• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.154-167
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• 2016

This study is to analyze whether the use of SNS in politics has any political effects. Most previous studies on political participation by SNS tended to just focus on the participation difference between SNS users and non-users. The test results first show that the development of ICT increases citizens' interest in political information and differentiate the methods of their political participation. Second, we identified SNS users tend to have higher reliability in political information and greater transversion effects by the use of media. Finally, the study verifies SNS is a more effective tool in collective actions such as non-customary rallies and demonstration rather than in customary political participation.

• Informatization Policy
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• v.22 no.2
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• pp.57-74
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• 2015

This research has been performed in order to investigate the probability that cultural factors in everyday life affect individuals' political behaviors. Using the data collected from 2014 Seoul mayoral election, it analyzes how the degree to which individuals have various cultural capital influences their types of political information acquisition through media. The outcomes suggest following three. First, the more cultural capital individuals have, the more active they are in obtaining political information using diverse media. Second, those who mark high score in the self-cognitive area of cultural capital, such as cultural preferences and cultural tastes, tend to gather political information throughout formal news-oriented media such as on-line news, TV, and newspapers. Third, when types of media are classified into old and new, those who have a variety of cultural capital are likely to prefer new media as their major source of political information acquisition.

• Korean journal of communication and information
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• v.73
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• pp.7-34
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• 2015

This study attends to the effects of political entertainment as a newly emerging television genre on citizens' political talk. Particularly, this study suggests audience involvement and political information efficacy as key psychological factors that mediate the relationship between political entertainment and political discussion. More specifically, audience involvement was deemed as a conclusive concept that consists of such sub-dimensions as audience identification and parasocial interaction with program characters and transportation into the messages. Among 317 participants in an online survey, a total of 273 subjects, who had at least some viewing experience with political entertainment TV programs, were included in the final analysis. According to the findings, softer programs that piggyback political information on top of their entertainment content were more likely to increase viewers' identification and transportation. The viewer experience of identification further heightened the level of political information efficacy, which in turn positively contributed to one's willingness to participate in political talk and to hear the other side. It also appeared that political information efficacy significantly mediated the relationship between political entertainment viewing and political talk.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.145-159
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• 2022

The purpose of this study is to analyze the structural relationship between politicians' YouTube information service quality, politician's image and trust, and voters' social and political participation intentions. To investigate this, 306 voters were sampled through an online survey. The quality factors of the politician's YouTube information service were found to have a positive effect on the image of a politician. Among them, timeliness and reliability had a positive effect on the trust of politicians, but playfulness did not. Both the image and trust of politicians through YouTube were found to have a positive effect on voters' intention to participate in society and politics. As a result of examining the indirect effect, it was found that the image of a politician had an indirect effect on the quality of information service and the intention to participate in society and politics. This study is significant in revealing that the fact that the image and trust of politicians is a major variable that appeals to citizens' social and political participation is also applicable to YouTube.

• Korean Journal of Culture and Social Issue
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• v.16 no.3
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• pp.289-310
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• 2010

The purpose of this study was to examine how political interest, political ideologies, and information-searching goals influence the amount of information voters search, the ways in which people search for information about political candidates, and the type of information they select. The results showed that the participants under accuracy goal searched much more information and the participants under the high level of interest were not affected by conservative ideology, but the participants with the low level of interest were influenced by the liberal ideology and viewed substantially more information. And most of participants had the attribute-centered searching pattern. The social policies were accessed most, however, the information about party and personal background of a candidate were found least.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.224-237
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• 2020

This study is about motivations of using YouTube channels related to politics and its effects on political socialization. Information acquisition from the political channels of YouTube was analyzed from the perspective of uses and gratifications theory. Then, the effects of the variable factors which can influence the perception-attitude-action of political socializations were reviewed. To understand aforesaid aspects, online survey was conducted targeting male and female adults between 20 to 50-year-old. There were four factors observed for the motivations of using YouTube channels of politics, which were 'entertainment of political satire', 'mental stability', 'convenience of the media', and 'pursuit of information'. The impacts on political socialization were verified with path analysis. Among the various motivations of using YouTube channels, 'convenience of the media' and 'pursuit of information' were the factors that positively affected the acquirement of political knowledges. Political knowledges had meaningful influences on increasing people's interest in politics, and their sense of political efficacy. Increased interest in politics led to higher level of sensing political efficacy, then higher political efficacy positively motivated people to participate in politics. The theoretical and practical implications of the study were also discussed based on the findings.

• Informatization Policy
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• v.26 no.2
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• pp.81-95
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• 2019

This study explores how the advanced data analysis capabilities of intelligent information technology are being utilized in politics. In particular, we focus on the fact that voter behavioral targeting in election campaigns comes into conflict with the democratic process in various ways. For this purpose, this study examines political micro-targeting and political bots. It is aimed at showing that these technology-based campaign techniques work as a factor preventing free expression of opinions and discussions, which are the core of democracy itself. Then we identify the attributes of the algorithm that affects them. As a result, this study suggests that the following issues might arise regarding intelligent information technology-based politics and democracy. First, inequality in political participation becomes more severe. Second, the public debate between voters gets more difficult. Third, superficial politics is prevalent. Fourth, single-issue politics and the exclusion of political representation is likely to increase. Fifth, political privacy might also be invaded. Based on our discussions, this study concludes that it is our role to find ways by which intelligent information technology and democracy can coexist.

• Annual Conference on Human and Language Technology
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• 2023.10a
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• pp.552-557
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• 2023

거대 언어 모델의 성능이 비약적으로 높아지며 인간과의 직접적인 상호 작용 과정이 가능해지고, 이에 따라 윤리 검증의 필요성이 대두되고 있다. 본 연구에서는 인간이 지닌 여러 가치관 중에 정치에 초점을 둔다. 거대 언어 모델의 정치 성향이 사용자의 입력에 따라 변할 수 있는지와 하위 작업에 끼치는 영향에 대해 알아보고자 두 개의 실험을 설계하였고 이에 대한 결과를 분석하였다. 실험에는 거대 언어 모델의 정치 성향을 입력 대조군으로, 세가지 다른 입력 (탈옥 기법, 정치 페르소나, 탈옥 페르소나)을 입력 실험군으로 규정하였다. 실험 결과, 거대 언어 모델의 정치 성향은 탈옥 기법에서 가장 큰 폭으로 변화하였고, 정치 페르소나와 탈옥 페르소나에서는 변화가 크지 않아, 거대 언어 모델에 내재된 정치 성향의 영향에서 크게 벗어나지 못함을 확인하였다. 또한, 하위 작업에서의 실험을 통해 변화된 정치 성향은 하위 작업의 성능 개선을 가져올 수 있으며, 각 실험군에 따라 하위 작업에서 다른 방식의 양상을 보임을 확인하였다. 이는 실제 모델이 사용될 때 개인화된 응답보다는 모델이 선호하는 응답을 받게 되며, 거대 언어 모델의 정치 성향이 사용자에게 여과없이 노출될 수 있음을 시사한다.

• Annual Conference on Human and Language Technology
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• 2022.10a
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• pp.16-21
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• 2022

사전학습 말뭉치는 위키백과 문서 뿐만 아니라 인터넷 커뮤니티의 텍스트 데이터를 포함한다. 이는 언어적 관념 및 사회적 편향된 정보를 포함하므로 사전학습된 언어 모델과 파인튜닝한 언어 모델은 편향성을 내포한다. 이에 따라 언어 모델의 중립성을 평가할 수 있는 지표의 필요성이 대두되었으나, 아직까지 언어 인공지능 모델의 정치적 중립성에 대해 정량적으로 평가할 수 있는 척도는 존재하지 않는다. 본 연구에서는 언어 모델의 정치적 편향도를 정량적으로 평가할 수 있는 지표를 제시하고 한국어 언어 모델에 대해 평가를 수행한다. 실험 결과, 위키피디아로 학습된 언어 모델이 가장 정치 중립적인 경향성을 나타내었고, 뉴스 댓글과 소셜 리뷰 데이터로 학습된 언어 모델의 경우 정치 보수적, 그리고 뉴스 기사를 기반으로 학습된 언어 모델에서 정치 진보적인 경향성을 나타냈다. 또한, 본 논문에서 제안하는 평가 방법의 안정성 검증은 각 언어 모델의 정치적 편향 평가 결과가 일관됨을 입증한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.11a
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• pp.641-644
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• 2012

트위터에서 정치 성향을 가지거나 관심이 있는 트위터 사용자는 관심있는 정치 인물이나 단체에 대한 뉴스 기사에 대해 자신의 의견을 남기거나 그대로 인용하게 된다. 또한, 자신의 의견과 공감하거나 비공감하는 트윗에 대해서 리트윗을 하거나 추가적인 자신의 의견을 언급하기도 한다. 본 논문에서는 이슈가 되고있는 정치 뉴스 기사에 대해 관심 있는 트위터 사용자들을 찾아 트위터 사용자들 간의 트윗 문서들 사이에서의 관계 정보를 가지는 사용자 네트워크에서의 트위터 사용자들의 성향을 분류해주는 방법을 제안한다. 제안한 방법의 유효성을 검증하기 위해 트위터에서 이슈가 된 정치 뉴스 기사들과 각 뉴스 이슈를 언급한 트위터 데이터에서 트윗 문서 내용 유사도 기반 분류 방법과의 비교 실험 하였다. 실험 결과에서 사용자간의 관계 정보를 이용한 성향 분류 방법이 유효함을 보였다.