• Title/Summary/Keyword: 제품분석

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Comparative Analysis of Consumer Needs for Products, Service, and Integrated Product Service : Focusing on Amazon Online Reviews (제품, 서비스, 융합제품서비스의 소비자 니즈 비교 분석 :아마존 온라인 리뷰를 중심으로)

  • Kim, Sungbum
    • The Journal of the Korea Contents Association
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    • v.20 no.7
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    • pp.316-330
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    • 2020
  • The study analyzes reviews of hardware products, customer service products, and products that take the form of a convergence of hardware and cloud services in ICT using text mining. We derive keywords of each review and find the differentiation of words that are used to derive topics. A cluster analysis is performed to categorize reviews into their respective clusters. Through this study, we observed which keywords are most often used for each product type and found topics that express the characteristics of products and services using topic modeling. We derived keywords such as "professional" and "technician" which are topics that suggest the excellence of the service provider in the review of service products. Further, we identified adjectives with positive connotations such as "favorite", "fine", "fun", "nice", "smart", "unlimited", and "useful" from Amazon Eco review, an integrated product and service. Using the cluster analysis, the entire review was clustered into three groups, and three product type reviews exclusively resulted in belonging to each different cluster. The study analyzed the differences whereby consumer needs are expressed differently in reviews depending on the type of product and suggested that it is necessary to differentiate product planning and marketing promotion according to the product type in practice.

Factors Preference Analysis for Internet of Things based Mobile Telecommunication Environment (이동통신 환경을 기반한 사물인터넷 선호도 분석)

  • Nam, Soo-Tai;Jin, Chan-Yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2016.10a
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    • pp.135-136
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    • 2016
  • 최근 각종 사물인터넷 제품이 시장에 출시되면서 관련 업체들은 시장 선점을 위해 표준화 플랫폼 분야에서 경쟁을 벌이고 있다. 또한 이동통신 3사를 중심으로 가정용 사물인터넷 서비스를 앞 다투어 출시하면서 시장을 뜨겁게 달구고 있다. 대표적 출시된 서비스는 스마트홈 관련 서비스가 있다. 이동통신 기반 사물인터넷 서비스는 초기 단계에 머물고 있으며 지속적으로 다양한 서비스가 출시될 것으로 예상된다. 이러한 시점에 이미 출시된 서비스를 중심으로 사물인터넷 서비스에 대한 선호도 분석을 기획하게 되었다. 새로운 제품이나 서비스가 출시되는 경우에 잠재적인 구매자들이 제품 및 서비스가 어떠한 속성에 영향을 받아 그 제품이나 서비스를 선택하게 되는지에 대한 연구는 연구자에게 매우 흥미로운 주제이다. 따라서 문헌분석과 시장조사를 통해 사물인터넷 서비스를 고찰하여 선호도 분석 개념모델을 완성하고자 한다. 또한 이동통신 3사에 근무하는 직원(전문가)를 중심으로 설문을 통해 선호도 분석을 하고자 한다. 분석결과를 바탕으로 연구의 한계와 이론적 실무적 시사점을 제시하고자 한다.

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An Empirical Analysis of Industrial Design′s Functional Role in the Causal Model of Quality Competitiveness : Korean Manufacturing Sector (품질경쟁력 인과모형 하에서 산업디자인의 기능적 역할에 관한 실증적 분석 : 한국 제조업 부문을 중심으로)

  • 임채숙;윤종영
    • Archives of design research
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    • v.17 no.3
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    • pp.111-122
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    • 2004
  • The purpose of this study are two the first is to identify the positioning of product design and analyze its functional relationship with product development, manufacturing, marketing and sales in the comprehensive competitiveness evaluation model ; and the second is to estimate the determinants of QCI(quality competitiveness index), analyze the impact of product design on QCI, and compare the aforementioned results for the seven industrial sectors and the five product patterns. For this empirical analysis, this study surveyed 400 Korean manufacturing firms during August-October 2003. The major empirical findings are summarized as follows : First, the hypothesis on the positive effect of product design on QCI is accepted at a highly significant level (p < 0.001) for all : the manufacturing sector, seven industrial sectors, and five product categories. Second, the correlation analysis and factor analysis lead to the result that the effect of product design on QCI is estimated to be relatively very low, in comparison to those of product functionality and basic performance on QCI. These findings imply that Korean manufacturing sector has been still in the prematured stage at which product design has not played an important role yet. This study concludes that product design in line with other functions (product development, manufacturing, marketing, and sales) should make a good contribution to the improvement of QCI in the future.

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Recent trends in check-all-that-apply (CATA) method for food industry applications (식품 산업체에서 활용 가능한 카타(CATA) 평가법의 최신동향)

  • Kim, In-Ah;Lee, Youngseung
    • Food Science and Industry
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    • v.52 no.1
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    • pp.40-51
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    • 2019
  • For better understanding the relationship between consumers' perception and sensory characteristics of products, diverse types of rapid sensory profiling technique have been suggested as alternatives to conventional descriptive analysis. Among these, check-all-that-apply (CATA) method has gained popularity for studying consumers' perception and intuitive responses to products due to their simplicity, speed, and ease of use. CATA method has been used to gather consumers' perception derived from sensory characteristics of products as well as consumers' emotion responses to products in recent years. Moreover, many researchers reported that CATA method can be used to provide valuable information for product optimization by applying a penalty analysis and collecting responses to ideal product. Thus, this article reviews recent research using CATA in the field of sensory and consumer science and introduces practical applications to achieve various business objectives in food industry.

Effects of consumption Propensity to spend on shopping live broadcast of in Chinese Women on selection attributes of beauty products

  • Ying, Qiaomeng;Kim, Kyeong-Ran
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.1
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    • pp.149-156
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    • 2022
  • This research focuses on women in their 20s and 30s who have experience in consuming beauty products in the live broadcast of beauty products in China to find out the effects of consumers' consumption propensity on beauty product selection attributes. The data analysis is performed from April 29 to May 25, 2021 by using SPSSWIN 21.0 program for frequency analysis, factor analysis, reliability appraisal, technical statistical analysis, correlation analysis and multiple regression analysis. And the results of the study are as follows: According to the survey, the general characteristics are 20~25 years old, university, and the consumer price is between 500,000 and 1 million won. In terms of consumption propensity that the intrinsic pursuit of consumption, the impulsive consumption, the external pursuit of consumption were on a high average score which was 3.76, 3.63, 3.56 respectively, and in terms of the selection attributes of beauty products that the product intrinsic attributes, and the external attributes of products were on a high average score which was 3.91, 3.69 respectively. The external/internal attributes of beauty product selection attributes are all related to consumption propensity. According to the survey, the external pursuit of consumption, internal pursuit of consumption, and impulsive consumption of the propensity to consume all have a meaningful influence on the external/internal attributes of products. This result proves that the consumption tendency of beauty live broadcast consumers has a huge impact on the selection attributes of beauty products. In this regard, according to the consumption tendencies of Chinese women, the necessity of differentiated live-streaming marketing strategies for beauty products based on the characteristics of beauty product brands, categories, and designs has been proposed.

중소 화학제품 제조업의 인적오류 분석 지원시스템 개발

  • 정광태;정병용;김두환
    • Proceedings of the Korean Institute of Industrial Safety Conference
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    • 2000.11a
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    • pp.223-227
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    • 2000
  • 화학제품 제조업에서 발생하는 사고는 인체에 치명적인 영향을 줄 수 있기 때문에 다른 어떤 작업장에서보다 높은 안전성과 신뢰도가 요구된다. 이전의 화학 제품 제조업에서 발생한 사고의 분석으로부터 작업자들의 인적오류가 사고의 주요 원인이라는 것이 입증되어 왔다.(중략)

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A Study on the Foreign Information Security Evaluation and Certification Scheme(I) (외국의 정보보호 체계 분석 (I))

  • 강창구;윤이중;김대호;이대기
    • Review of KIISC
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    • v.5 no.1
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    • pp.61-72
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    • 1995
  • 본 연구에서는 국내 정보보호 체계를 수립하기 위하여 외국정보보호 체계분석의 일환으로 미국의 정보보호 체계를 분석하였다. 본 논문에서는 먼저 미국의 정보보호 체계의 주요 기구인NCSC와 NIST의 역할을 알라보고, 미국의 컴퓨터 보안 프로그램으로서 TPEP, 네트워크 제품평가 및 DBMS평가방법에 대해서 분석하였으며 또한 통신 보안 프로그램으로 CCEP, 정부 승인 DES 제품 프로그램, EFT 인증 프로그램, PNSL, OLSL및 암호 제품의 판매 제한정책에 대하여 기술하였다.

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Development and Application of a Risk Analysis system for Software Product Quality Improvement (소프트웨어 제품품질 개선을 위한 위험분석 시스템 개발 및 활용에 대한 연구)

  • Jang, Jin-Wook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.8
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    • pp.5227-5232
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    • 2014
  • Better quality software can be made by eliminating the software product risk in the early stages. To achieve this task, a risk analysis system that can effectively track and manage risks that have severe effects on software quality is needed. The existing risk analysis systems have some weaknesses as they are applied to organizations. The major problems of those systems are that they require organizations to collect as much risk data at a time without providing a proper explanation and even without the support of a risk management process. This paper resolves those problems by developing a risk analysis system that offers methods of managing risks. In addition, the system provides the guidelines of which risks should be gathered for each step. The system also has functions to generate a range of strategy and analysis information on risks.

상품집중분석 - 전기냉방기(에어컨)

  • 한국전기제품안전진흥회
    • Product Safety
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    • s.55
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    • pp.41-56
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    • 1997
  • 가전기기의 붐은 가계에 상당한 부담을 주고 있으나, 한편으로는 주부들로 하여금 가사노동으로 부터의 해방은 물론 보건, 오락 및 여유있는 생활을 즐길수 있게 하였다. 이제는 많은 가전제품에도 마이컴이 탑재되어 가정이나 직장에서 OA나 퍼스컴 통신 또는 패미컴 게임 등등 소위 '고도 정보화 사회'로 접어들어 첨단산업이 세계를 지배하는 시대가 되었다. 따라서 이 시대에 사는 사람이라면 누구나 전기$\cdot$전자 제품에 관한 전문적인 학습

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