• Title/Summary/Keyword: 점포 면적

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Usefulness of In-store Spotting Survey in Developing a Supermarket Location Analysis Model (내점객 인터뷰에 근거한 슈퍼마켓 입지분석 모델의 실용성 평가)

  • 서성무;고윤배
    • Asia Marketing Journal
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    • v.1 no.1
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    • pp.5.1-5.11
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    • 1998
  • 이 연구는 2차자료가 부족한 우리나라 슈퍼마켓 업체의 여건을 감안하여 간편하게 활용할 수 있는 입지분석 모델의 가능성을 탐구하였다. 연구모델은 두 가지 기준을 근거로 모두 네가지 모델을 설정하고 비교검토했다. 먼저 표본추출방법에 의해 내점객표본과 지역할당표본으로 분류하고, 이것을 다시 포함하는 변수의 범위에 따라 축소모델과 확장모델로 구분하였다. 공간상호작용모델의 추정에는 MNL(Multinomial Logit)방식을 이용했다. 분석결과 내점객표본으로 조사해서 얻은 응답자의 주거지와 주로 찾는 점포, 그리고 사전적으로 입수한 경쟁점포의 매장면적, 인접점포까지의 거리에 대한 자료만을 이용해서 추정한 가장 간단한 모델이 비교적 만족스러운 결과를 나타냈다.

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A Study on the Location Determinants for the Sales of Railroad Convenience Stores - With Focus on the Convenience Store "Storyway" - (철도역사 편의점 매출에 영향을 미치는 입지요인에 관한 연구 : 스토리웨이(Storyway)를 중심으로)

  • Kim, Yong Rae;Baek, Sung Joon
    • Korea Real Estate Review
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    • v.28 no.1
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    • pp.7-21
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    • 2018
  • This study was conducted to determine the location determinants that influence the sales of the "Storyway" convenience stores built at the country's railway stations. The preceding studies were about the convenience stores located in the residence-business areas or along the roadsides. This study, on the other hand, focused on the characteristics of the stations, based on a theory that is different from the existing theories. The targets of this study were the 301 "Storyway" convenience stores doing business in the 198 railway stations in the country, and the dummy parameter and hedonic-price model function were used for multiple regression analysis. For the study results, it was found that the number of people using the railway and the size of the store have a positive effect on the sales whereas the other brand competitors have a negative effect thereon. Second, the subway stations holding 89% of the total passengers in the country have unexpectedly no positive influence on the sales. Third, depending on the transfer, it was found that no transfer station had smaller sales than the transfer stations. Finally, as for the location of the stores in the station, the stores located on the platforms or passageways have a smaller turnover rate than the stores in the welcoming spaces and squares. This research result shows that when starting a convenience store business, the number of people using the railway, the size of the store, the transfer possibility, and the location of the store inside the station have to be considered under the circumstance of recession on the part of the convenience stores due to excessive competition.

서울시 주거 지역 용도 현실화

  • Korea Institute of Registered Architects
    • Korean Architects
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    • no.8 s.36
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    • pp.82-82
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    • 1971
  • 서울시에서는 시가지가 확산되고, 간선 도로를 따라 건축물이 들어섬에 따라 용도지역 변경을 해서 건축허가등의 제약을 현실화했다고 한다. 이번 용도변경된 지역은 모두 주거지역때 대지면적의 60%까지 건축하던 것을 70%까지 건축할 수 있고, 점포전용 건물신축이 가능해 졌으며,40개 모선상업지역을 도로경계선에서 양쪽 12m까지 상업지역과 똑같은 용도로 대지를 쓸수 있게 됐다. 이번 용도지역변경 된 곳은 아래와 같다.

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Case Study on Big Data Analysis Based Store Evaluation for The Startup of Small Traders and Enterprisers (빅데이터 활용 소상공인 창업지원 점포 분석 사례 연구)

  • Kim, Chin-Chol;Yang, Hyun-chul
    • Proceedings of the Korea Information Processing Society Conference
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    • 2015.10a
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    • pp.1244-1247
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    • 2015
  • 본 논문에서는 소상공인의 창업 성공을 지원하는 점포 평가 분석 사례를 소개하여 기업의 빅데이터 도입 및 활용을 촉진하고자 한다. 본 사례에서는 카드사 거래 정보, 가맹점 정보, 부동산 가격 정보, 부동산 통계 정보, 감정평가 정보, 조사업무관련 정보 및 인허가 개폐업 정보를 활용해 36만개의 GIS 블록과 GEO 컨텐츠를 생산하여 빅데이터 분석을 실시하였다. 체계적인 분석을 위해 상권 평가 지수, 업종 평가 지수, 입지 평가 지수, 임대료 추정, 매출 추정, 적정면적 추정 등의 상권, 업종, 입지에 대한 지표를 개발하였다. 이를 통해 상가와 상권에 대한 분석 자료를 제공하여 과밀창업의 예방과 신중한 창업의 유도를 통해 창업실패로 유발 될 수 있는 경제적 비용의 감소 효과를 이룰 것으로 판단된다.

현장탐방 - 대백아울렛 동대구점

  • 대한기계설비건설협회
    • 월간 기계설비
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    • s.322
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    • pp.92-101
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    • 2017
  • 지난 4월 14일 그랜드 오픈한 대백아울렛 동대구점은 오픈 당일 8만5천여명의 방문객과 12억원의 매출을 기록, 대구 아울렛 역사를 새로 쓰며 성공적인 신고식을 치렀다. 대구지역 최초의 도심형 아울렛인 대백아울렛은 가장 큰 영업면적(8,332평)과 190여개의 브랜드 입점, 다양한 먹거리와 커피숍, 베이커리 카페, 테라스 등에 많은 공을 들여 쇼핑 고객은 물론 인근 직장인의 휴식처로 자리매김할 전망이다. 또한 기존 아울렛 이미지에서 과감히 탈피하여 고객들의 니즈를 충족시킨 최적의 차별화된 컨텐츠, 화려한 조명과 세련된 인테리어, 고급스러운 환경을 제공해 기대를 모으고 있다. 이와 함께 8만7천세대의 대구 명품 주거단지로 불리우는 수성구를 중심으로 동대구역과 도보 10분 거리의 대로변에 위치해 소비 여력이 충분하다는 전망이다. 본지는 준공 후 원활한 점포 운영 체크에 여념 없는 대백아울렛 동대구점을 찾아가 엠제이건설(주)(대표 김정환) 조경래 상무, 미강기업(주)(대표 이한수) 남길호 이사와 시공 이야기를 들었다.

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A Geographically Weighted Regression on the Effect of Regulation of Space Use on the Residential Land Price - Evidence from Jangyu New Town - (공간사용 규제가 택지가격에 미치는 영향에 대한 공간가중회귀분석 - 장유 신도시지역을 대상으로-)

  • Kang, Sun-Duk;Park, Sae-Woon;Jeong, Tae-Yun
    • Management & Information Systems Review
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    • v.37 no.3
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    • pp.27-47
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    • 2018
  • In this study, we examine how land use zoning affects the land price controlling other variables such as road-facing condition of the land, land form, land age after its development and land size. We employ geographically weighted regression analysis which reflects spatial dependency as methodology with a data sample of land transaction price data of Jangyu, a new town, in Korea. The results of our empirical analysis show that the respective coefficients of traditional regression and geographically weighted regression are not significantly different. However, after calculating Moran's Index with residuals of both OLS and GWR models, we find that Moran's Index of GWR decreases around 26% compared to that of OLS model, thus improving the problem of spatial autoregression of residuals considerably. Unlike our expectation, though, in both traditional regression and geographically weighted regression where residential exclusive area is used as a reference variable, the dummy variable of the residential land for both housing and shops shows a negative sign. This may be because the residential land for both housing and shops is usually located in the level area while the residential exclusive area is located at the foot of a mountain or on a gentle hill where the residents can have good quality air and scenery. Although the utility of the residential land for both housing and shops is higher than its counterpart's since it has higher floor area ratio, amenity which can be explained as high quality of air and scenery in this study seems to have higher impact in purchase of land for housing. On the other hand, land for neighbourhood living facility seems to be valued higher than any other land zonings used in this research since it has much higher floor area ratio than the two land zonings above and can have a building with up to 5 stories constructed on it. With regard to road-facing condition, land buyers seem to prefer land which faces a medium-width road as expected. Land facing a wide-width road may have some disadvantage in that it can be exposed to noise and exhaust gas from cars and that entrance may not be easy due to the high speed traffic of the road. In contrast, land facing a narrow road can be free of noise or fume from cars and have privacy protected while it has some inconvenience in that entrance may be blocked by cars parked in both sides of the narrow road. Finally, land age variable shows a negative sign, which means that the price of land declines over time. This may be because decline of the land price of Jangyu was bigger than that of other regions in Gimhae where Jangyu, a new town, also belong, during the global financial crisis of 2008.

Study on the Epoxy/BaTiO$_3$Embedded Capacitor Films for PWB Applications (인쇄회로기판 용 Epoxy/BaTiO$_3$내장형 커패시터 필름에 관한 연구)

  • 조성동;이주연;백경욱
    • Journal of the Microelectronics and Packaging Society
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    • v.8 no.4
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    • pp.59-65
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    • 2001
  • Epoxy/$BaTiO_3$composite capacitor films with excellent stability at room temperature, uniform thickness, and electrical properties over a large area ware successfully fabricated. The composite capacitor films with good film formation capability and easy process ability were made from epoxy resin developed for ACF as a matrix and two kinds of $BaTiO_3$powders as fillers to increase the dielectric constant of the composite film. The crystal structure of the powders and its effects on dielectric constant of the films were investigated by X-ray diffraction (XRD). And the optimum amount of dispersant, phosphate ester, was determined by viscosity measurement of suspension. DSC and dielectric property tests were conducted to decide the right curing temperature and the optimum amount of the curing agent. As a result, the capacitors of 7 $\mu \textrm{m}$ thick film with 10 nF/$\textrm{cm}^2$ and low leakage current were successfully demonstrated.

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A Study on Rainwater Utilization Methods of Rainwater Harvesting System (빗물이용시설의 빗물이용 활성화 방안 연구)

  • Park, Yoonkyung;Song, Yang Ho;Choi, Youngkwon;Kim, Reeho
    • Proceedings of the Korea Water Resources Association Conference
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    • 2022.05a
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    • pp.501-501
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    • 2022
  • 2014년 개정된 물의 재이용 촉진 및 지원에 관한법률(이하, 물재이용법)에 따라서 빗물이용시설의 수는 꾸준히 증가하고 있는 추세이나 실제 연간사용량의 경우 연별 증가량은 미미하다. 또한 2016년도 환경부 하수도 통계에 따른 2,043개의 빗물이용시설 중 집수면적 미파악시설의 749개, 여과시설 유무 미파악시설 564개, 연간 운영비 산출 불가능 시설 1,843개, 연강 사용량 미집계 시설 905개로 관리실태가 부실함을 확인할 수 있다. 이에 빗물이용시설의 설치·운영 실태조사 및 문제점을 분석하고 빗물이용이 비교적 활성화 된 시설을 대상은 현장조사를 수행을 통해 빗물이용시설의 현황을 분석하고 현실적인 여건을 반영하여 빗물이용을 활성화할 수 있는 방안을 마련하고자 하였다. 물재이용법에 따른 빗물이용시설 법정의무대상시설의 빗물활용처는 전체의 약 92%가 조경요수로 활용하고 있으며, 다음으로 청소화장실용수(약 3%)로 활용하고 있다. 건축물 용도에 따라서 골프장, 공공기관청사/공공업무시설, 대규모점포, 실내체육관/종합운동장, 학교의 경우 건축물 용도별로 각 30% 정도가, 공동주택의 경우 약 60%가 빗물이용시설을 활용하고 있음에도 빗물을 사용하지 았는 것으로 파악되었다. 이는 빗물을 사용해야하는 시기에 저류조에 저류된 빗물의 양이 부족한 것과 운영비 부담 순으로 조사되었다. 따라서 빗물이용시설의 빗물이용활성화를 위해서는 물수요-공급에 대한 개념을 도입한 물수지 분석이 필요하며, 운영비 부담을 줄일 수 있는 다양한 방안을 탐색하는 것이 적절할 것이다. 현장조사 결과에서도 기술 등의 발달로 빗물이용시설은 잘 구축되고 있으나 활용처에서 필요한 필요수량에 따라 활용률이 상이한 것으로 조사되었다. 이러한 실태조사 및 현장조사를 바탕으로 빗물이용시설의 빗물이용 활성화를 위한 방안에 대하여 기술적 및 제도적 방안에 대해서 제안하였다.

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Analyzing Influence Factors of Foodservice Sales by Rebuilding Spatial Data : Focusing on the Conversion of Aggregation Units of Heterogeneous Spatial Data (공간 데이터 재구축을 통한 음식업종 매출액 영향 요인 분석 : 이종 공간 데이터의 집계단위 변환을 중심으로)

  • Noh, Eunbin;Lee, Sang-Kyeong;Lee, Byoungkil
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.35 no.6
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    • pp.581-590
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    • 2017
  • This study analyzes the effect of floating population, locational characteristics and spatial autocorrelation on foodservice sales using big data provided by the Seoul Institute. Although big data provided by public sector is growing recently, research difficulties are occurred due to the difference of aggregation units of data. In this study, the aggregation unit of a dependent variable, sales of foodservice is SKT unit but those of independent variables are various, which are provided as the aggregation unit of Korea National Statistical Office, administration dong unit and point. To overcome this problem, we convert all data to the SKT aggregation unit. The spatial error model, SEM is used for analysing spatial autocorrelation. Floating population, the number of nearby workers, and the area of aggregation unit effect positively on foodservice sales. In addition, the sales of Jung-gu, Yeongdeungpo-gu and Songpa-gu are less than that of Gangnam-gu. This study provides implications for further study by showing the usefulness and limitations of converting aggregation units of heterogeneous spatial data.

A Study on the Determinants of Land Price in a New Town (신도시 택지개발사업지역에서 토지가격 결정요인에 관한 연구)

  • Jeong, Tae Yun
    • Korea Real Estate Review
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    • v.28 no.1
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    • pp.79-90
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    • 2018
  • The purpose of this study was to estimate the pricing factors of residential lands in new cities by estimating the pricing model of residential lands. For this purpose, hedonic equations for each quantile of the conditional distribution of land prices were estimated using quantile regression methods and the sale price date of Jangyu New Town in Gimhae. In this study, a quantile regression method that models the relation between a set of explanatory variables and each quantile of land price was adopted. As a result, the differences in the effects of the characteristics by price quantile were confirmed. The number of years that elapsed after the completion of land construction is the quadratic effect in the model because its impact may give rise to a non-linear price pattern. Age appears to decrease the price until certain years after the construction, and increases the price afterward. In the estimation of the quantile regression, land age appears to have a statistically significant impact on land price at the traditional level, and the turning point appears to be shorter for the low quantiles than for the higher quantiles. The positive effects of the use of land for commercial and residential purposes were found to be the biggest. Land demand is preferred if there are more than two roads on the ground. In this case, the amount of sunshine will improve. It appears that the shape of a square wave is preferred to a free-looking land. This is because the square land is favorable for development. The variables of the land used for commercial and residential purposes have a greater impact on low-priced residential lands. This is because such lands tend to be mostly used for rental housing and have different characteristics from residential houses. Residential land prices have different characteristics depending on the price level, and it is necessary to consider this in the evaluation of the collateral value and the drafting of real estate policy.