• (The) Korean Journal of Advertising
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• v.29 no.7
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• pp.29-53
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• 2018

In our study, we investigated the effects of position of endorser and endorser's gaze direction(direct/averted_image/averted_text) on advertising attitude, purchase intent and brand recognition using eye-tracking method. Focusing on the printed cosmetic ads which the role of endorser is important and indirect persuade route is relatively is emphasized, we conducted experiment on 36 participants in 20s. As prior studies, our results shows that participants paid attention to more and faster on specific element which the endorser is gazing at. But it was not reflected to ad attitude and purchase intent directly. When the endorser is positioned in left the side, the highest purchase intent was shown in direct gaze condition, while when the endorser is on the right side, the highest ad attitude was shown in gazing image condition. Additionally, the brand recognition task following eye-tracking experiment shows that recognition accuracy was higher only in condition which the endorser is in the left side looking at the product image. These results demonstrated that the gaze direction of endorser plays a role as attentional guidance, which means it can lead customer's attention to particular region in the printed ad, but the effect can be varied depending on the position of endorser and which type of information the endorser is gazing at. Therefore, ultimately, to increase customer's ad attitude and purchase intent, complex consideration of not only the gazing direction of the endorser, but the position of endorser and other diverse elements is necessary.

• Proceedings of the Technology Innovation Conference
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• 2003.02a
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• pp.173-190
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• 2003

Demand forecasting is essential in establishing national and corporate strategy as well as the management of their resource. We forecast demand for multi-generation product using discrete choice model combining diffusion model The discrete choice model generally captures consumers'valuation of the product's qualify in the framework of a cross-sectional analysis. We incorporate diffusion effects into a discrete choice model in order to capture the dynamics of demand for multi-generation products. As an empirical application, we forecast demand for worldwide DRAM (dynamic random access memory) and each of its generations from 1999 to 2005. In so doing, we use the method of 'Technological Forecasting'for DRAM Density and Price of the generations based on the Moore's law and learning by doing, respectively. Since we perform our analysis at the market level, we adopt the inversion routine in using the discrete choice model and find that our model performs well in explaining the current market situation, and also in forecasting new product diffusion in multi-generation product markets.

• Journal of the Society of Naval Architects of Korea
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• v.29 no.4
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• pp.45-57
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• 1992

In this paper, the trends for the standardization of the product model was surveyed, and the product model can be used as concrete means to realize the communication of information between the CAD/CAM softwares, which are used for the design and manufacturing of the complex products such as ships. We have proposed the newly developed methodology for the representation and definition of the ship model on a basis of the product model. And also we have studied the product modeling technology for the aspect of an application, and the object-oriented system technology have been surveyed for the system implementation issues. We would like to verify the consistency and correctness of our proposed representation methodology by using the prototype application model, which is applied to design work of ship compartmentation model. For this purpose we have developed the "OO_COMDEF"(which means the Object-Oriented System for the Compartmentation Definition of ship) program that is applied to the compartmentation model which can be considered as a submodel of the general ship models. The results of research work have been proved that the representation methodology for the ship model based on the product model is an efficient and appropriate scheme for the ship model definitions. Consequently, this methodology can be proposed as a fundamental framework for the development of the shipbuilding CAD/CAM system.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 1999.12a
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• pp.229-239
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• 1999

최근 생산현장의 흐름은 우수한 품질의 제품을 출하하는 단계를 넘어서, 시장진입의 경쟁시대라고 해도 과언이 아닐 것이다. 동일한 제품을 생산하고 있는 경쟁사들은 하루라도 앞서 제품을 시장에 출하함으로써 선점권을 갖기 위해 제품개발의 초기단계에서부터 제품의 시장출하를 앞당기기 위한 경쟁은 시작되었다고 볼 수 있다. 이에 본 연구는 제품의 시장출하가 지연됨으로써 발생하는 수익의 손실을 평가해 볼 수 있는 분석모델을 수리화 하였다. 제품개발의 초기단계에서 부터 제품을 생산할 수 있는 라인구축의 검토도 동시에 진행하면서 현재의 설비를 가지고 제품을 출하하는 것이 수익상 유리한지, 아니면 자본을 투자해 새로운 라인을 구축해서라도 제품의 출하시기를 앞당기는 것이 유리한지에 대한 의사결정수단을 제공한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2005.05a
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• pp.271-274
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• 2005

소프트웨어 제품의 활용 범위가 늘어나면서 품질의 중요성이 부각되고 있다. 이에 따라 ISO/IEC 9126 품질모델과 ISO/IEC 14598 소프트웨어 제품 평가모델에 대한 표준이 발표되었다. 하지만, 대부분 소프트웨어 개발 사업에서는 결함사항 위주로 품질관리를 하고 있으며 표준모델은 미적용 되고 있는 실정이다. 따라서, 본 논문에서는 국방 CBD 방법론을 기반으로 표준 소프트웨어 품질모델 및 제품 평가모델을 이용한 품질평가 프로세스를 제시하고자 한다. 이를 위해 국방 CBD 방법론 산출물의 품질평가 모델과 품질평가 프로세스를 정의하고 평가활동 단계별 산출물을 제시한다. 또한 소규모 시범사업에 적용을 통하여 제안된 모델의 적절성을 검증하였다. 향후 본 연구의 결과가 국방 CBD 방법론 기반 소프트웨어의 품질관리 활동에 적용이 기대된다.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2003.05a
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• pp.103-106
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• 2003

선박의 초기 설계 단계에서는 작업의 용이성과 설계자의 관습 둥으로 인해 선박모델은 통상 2차원 모델로서 표현된다. 하지만 제품의 상세 설계 단계로 넘어가면 부품의 가공정보 도출, 부품간의 간섭확인, 제품의 성능해석의 용이성 등의 이유로 인해 제품 정보는 3차원 디지털 모델로서 표현되어야 한다. 그러나 현재까지 이러한 과정은 설계자에 의해 수작업으로 진행되고 있고 이 과정에서 공기의 지연, 설계자에 의한 해석 및 입력 오류 둥 많은 문제점이 야기되고 있다. 본 연구에서는 이러한 문제의 해결을 위해, Fuzzy 추론 기법을 이용한 2차원 선박 모델의 3차원 디지털 모델로의 자동 변환 기술을 검토한다.

• Journal of the Korea Convergence Society
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• v.8 no.2
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• pp.21-26
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• 2017

As the Internet-related products are launched in a variety of ways, if the products are not produced according to the world standardization model of the Internet, communication with the standardized products will not be smoothly performed. This study was carried out in order to improve the competitiveness of export by launching the global standardization promotion strategy of the Internet of things, to grasp the internet standardization trends of each country and to release the following products. This research work presents a strategic driving model that can enhance interoperability among heterogenous IoT devices. Therefore, this research proposed case by case strategic standard approach based on level of technologies.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.12
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• pp.5716-5720
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• 2012

To expand the use of three dimensional(3D) product modelling in the army, we have analyzed military technical data management system, as well as the military guidelines for the unique format and content of technical data package. Because traditional munition sector is based on the machinery and equipment industry, they have usually applied two dimensional(2D) drawings to prepare a design and to make a product. For that reason, there is no provision for 3D product modelling as a technical data package in the military guideline. In this study, we proposed an improvement scheme for the vitalization of 3D product modelling in the army not only in terms of related guideline but also military technical data management system.

• Journal of KIISE:Software and Applications
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• v.32 no.9
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• pp.835-846
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• 2005

A Product Line (PL) is a set of products (applications) that share common assets in a domain. Product Line Engineering (PLE) is a set of principles, techniques, mechanisms, and processes that enables the instantiation of produce lines. Core assets, the common assets, are created and instantiated to make products in PLE. Model Driven Architecture (MDA) is a new software development paradigm that emphasizes its feasibility with automatically developing product. Therefore, we can get advantages of both of the two paradigms, PLE and MDA, if core assets are represented as PIM in MDA with predefined automatic mechanism. PLE framework in the PIM level has to be interpreted by MDA tools. However, we do not have a standard UML profile for representing core assets. The research about representing PLE framework is not enough to make automatically core assets and products. We represent core asset in PIM level in terms of structural view and semantic view. We also suggest a method for representing architecture, component, workflow, algorithm, and decision model. The method of representing framework with PLE and MDA is used to improve productivity, applicability, maintainability and qualify of product.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.1793-1799
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• 2006

생산자 폐기 책임 규제 강화로 인하여, 제조업 영역이 제품 제조(BOL) 뿐만 아니라 사용, 보수(MOL)와 폐기(EOL)까지 확장 수명주기로 확대 되고 있다. 또한 EOL상에서 개별 제품에 대한 제품 복원 관리 시스템 (PRMS: Product Recovery Management System)에 관한 연구가 활발히 진행 되고 있다. 그러나 BOL, MOL과 EOL간의 정보 단절 문제, MOL상의 정보를 저장하고 사용할 수 없었던 문제는 EOL관리의 자동화를 저해한 큰 요인이다. 최근 유비쿼터스 기술의 발달로 개별 제품 추적이 가능해 졌지만, EOC 등의 식별부호(ID)만으로는 PRMS에 필요한 제품 정보를 얻을 수 없다. 본 논문에서는 제품 ID로부터 MOL상의 정보를 연결하고, 국제표준 기반 정보모델을 이용하는 PRMS를 개발한다. 이를 위해: (1) PRMS에 필요한 정보를 국제표준(ISO10303-239 등)을 기반으로 모델링하고, (2) 제품 ID를 통해 MOL상의 정보를 수집하여 제품 복원에 대한 의사결정을 수행할 수 있는 PRMS를 설계하고, (3) 시제품 구현을 통해 제안된 데이터 모델 및 시스템의 유효성을 검증한다.