• The Journal of the Korea Contents Association
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• 제10권9호
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• pp.363-374
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• 2010

Supply chain (SC) strategies will influence corporate performance and customer satisfaction. However, few empirical research has investigated the impact of the gap between prescriptive and current strategy on customer satisfaction. Based on the profile analysis with data from 31 products, the results of this study show the significant relationship between customer satisfaction and the fit between SC context and speculation-postponement strategies. The results imply that different SC strategies should be applied in accordance with product attributes and supply environments.

• The Journal of the Korea Contents Association
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• 제8권1호
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• pp.75-85
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• 2008

The corporate image in the modern competitive industry is one of the most important factors that invites customer's desire of purchase. The purpose of this study is to find out how the corporate image influences to the customer value and loyalty deciding customer's desire of repurchase and is to know the important factors of corporate image. The results of this study is that corporate image has an effect on customer value and satisfaction. Also customer value influences on customer satisfaction. Customer value and satisfaction have an effect on customer loyalty as the important factors. Through the results, customer's high recognition of the corporate has an influence on customer value.

• The Research Journal of the Costume Culture
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• 제24권2호
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• pp.119-131
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• 2016

With the increasing popularity of nonprofit thrift shopping, new marketing strategies are needed to respond to accelerated competition in the secondhand market. To help guide the development of marketing strategies for nonprofit thrift stores, this study aims to identify factors impacting consumers' buying behavior for secondhand fashion items sold in nonprofit thrift stores. Specifically, this study investigated 1) the effects of secondhand fashion selection criteria (i.e., design, brand name, lower price) and personal factors (i.e., gender, household income, beliefs about environment) on the secondhand fashion consumption experience in nonprofit thrift stores and 2) the moderating effects of point of purchase (POP) messages (i.e., "50% Off Sale," "New Arrivals," "Helping Others") on the relationships between purchase intention and impulsive buying in nonprofit thrift stores. An online survey was used to collect the data, and a total of 197 usable responses were received. The results showed that 1) gender, household income, beliefs about environment, and brand name affected the secondhand fashion consumption experience and 2) the POP message "Helping Others" negatively moderated the relationship between purchase intention and impulsive buying in nonprofit thrift stores. These results can help nonprofit thrift stores' managers to develop effective marketing strategies to increase their profits, which can be used to accomplish their mission of addressing social issues.

• The Research Journal of the Costume Culture
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• 제26권2호
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• pp.125-139
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• 2018

This study explores determinants of purchase intentions for vegan fashion products based on the modified planned behavior model. Survey data from 434 university students were subjected to an analysis using descriptive statistics, factor analysis, and structural equation modeling. The results showed that almost half of the consumers surveyed recognized vegan fashion products and a little more than a half of consumers surveyed had purchase experience for vegan fashion products. Clothing, bags, and shoes are the most frequently purchased vegan fashion product categories. From the results of the model test, purchase intentions on vegan fashion products were determined by attitude, subjective norms, ethical responsibility, and ethical identity of the consumers. When consumers have a more positive attitude, have higher subjective norms, stronger ethical responsibility, and stronger ethical identity regarding the purchase of vegan fashion products, they are likely to have a greater intention to purchase vegan fashion products. The findings contribute to the literature by adding test results for vegan fashion products among the ethical product categories, highlighting the importance of the consideration of product category, which can give somewhat different results when exploring ethical consumption. Based on these findings, marketers need to use special tags or signage highlighting the ethical values and meanings of vegan fashion products to better communicate with target consumers with a high level of ethical responsibility and to help increase consumers' control over purchase behaviors through reducing barriers generated by insufficient product information.

• Journal of Korea Technology Innovation Society
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• 제16권4호
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• pp.954-977
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• 2013

This paper investigates the factors to affect the consumer selection of machine-to-machine (M2M) technology in the purchase and utilization of home appliances. M2M technology, based on mobile internet, allows for automatic operation and remote control of home appliances and equipment. The introduction of M2M technology could lead to the saving of domestic housework and of active social participation for women. With a view to focusing on the liberating potential of M2M technology, this paper analyzes the correlation between four independent variables (gender, income, employment status of married woman, and possession of mobile internet devices) and two dependent variables (intention for purchase and utilization of M2M household appliances). The possession of mobile internet devices such as smart phone and tablet PC turns out to be the most significant factor to affect both the purchase and utilization of M2M household appliances. The employment status (employed or not-employed) affects only the intention for purchase. Neither the income level nor gender has significant correlation with the intention for purchase or utilization. The results differ from the conventional wisdom that the consumer selection of household technology is substantially affected by gender, income and employment of housewife.

• Knowledge Management Research
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• 제24권1호
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• pp.31-49
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• 2023

TikTok, as a leading short video platform, has attracted many users, and the resulting attention generates immense business value as a platform to diffuse knowledge. As a qualitative and explorative approach, this study reviews the knowledge payment industry and discusses the influential factors of users' payment decisions regarding knowledge products on TikTok. By conducting in-depth interviews with ten participants and observing 95 knowledge providers' videos, we find that TikTok has significant business potential in the knowledge payment industry. By using the ATLAS. ti software to code the data collected from these interviews, this study finds that demander characteristics (personal needs), product characteristics (product quality), provider characteristics (the key opinion leader effect), and platform characteristics (platform management) are the four core categories that influence users' payment decisions regarding knowledge products on TikTok. A theoretical model consisting of the ten variables of emotional needs, professional needs, quality, price, helpfulness, value, charisma, user trust, service guarantee, and scarcity is proposed based on the grounded theory. The theoretical and practical implications of the study findings are also discussed.

• Vending industry
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• 제8권3호
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• pp.70-79
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• 2008

$\Box$ 시장개요 o 독일 자동판매기 시장은 매출이나 수입, 수출량에서 큰 성장이 없다. 그러나 기존의 주를 이루던 음료, 스낵 자판기 이외에 다양한 자판기 물품 수요가 높아지고 있어 새로운 시장 개척의 기회가 되고 있다. o 자판기 시장의 대부분을 차지하는 음료, 스낵 자판기는 주로 사내에 비치되어 있다. 쉽게 거래처를 바꾸지 않는 독이 바이어 특성상, 기존 고객 유지와 신상품 개발이 주요 성공요인이 될 수 있다. o 자동판매기 시장의 특징은 담당 업체가 자판기 판매에서부터 지속적인 제품 조달 유지, 청소까지 맡게 된다는 점이다. 급격한 수요 증가가 예상되지 않는 한, 구매후의 서비스가 재구매 여부를 결정한다고 할 수 있다. $\Box$ 경쟁 동향 o 독일 자판기 시장에는 독일 제품과 더불어 프랑스, 네덜란드와 같은 주변 유럽국가의 제품들이 시장을 지배하고 있다. 대부분 한 업체에서 물품에 상관없이 다양한 자판기를 생산하고 있다. o 최근에는 선택의 폭이 넓은 복잡하고 다양한 자판기 제품이 인기를 끌고 있다. 박람회를 통해 선보이는 신상품에 대한 관심이 높아지고 있다. o 신선한 디자인과 다양해진 제품의 양이 새로운 구매 요소로 떠오르고 있다. 자판기의 위치 또한 중요한 변수가 되면서 좋은 위치 선점이 경쟁력 향상에 도움이 될 것으로 보인다. $\Box$ 마케팅 참고사항 o 자동판매기의 경우, 사업 파트너와의 협상이나 각각 상품에 따라 가격이 매우 유동적이다. 기존 시장에서의 기업 인지도 역시 가격 협상에 영향을 미치기 때문에 시장의 정확한 가격을 알아보기가 매우 힘들다. 자사의 가격이 곧 핵심역량을 나타내기 때문에 제3자에게 공개되는 일이 적다. o 독일에서는 우리나라와 달리 온라인 광고시장이 활성화되어 있지 않다. 자동판매기도 온라인 광고보다는 전문 잡지를 통해 광고한다. 올해에도 이런 경향은 지속될 것으로 보인다. $\Box$ 수출 시 참고사항 o 자판기 관련 제품의 독일 진출 시 현재까지 특별한 제약 사항은 없다. 관세는 1.7%이며 부가세는 다른 제품과 동일하게 19%를 적용 받는다. o CE 마크의 획득은 필수적이다. 독일 내 진출을 생각한다면 GS 마크를 획득하는 것도 도움이 된다.

• Asia Marketing Journal
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• 제13권2호
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• pp.27-48
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• 2011

The Chinese counterfeits has begun to gain great attention recently because of the drastic increase in its volume. The consumption of counterfeit harms to manufacturer who spend millions of dollars to create and develop new product. The counterfeits in Chinese can cause international dispute and lower national reputation. The purpose of this study were to examine if the buyers of counterfeits tend to care more about interpersonal relationship than non-buyers among Chinese. Data were gathered by surveying Chinese consumer living in Beijing, Shanghai, and Guangzhou metropolitan area using convenient sampling, and 480 questionnaires were used in the statistical analysis. In analyzing data, descriptive statistics, factor analysis, structural equation modeling with AMOS were conducted. The results of this study were follows, first, attitude toward counterfeits was classified into three factors such as interpersonal relationship, perception, and involvement. It is general belief that attitudes toward counterfeits were correlated with on brand attachment, however this study show that the buyers of counterfeits tended to purchase counterfeit goods as more alternatives of genuine(original) product than non-buyers. Perhaps, the buyers of counterfeits tended to have lower consumer ethics than non-buyers because they value counterfeit high. It is generally accepted that both a producer and a buyer violate the laws, but they are rather generous for buyer. The results of this study suggest consumers' attitude towards counterfeit need to be changed, following consumer education and strict law enforcement. Based on these results, global brand marketing strategies for luxury goods were suggested.

• The Journal of the Korea Contents Association
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• 제17권1호
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• pp.80-91
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• 2017

The purpose of paper is to confirm the role of E-WOM(Electronic Worth of Mouth) in decision making of selecting the mobile application via smart-phone or tablet pc. Particularly i wished to confirm the effects of others' positive or negative reviews in purchasing(free downloading) mobile applications. To resolve these research questions, the secondary data or previous research were collected and arranged theoretically. From literature research, i made out the proposed model to explain the relationships between the variables, executed the operational definitions and 14 Hypotheses were established, collected the survey data of 228 mobile application users. Using the empirical test analysis, previous performances to confirm the construct validity and internal consistency and PLS(Partial Least Square) modelling method was executed. The test result showed that proposed relations of variables was empirically identified, therefore, i got the conclusion as followings; First, attributes of mobile application users' reviews have the effects positively to usefulness perception and expected performance. Second, it was significantly tested Usefulness of Online Review and Expected Performance. Second, Usefulness of Online Review, Source Credibility and Expected Performance have effect positively to Intention of Review Adoption.

• The Journal of the Korea Contents Association
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• 제13권12호
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• pp.428-438
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• 2013

In the highly competitive coffee market, each coffee shop is striving to improve customer loyalty by providing a high level of service quality. To deepen our understanding of service quality in the coffee shop market, this study identifies the key elements of service quality of coffee shops and investigates their impacts on decision-making processes of female university students. This study also investigates the effects of customer satisfaction and brand image on customer loyalty in a coffee shop market. Moreover, it considers the two critical customer loyalty: repurchasing intention and recommendation intention. Data collected from 206 female university students were empirically tested against a research model using partial least squares. Analysis results showed that service product and service delivery significantly affect customer satisfaction and brand image whereas service intangible and service environment do not significantly influence on them. Customer satisfaction and brand image play an important role on the formation of repurchasing and recommendation intention.