• Proceedings of the Korean DIstribution Association Conference
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• 2007.11a
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• pp.353-371
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• 2007

이 연구는 재래시장과 대형마트 고객들이 점포를 선택하는 요인을 비교분석하고, 고객만족을 결정하는 요인을 규명하여 재래시장 활성화에 대한 시사점을 제공하고자 하는 목적을 두었다. 기존 연구를 검토하여 점포선택요인과 고객만족 결정요인들을 도출하여 이를 재래시장과 대형마트 이용 고객에게 설문조사하였다. 연구결과, 재래시장 이용고객은 가격저렴성이, 대형마트 고객은 상품다양성이 가장 중요한 선택요인으로 도출되었다. 재래시장의 고객만족의 결정요인을 분석하고자 다중회귀분석을 실시한 결과, 쇼핑편리성, 상품, 접근편리성, 판매원 그리고 서비스가 유의한 정(+)의 영향을 마쳤다. 이러한 연구결과를 바탕으로 시사점을 논의하고, 연구의 한계와 미래 연구방향을 제시하였다.

• Journal of Distribution Science
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• v.4 no.1
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• pp.79-102
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• 2006

The importance of the environment in the store is embossed, this is demanded to manage the store environment from the dimension of image improve and customer contacted satisfaction measurement followed with the influence on the store choice criteria. Retail store's managers improve the retailing results by forming the appropriate store environment and giving the customers a pleasant and satisfied purchasing environment to improve the store atmosphere. The expected customer who looks for their store can plant a thesis existing reason of their own store definitely and strongly in theheart of manger and employee. And also, among the store differentiation, the weight of physical environment placed is becoming large day by day, and now can make full use of the competition superiority measure different with the store. This paper will actually analysis that what kind of influence the store environment factors exert on the store choice criteria, and also if the store choice criteria exerts influence on the store value and patronage intention.

• Journal of Distribution Research
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• v.6 no.1
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• pp.77-101
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• 2001

Recently, the role of Internet becomes wide so that it could provide the information among users as well as the opportunity to make commercial transactions in the cyberspace. Now, the virtual storefronts are the virtual space where anyone makes a profit on Internet by selling and buying goods/services. Therefore, it is important to develop the good image for cyberconsumers so that virtual storefronts can attract many browser to buy goods. The study reported examines how combination of specific elements in the internet environment influence cyberconsumers' inferences about the virtual storefront and discusses the extent to which these inferences mediate the virtual storefront loyalty. Results show that the virtual storefront elements were posited to be antecedents of virtual storefront image rather than components of virtual storefront image. In addition, the virtual storefront image mediators the satisfaction and loyalty of cyberconsumer on virtual storefront.

• Journal of the Korea Convergence Society
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• v.11 no.6
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• pp.375-381
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• 2020

The purpose of this study is a convergence study to find out the relationship between store image, price, human service, and trust on customer satisfaction among the shop selection attributes of customers using hair beauty salons. This study analyzed the data of 500 copies of questionnaires for women who used hair beauty salons within the last 6 months using the SPSS v.22 statistical package program. As a result, store image (B= 1.321, p= .004), price (B= 1.189, p= .032), human service (B= 1.013, p= .000), trust (B= .782, p = .000) was found to have a meaningful positive(+) effect on customer satisfaction, and the ranking of influence was store image (β= .445), human service (β= .377), and price (β= .252). ), And trust (β= .167). Therefore, through this study, it was found that the higher the store image, personal service, price, and trust of the customer's hair salon, the higher the customer satisfaction. We confirmed the detailed influence of the effect of customer's shop selection attributes on customer satisfaction. Among them, store image and human service were found to be factors influencing customer satisfaction. It is necessary to find an economical and efficient way to improve store image, and to cultivate competency to strengthen human service. The results of this study are expected to be used as a basis for establishing a differentiated marketing strategy of cosmetic services industry.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.366-381
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• 2013

This paper is to identify how variety of products, product quality, guarantees, employee services and physical environment of store which is considered to store image components influence on satisfaction and loyalty, which in turn effects on loyalty in grocery retailing stores. A survey was conducted to collect the data with consumers who had the actual purchase experience within 1 years in grocery retailing stores. Analysis of structural equation modeling with SPSS 19.0 and AMOS 16.0 were performed to test the research hypothesis. The result of the study as follows: First, product quality and employee services influence on both satisfaction and trust, but physical environment of store are effects on satisfaction only. Second, no store image components influence on loyalty. Finally, satisfaction was effect on both trust and loyalty, whereas trust was not effect on loyalty. In order to build strong customer loyalty, marketer have to strengthen the relationship quality such as satisfaction and trust, and formed through store image components that is much stronger on loyalty.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.8
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• pp.1069-1078
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• 1998

본 연구의 목적은 미국 여대생의 의복태도, 유행혁신성, 쇼핑에 신체이미지가 미치는 영향을 규명하는 것이다. 신체이미지는 신체 5부위(얼굴, 상체, 하체, 신장, 체중) 각각에 대한 신체만족도와 이상적인 신체이미지의 중요성으로 측정하였고, 의복에 관련된 변인인 의복태도, 유행혁신성, 쇼핑(점포내 쇼핑관심과 카탈로그 쇼핑행동)은 선행연구에서 타당성이 입증된 척도를 사용하였다. 결과로 의복태도와 유행혁신성은 신체 각 부위에 대한 이상적인 신체이미지의 중요성과 특정부위에 대한 신체만족도와 유의한 관계가 있는 것으로 나타났다. 즉 신체 각 부위에 대한 이상적인 신체이미지가 중요하면 할수록 또 신체 특정부위(얼굴)에 만족하면 할수록 의복에 대해 긍정적인 태도를 갖으며 유행혁신성의 정도가 높았다. 쇼핑의 경우 점포내 쇼핑관심은 신체만족도와 이상적인 신체 이미지의 중요성과 정적인 상관관계를 보인 반면 카탈로그 쇼핑행동은 이상적인 신체이미지의 중요성과 부적인상관계를 보였다. 즉 신체에 만족할수록, 또 이상적인 신체이미지가 중요할수록 점포내 쇼핑에 대한 관심은 커지는 반면 이상적인 신체이미지가 중요하면 할수록 카탈로그 쇼핑 기피하는 것으로 나타났다.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.5
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• pp.760-771
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• 2000

The main objective of this study were to develop the scale for measuring service quality and to identify the differences of service quality among apparel store types(department store, fashion specialty store and national brand independent store). Data were collected from 463 subjects who finished their shopping with a self-administered questionnaire. The results were as follows; 1. As a result of factor analysis, seven dimensions were identified for service quality: VMD, store atmosphere, pleasant enviornment, product assortment, store policy, salesperson's assurance, and salesperson's responsiveness dimensions. The first five dimensions and the last two dimensions were corresponded to store service and sales service respectively. Those dimensions explained 56.56% of service quality. Especially the salesperson's assurance had the most explaining power. 2. The fashion specially store was evaluated as the highest in five dimensions of store service, whereas the department store was evaluated as the lowest in the pleasant environment dimension. 3. Store policy, salesperson's assurance, store atmosphere, and VMD dimensions explained 38% of store satisfaction.

• Asia Marketing Journal
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• v.2 no.2
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• pp.1-12
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• 2000

연고가 소비자들의 제품구매와 점포선택에 영향을 미치는 것으로 보인다. 그러나 이에 대한 실증적인 연구가 밝표된 적이 거의 없다. 본 논문에서는 관계마케팅의 관점에서 세 가지의 사회적연고의 형태가 소비자의 만족, 신뢰, 압박감에 어떠한 영향을 미치는 가를 검증하였다. 대체적으로 종교적 관계나 가족적 관계는 소비자의 만족, 신뢰와 압박감에 영향을 미치는 것으로 나타났다.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.101-124
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• 2004

This study is to investigate structure relationship between factors influencing or mediating store loyalty in service encounter. The result of study suggests salesperson's voluntary service has an effect on store loyalty through interpersonal relationship and store satisfaction. On the other hand, nonvoluntary service doesn't statistically influence interpersonal relationship but influences store loyalty through store satisfaction. Interestingly this results shows that store loyalty is consisted of cognitive loyalty, affective loyalty, intentional loyalty, and behavioral loyalty and each loyalty have an affect in sequence each other. Managerial implications on research result is followed as first, as an evaluation method of salesperson, it is useful to evaluate salesperson's behavioral performance. second, to build store loyalty, it must make an effort for marketer to differentiate through store promotion in terms of customer's cognitive perspectives. It is meaningful for these results to apply to current retailing situations practically.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.145-169
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• 2004

With the full liberalization of distribution sector in 1997, both multinational and domestic discount retailers have been competing to gain more market share in Korea. Increased competition among domestic and international retail stores forces marketing academics and practitioners to understand the various factors affecting discount retail store satisfaction and loyalty. This study examines how store image of a retailer influences consumers' attitudes, satisfaction and intention to re visit that store. The data, collected from a sample of 416 customers in Busan, Korea, indicate that store image is exerting positive influences in the formation of attitude, satisfaction. But favorable store image does not have positive impact on the intention to revisit the store. Rather the impact of store image on intention to re visit is mediated by attitudes and satisfaction. And unlike the overall store image, attitudes have positive effect on the formation of consumers' intention to revisit, not mediated by satisfaction. And satisfaction also results in higher possibility of forming intention to revisit that same discount store. Based on these results, we provide theoretical and managerial implications, limitations of this research, and useful directions for future study.