Ju
    • The Korean Fashion and Textile Research Journal
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    • v.10 no.4
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    • pp.506-514
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    • 2008
  • The purpose of this study was to investigate the effect of attitude towards parent brand on extended fashion products in case of fashion brand extension. The subjects of this study were 386 college students and data were collected using survey questionnaire. For data analysis, factor analysis and path analysis were applied. The results showed that there were four factors (e.g., familiarity attitude, emotional attitude, value-expressive attitude, utility information attitude) in attitude towards parent brand and six factors (e.g., economical risk, utilitarian risk, social risk, psychological risk, time/advantage loss risk, risk for losing opportunity) under perceived risk in extended product. The results showed that attitude towards parent brand had a negative effect on perceived risk in extended products and had a positive effect on attitude towards extended products. Perceived risk in extended products then had a negative effect on purchase intention of extended products whereas attitude towards extended products had a positive effect on purchase intention of extended products.

A Development of Surface Roughness Analysis System (표면 거칠기 분석 시스템 개발)

  • Song, SuHo;Jeon, Yong-Tae;Lee, Hyun
    • Annual Conference of KIPS
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    • 2016.10a
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    • pp.699-701
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    • 2016
  • 최근 산업에서는 기계구성 부품과 고정밀 가공에 대한 요구가 높아지고 있으며, 생산 현장에서는 기계를 효율적으로 운용하는 것의 필요성과 정밀도향상의 요구가 높아지고 있다. 하지만 이를 위해서는 가공된 제품을 정밀히 관찰, 분석 할 수 있어야 하며, 이를 위해서는 사람의 눈으로 볼 수 없는 미세한 차이를 구분 할 수 있어야 한다. 이를 위해서 본 논문에서는 백색광 간섭 측정계를 이용해 측정된 데이터를 시각화 하고, 더 나아가서 6가지의 거칠기 파라미터를 제공하여 관찰, 분석에 있어서 유용한 정보를 제공하고자 한다.

Analysis of the Curving Phenomenon of Curved T-Shaped Product by the Upper Bound Analysis and the $ DEFORM^{TM}$-3D in Eccentric Extrusion (굽은 T形 제품의 편심압출가공에 대한 상계굽힘해석과$ DEFORM^{TM}$-3D에 의한 굽힘 해석 비교)

  • 김한봉;김진훈;진인태
    • Proceedings of the Korean Society for Technology of Plasticity Conference
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    • 1997.10a
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    • pp.49-52
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    • 1997
  • The kinematically admissible velocity field is developed for the analysis of the curving of an eccentric extrusion. The curving of product in extrusion is caused by the difference of the linearly distributed longitudinal velocity on the cross-section of the workpiece at the dies exit. The result of the analysis show that the curvature of product increases with the increase in eccentricity of gravity center of the cross-section of the workpiece at the die entrance from that of the cross-section at the die exit. It also increase with the die land dimension. By the DEFORMTM-3D analysis, the curving of T-shaped product in extrusion is changed by the eccentricity, die land length and the friction constant. The result of the analysis by DEFORMTM-3D software shows that the curvature of circular shaped product increases with the eccentricity. The two analysis and one experiment show the curving phenomenon in eccentric extrusion process.

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The Effect of Influencer's Characteristics and Contnets Quality on Brand Attitude and Purchase Intention: Trust and Self-congruity as a Mediator (소셜미디어 인플루언서의 개인특성과 콘텐츠 특성이 브랜드 태도와 구매의도에 미치는 영향: 신뢰와 자아일치성을 매개로)

  • Lee, Myung Jin;Lee, Sang Won
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.5
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    • pp.159-175
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    • 2021
  • This study attempted to analyze the relationship between influencer's characteristic factors such as professionalism, authenticity, and interactivity and content quality factors consisting of accuracy, completeness, and diversity on brand attitude and purchase attitude through trust and self-consistency. To reveal the structural relationship between main variables, a survey was conducted on 201 users. An EFA, CFA, and reliability analysis were performed to confirm reliability and validity. And structural equation was conducted to verify hypothesis. The main results are as follows. First, it was found that professionalism and interactivity had a significant positive effect on trust. And, accuracy, completeness, and variety were all found to have a significant positive effect on trust. Second, in the relationship between individual characteristic factors and self-consistency, it was found that professionalism and authenticity had a significant positive effect on self-consistency. In addition, in the relationship between content quality and self-consistency, accuracy, completeness, and diversity were found to have a positive effect on self-consistency along with trust. Third, in the relationship between trust and self-consistency on brand attitude and purchase intention, both trust and self-consistency were found to have a statistically significant positive effect on brand attitude. It was found that only self-consistency and brand attitude had a statistically significant positive effect on purchase intention. These findings showed that when users perceive professionalism and interaction with influencer, trust increases, and professionalism and progress increase self-consistency with influencer. In addition, in the case of content quality, it was found that trust and self-consistency responded positively when perceived content quality through content accuracy, completeness, and diversity. Also, trust and self-consistency increased attitudes toward brands and could influence consumption behavior such as purchase intention. Therefore, for effective marketing performance using influencer's influence in the field of influencer marketing, which has a strong information delivery on products and brands, not only personal characteristics such as professionalism, authenticity, and interactivity, but also quality of content should be considered. The above research results are expected to suggest implications for marketing strategies and practices as one available basic data to exert the expected effect of marketing using influencer.

Microcosm Studies of Nanomaterials in Water and Soil Ecosystems (수생태 및 토양생태계에서 나노물질의 마이크로코즘 연구)

  • Yoon, Sung-Ji;An, Youn-Joo
    • Journal of Korean Society of Environmental Engineers
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    • v.34 no.4
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    • pp.288-294
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    • 2012
  • The current growth of nano-industries has resulted in released nanoparticles entering into water and soil ecosystems via various direct or indirect routes. Physicochemical properties of nanoparticles differ from bulk materials, and nanomaterials influence the fates of nanoparticles and the interactions of living or non-living things in the environment. Microcosm analysis is a research methodology for revealing natural phenomena by mimicking part of an ecosystem under controlled conditions. Microcosm study allows for the integrated analysis of toxic effects and fates of nanoparticles in the ecosystem. Ecotoxicity studies of nanomaterials are steadily increasing, and microcosm studies of nanomaterials are currently beginning to surface. In this study, microcosm studies of nanomaterials in water and soil ecosystems were extensively investigated based on SCI(E) papers. We found that the microcosm studies have been reported in 12 instances, and mesocosm studies have been reported in only once until now. Advanced research was mostly evaluated at the microorganism level. But integrated analysis of nanotoxicity is required to research the interactions based of various species. Thus, our studies analysed the trend of microcosm studies on nanomaterials in water and soil ecosystems and suggested future directions of microcosm research of nanomaterials.

The relationship between Knowledge management and Innovation, and the moderating effect of Convergence Federation in Small & Medium Business (중소기업의 지식경영활동과 혁신의 관계: 이업종융합회 참여의 조절효과)

  • Park, Roh Gook;Ahn, Kwan Young;Ko, Kwang Man
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.1
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    • pp.137-147
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    • 2013
  • The purpose of this study is to review the relationship between knowledge management and innovation, and the moderating effect of Convergence Federation in Small & Medium Business. In order to verify and achieve the purposes mentioned above, questionnaire data are gathered and analysed from 481 establishments located in Kangwon-do, Chungpuk-do, Kyunggi-do, Kyungpuk-do province and so on. Multiple regression and multiple hierarchical regression analysis are applied to test the proposed hypotheses: 1) the relationship between knowledge management and innovation, 2) the moderating effects of Convergence Federation's participation on the relationship between knowledge management and innovation. Empirical survey's findings are as follows; First, knowledge acquisition and application showed to be positively related with all innovation activities(organization innovation, human resource innovation, product innovation, and quality innovation). Second, Convergence Federation's participation strengthened the positive relationship between knowledge acquisition and product innovation, and it did also the positive relationship between knowledge application and product innovation.

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The estimation of Draize score by in vitro cytotoxicity using continuous cell lines (In Vitro cytotoxicity에 의한 Draize score 측정 체계 수립)

  • 정민석;최종완
    • Proceedings of the SCSK Conference
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    • 1996.07a
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    • pp.33-51
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    • 1996
  • 화장품의 변질요인은 크게 물리적 또는 화학적 변화에 의한 요인과 미생물오염으로 인한 각종 문제점으로 대별될 수 있다. 이 중에서 미생물 오염문제는 제품의 상품가치에 미치는 영향 뿐만 아니라 지속적인 사용에 의한 피부의 위생적 측면때문에 그 중요성에 대한 인식이 높아지고 있다. 따라서, 제품개발시는 화장품 처방중의 영양성분의 배합, pH, 유화형태, 방부제의 혼합, 분배계수 및 그 안정성을 고려하여야 함은 물론이고 처방중의 모든 원료의 각각에 대한 항균능 및 피부자극여부를 사전에 미리 조사하여 각 제품별로 적당한 방부체계를 선택하는 것은 매우 중요한일이다. 독성실험방법에 있어서 in vivo 실험에 대체할 수 있는 새로운 in vitro 실험방법 수립 즉, 동물실험을 하지 않고 in vitro 실험결과로부터 in vivo 결과를 예측할 수 있도록 새로운 in vitro 실험체계의 가능성을 실험하였다. 4종의 cell line중 transformed mouse fibroblast L929가 본 실험에서 사용하기에 배양상의 용이성과 안정성, 재현성의 관점에서 가장 알맞은 cell line이었다. transformed mouse fibroblast L929를 사용한 NR$_{50}$ assay와 Draize score간의 regression coefficient ${\gamma}$값은 0.91이었다. 혈청은 시험물질의 세포에 대한 민감성에 영향을 주었다. 따라서, modified serum-free method를 이용함으로써 regression coefficient가 증가된 즉, 상관성 및 재현성이 높은 결과를 얻을 수 있었다. 이러한 기술은 독성실험에 실험동물을 사용하지 않고 in vivo test에 대체 할 수 있고, 또한 화학물질에 대한 prescreening으로 이용할 수 있을 것으로 판단된다.원과 섭식장소, 수중생물의 경우는 특히 수온, 수량 영양원등이다.(중략). 본 연구의 접근방법으로는 ASRS의 개념적인 Reference Model을 수립하고 이 Reference Model에 대한 Formal Model로 DEVS(Discrete Event System Specification)을 이용하여 시스템을 Modeling하였다. 이의 Computer Simulation을 위하여 DEVS형식론 환경에서의 Simulation Language인 DEVSim ++ⓒ를 이용하여 시스템을 구현하였다.. 실형 결과로는 먼저 선형 상미분방정식의 예로 mass-damper-spring system, 비선형 상미분방정식의 예로는 van der Pol 방정식, 연립 상미분방정식의 예로는 mixing tank problem 등을 보였으며, 그의 공학에서 일어나는 여러 가지 문제들도 다루었다.화물에 대한 방어력이 증가되어 나타난 결과로 여겨지며, 또한 혈청중의 ALT, ALP 및 LDH활성을 유의성있게 감소시키므로서 감잎 phenolic compounds가 에탄올에 의한 간세포 손상에 대한 해독 및 보호작용이 있는 것으로 사료된다.반적으로 홍삼 제조시 내공의 발생은 제조공정에서 나타나는 경우가 많으며, 내백의 경우는 홍삼으로 가공되면서 발생하는 경우가 있고, 인삼이 성장될 때 부분적인 영양상태의 불충분이나 기후 등에 따른 영향을 받을 수 있기 때문에 앞으로 이에 대한 많은 연구가 이루어져야할 것으로 판단된다.태에도 불구하고 [-wh]의미의 겹의문사는 병렬적 관계의 합성어가 아니라 내부구조를 지니지 않은 단순한 단어(minimal $X^{0}$ elements)로 가정한다. 즉, [+wh] 의미의 겹의문사는 동일한 구성요 소를 지닌 병렬적 합성어([$[W1]_{XO-}$ $[W1]_{XO}$ ]

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Influence of SNS Digital Characteristics on Cultural Contents Purchase Intention (SNS 디지털 환경의 특성이 문화콘텐츠 구매의도에 미치는 영향 - 정보적 참여, 감정적 애착의 매개 역할을 중심으로)

  • Lee, Han-Suk
    • The Journal of the Korea Contents Association
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    • v.12 no.7
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    • pp.336-345
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    • 2012
  • Under the influence of information technology, there has been a significant change in the consumers' attitude and behavior toward the cultural products. Especially, the social network service (SNS) is predicted to effectively facilitate the growing interaction among potential consumers, which may lead to consumption of the cultural products. The goal of this study is thus two-fold: (a) to investigate the characteristic features of the digital environments based on SNS, and (b) to examine how these factors result in the purchase of the cultural contents. The survey data identified the digital environments as Informational interaction, Information connectivity, and Informational trust in the SNS environment. Subsequently, the structural equation methods confirmed that these factors facilitate consumers' participation in the information network and promote consumers' emotional attachment to the cultural contents, which eventually lead to the positive attitude toward the purchase of the cultural contents.

Physicochemical and Sensory Characteristics of Doenjang Made by Traditional Methods (전통적인 방법으로 제조된 된장 제품의 이화학적 및 관능적 특성에 대한 연구)

  • Byun, Myung-Woo;Nam, Tan-Gong;Chun, Myoung-Sook;Lee, Gyu-Hee
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.43 no.10
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    • pp.1543-1548
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    • 2014
  • To study traditional Doenjang characteristics, Doenjang was purchased from five different provinces: Chungcheong (CC), Gangwon (GW), Gyeonggi (GG), Gyeongsang (GS), and Jeolla (JL). To determine physicochemical characteristics, contents of reducing sugar, amino type nitrogen, salt, pH, and acidity were analyzed. The sensory characteristics were analyzed by sensory descriptive analysis. Reducing sugar content was highest for Doenjang from GW province. Amino type nitrogen content was highest for Doenjang from JL province. The salt content was highest in Doenjang from CC and GS provinces. After principal component analysis (PCA) based on sensory descriptive analysis, salty taste and aftertaste were highly correlated with overall acceptance. In the correlation analysis among chemical compounds and overall acceptance, Doenjang contained low reducing sugar content, and high pH value was positively correlated with overall acceptance. In conclusion, Doenjang with high pH value and salty taste and aftertaste have high overall acceptance.