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Online WOM Communication of Crossmedia Storytelling (크로스미디어 스토리텔링의 온라인 구전 양상)

  • Seo, Seong-Eun
    • The Journal of the Korea Contents Association
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    • v.11 no.1
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    • pp.134-144
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    • 2011
  • Crossmedia Storytelling is receiving attention as a new style of description in the age of limitless competition and infinite fusion among media. Crossmedia Storytelling specifies a form of storytelling carried out through mixed usage of plural media, such as televisions, movies, and web services. It is different from OSMU strategy in that plays one source of contents according to the characteristics of various media while Crossmedia Storytelling demands users' active participation. Moreover, it is also slightly different from Transmedia Storytelling in the point that narratives of each media are not complete themselves and only through effectively combining plural media can the whole story fully enjoyed. This research aims to analyze how users move among media in terms of Crossmedia contents by examining cases of Swedish interactive drama series , from Australia, and from the United States. To do so, first, the paper looks into the principles of Crossmedia communication and examines that it is based on online word-of-mouth communication, such as viral marketing. As a result, the following was found in the cases of Crossmedia Storytelling: negative stories that arouse users' emotional reactions & users' participation are effective, and the set-up of Sneezer, which causes the knowledge gap, is very important. It was also found that users' participation was actively taking place through online WOM communication in Crossmedia Storytelling.

Measuring the Professional Development Needs for Technical and Vocational Education and Training Staff in Nepal: A Look at Teachers' Perceptions (네팔 직업기술교육훈련 교사들의 교육훈련 프로그램 요구조사)

  • Lim, Jin Ho;Kim, Dongwook
    • Journal of Practical Engineering Education
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    • v.12 no.1
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    • pp.163-176
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    • 2020
  • Promoting job growth and quality has been central to developing countries to reduce poverty for decades. In this regard, Nepal is not unique in its need to develop effective TVET programme as it is considered showing positive association with workforce development and productivity. While the copious academic literature has highlighted upon staff training programme in general education, it encounters lack of adequate attention in the field of TVET education. The purpose of the study is to identity and prioritise the professional development needs for the teachers of TVET sector in Nepal. A sample(N=317) of Nepalese teachers from seven provinces were asked to answer the scale. The Borich needs assessment model was employed to assess the perceived level of importance and present preferred training modules among 29 teaching subjects. Moreover, a quadrant analysis using 2×2 matrix was used as a diagnostic tool to denote overriding training topics. The result shows that following competence skills constructs were perceived to be in high need of enhancement as well as in existence of discrepancies: 'occupational characteristics of TVET trainer', 'training needs analysis and curriculum development', 'curriculum development based on national competence standard(NCS)', and 'Institution management evaluation'.

Relationship between Digital Informatization Capability, Digital Informatization Accessability and Life Satisfaction of Disabled People: Multigroup Analysis of Perceived Social Support Network (장애인의 디지털정보화역량, 디지털정보화활용 수준, 일상생활만족도 간 관계: 지각된 사회적 지지망 수준에 따른 다집단 분석)

  • Yeon, Eun Mo;Choi, Hyo-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.12
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    • pp.636-644
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    • 2019
  • The purpose of this study is to explore practical intervention strategies by identifying the relationships among digital informatization capacity, level of digital informatization accessability and life satisfaction of disabled people and to determine differences among these relationships depending on perceived level of social support networks. The participants were 1,639 disabled people from the 2017 digital information gap survey and the results, based on structural equation modeling and multi-group analysis, are as follows. First, digital informatization capacity has a positive influence on the level of digital informatization accessability(β=.65), and life satisfaction(β=.08). The level of digital informatization accessability also has positive influence on life satisfaction(β=.44). Second, the analysis result of the mediated effects of digital informatization accessability level between digital informatization capacity and life satisfaction was significant at a level (β=.29) even greater than the direct effect of digital informatization capacity on life satisfaction. Third, digital information capacity and digital informatization accessability have an influence on life satisfaction regardless of their perceived level of social support. The findings suggest that creating online environments where disabled people can enjoy leisure, culture, and social interaction with high accessibility and utility are as important as providing education for improving their digital informatization capacity.

Does Social Enterprise Provide a Decent Work to Women? (사회적기업은 괜찮은 여성일자리인가?)

  • Kwag, Seon-Hwa
    • Management & Information Systems Review
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    • v.32 no.4
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    • pp.53-79
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    • 2013
  • Social enterprises can be identified roughly as social purpose-oriented business ventures. They often fill the gaps left by governmental and commercial ventures in providing for certain vulnerable sectors of society. Though social enterprises often adopt market mechanisms in their organizational structures, their emphasis on particular social outcomes means that they intentionally pursue double/triple-bottom lines, thus distinguishing them from many traditional for-profit businesses. Among the Korean laborers, women have been hardest hit by the global economic crisis. As the movements have substantially been taken to strengthen women's economic activities in the recent years, many policies are formulated with these trends, connecting women's employment with social enterprises. This study focused on analyzing social enterprises to be friendly and to provide decent work to women. Data were collected from 491 social enterprises and 830 workers. The main results are as follows. First, the women's employment in social enterprises has accounted for a relatively high rate and the women's wage also is similar to men's one. Second, as for work conditions and types, most women have preferred irregular and non-managerial work. Thus, social enterprises have showed a positive response for the women's job opportunities, while social enterprises have had a negative one for enhancing the women's status at the labor market. In conclusion, social enterprises should institutionalize how to provide more stable working condition to women and to improve their's capacity.

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A Study on the Outcome Management through the Analysis of Public Library Operations and Services in Seoul (서울시 공공도서관 운영 분석을 통한 서비스 성과관리 설계의 방향성 연구)

  • Kim, Sin-Young;Kwon, Nahyun;Kim, Sun-Ae
    • Journal of Korean Library and Information Science Society
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    • v.51 no.3
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    • pp.385-409
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    • 2020
  • The purpose of this study is to present the directivity of outcome management through the analysis of public library operations in Seoul. For this purpose, author evaluated the public library policies by linking the 「Metropolitan Comprehensive Library Advancement Plan 2018~2022」 and 「The Third Comprehensive Library Advancement Plan: 2020 implementation plan」 and compiled to draw up the issue of policy development on the awareness of public library services by Seoul citizens. Nest, author analyzed and compared the core infrastructure, collection services, programs and activities of 173 public libraries in 25 local governments. Based on these results, author suggested the directivity of outcome management as follow. All public libraries in Seoul must emphasize the development scope and management methods of the performance indicators. For outcome management, this study emphasized building a strategy planning with the development procedures of performance indicators, categorizing outcome management indicators, developing user-centered indicators, and improving qualitative indicators. As there is a possibility that the quality of services expressed in the output may deteriorate due to the failure of the physical input indicators, it is necessary to strengthen the input and encourage the resolution of the service gap by establishing a performance management system to logically explain the relevance or causal relationship between these indicators.

Health Promotion Activities in California, USA (미국 California 주의 건강증진사업 사례)

  • Song Hwang, Myung-Hee
    • Proceedings of The Korean Society of Health Promotion Conference
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    • 2005.09a
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    • pp.121-149
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    • 2005
  • 미국 캘리포니아 주의 건강문제로는 흡연, HIV/AIDS, 천식, 정신질환, 아동비만, 유방암, API, 건강한 생활양식 형성, 인종간의 건강격차 등을 들 수 있다. 이러한 건강문제를 해결하기 위해 캘리포니아주에서 진행되는 지역사회 중재전략은 지역사회 단체와의 협력이라는 특성을 지니고 있으며, 도시지역의 노인이나 다양한 인종들을 대상으로 하는 프로그램들의 경우는 교회를 통한 접근방법이 빈번하게 활용된다. 중재 프로그램들은 지역사회 조직모형과 역량강화의 개념을 활용하며, 문화적으로 다른 배경을 가진 인구집단을 대상으로는 이들의 요구에 맞는 프로그램을 진행하는 형태로 기존의 프로그램을 채택하는 것이 아닌 이들의 다양한 요구에 맞도록 수정된 프로그램을 제공하고 있다. 개인 간 의사소통을 활용하여 사회적 관계망의 활성화를 도모하며, 일반인이 건강지도자가 되는 교육모형도 활용하고 있다. 한국교민사회 자문위원회(Korean Community Advisory Board, KCAB)는 CDCPRC(CFCH)의 기금으로 진행되는 연구 프로젝트를 수행할 목적으로 1993년 설립되었다. 장기적인 지역사회 건강증진을 위하여 전문가와 일반인 지도자들이 지역사회에서 협력하는 방법을 활용하며 요구도 진단, 수행 평가, 건강옹호와 같은 다양한 사업을 진행한다. 회원들은 핵심 회원과 일반회원으로 구분되고 이들은 사업의 수행과 관련된 의사결정에 도움을 주게 된다. 한국교민사회 자문위원회가 수행한 프로그램은 'Health is Strength', 'Virtual Village Program'이 있으며, 현재는 'Quitting is Winning'이라는 미국거주 한국 남성을 대상으로 하는 인터넷 금연 프로그램을 수행하고 있다. 또한 캘리포니아 주 거주 한국인의 건강상태에 대한 조사를 진행하고 그 결과를 보고하는 프로젝트를 진행하고 있다. 이들이 하는 주요 업무는 지역에서 발생되는 건강문제에 대한 우선순위를 파악할 수 있도록 하여 한국교민들의 건강요구를 파악하고 사업의 우선순위를 설정하는데 도움을 주고 있다. 센터에서 진행되는 한국교민 대상 연구나 사업에 가장 효과적일 수 있는 방법에 대한 지침이나 정보를 제공한다. 또한 문화적으로 민감한 사항이나 적절성 여부에 대한 확인을 하며 연구결과를 보고하고 확산하는데 도움을 주고 있다. 캘리포니아 주는 다양한 인종들이 거주하는 지역이다. 따라서 문화적 민감성이나 문화적 대응전략, 문화적 적절성은 건강증진사업을 수행할 경우에 매우 중요한 이슈가 된다. 또한 이들은 소수민족인 경우가 많아 언어장벽으로 인하여 의료서비스 이용에 제한을 받게 된다. 따라서 보건의료전문가들은 이러한 문화적 요소들을 능숙하게 다루는 기술이 필요한데, 이러한 기술이란 문화가 다른 사람들 간에는 갈등이 존재한다는 점을 인식하고, 건강관련 믿음과 건강행동에 영향을 미치는 사회문화적 요인들을 파악하고, 대안적 해결책을 제시하며, 결과를 평가할 수 있는 능력을 의미한다. 이러한 영역에서 health care interpreter는 소수인종의 보건의료 서비스의 원활한 이용을 위하여 매우 활발한 역할을 수행하고 있다.

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The Effect of Mobile Device Capability of Middle and Older Aged Adults on Life Satisfaction : Focusing on the mediating effect of mobile social participation (중고령자의 모바일기기 이용능력이 삶의 만족도에 미치는 영향 : 모바일 기반 온라인 사회참여활동의 매개효과를 중심으로)

  • Kim, Su-Kyoung;Shin, Hye-Ri;Kim, Young-Sun
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.23-34
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    • 2020
  • This study aims to verify the mediating effect of mobile social participation on the relationship between the mobile device capability and life satisfaction. Using the data of 2018 Digital Divide Survey conducted by the National Information Society Agency(NIA), the mediating effect was verified by Baron & Kenny (1986)'s 3 step process, targeting 1,665 middle and older aged adults. The result is as follows: first, the mobile device capability of the middle and older aged people has a positive effect on life satisfaction. Second, the effect of the mobile device capability of middle and older aged people on life satisfaction is partially mediated by mobile social participation including expressing opinions on social concerns, proposing policies and filing a civil complaint, donation and volunteering work and online voting and responding to a poll. The result represents that the mobile device, such as a smart phone or a smart pad, capability of the middle and older aged group not only directly benefits the group but also helps expand their mobile social participation, which leads to, although indirectly, higher life satisfaction. Therefore, the study is expected to be a groundwork for a practical intervention for enlarging the use of mobile device and lifting digital information level of the elderly to encourage mobile social participation and drive life satisfaction.

Spatial Location Modeling for the Efficient Placements of the Super WiFi Facilities Utilizing White Spaces (화이트 스페이스를 활용한 슈퍼 와이파이 시설의 효율적 배치를 위한 공간 입지 모델링)

  • Lee, Gunhak;Kim, Kamyoung
    • Journal of the Korean Geographical Society
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    • v.48 no.2
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    • pp.259-271
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    • 2013
  • This paper addresses the efficient facility placements to adopt a super WiFi network, taking significant considerations as the next generation 'information highway'. Since the super WiFi has a wider geographic coverage by utilizing the white spaces of TV broadcasting which are empty and available frequencies for the wireless communications, it would play an important role in releasing digital divide of the internet access for low populated or mountainous areas. The purpose of this paper is to explore systematic and efficient spatial plans for the super WiFi. For doing this, we applied optimal location covering models to Gurye-gun, Jeonlanamdo. From the application, we presented optimal locations for super WiFi facilities and significant analytical results, such as the tradeoff between the number of facilities and coverage and marginal coverage for establishing super WiFi network. The results of this research would be usefully utilized for decision makers who wish to adopt a super WiFi, to extend wireless networks in a city or build a regional infrastructure of wireless facilities.

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Diagnosis and Proposition on CSR by MNCs in China (다국적기업의 중국시장 사회적 책임 활동에 대한 진단과 제안)

  • Yoo, Jae-Wook
    • Management & Information Systems Review
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    • v.32 no.3
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    • pp.25-41
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    • 2013
  • This study was designed to suggest the effective CSR strategies for MNCs operating in Chinese market. For this purpose, it compares the multi-years results for the evaluation on CSR activities of Multinational and Chinese firms. It also conducts questionnaire survey in an attempt at developing measures of Chinese publics' perception on the four dimensions of CSR defined by Research Center of Chinese Academy of Social Sciences - responsibility management, economic responsibility, social responsibility, and environmental responsibility. The findings of empirical analyses indicate that the CSR activities of MNCs much fall in all four dimensions compared with them of Chinese firms. Among four dimensions, MNCs have had bad evaluations especially on economic responsibility and social responsibility that are considered more important than the others to Chinese. Those findings imply that the MNCs has so far failed to implement effective CSR activities in China. In order to offset their liabilities of foreignness and compensate for their disadvantages in the lack of governmental supports, MNCs should intensify the CSR in economic and social responsibilities.

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Accessibility to digital information of middle-aged and elderly people, and its impact on life satisfaction level: Sequential Mediation Effects on online social engagement and online network activity (중고령자의 디지털 정보화 접근수준과 삶의 만족도 간의 관계에서 온라인 사회참여/네트워크 활동의 매개효과)

  • Kim, Su-Kyoung;Shin, Hye-Ri;Kim, Young-Sun
    • Journal of Digital Convergence
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    • v.17 no.12
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    • pp.23-34
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    • 2019
  • The purpose of this study was to examine the relationship between the access level of digital information service and life satisfaction level of the middle and high-aged people and to analyze the Sequential Mediation Effects on online social engagement and online network activities. To this end, we analyzed the effects of multiple mediations on 1,491 seniors who responded to the 2018 digital information gap survey. The results of the study are as follows: First, this study confirmed that there is a statistically significant relationship between the access levels of digital information service and the life satisfaction. Second, the results showed that impact of digital information access level on life satisfaction among high-aged people was higher when they were engaged in both online social activities and online networking, rather than only involved in online social activities. Overall, this study comprehensively examined the relationship among the level of digital information access, life satisfaction, online social engagement, and online networking, which is meaningful in that it can be used as data for reconsideration of the digital information services and life satisfaction of the high-aged people.