• Journal of Korean Library and Information Science Society
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• v.54 no.1
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• pp.191-220
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• 2023

This research attempts to identify how members of an online community collaboratively engaged with particular social information behaviors and accomplished a defined collective action. While responding to the Sewol Ferry tragedy, MissyUSA members quickly communicated and mobilized a collective action, a full-page ad campaign in The New York Times. As a follow up study, this secondary analysis quantitatively analyzes the primary data from a previous study to explore potential relationships or underlying factors among the various identified information behaviors. In this study, nineteen of the previously identified information behaviors were analyzed using exploratory factor analysis, yielding a total of eight factors. The two major factors of shared representation/collective identification and mobilizing resources verified the findings of the previous study and are in line with the findings typical of political science. The three factors of collaborative decision-making, reaction to tension, and brainstorming were factors that maximized communication and mobilization online, without any face-to-face communication or physical organization. Three emergent factors of outburst of dissent, boycott, and planning explained how members used negative emotions of anger, referential information for boycott, and incubated next collective actions. Through exploratory factor analysis, this study verifies and expands on the findings of the previous study by identifying several emergent factors that relate to the collaborative information behaviors of an online community engaged in a collective action.

• Proceedings of the Korean Information Science Society Conference
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• 2006.06b
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• pp.106-108
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• 2006

강화 학습은 누적 보상 값을 최대화할 수 있는 행동 선택 전략을 학습하는 온라인 학습의 한 형태이다. 효과적인 강화학습을 위해 학습 에이전트가 매 순간 고민해야 하는 문제가 탐험(exploitation)과 탐색(exploration)의 문제이다. 경험과 학습이 충분치 않은 상태의 에이전트는 어느 정도의 보상 값을 보장하는 과거에 경험한 행동을 선택하느냐 아니면 보상 값을 예측할 수 없는 새로운 행동을 시도해봄으로써 학습의 폭을 넓힐 것이냐를 고민하게 된다. 특히 단일 에이전트에 비해 상태공간과 행동공간이 더욱 커지는 다중 에이전트 시스템의 경우, 효과적인 강화학습을 위해서는 상태 공간 축소방법과 더불어 탐색의 기회가 많은 행동 선택 전략이 마련되어야 한다. 본 논문에서는 로봇축구 Keepaway를 위한 효율적인 다중 에이전트 강화학습 방법을 설명한다. 이 방법의 특징은 상태 공간 축소를 위해 함수근사방법의 하나인 타일 코딩을 적용하였고, 다양한 행동 선택을 위해 룰렛 휠 선택 전략을 적용한 것이다. 본 논문에서는 이 방법의 효과를 입증하기 위한 실험결과를 소개한다.

• Journal of Intelligence and Information Systems
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• v.20 no.2
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• pp.19-38
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• 2014

This study focused on the role of active knowledge seeking (knowledge browsing and knowledge searching) in the context of virtual community of interest. Knowledge seeking is rarely studied as an antecedent in knowledge management (KM) research. Active knowledge seeking is considered as antecedents of sense of virtual community which mediates to knowledge sharing intention and virtual community promotion. Research hypotheses are tested by applying structure equation modeling with survey data from virtual community members in South Korea. Active knowledge seeking behavior was found to be the strong predictor of sense of virtual community, which, in turn, positively affects knowledge sharing intention and virtual community promotion. Implication to practitioners is to understand and accommodate the members' knowledge seeking efforts, who are potential contributors and promoters of the virtual community. Knowledge seeking, knowledge sharing and promoting virtual community are more of human activities than technology and this study extends the understanding of such human activities. By providing a mechanism of how knowledge seeking and sharing could work harmoniously, a virtuous circle with win-win situation could be achieved in virtual communities.

• Journal of the Korean Society for information Management
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• v.20 no.3
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• pp.17-30
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• 2003

The purpose of this study is to identify the relationships among information search activities, of which perceived risk, cognitive dissonance, and involvement play a role. A survey of 155 students who have a recent experience on information search activities. Total six hypotheses the research already reported on information search effort, thereby giving decision maker a richer understanding of information search behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.12
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• pp.1891-1902
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• 2008

With concerns for consumers' return behaviors affecting internet shopping malls' profits and product management in the internet clothing market, this study is designed to investigate determinants affecting return and path models for return behaviors. For an empirical study, questionnaires are prepared and respondents in their 20s and 30s with internet clothing purchase experience are selected using the convenience sampling. A total of 517 questionnaires are used for the final analysis. Data are analyzed by using SPSS 12.0 software and descriptive statistics, $x^2$-test, discriminant analysis, regression analysis, and path analysis is conducted. The results are as follows. First, ones who have returned after purchasing clothing items in internet shopping reached 63.4% of the total consumers. Respondents returned items with price at 50 thousand won or less stood at 67.2%, and the most frequent return shopping malls are open markets with their return rate at 51.1%. Second, variables such as risk perception, information search, impulse buying, buying experience, and age have a positive effect on return experience. Impulse buying and buying experience turn out to have a significant effect on the degree of return, but risk perception, information search, age, and gender to have an insignificant effect. Return intention is significantly affected by risk perception, gender, and age. Third, the analysis of path model for return experience shows that perceived risk has a positively effect, and information search has a direct effect as well as an indirect effect through buying experience or impulse buying. The analysis of path model for the degree of return shows that risk perception does not have effect, but information search has indirect effect through buying experience or impulse buying. This study is thought to find consumers' return behavior characteristics in online shopping, and help businesses operating online shopping malls to efficiently manage returns and set up strategies against returns.

• Proceedings of the Korea Information Processing Society Conference
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• 2003.05b
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• pp.967-970
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• 2003

본 논문에서는 멀티미디어 게임 흡인요소를 매개로 유식학 수행단계와 행동수정방법간의 연관성을 밝혔다. 수행단계와 흡인요소간의 연관성 파악을 위하여 11가지 선심소를 기저범주로 놓고 Roget 시소러스를 이용하여 참조정보를 탐색한 곁과 선심소의 상세범주를 얻었다. 이것과 함께 게임 흡인요소 분류를 Roget 시소러스에서 같은 방법으로 탐색하여 수행단계와 게임 흡인요소의 대응관계를 확인하였다. 한편, 게임 흡인요소에 대응하는 행동수정방법은 문헌연구를 통하여 확인하였다. 이로써 게임 흡인요소 악영향 순화방안을 서구의 심리학이론인 행동수정방법과 함께 불친 심리학인 유식학 이론의 수행방법을 적용하여 상호보완적으로 생각할 수 있었다.

• Journal of Global Scholars of Marketing Science
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• v.17 no.1
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• pp.1-21
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• 2007

This study seeks to understand the effects of information search activities and brand image on the hotel patronage intention based on the theory of reasoned action. First, it investigates the influence of attitude formed about hotel on the patronage intention. Second, it seeks to develope an alternative to TRA by looking into the effects of hotel image variable on hotel-specific attitude and patronage intention and attempts to substantiate the role of brand image as a substitute to subjective norm to increase the TRA's explanatory power. The main finding of this study are as follow; First, out of the three components of cognitive evaluation of hotel (human service, physical service and information service), human and physicial services were found to have significant influence on patronage intention. Brand image was found to exert notable influence on attitude toward hotel as well as patronage intention. Remarkably, the finding that brand image positively enhanced the TRA model sheds new strategic insight as to the usefulness of brand image as an alternative to overcome the TRA's limitation stemming from subjective norm. Third, it was learned that study subjects gave more weight to external information sources such as TV, radio, newspaper, magazine, and internet than to internal sources such as individual knowledge, experience or self image.

• Management & Information Systems Review
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• v.34 no.3
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• pp.79-100
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• 2015

This study is to examine the factors that influence purchasing behavior and decision-making when consumers buy goods through mobile shopping, define purchasing decision-making with the steps of problem recognition, information search, alternative assessment, and purchasing behavior to understand mobile consumer behavior, and investigate how the factors of each step play roles and influence consumers' purchasing decision-making through positive analysis to figure out consumer purchasing behavior in mobile shopping. The study results, First, the user characteristics of information search influence flow. Second, in the relations between the user characteristics in the step of information search and perceived risk in alternative assessment, if recognition on gains is higher, perceived risk for time loss gets lower, and when the level of skills is higher, perceived risk gets higher, and it has been partly adopted that innovativeness does not influence risk perception. Third, in the relations between flow experience and purchasing intention, it has been found to be partially significant that remote presence and challenge do not influence purchasing intention but do influence excitement, attention concentration, and control and also do influence perceived risk and purchasing intention. Fourth, according to the results of analyzing the difference of consumer purchasing behavior by the types of involvement, practical involvement and sensual involvement, user characteristics and flow, and perceived risk differ by the types of products in terms of the search process, thereby changing purchasing intention. Lastly, the significance and limitations of this study was discussed.

• The KIPS Transactions:PartB
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• v.16B no.5
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• pp.411-426
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• 2009

Most of the metaheuristics are made by imitating the action of the animals. In this paper, we proposed Mine Algorithm. The Mine Algorithm is a metaheuristic that imitates the action of the human being. Speaking of search, the field in which the know-how and the heuristics of the human being are melted best is the mining industry. In the Mine Algorithm we formalize the action pattern of the human being by focusing the mine business. The Mine Algorithm uses various searching techniques fluently and shows equally good performance for broad problems. That is, it has good generality. We show the improved generality of the Mine Algorithm by the comparing experiments with the conventional metaheuristics.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.409-415
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• 2006

컴퓨터와 인간사이의 원활한 의사소통 및 인터랙션을 위해 기존의 키보드, 마우스를 대체할 수 있는 다양한 입력장치들이 개발되고 있다. 하지만 정보를 탐색, 접근하는 데에 있어서 기존의 장치들은 클릭과 같은 제한적인 동작만을 입력 값으로 받아들이므로 이러한 방식에 익숙하지 않은 사용자의 입장에서는 부자연스러움을 느끼는 요인이 된다. 사용자의 제스처를 인식할 수 있는 인터페이스를 통해 일상에서 사물을 사용할 때의 행동양식을 그대로 가져올 수 있다면, 디지털 콘텐츠에 접근하는데 있어 보다 직관적이고 편리하게 컴퓨터와 의사소통 될 수 있다. 제스처는 동작의 자율성이 높고 때로 그 의미를 파악하기 모호하기 때문에 동작들을 정확히 인식하여 구분할 필요가 있다. 본 논문에서는 이를 바탕으로 효과적인 제스처 인터페이스의 구현을 위해 필요한 점들을 살펴보고, 기술적 구현을 통해 디지털 콘텐츠와의 인터랙션을 보여주고자 한다. 정보 접근에 있어 가장 익숙하고 전통적이라 할 수 있는 책의 메타포를 통해 페이지를 넘기는 행동양식을 인식할 수 있는 인터페이스를 개발하고 이를 입력장치로 사용한다. 사용자의 동작을 인식, 파악하여 책을 앞뒤로 넘기거나 탐색하며 원하는 정보에 접근할 수 있도록 유도하고 손 동작을 통한 인터페이스를 수단으로 컴퓨터와의 유연한 의사소통이 가능하도록 구현한다.