• Proceedings of the Korea Information Processing Society Conference
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• 2005.05a
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• pp.145-148
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• 2005

전력산업이 전력회사 중심에서 고객 중심의 비즈니스 서비스로 변함에 따라 고객의 요구 충족을 위한 고기능 전력정보서비스 제공의 필요성이 점차적으로 증대되고 또한 데이터 중심에서 정보, 지식 등 특화된 분석정보 제공은 필수불가결한 요소가 되고 있다. 따라서 효율적 활용과 공용을 전제로 검침데이터에 대한 실시간 처리와 효율적 통합관리기술이 필요하다 하겠다. 본 논문은 전력산업 부가가치를 높일 수 있는 무한한 잠재력을 지닌 전략적 자산으로서 검침데이터에 대한 정확한 처리와 효율적 지원으로 고객서비스의 질을 한 차원 높이는 동기를 마련하는 한편, AMR 데이터의 활용과 이용효율성을 극대화하는 방안을 제시하며, 현재 적극적으로 추진되고 있는 전력부사서비스 산업의 활성화에 효과적으로 이용될 것으로 기대한다,

• Proceedings of the Korean Information Science Society Conference
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• 2005.07b
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• pp.97-99
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• 2005

전력산업이 전력회사 중심에서 고객 중심의 비즈니스 서비스로 변함에 따라 고객의 요구 충족을 위한 고기능 전력정보서비스 제공의 필요성이 점차적으로 증대되고 또한 데이터 중심에서 정보, 지식 등 특화된 분석정보 제공은 필수불가결한 요소가 되고 있다. 따라서 효율적 활용과 공용을 전제로 검침데이터에 대한 실시간 처리와 효율적 통합관리기술이 필요하다 하겠다. 본 논문은 전력산업 부가가치를 높일 수 있는 무한한 잠재력을 지닌 전략적 자산으로서 검침데이터에 대한 정확한 처리와 효율적 지원으로 고객서비스의 질을 한 차원 높이는 동기를 마련하는 한편, 검침데이터의 활용과 이용효율성을 극대화하는 방안을 제시하며, 현재 적극적으로 추진되고 있는 전력부가서비스 산업의 활성화에 효과적으로 이용될 것으로 기대한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.2
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• pp.183-192
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• 2020

This study conducted an exploratory study to derive the success factors of entrepreneurial marketing for startups. Through Delphi analysis, we derived the items of proactive orientation, risk management, innovation, opportunity driven, resource leveraging, customer intensity, value creation, price setting, marketing communication, channel management, product development, sales and marketing information management. The importance and execution of success factors were measured through IPA analysis. The first quadrant(keep up the good work) has proactive orientation, risk management, resource leveraging, customer intensity. The second quadrant(concentrate here) has innovation. The third quadrant(low priority) has channel management, sales, marketing information management. The fourth quadrant(possible overkill) has prices setting, product development. These results showed that the success factors of startup's entrepreneurial marketing were proactive orientation, risk management, innovation, opportunity driven, resource leveraging, customer intensity and value creation.

• International Commerce and Information Review
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• v.2 no.2
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• pp.135-154
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• 2000

1990년대 비즈니스 리엔지니어링이 기업 내부의 핵심역량을 기반으로 고객과 연결되는 가치체인(value chain)을 설계하는 것이었다면, 21세기 E-비즈니스 시스템은 고객의 요구를 우선 분석하고, 이를 만족시키기 위해 인프라 및 프로세스 혁신에 기반한 내부 핵심역량을 최종 정의하는 가치체인을 설계하는 것이다. 이에 본 연구에서는 향후 기업간 전자상거래를 진일보 발전시키는 최적 대안으로 받아들여지고 있는 XML/ EDI의 구조와 특징을 이해하고, XML 기반 B-to-B 전자상거래 관련 표준과 구축모델을 살펴본 후, 컴포넌트식 시스템 구성에 입각하여 B-to-B 전자상거래 지원을 위한 XML/ EDI 시스템 모형을 설계한다.

• Culinary science and hospitality research
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• v.21 no.5
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• pp.14-24
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• 2015

Fast food restaurants are one of the fastest growing industries in the world. Even though it is an emerging field, there are few studies about the relationship of fast food customer satisfaction about brand value and behavior intention. The current study examined which factor concerning brand value affects to customer satisfaction in fast food restaurants and investigated how customer satisfaction affects the behavior intention. The subjects of this study are current undergraduate students in Busan, South Korea. A self-administrated questionnaire survey was distributed to 528 students who have been to fast-food restaurants in Busan, Korea and 493 questionnaires were used for data analysis. Research findings indicated that food quality, brand image, brand awareness, and brand association through multiple linear regression were significant factors for customer satisfaction. In addition, the result of a simple linear regression showed that customer satisfaction was positively related to behavior intention. This study can provide valuable information and offer specific ways for fast food managers to increase customer satisfaction and behavior intention.

• Information Systems Review
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• v.12 no.1
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• pp.1-22
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• 2010

Demands onenterprise applications are changing drastically in terms of service and value. Currently enterprises have started to view these applications as service systems, as they combine technology with organizational networks designed to deliver services that satisfy the needs of customers and marketing operations. Social networking is playing a crucial role in this direction and provides organizations with the critical data that enable to build strong relationships with their customers and partners. Enterprises have started using this concept, by integrating social networking services with their enterprise applications such as CRM. In this paper, we combine an open source social networking engine with a CRM (Customer Relationship Management) application to constitute a social CRM system. This can bring the customers closer to the enterprise and facilitate better communication with them. Social Networking Analysis constructs were used to analyze the effectiveness of service system. In the current competitive and economically challenging conditions, salespeople needs to quickly and effectively establish meaningful communication with customers. Our approach can address this issue, by handling the changing customer demands in minimal time, and increases service quality and business value.

• Journal of Intelligence and Information Systems
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• v.15 no.3
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• pp.81-102
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• 2009

In this study, we investigated how to achieve differentiation for the ISM (Internet Shopping Mall) to improve profitability, which is required for survival in the fiercely competitive ISM industry. We analyzed implementation level key managerial factors that could contribute to the differentiation of the ISM. The research model is constructed through integration of two distinctive research streams of e-commerce. The one is B2C differentiation strategy research, most of which are conceptual and conducted at a strategy level, and the other is empirical research analyzing the antecedents of customer satisfaction at the ISM. This study is organized as follows. First, we draw upon transaction cost theory to organize constructs representing customer value associated with the customer buying decision process. Next, after reviewing comprehensive managerial factors that could impact on customer value, we selected 15 managerial factors that could contribute to the differentiation of the ISM to deliver value to customers. Finally, the resulting structural model is validated through empirical analyses. The results provide insights for future studies on ISM differentiation.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.04a
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• pp.942-945
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• 2012

스마트 그리스 환경이 구축되어 고객과 전력회사 간 양방향 서비스가 가능하게 되면 전력회사는 고객에게 IHD나 ESP를 통해 여러 전력 서비스를 제공할 수 있게 된다. 더불어 다양한 third party 서비스 업체들도 고객의 정보를 이용한 부가 가치 사업을 개발하여 서비스하게 될 텐데 이 경우 AMI 망을 통한 안전한 정보 공유를 위해 전력망에 대한 보안 정책이 필요하게 된다. 본 논문에서는 국내 실정에 맞는 AMI 기술 개발 및 안전한 운영을 위해 AMI 보안에 관하여 기본적인 요구사항을 분석하고 보안 기능을 설계한다.

• International Commerce and Information Review
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• v.17 no.2
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• pp.95-120
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• 2015

Under the stiff competition in the health care industry, the long run survival of medical institution depends on building up customer loyalty. The purpose of this study is to figure out the influencing factors on customer loyalty. This new model is based on Bettman(1979)'s customer purchasing decision making process(awareness-interest-final decision). The key characteristics of this model reflects the psychological change of customer purchasing decision The influencing factor at each purchasing stage must need to be identified because the inner decision making process is generally carried out by multistage. In this respect, this study shows the brand awareness of hospital plays an important role at the first stage. In a second stage, the servciescape and service quality of hospital must be considered. Finally, customer's perceived value is adopted. By using a sample of 116 Chinese tourists, this study empirically examines the influencing factors of customer loyalty. The results that the brand awareness and perceived value have a positive effect on customer loyalty.

• Journal of Korean Library and Information Science Society
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• v.38 no.3
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• pp.321-334
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• 2007

Marketing techniques developed for private organizations are being widely used in libraries. The primary focus in marketing has shifted to maximizing user perceived value from the perspective of library users. This paper examines library as an industry as a way to establish the basis for library's overall value, applies the R-I-R model and its taxonomy of value in using library and information services, and proposes market orientation approach to systematically plan and coordinate academic library marketing activities.