• (The) Korean Journal of Advertising
• /
• v.25 no.1
• /
• pp.179-201
• /
• 2014

This study explored mutual perceptions among clients, agencies, and consumers on the evaluation of ad creativity applying the co-orientation model. In order to investigate agreement, congruence, accuracy among three groups, they exposed to real commercials as stimuli and evaluated ad creativity of them in terms of four dimensions, such as originality, appropriateness, clarity, and relevance. Results indicated that agreement between agencies and consumers is relatively high, whereas one between clients and agencies is relatively low. Also, clients show relatively higher level of congruence, but agencies have relatively lower level of one. Accuracy between agencies' evaluation of ad creativity and clients' perception of agencies' view on ad creativity, and between consumers' evaluation of ad creativity and clients' perception of consumers' view on ad creativity would be relatively high. On the other hand, accuracy between clients' evaluation of ad creativity and agencies' perception of clients' view on ad creativity would be relatively low. Results showed that there is a need clients and agencies to consider on consumers' viewpoints on ad creativity.

• 한국HCI학회:학술대회논문집
• /
• 2009.02a
• /
• pp.1198-1207
• /
• 2009

최근 WEB 2.0 환경을 통해 사용자는 직접 응용 프로그램과 데이터를 이용하여 새로운 컨텐츠를 생산하는 주체로 변모하고 있다. 이러한 사용자의 자발적이고 적극적인 참여는 'UCC(사용자 제작 컨텐츠)'라고 불리는 새로운 문화 컨텐츠의 활성화로 이어지고 있다. 특히 글과 그림, 소리 등이 총체적으로 엮여 있는 동영상 UCC 의 경우, 이야기 구조나 캐릭터가 갖는 내용적인 특성과 제작자의 제작 취지를 훼손없이 살릴 수 있다는 제작의 특성으로 인해 WEB 2.0 환경에서 사용자의 참여가 더욱 두드러지고 있다. 본 연구에서 '사용자들이 열광하는 동영상 UCC 는 어떤 특징을 갖는가?' 라는 질문에 답하기 위해 동영상을 시청하는 사용자의 몰입과 창의성 평가를 진행하였고 이에 영향을 주는 요인으로 동영상 UCC 를 구성하는 내용적인 특성인 이야기의 내러티브와 캐릭터의 과장성을 살펴 보았다. 그리고 이 요인들의 상호작용에 영향을 주는 매개변인으로 제작자의 제작의도에 따른 컨텐츠의 특성을 선정하였다. 제작자의 의도에 따른 컨텐츠의 특성을 분류하기 위해 라캉의 주체이론과 퍼스의 기호학 이론을 바탕으로 모형을 제안하였으며 이를 검증하기 위해 UCC 사용자들을 대상으로 현재 서비스 중인 동영상 UCC 를 보여주고 설문을 실시하였다. 연구결과 제안하는 모형의 적용가능성이 입증되었으며 제작자의 의도에 따른 컨텐츠의 특성에 따라 이야기의 내러티브나 캐릭터의 과장성이 사용자의 몰입과 창의성평가에 미치는 영향력이 다르게 나타나는 것을 확인할 수 있었다.

• Journal of the Korean Society for Aeronautical & Space Sciences
• /
• v.42 no.12
• /
• pp.1073-1079
• /
• 2014

Aircraft parts are considered as a significant element for the continued airworthiness of the certified aircraft well as a partial component consisting of the new aircraft design. US FAA established the certification system of Parts Manufacturer Approval in 1965, which is contributing to the continued airworthiness of the aircraft in operation and to the expansion of worldwide market of aircraft parts. In this paper, we compared the differences of the certification systems between FAA Parts Manufacturer Approval and EASA European Part Approval, and proposed the rulemaking items to improve Korean Parts Manufacturer Certification System and to contribute to growth of aircraft parts industry.

• Journal of Convergence for Information Technology
• /
• v.12 no.5
• /
• pp.92-99
• /
• 2022

This study show the empirical results and the models that explain the content creator's personal brand value in the user-generated content platform. Producer's brand value performance could have enhancement and dilution by their activities for the long-term and repetitive change. Therefore, for the measure and analysis, the models have to catch the effect from producer's the diverse activities. This study would find the guideline by competitive analysis between (1) the impact of in-group user's self-motivated participation and (2) the impact of the social links from the outside platform. Based on the analysis results, producer's creation activity as focused on the specific and professional category increase their brand value for the long-term. However, producers would have to upload diverse category, after users are bored to their similar videos' as before. These empirical results would be a guidelines to the content management strategies for producers and the platform.

• Nuclear industry
• /
• no.5 s.14
• /
• pp.19-32
• /
• 1979

한국과 일본, 양국의 원자력규제기관, 원자력기기제작자 및 전력회사등 원자력산업 관계자들이 한곳에 모인 이 자리에서 우리나라의 원자력발전소건설과 그에 따른 국산화의 문제점에 대하여 말씀드리게 된 것을 기쁘게 생각하며 이 국제회의가 양국 정부, 전력회사 및 기기제작자들과의 실질적인 의견교환을 통하여 원자력발전소 국산화의 종합적인 추진방안을 마련하기 위한 하나의 계기가 될 것을 기대하는 바입니다.

• The Korean Journal of Air & Space Law and Policy
• /
• v.17
• /
• pp.133-152
• /
• 2003

Certification by Civil Aviation Law is necessary for aircraft parts and appliances as well as aircraft, engines, and propellers to ensure safety and reliability in operation. Advanced countries in aerospace industry as like U.S.A require Parts Manufacturer Approval for aircraft parts and Technical Standard Order Authorization for designated appliances. However, there are no legal requirements for certification of aircraft parts and appliances in Korea until now. This study presents the draft to revise Civil Aviation Law, which is applicable to set up domestic certification system and maintain it equivalent to U.S. Federal Aviation Regulation.

• The Journal of the Korea Contents Association
• /
• v.10 no.2
• /
• pp.320-329
• /
• 2010

As software producers have tried to keep their profit against illegal piracy, contents producers also want to protect their contents from unlawful sharing among users. Some researchers uncovered that the regulation on the unlicensed contents is not the best policy to maximize their profit mainly due to network effect but this issue has been still controversial. In this paper, we develop a model to investigate the effect of regulation against unlicensed contents sharing on the profit of contents producers and present the optimal condition to maximize profit of contents producers under the regulation and non-regulation of unlicensed contents. As a result, we analyzed that the firm's payoff under the regulation on unlicensed contents is not always greater than the payoff under the non-regulation because of network externality. If the additional utility from off-line purchase of type P consumers (who enjoy the additional benefit of off-line purchase) is large enough, then the firm's payoff is maximized without regulation.

• Journal of Broadcast Engineering
• /
• v.16 no.2
• /
• pp.237-246
• /
• 2011

In order to produce the variety of UCC, the recommendation service is required which considers the copyright of UCC producer discriminated from one for UCC consumers and the purpose of its production. The recommender system designed in this thesis enables UCC which is much similar to one UCC producer utilizes to be used with custom-made when recommending and producing based on UCC view history and production list, etc. of its producer. The recommender system is largely divided into filtering based on the preferred tag, UCC filtering used when producing the preferred UCC and creating process of recommended UCC using the Pearson formula. The recommender system in this thesis requires the data which were used when producing UCC. For that, we added the reference factor so that the data of UCC which were utilized when producing UCC into the existing metadata can be recorded. If the recommender system suggested in this thesis is used, the more effective and convenient UCC recommendation services with custom-made for producers can be provided.

• The Journal of the Korea Contents Association
• /
• v.13 no.7
• /
• pp.168-180
• /
• 2013

Based on the strategic contingency theory, this study empirically examines Korean TV drama producers' changing adaptive behaviors in terms of genre variety given different levels of environmental uncertainty. The extant literature has suggested that firms tend to increase product variety in order to cope with increasing environmental uncertainty. This study attempted to verify the hypothesis that TV drama producers would employ wider variety of genre in the period with more uncertain environment(2003-2009) than the period with stable environment(1994-2002). Empirical results support the hypothesis, implying that TV drama producers tend to repeatedly produce dramas with the same genre in order to pursue efficiency in stable environment whereas they tend to employ a variety of different genre in order to cope with increasing environmental uncertainty.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2010.11a
• /
• pp.57-58
• /
• 2010

UCC 제작자에겐 기존의 추천 서비스와는 차별화된 저작권과 저작 목적 등을 고려한 별도의 추천서비스가 필요하다. 본 논문에선 UCC를 제작하는데 있어 발생하는 저작권문제를 효과적으로 해결하기 위해 UCC 제작 시 참조된 UCC들의 정보를 메타데이터의 reference 요소로 기재할 수 있도록 하였으며, UCC 제작 사용자에게 특화된 추천서비스를 제공하기 위해 제작된 UCC의 참조 데이터를 이용한 협업 필터링 기반의 추천 시스템을 구성하고 있다. 추천시스템은 메타데이터의 tag, reference 요소를 이용해 참조된 UCC 그룹군에서 제작자가 참조한 UCC와 유사한 참조 UCC를 추천 리스트로 만들어서 제공한다. 향후 본 시스템의 효율성 검증을 통해 UCC 제작에 있어 보다 효율적이고 제작자 편이성이 높은 제작자 맞춤형 UCC 추천 서비스가 IPTV, SmartTV등의 융합형 방송서비스 통해 제공될 수 있을 것 이다.