• Title/Summary/Keyword: 제품에 대한 태도

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The effect of perceived value and risk on purchasing intention of up-cycling fashion product - Moderating role of ethical consumption attitude - (업사이클링 패션 제품에 대한 지각차원이 구매의도에 미치는 영향 - 윤리적 소비태도의 조절효과 -)

  • Kim, Ha Youn;Kim, Jongsun
    • The Research Journal of the Costume Culture
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    • v.26 no.6
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    • pp.899-918
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    • 2018
  • Upcycling is the process of repurposing abandoned resources or useless products into products of better quality or higher environmental value. Upcycling products are evaluated to be sustainable because they demonstrate environmental values. However, domestic upcycling companies are operating on a small scale with a slow growth rate. This study aims to examine the value and risk factors of upcycling products from previous literature and clarify the effect of these ambivalent characteristics on purchase intention. This provides direction regarding factors upcycling companies should focus on. The data were collected via an online experiment with women in their 20s and 30s residing in South Korea, nationwide. The data were statistically analyzed using SPSS 21.0 and AMOS 18.0. Analysis of this data suggests that environmental, design, and self-expression value positively affect purchase intention. This extends previous upcycling literature by identifying design and self-expression value as important antecedents of purchase intention. However, in contrast to previous literature, no significant effect of performance or diversity risk was found. These results indicate that ethical attitude has a moderating effect on the relationship between environmental value and purchase intention. This study confirms that consumers intend to purchase upcycling products when they possess not only environmental value but also design and self-expression value.

The effect of Brand Association in Public Libraries on Customer Satisfaction and Loyalty in Public Libraries - Focused on the 20s (공공도서관의 브랜드 연상 요인이 20대의 고객 만족 및 충성도에 미치는 영향)

  • Seo, Jungsun;Kim, Giyeong
    • Journal of the Korean Society for Library and Information Science
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    • v.56 no.1
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    • pp.321-345
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    • 2022
  • Public libraries have been facing new challenges as the number of channels providing information resources has been increasing due to information and communication technology development. The perception of public libraries of the general public is that they should continue to play a substantial role in information services. However, the libraries' environments are changing, and the public's needs are diversifying, so public libraries also need to differentiate themselves from other organizations that provide similar services. This paper proposes branding as a solution to create differentiation. The study conducted a questionnaire survey with Koreans in their 20s. A series of statistical tests with the survey data showed the impact of the brand association elements on customer satisfaction and brand loyalty and identified unique factors in public libraries. For example, Brand associations such as material-based services, benefits, and attitude affected both dependent variables. On the other hand, the non-product association such as space/place images did not. Based on these findings, we provided implications for introducing branding in public libraries.

Effects of certification mark information indicated in the cosmetics package on quality evaluation, trust, attitude, and purchase intention (화장품 패키지에 삽입된 인증마크 정보가 제품에 대한 품질평가, 신뢰, 태도, 구매의도에 미치는 영향)

  • Jumi Lee;Eunah Yoh
    • The Research Journal of the Costume Culture
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    • v.31 no.4
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    • pp.430-451
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    • 2023
  • This study examines the effect of cosmetic certification marks on consumer behavior. The underlying objectives of this study are threefold. First, it explores whether the certification mark inserted into the cosmetic package-such as marks denoting quality assurances, ethical practices (specifically, pertaining to animal testing), and recycling packaging-affects consumer responses. Second, it investigates whether a higher number of certification marks leads to heightened positive consumer responses. Third, it analyzes the potential moderating effect of consumers' certification mark knowledge on the relationship between certification marks and consumer responses. In the pretest, certification marks with higher recognition were selected as stimuli, and a survey involving a total of 550 male and female consumers was conducted. The collected data were analyzed through ANOVA and post-hoc tests. The findings of this study confirm a significant difference in consumer responses to products based on the certification marks inserted in the cosmetic packaging. Compared to clusters without a certification mark, groups with two or more certifications (recycling certification + ethics certification, recycling certification + quality certification, recycling certification + ethics certification + quality certification) exhibit significant consumer responses. Second, more certification marks did not result in an increase in positive consumer responses. Third, a moderating effect of consumers' cosmetic certification knowledge on the certification mark-consumer response relationship was not found. The findings of this study have implications for developing product promotion strategies that leverage cosmetic certification marks as a marketing tool.

Introduction of International Standard Test Scenario of the SCADA System with CIM using IEC 61970 (IEC 61970 CIM 기반 SCADA 시스템 표준시험 시나리오)

  • Jang, B.T.;Lee, Y.J.;Lee, N.H.;Han, J.Y.;Kim, S.K.;Choi, J.K.;An, Y.H.
    • Proceedings of the KIEE Conference
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    • 2015.07a
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    • pp.573-574
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    • 2015
  • 스마트그리드 전력계통시스템 기술의 중요한 특징중의 하나는 국제표준을 기본으로 탑재하고 있다. 발전소부터 수용가까지 각 영역별로 운영중인 시스템들이 국제표준을 준수한다는 것은 어떤 특정임무만을 담당하는 독립된 시스템이 아닌 타 시스템에 정보를 주고 받는 분산시스템의 구조로 전력시스템 전체 아키텍쳐가 변화하고 있는 것이다. 이러한 환경은 ICT(Information & Communication Technology)와 매우 친화적이며 스마트그리드의 발전을 촉진시킨다. 전력회사마다 운영중인 송변전자동화시스템인 SCADA(Supervisory Control And Data Acquisition)에 대하여 IEC 61970 표준을 지원하는 기능을 갖춘 제품들이 세계시장에 급속히 공급되고 있어 표준을 기반으로 하는 이기종 제품간에 정보교환의 호환성을 검증하는 상호운용성 시험의 중요성이 커지고 있는 실정이다. 본 논문에서는 IEC 61970이 적용된 SCADA 시스템을 대상으로 표준기반의 상호운용성 시험에 대해 기술하고자 한다.

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Natural Dyed Products Market Segmentation and Usage of Media and Information Sources among the Segments (천연염색 제품의 시장세분화 및 세분시장의 매체 이용 행동과 정보탐색 행동)

  • Hong, Hee-Sook;Nam, Mi-Woo
    • Journal of the Korean Home Economics Association
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    • v.48 no.8
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    • pp.113-128
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    • 2010
  • The purposes of this study were 1) to divide consumers into segments according to their consumption attitude and subjective knowledge about natural dyed products 2) to develop a profile for each segment with respect to the media types, the preferred media programs, the information sources, the lifestyle activities and the demographics. Data(n = 213) was collected using questionnaires via the internet. By cluster analysis of the consumers' attitude and their subjective knowledge about natural dyed products, four groups were identified 1) the loyal consumption group (20.1%), 2) the conditional/reluctant consumption group(36.6%), 3) the negative/reluctant consumption group(24.2%) and 4) the non purchasers(19.1%). Several characteristics of these four groups were then compared by ANOVA and chi-square statistics. The results indicated that the consumption attitude and subjective knowledge could be the criteria for segmenting the consumers and that the segmented groups had unique consumer characteristics. Implications of this study were discussed.

Development of a Multiplex PCR Assay for Rapid Identification of Larimichthys polyactis, L. crocea, Atrobucca nibe, and Pseudotolithus elongates (다중 PCR 분석법을 이용한 참조기, 부세, 흑조기 및 긴가이석태의 신속한 종판별법 개발)

  • Noh, Eun Soo;Lee, Mi-Nan;Kim, Eun-Mi;Park, Jung Youn;Noh, Jae Koo;An, Cheul Min;Kang, Jung-Ha
    • Journal of Life Science
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    • v.27 no.7
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    • pp.746-753
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    • 2017
  • In order to rapidly identify four drums species, Larimichthys polyactis, L. crocea, Atrobucca nibe, and Pseudotolithus elongates, a highly efficient and quick method has been developed using multiplex polymerase chain reaction (PCR) with species-specific primers. Around 1.4 kbp of the mitochondrial COI gene sequences from the four drums species were aligned, and species-specific forward primers were designed, based on the single nucleotide polymorphism (SNP). The optimal conditions for PCR amplification were selected through cross-reactivity, using a gradient PCR method. The PCR results demonstrated species-specific amplification for each species at annealing temperatures between 50 and $62^{\circ}C$. Multiplex species-specific PCR (MSS-PCR) amplification reactions with four pairs of primers were performed for sixteen specimens of each species. MSS-PCR lead to a species-specific amplification of a 1,540 bp fragment in L. polyactis, 1,013 bp in A. nibe, 474 bp in L. crocea, and 182 bp in P. elongates, respectively. The four different sizes of each PCR product can be quickly and easily detected by single gel electrophoresis. The sensitivity of the MSS-PCR of the DNA was up to $0.1ng/{\mu}l$ as a starting concentration for the four different species tested. These results suggest that MSS-PCR, with species-specific primers based on SNP, can be a powerful tool in the rapid identification of the four drums species, L. polyactis, L. crocea, A. nibe, and P. elongates.

The Effect of Corporate Social Responsibility on Purchase Intention - Focused on Anti-Corporate Emotion - (기업의 사회적 책임활동이 구매의도에 미치는 영향 - 반기업정서를 중심으로 -)

  • Kang, Nak-Jung;Cho, Sang-Lee
    • Management & Information Systems Review
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    • v.38 no.1
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    • pp.169-180
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    • 2019
  • The results of the present study on corporate social responsibility activities have different results for each researcher. This is considered to be the influence of the moderated variables depending on the relations among the variables. The purpose of this study is to propose anti-corporate emotion as a variable to moderate the relationship between social responsibility activities and outcome variables and to investigate its influence. The results and implications are as follows. Ethical responsibility activities and discretionary responsibility activities had effects on corporate attitude and corporate attitude affects consumers' purchase intention. This is consistent with many previous studies, which means that it is necessary to create a positive psychology for a firm or product in order to induce consumer behavior. In addition, in the group with high anti-corporate emotions, the effect is not significant even if the company has a lot of discretionary activities, but if the ethical responsibility is done, the negative attitude toward the company can be alleviated even if the anti- corporate emotion is high. This explains why many companies now have social contribution activities as an alternative to reduce the corporate crisis, but the effect is insufficient. Therefore, companies that want to carry out social responsibility activities should be interested first in the ethical management or ethical responsibility activities of companies.

Perception and Utilization of Food Labeling System of Middle School Students in Gwangju (광주지역 중학생의 식품표시에 대한 인식 및 이용실태)

  • Kim, Yun-Ji;Jeon, Eun-Raye;Yoo, Maeng-Ja;Jung, Lan-Hee
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.41 no.6
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    • pp.796-806
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    • 2012
  • This study was conducted to investigate dietary attitude, and nutritional knowledge of middle school students in Gwangju and examine their perception and utilization of food labeling systems. The total and mean dietary attitude scores were 75 and 49.47, respectively. The total and mean nutrition knowledge scores were 15 and 10.88, respectively. Girls showed significantly higher nutrition knowledge than boys (p<0.01). Overall, 62.9% of respondents checked food labeling, and there were significant differences in dietary attitudes among groups that did and did not checking labeling (p<0.001), with higher dietary attitude being associated with checking the label. Moreover, higher nutritional knowledge was associated with checking the food label. Individuals who checked the food label considered the expiration date (54.9%), product name (14.4%) and price (10.2%). The main reasons for checking food labeling were (in descending order) to confirm the expiration date (61.6%), determine the ingredients and nutritional information, learn how to store the product, and compare the price and weight with other products. The overall satisfaction with the food labeling system was 16.20 out of 30, and significant differences (p<0.001) were observed among individuals with high, moderate and low dietary attitudes, as indicated by satisfaction scores of 17.54, 16.32 and 14.86, respectively. Individuals with high, moderate and low dietary attitudes had nutritional knowledge scores of 15.79, 16.08, and 17.08 respectively. The overall score for understanding nutrition labeling was 4.71 out of 7, and the understanding differed significantly among groups (p<0.01), with those with moderate food attitudes having the highest score.

Effects of Conjugated Linoleic Acid on Oxidation of Lipid in Beef Patties during Cold Storage (Conjugated Linoleic Acid(CLA)가 우육패티의 지방산화에 미치는 효과)

  • 예병화;주선태;이제룡;신택순;김영환;이정일;박구부
    • Food Science of Animal Resources
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    • v.20 no.4
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    • pp.311-319
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    • 2000
  • 본 연구는 다기능성 지질신소재로 각광을 받고 있는 CLA를 육제품에 첨가하였을 때 제방의 산화를 억제시키는 효과에 대하여 연구하였다. 비육말기 돼지 사료에 LCA를 5% 첨가하여 생산한 동육 등심을 4$^{\circ}C$ 냉장고에에서 11일 동안 저장하면서 CLA 함량에 따른 지방산화정도(TBARS)에 대한 단순 상관도를 조사하였으며, 또한 CLA를 우욱 패티 제조에 0.05, r과 2%로 각각 첨가하여 제조한 후 4$^{\circ}C$에서 13일동안 저장하면서 pH, TBARS, 지방산 조성 및 CLA 함량을 조사하였다. TBARS의 단순상관도는 저장 11일째에 -0.804(p<0.001)으로 높은 상관관계를 나타낸 것으로 보아 CLA가 육내에 축적이 되면 저장 기간이 경과 할수록 지방산화를 지연시키는 것으로 나타났다. CLA가 육내에 축정이 도면 저장 기간이 경과 할수록 지방산화를 지연시키는 것으로 나타났다. CLA가 축정된 우육 패티를 soc장저장하면서 저장기간이 경과할수록 유의적으로 증가하였다.(P<0.05), 대조구에 비햐여 CLA 첨가구가 유의적으로 높은 pH를 보였으며,또한 CLA 첨가량이 증가할수옥 pH가 유의적으로 증가하는 현상을 보였다. (p<0.05). TBARS의 변화는 전 처리구에 저장 기간이 경과함에 EK라 유의적으로 증가하였다. (p<0.05)., 처리구간의 비교에서 대조구에 비하여 CLA 첨가구가 유의적으로 낮은 TBARS를 보였으며 (p<0.05), EH한 CLA펌가량이 증가할수옥 유의적으로 낮은 TBARS를 보여 CLA 가 항상화작용이 있음을 알수 있었다. CLA 우육 패티의 지방산 조성은 CLA 첨가량이 증가할수옥 상대적으로 다른 종류의 지방산 함량이 감소하는 겨과를 보였다. 저장기간이 경과에 따른 변화는 없었다. CLA 함량의 변화는 CLA첨가량이 증가할수록 유의적으로 증가하였으며(p<0.05) 저장기간이 경과하여도 아무런 변화가 없어 화학적으로 안정한 물질이라 사료된다. 이상의 결과에서 CLA는 지방산화를 억제시켜 산화 안정성에 효과가 있는 것으로 사료되며, CLA를 육제품 제조시 첨가할 경우 품질 보존 효과가 잇음과 동시에 고기능성 육제품 생산이 가능하리아 사료된다.

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Analysis of Microbiological Contamination in Ready-to-eat Foods (즉석 섭취 식품에 대한 미생물 오염 분석)

  • Kim, Ha-Kyu;Lee, Hak-Tae;Kim, Jong-Ho;Lee, Sang-Sun
    • Journal of Food Hygiene and Safety
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    • v.23 no.4
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    • pp.285-290
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    • 2008
  • This study was carried out to examine microbiological contamination of ready-to-eat foods (kimbab, sushi, salad, sandwich, sashimi) and to prove hazard of ready-to-eat foods by microbiological analysis. Collection of 440 samples of ready- to-eat foods were obtained from department stores, discount stores, super-markets in Seoul, Gyeonggi, Chungcheong, Gyeongsang, Honam areas. Sushi showed the highest detection rate of micro organism with value of20.4%, and then detection rates of kimbab, sashimi and salad were 13.0%, 12.5% and 6.9%, respectively. S. aureus was the most detected microorganism with value of 6.6%, and then Coliform and L. monocytogenes were detected 2.7% and 2.3%.