• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.90-101
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• 2017

This study will analyze that the meaning and the characteristic of Information design type advertising. This study research the advertisement and Information with the issue and explore Information design type advertising samples by doing an in-depth analysis with an expert group and an inexpert group. It attracts customers visualizing sensational information and data as information design technique. It can be classified in to Manual type ad, Identity type ad, Data visualizing type ad. The communication formula of it goes through the keywords: Attention, Curation, Study, and these Curation and Study are new steps which didn't exist before in consumer behavior model. Information used in it comes from common sense or storytelling made by imagination, but there is no example of using false information distorting truth. Not exaggeration and falsehood, interesting which based on confidence creates a bond of sympathy: period time.

• Archives of design research
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• v.17 no.4
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• pp.5-14
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• 2004

Black and white TV design process at early electronics industry can help greatly in strategy of forward product development or production and marketing. Because, there is history about existed all product to precess that progress. Past information make good use that estimate of new design. According to character of product, advertisement and business strategies are available some extension of life cycle or preservation. But, it is need the data accumulated with correct analysis for ability that competitive power of the product. Data of Past information take advantage of well information is essential. Information about past products arranged pamphlet and newspaper advertisement. At this study emphasized on console model TV and portable style TV design change process of technology ability from 1960s to 1980s about product selling point. Creation and extinction about products can get into iteration to other household electric appliance. Design process of past product design has a history with our international location or influence power of household electric appliance. Therefore, such past flowing can important role as basis of forward product design.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.34 no.3
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• pp.515-525
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• 2024

Dark patterns refer to intentionally deceptive design techniques used by online service providers to hide necessary information, preventing users from taking desired actions or luring them into unintended behaviors. In this study, we analyzed the prevalence of dark patterns such as banners, advertorials, pop-ups, and video ads, and their impact on users across the top 200 news websites worldwide. The research revealed that there is a minimal correlation between banner ads and user bounce rates or unique visitors. Consequently, the main screen moving banner and headline news screen moving banner were most frequently observed in South America, while the headline news screen fixed banner was most commonly observed in Asia. All other categories were predominantly observed in Europe, making European websites the most diverse and abundant in various dark patterns.

• Design Convergence Study
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• v.14 no.2
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• pp.67-87
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• 2015

With the development of cultural industries and technology, digital video marketing has grown immensely and 'Book Trailer' are now one of the main methods of promoting a title in publishing industry. The demands are growing, but the development lacks basic theoretical foundation and systematic structure. At this crucial moment, basic theoretical research on Book Trailer is necessary to establish a solid foundation for the medium to expand. In this study, I have focused on defining the basic concepts of Book Trailers and analyzing the classification of Book Trailers. In sorting the type of Book Trailers, content and formal appearance were used as standards. As a result, I was able to classify the content genre into message type, conflict type, character type using the elements of story. The formal appearance genre was classified into still photography type, motion typography type, interview type, story movie type and animation type.

• 프린팅코리아
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• s.6
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• pp.84-84
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• 2002

한국인쇄학회(회장 신종순)는 지난 11월 1일 충남 금산에 위치한 중부대학교에서 2002년도 추계 학술대회 및 창립 20주년 기념식을 개최했다. 제1발표장에서는 CTP. CTF 스캐너의 대응전략과 이해(마이크로큐닉스 정해성 부장), 러시아의 인쇄산업 현황(러시아 국립 모스크바 화상출판대학 알렉산더 총장), 디자인과 인쇄(우정디자인기획 정민교 실장), 잡지광고의 레이아웃요소와 제품 범주에 관한 연구(중부대학교 이광숙 교수)에 대한 발표와 질의시간을 가졌다. 제2발표장에서는 플렉소 제판공정에서의 노광 및 수세시간에 따른 판의 변화에 관한 연구(중부대학교 태종필), 탄산칼슘 함량에 따른 잉크의 구조 회복성 변화에 관한 연구(인천알림방 이규일), 안료 함량에 따른 잉크의 레올로지 성질의 변화(광명잉크 박정민), 오존처리에 의한 수용성 폐 잉크 색도 분해 연구(한국기계연구원 손영수), 후막인쇄물의 잉크층 두께와 스크린 인쇄조건에 관한 연구(한국기계연구원 임규진), 집약형(C1 Type) 플렉소 인쇄기 설계 기술(한국기계연구원 최찬호)에 대한 발표와 질의시간을 가졌다. 본지에서는 이날 학술발표회에서 발표된 'CTP. CTF 스캐너의 대응전략과 이해'와 자료로서 공개된 '러시아 내에서 디지털 인쇄의 적용분야 연구', 최근 한국인쇄학회지에 발표된 '21세기 인쇄 정보산업의 발전 전략과 연구'에 대한 자료를 요약, 정리했다.

• Archives of design research
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• v.20 no.3 s.71
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• pp.151-162
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• 2007

How can new media devices and networks provide an effective response to the world's growing sector of cultural and historically-minded travelers? This study emerged from the question of how mobile handsets can change the nature of cultural and historical tourism in ubiquitous city environments. As wireless network and mobile IT have rapidly developed, it becomes possible to deliver cultural and historical information on the site through mobile handset as a tour guidance system. The paper describes the development of a new type of mobile tourism platform for site-specific cultural and historical information. The central objective of the project was to organize this cultural and historical walking tour around the mobile handset and its unique advantages (i.e. portability, multi-media capacity, access to wireless internet, and location-awareness potential) and then integrate the tour with a historical story and role-playing game that would deepen the mobile user's interest in the sites being visited, and enhance his or her overall experience of the area. The project was based on twelve locations that were culturally and historically significant to Korean War era in Busan. After the mobile tour game prototype was developed for this route, it was evaluated at the 10th PIFF (Pusan International Film Festival). After use test, some new strategies for developing mobile "edutainment content" to deliver cultural historical contents of the location were discussed. Combining 'edutainment' with a cultural and historical mobile walking tour brings a new dimension to existing approaches of the tourism and mobile content industry.

• Design Convergence Study
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• v.14 no.1
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• pp.47-61
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• 2015

Along with the advent of the digital era, the media environment in which an informant would convey information one-sidedly has evolved more towards engaging customers to actively participate and produce contents themselves. This change in content consumption behavior has brought about the new marketing paradigm. The new communication strategy is interactive marketing, which enhances brand-imprinting Effects, and has been consistently proposed these days. This study aims to examine these brand-imprinting effects through an empirical study and to propose an application plan. Therefore, methods of approach for engaging customers' participation and the methods of experiences are categorized by types through the case analysis of various domestic as well as international interactive marketing techniques. In addition, in-depth interviews have been carried out in order to verify the influence of interactive marketing on brand-imprinting effects. Through the interview, potential needs of customers were found. Based on the findings, marketing strategies that utilize interactive media installation for brand-imprinting effects have been constructed. First, to utilize a space for a medium of communication between customers and advertising media. Second, using storytelling as a construct that focuses on the individual's situation. Third, to design interactions that are proper to the situation and context.

• Journal of the Korea Convergence Society
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• v.8 no.7
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• pp.191-198
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• 2017

This study offers the possibility of a new integrated product of video technology and public culture content. The Development of 'the Urinal of Emotional Type with Screen' will introduce a new sanitary pottery product and it will be a new attempt to combine hygiene pottery product with high-tech electronic product. It is a product development idea that presents the new marketability of the sanitary pottery product with the improvement of awareness of the restroom and the idea of wit through public information notification and advertisement effect. For the commercialization of the product, the prototype will be made through a separate production process with the design of this project, through 3D rendering, 3D mockup and so on. Various product expansions can be consulted with manufacturers after that. It is a new approach of image making with high quality and differentiated pricing strategy, that targeting small-scale business, such as franchise coffee shops and liquor stores with high quality and differentiated pricing strategy, and it will lead the market trend with various marketing availability through differentiated video contents.

• Journal of Intelligence and Information Systems
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• v.25 no.1
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• pp.179-196
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• 2019

Recently, the "Smart Consumer" has been emerging. He or she is increasingly inclined to search for and purchase products by taking into account personal judgment or expert reviews rather than by relying on information delivered through manufacturers' advertising. This is especially true when purchasing cosmetics. Because cosmetics act directly on the skin, consumers respond seriously to dangerous chemical elements they contain or to skin problems they may cause. Above all, cosmetics should fit well with the purchaser's skin type. In addition, changes in global cosmetics consumer trends make it necessary to study this field. The desire to find one's own individualized cosmetics is being revealed to consumers around the world and is known as "Finding the Holy Grail." Many consumers show a deep interest in customized cosmetics with the cultural boom known as "K-Beauty" (an aspect of "Han-Ryu"), the growth of personal grooming, and the emergence of "self-culture" that includes "self-beauty" and "self-interior." These trends have led to the explosive popularity of cosmetics made in Korea in the Chinese and Southeast Asian markets. In order to meet the customized cosmetics needs of consumers, cosmetics manufacturers and related companies are responding by concentrating on delivering premium services through the convergence of ICT(Information, Communication and Technology). Despite the evolution of companies' responses regarding market trends toward customized cosmetics, there is no "Intelligent Data Platform" that deals holistically with consumers' skin condition experience and thus attaches emotions to products and services. To find the Holy Grail of customized cosmetics, it is important to acquire and analyze consumer data on what they want in order to address their experiences and emotions. The emotions consumers are addressing when purchasing cosmetics varies by their age, sex, skin type, and specific skin issues and influences what price is considered reasonable. Therefore, it is necessary to classify emotions regarding cosmetics by individual consumer. Because of its importance, consumer emotion analysis has been used for both services and products. Given the trends identified above, we judge that consumer emotion analysis can be used in our study. Therefore, we collected and indexed data on consumers' emotions regarding their cosmetics experiences focusing on consumers' language. We crawled the cosmetics emotion data from SNS (blog and Twitter) according to sales ranking ($1^{st}$ to $99^{th}$), focusing on the ample/serum category. A total of 357 emotional adjectives were collected, and we combined and abstracted similar or duplicate emotional adjectives. We conducted a "Consumer Sentiment Journey" workshop to build a "Consumer Sentiment Dictionary," and this resulted in a total of 76 emotional adjectives regarding cosmetics consumer experience. Using these 76 emotional adjectives, we performed clustering with the Self-Organizing Map (SOM) method. As a result of the analysis, we derived eight final clusters of cosmetics consumer sentiments. Using the vector values of each node for each cluster, the characteristics of each cluster were derived based on the top ten most frequently appearing consumer sentiments. Different characteristics were found in consumer sentiments in each cluster. We also developed a cosmetics experience pattern map. The study results confirmed that recommendation and classification systems that consider consumer emotions and sentiments are needed because each consumer differs in what he or she pursues and prefers. Furthermore, this study reaffirms that the application of emotion and sentiment analysis can be extended to various fields other than cosmetics, and it implies that consumer insights can be derived using these methods. They can be used not only to build a specialized sentiment dictionary using scientific processes and "Design Thinking Methodology," but we also expect that these methods can help us to understand consumers' psychological reactions and cognitive behaviors. If this study is further developed, we believe that it will be able to provide solutions based on consumer experience, and therefore that it can be developed as an aspect of marketing intelligence.