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http://dx.doi.org/10.5392/JKCA.2010.10.9.363

Customer Satisfaction and the Fit between Supply Chain Context and Postponement-Speculation Strategies -The Case of Electronic Products-  

Kim, Kyung-Kyu (연세대학교 정보대학원)
Kim, Sung-Ki (삼성전자 CS환경센터 해외운영그룹)
Ryoo, Sung-Yul (서강대 경영전문대학원)
Publication Information
The Journal of the Korea Contents Association / v.10, no.9, 2010 , pp. 363-374 More about this Journal
Abstract
Supply chain (SC) strategies will influence corporate performance and customer satisfaction. However, few empirical research has investigated the impact of the gap between prescriptive and current strategy on customer satisfaction. Based on the profile analysis with data from 31 products, the results of this study show the significant relationship between customer satisfaction and the fit between SC context and speculation-postponement strategies. The results imply that different SC strategies should be applied in accordance with product attributes and supply environments.
Keywords
Supply Chain Management; Supply Chain Strategy; Postponement; Speculation;
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