• The Journal of the Korea institute of electronic communication sciences
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• v.11 no.11
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• pp.1113-1120
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• 2016

The purpose of this study is to find the important travel agency service quality factors in relation to the amount of information search efforts through major information channels of customers such as interpersonal source, retailer source, and external media source. Factor analysis using varimax rotation was performed and 20 service attributes of travel agent was reduced to 6 factors; convenience system, personal service, customer maintaining service, reputation, atmosphere and accessibility. According to MANOVA analysis there are significant differences in the service quality factor due to the type of source and amount of efforts of information search.

• Journal of Distribution Research
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• v.12 no.3
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• pp.69-90
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• 2007

This study is set out to investigate the factors that influence customers' behavior of choice and switching between online and offline channels, separating the purchase decision into two stages, i.e., information search and purchase. Factors influencing channel choice are found to differ from stage to stage. The main results of this study are as follows. At the information search stage, customers' channel knowledge had impacts on the choice of the channel. Customers are more likely to visit offline bookstores when they have hedonic shopping orientation and higher involvement level with books. On the contrary, customers are more apt to search online when they have a lot of online shopping experiences. At the purchase stage, the results varied according to the search channel. When customers search for information online, the following variables lead to online purchases: online shopping experiences with books, price-focused shopping orientation, and time availability for shopping. Perceived risk made customers purchase offline even though they searched online. In case of offline searching, customers with more convenience-focused, hedonic-focused shopping orientation and less tim availability purchased offline.

• Journal of Distribution Research
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• v.13 no.3
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• pp.27-54
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• 2008

This study explored the relationship between information search and purchasing behavior across in-home shopping channels to give multi-channel retailer an implication of multichannel customer management. We analyzed the relationship between consumer's information search and purchase behavior (choice, frequency, and expenditure) with a view to channel lock-in and cross-channel synergy. This study was carried out using survey data about in-home shopping behavior of housewives. Results of the study showed that (1) there was channel lock-in between information search and purchase behavior across in-home shopping channels, (2) catalog channel and the Internet channel were a alternative channels of TV home shopping channel and (3) catalog channel and the Internet channel were an complementary channels. This results can provide meaningful implication for multi-channel retailers.

• Proceedings of the KIEE Conference
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• 2006.10b
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• pp.199-203
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• 2006

무선통신 환경에서 단말의 이동에 의해 발생되는 끊김 현상을 제거하고, 지속적인 서비스를 제공하기 위해서는 빠른 핸드오프(Handoff) 방식이 필요하다. 본 논문에서는 모든 채널을 탐색한 후, 가장 상태가 좋은 채널을 선택하는 기존 방식을 개선한다. 각 AP(Access Point)가 현재 사용하고 있는 채널정보와 ACR(Access Control Router)가 제공하는 인접 AP들 정 보의 주기적인 NEB-ADV에 포함하여 이동단말에 제공 한다. 본 논문에서는 정보를 습득한 단말이 인접한 AP들의 사용 채널만 탐색하는 새로운 Fast Channel Detection(FCD)방식을 제안한다. 제안하는 방식은 기존 방식과 비교하여 채널탐색 시간이 감소되므로 총 지연시간을 감소시킨다. 제안된 방식에 대한 시뮬레이션 모델을 통해서 링크 효율성과 블록킹 확률의 비교 분석을 통하여 제안방식의 우수성을 입증한다.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.43 no.11 s.353
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• pp.44-53
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• 2006

In this paper, we propose a new Active Channel Scanning scheme by scanning active channels employed by neighbor APs' with the handover counts and non overlap channel information for fast handover. Under the proposed scheme, the mobile which has finished handover to connect a new APsends the neighbor AP's channel information learned by itself during handover to the new AP. And then, the new AP relays the neighbor channel information to the old AP. It decides a priority by handover counts and non overlap channel information for building a Neighbor Channel Table(NCT), and also sends the table information to its associated mobile nodes, periodically. As a result each mobile can scan only active neighbor APs' channels when performs handover based on the referring to NCT information. Using NS-2 Simulator, we applied to supposed ACS that the result of simulation decides to sort by handover counts and non overlap channel information. we evaluate our proposed ACS scheme based on NCT along with the full scanning scheme and the selective scanning scheme. From simulation results, we show that the proposed scheme is advantageous over the other two schemes in terms of the number of scanning channels and the scanning latency.

• Journal of Internet Computing and Services
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• v.15 no.2
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• pp.19-31
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• 2014

In this paper, a parallel backoff delay procedure on multiple IEEE 802.15.4 channels and a channel searching method considering the frequency spectrum of WiFi traffic are studied for IEEE 802.15.4 nodes to avoid the interference from WiFi traffic. In order to search the channels being occupied by WiFi traffic, we analyzed the methods measuring the powers of adjacent channels simultaneously, checking the duration of measured power levels greater than a threshold, and finding the same periodicity of sampled RSSI data as the beacon frame by signal processing. In an wireless channel overlapped with IEEE 802.11 network, the operation of CSMA-CA algorithm for IEEE 802.15.4 nodes is explained. A method to execute a parallel backoff procedure on multiples IEEE 802.15.4 channels by an IEEE 802.15.4 device is proposed with the description of its algorithm. When we analyze the data measured by the experimental system implemented with the proposed method, it is observed that medium access delay times increase at the same time in the associated IEEE 802.15.4 channels that are adjacent each other during the generation of WiFi traffic. A channel evaluation function to decide the interference from other traffic on an IEEE 802.15.4 channel is defined. A channel searching method considering the channel evaluations on the adjacent channels together is proposed in order to search the IEEE 802.15.4 channels interfered by WiFi, and the experimental results show that it correctly finds the channels interfered by WiFi traffic.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.147-158
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• 2016

The purpose of this study is to define determinants of tourists' behavior focused on tourism omni-channel and to verify the relationship between tourism information search motivation, tourism omni-channel satisfaction, tourism experience and perceived risk. We presented the hypotheses including ease of use, trust and satisfaction and also analyzed the moderator effects of tourism experience and perceived risk(financial risk, psychological risk) variables. For an accuracy of expected results, we focused on survey with 298 respondents. Based upon prior studies, it is meaningful that this study verified 1) the positive relationship between tourism information search motivation and tourism omni-channel satisfaction and 2) the significant moderating effect of financial risk on the relationship between tourism information search motivation and tourism omni-channel satisfaction.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.342-350
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• 2008

The study begins with the proposition that customers' recognition of risk and their information level for a service firm and its product influence to the selection of information channel and loyalty of customers. Experimental study found that the likelihood of personal information channel selection would be increased as customers felt higher level of risk and as they had lower level of information when they purchased service products. The study also found that customer loyalty would be influenced by the risk recognition level, but the relationship between loyalty and information level was not significant.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.245-256
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• 2013

This study illustrates factors that determine consumer types based on ways in which they alternate between online and offline channels for searching and eventually buying their desired products. This study conducted an online survey targeting 1,040 consumers. As per the study, consumer types fall into five groups: 1) on-on type(online search${\rightarrow}$online buying), 2) off-off type(offline search${\rightarrow}$offline buying), 3) on-off type(online search${\rightarrow}$offline buying), 4) off-on type(offline search${\rightarrow}$online buying), and, 5) on-off-on type(online search${\rightarrow}$ offline search${\rightarrow}$nline buying). The primary factors that determine how the different consumer types switch between online and offline channels are price orientation, convenience orientation,, risk-aversion orientation, and channel familiarity. Although they feel cross-channel shopping can be cumbersome, the findings show that cross-channel consumers would gladly switch channels to buy cheaper and proven products. The findings of this study will be useful for businesses that have both online and offline channels and point out the theoretical aspects of the decision-making process as consumers switch between channels.

• Journal of the Korea Society of Computer and Information
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• v.16 no.2
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• pp.207-215
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• 2011

Due to the increasing availability and popularity of digital television (DTV), the numbers of TV channels and programs that can be selected by consumers are also increasing rapidly. Therefore, searching for interesting channels and program via remote controls or channel guide maps can be frustrating and slow. In this paper, in order to better satisfy consumers, we propose a dynamic channel surfing scheme that reduces the channel seek distance in DTV. The proposed scheme dynamically rearranges the channel sequences according to the channel currently being watched to reduce the channel seek distance. The results of a simulation experiment demonstrate that the proposed dynamic channel surfing scheme reduces the channel seek distance for DTV channel navigation when up-down channel selection interfaces are used.