• Industry Promotion Research
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• v.7 no.3
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• pp.9-16
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• 2022

In the midst of increasing interest in the environmental responsibility of companies, this study investigates how eco-friendly activities affect the creation of management performance. To this end, the effect of companies' green marketing on consumers' word-of-mouth intention, the mediating effect of brand reliability, and the moderating effect of consumers' pro-environmental behavior were verified. The results of the collected data analysis are as follows. First, companies' green marketing has a positive (+) effect on consumers' word-of-mouth intention. Second, brand reliability takes a positive (+) mediating role in the relationship between companies' green marketing and consumers' word-of-mouth intention. Third, consumers' pro-environment behavior has a moderating role between Brand Reliability and their word-of-mouth intention. Therefore, companies' eco-friendly strategies and their implementation will help enhance both brand reliability and consumers' word-of-mouth intention. By revealing the effect of companies' eco-friendly strategies and their implementation on brand reliability and consumers' word-of-mouth intention it is meaningful to analyze the relationship between green marketing and the possibility of consumers' spontaneous word-of-mouth intention. The results suggest to companies that it is necessary to establish an eco-friendly marketing strategy for sustainable growth.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.413-422
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• 2011

The purpose of this study is to examine sidedness effects of a Ad message and moderating roles of consumers' psychological characteristics such as self-construal. This study also examine moderating roles of product type in these direct effects. To test these research hypotheses, this study conducted experimental designs. Two hundred thirty-eight undergraduate students were assigned to one of the four experimental groups. Message type and product type were manipulated as between-subject factors. The data demonstrate that message types have a significant effect on both attitude toward Ad and acceptance intention. In addition, consumers' self-construal plays a significant moderating role between the message types and the dependent variables. Furthermore, product types also shows a moderating effect on the accpetance intention, yet not on the attitude toward Ad. The results of this study suggest various implications by indicating Ad message as an important factor which can enhance customers' positive responses but has been passed over by the previous research. We also indicated the limitations of this study, and suggested the future research directions.

• Journal of the Korean Data and Information Science Society
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• v.26 no.1
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• pp.11-19
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• 2015

A certain number of products are transported to be sold each month and some of them are returned for repair. In this study we first assume that the transported products are the ones that have been sold, Then nonparametric approach is applied to the warranty returns data to see how the reliability decreases over time. Parametric approach such as Weibull distribution is applied to the same data and the results for both nonparametric and parametric approaches are compared. Next we assume that there is a time lag between shipment and sale. Then both nonparametric and parametric approaches are applied to the time-lag data and the results are compared.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2007.05a
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• pp.145-155
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• 2007

본 연구는 21세기 새로운 패러다임인 웹 2.0에서 중요한 마케팅 모델로 인식되고 있는 AISAS 모델을 이용하여 인터넷 쇼핑몰 유형에 따른 적용을 알아보고, 현재 정체기에 있는 인터넷 마케팅의 한계를 해결하는 방법으로, RSS 적용 마케팅과 이를 AISAS 모델에 활용하는 방법에 관한 연구이다. 이 마케팅으로 제안되는 RSS를 이용할 경우 기존의 웹환경(웹 1.0)에서와는 달리, 실시간으로 업데이트 정보를 제공할 수 있으며, 사용자들의 커뮤니케이션 활동에 적극 개입을 할 수 있는 환경을 조성할 수 있다. 그리고 이미 정보의 바다라고 표현되며, 수많은 정보가 있는 인터넷 환경을 그대로 옮길 수 있는 RSS의 특징으로 인해 기업에서는 제품 홍보에 필요한 비용절감 효과가 있으며, 사용자에게는 복잡한 과정에 아닌, 단순한 포맷 변환만으로 누구든지 어떤 사이트의 정보라도 손쉽게 정보를 취득할 수 있다. 이런 RSS의 장점을 활용하여 인터넷의 새로운 마케팅 모델로 제시되는 AISAS의 5단계 구매과정에 각각 적용을 하여, 개인이 원하는 정보만을 실시간으로 제공하여, 클릭 한 두번만으로 구매까지 이어지게 하는 구조도를 제시한다. 아울러, RSS의 장점인 정보 공유를 이용해, 바이러스 마케팅 (WOM)의 시너지 효과를 최대한 높이고, 사용자는 제품에 대한 넓고 다양한 정보를 얻게 되므로 제품의 신뢰도를 높이고, 친근감이 상승하는 효과를 함께 가져 올 수 있을 것이다.[1].

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.04a
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• pp.171-174
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• 2000

원자력발전소에서 디지털 컴퓨터의 사용이 증가함에 따라 관련 시스템의 안전성, 신뢰성, 무결성, 가용성, 완전성 등을 충족시키기 위한 방안들이 현안으로 대두되고 있다. 특히 원자력발전소의 신경계통이라 할 수 있는 계측제어 계통의 디지털화로 인하여, 기존의 아날로그 하드웨어의 기능을 향상시킨 소프트웨어가 디지털 시스템에 사용되게 됨으로서, 디지털 시스템에 사용되는 상용 소프트웨어 제품의 신뢰도가 원자력발전소의 안전 및 안정 운영과 직결되므로 상용 소프트웨어에 대한 평가 문제가 중요한 관심사로 대두되었다. 본 논문의 서론에서는 원자력발전소에서 상용 소프트웨어제품을 사용하게 된 배경과 감시 및 제어를 위한 상용 실시간 운영체제를 사용하기 위한 고려사항을 기술하고, 본론에서는 상용 실시간 운영체제 선정시 제공하여야 할 기능에 대한 고려사항과, 상용 소프트웨어 제품 선정에 관한 규제 현황 및 규제 요건에 대한 고려사항을 해결하기 위한 선정 및 평가 절차를 수립하고, 이를 평가에 반영하는 방법과 절차를 제시한다. 결론에서는 원자력발전소 감시제어를 위한 상용 실시간 운영체제 평가시 고려사항의 해결에 대한 문제점과 해결 방안, 그리고 선정 절차 및 평가방안을 적용하는 데 따른 문제점과 해결 방안을 제시한다.

• Journal of the Korea Convergence Society
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• v.9 no.10
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• pp.257-263
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• 2018

The purpose of this study is to develop an automatic inspection system for a part of the differential drive gear into the transmission. This technology will make using the microvision automatic test equipment and automatic test equipment microlaser. This is that the operator intends to make the defect rate 0 in the inspection stage of the product which has been carelessly processed. The equipment developed in this research project will be applied to many areas. Packaging companies, nut bolt processing company, precisely supplier for printing on top of the semiconductor, SMT, etc. The company wants to sell the vision inspection equipment for various applications. If the defective rate of 0 is achieved through this research project, it is also possible to secure a stable supply from the parent company, and to lay the foundations for exporting based on product reliability. When the automatic inspection system is applied to domestic automobile parts processing companies, the reliability of automobiles in Korea will be greatly increased.

• Fire Science and Engineering
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• v.23 no.3
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• pp.131-137
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• 2009

This study measured smoke control damper leaking amount of condition of various kinds examination regarding AMCA Standard 500-D-98. As result of study establish because smoke control damper leaking amount performance curve that use tester data of engineering applies right design method of smoke control system and test method design, drawing examination, performance test and do so that right comprehension and performance about skill may be defined. Also user wishes to prove performance of smoke control system and construct smoke control system of reliable performance-based design derive smoke control damper quality improvement continuously selection of smoke control damper by performance judgment of performance curve.

• Journal of Korean Home Economics Education Association
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• v.22 no.3
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• pp.129-145
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• 2010

In this study, when buying fashion products through internet shopping malls, it is researched about the buying behavior, the awareness of customer review, the use and posting of customer review and the accompanying awareness. The difference of awareness on the customer review according to their involvement of clothes, are examined from high school students in Seoul. And it is examined if they experienced any dissatisfaction after their purchase and what their behavior were. The questionnaire survey was taken by 508 students from 6 high schools in Seoul. The average, the standard deviation, the frequency, the t-test, the One way ANOVA and Duncan's Multiple Test were conducted for data analysis using SPSS 17.0. In the fashion products purchase behavior of the students, The reasons of buying were mainly because of the diversity and the convenience. Some students don't shop online because screen product and actual product are not the same. The awareness of the customer review represented high in the reliability and usefulness. The awareness on the influence of the customer review represented high in the contents direction and the numbers of the customer reviews but represented low in the timeliness. As to the awareness of the customer review, the student using it represented higher in all elements such as the usefulness, the reliability, and the influence than students who not use customer review. The students posting customer review recognized higher on the usefulness and the reliability of the customer review than those who did not post it, and were highly influenced by the numbers of customer reviews. The awareness of the customer review according to the involvement of clothes was the difference only in the usefulness. As to coping actions of students experiencing dissatisfaction, the proportion of the students coping with the public action and those who do not perform any action represented high.

• Information Systems Review
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• v.7 no.2
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• pp.117-128
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• 2005

This study proposes an integrated monitoring system for data reliability improvement in a steel manufacturing industry. The data obtained from existing steel manufacturing process is not micro data which is gathered at the occurring point, but average value (macro data) which is gathered from the occurring point to ending point. This kind of macro data is not only difficult for a detailed analysis for an error causing factor, but it might cause a fatal influence as well on the quality of produced goods even if the error is within an error tolerance. And during the process of steel production, thousands of data is produced in a second, thus requiring database plan to manage abundant amount of data. Therefore, the following proposed system is capable of collecting as well as analyzing all the data generated from the process of product production. And the system was able to raise the efficiency of the database server by planning the database to handle large capacity data. Also, by applying web-based technology, inquiries and analysis of data with no limit on time and space was possible with PC connected to the intranet. Hence, the system was able to work on effective quality improvement of manufactured products, plus able to raise the reliability of the product. Also, accumulated data from long period of time was used for fundamental material for new controlling model, operation technology, and new product development.

• Culinary science and hospitality research
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• v.20 no.4
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• pp.59-74
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• 2014

This study aims to promote the sales of wild vegetables, which are considered well-being food. To do this, a survey was conducted based on the research model and hypotheses about the effects of the characteristics(safety, taste, price) on customer satisfaction, trust, and repurchase intention. The results are as follows. The characteristics of wild vegetables(safety, taste, price) had positive effects on customer satisfaction and trust(p<0.01). Also, customer satisfaction had a positive effect on customer trust(p<0.05). Therefore, the characteristics of wild vegetables(safety, taste, price) can be the major factors to improve customer satisfaction and trust, leading to continuous sales and repurchase.