• Title/Summary/Keyword: 점포 공간

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A Geographically Weighted Regression on the Effect of Regulation of Space Use on the Residential Land Price - Evidence from Jangyu New Town - (공간사용 규제가 택지가격에 미치는 영향에 대한 공간가중회귀분석 - 장유 신도시지역을 대상으로-)

  • Kang, Sun-Duk;Park, Sae-Woon;Jeong, Tae-Yun
    • Management & Information Systems Review
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    • v.37 no.3
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    • pp.27-47
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    • 2018
  • In this study, we examine how land use zoning affects the land price controlling other variables such as road-facing condition of the land, land form, land age after its development and land size. We employ geographically weighted regression analysis which reflects spatial dependency as methodology with a data sample of land transaction price data of Jangyu, a new town, in Korea. The results of our empirical analysis show that the respective coefficients of traditional regression and geographically weighted regression are not significantly different. However, after calculating Moran's Index with residuals of both OLS and GWR models, we find that Moran's Index of GWR decreases around 26% compared to that of OLS model, thus improving the problem of spatial autoregression of residuals considerably. Unlike our expectation, though, in both traditional regression and geographically weighted regression where residential exclusive area is used as a reference variable, the dummy variable of the residential land for both housing and shops shows a negative sign. This may be because the residential land for both housing and shops is usually located in the level area while the residential exclusive area is located at the foot of a mountain or on a gentle hill where the residents can have good quality air and scenery. Although the utility of the residential land for both housing and shops is higher than its counterpart's since it has higher floor area ratio, amenity which can be explained as high quality of air and scenery in this study seems to have higher impact in purchase of land for housing. On the other hand, land for neighbourhood living facility seems to be valued higher than any other land zonings used in this research since it has much higher floor area ratio than the two land zonings above and can have a building with up to 5 stories constructed on it. With regard to road-facing condition, land buyers seem to prefer land which faces a medium-width road as expected. Land facing a wide-width road may have some disadvantage in that it can be exposed to noise and exhaust gas from cars and that entrance may not be easy due to the high speed traffic of the road. In contrast, land facing a narrow road can be free of noise or fume from cars and have privacy protected while it has some inconvenience in that entrance may be blocked by cars parked in both sides of the narrow road. Finally, land age variable shows a negative sign, which means that the price of land declines over time. This may be because decline of the land price of Jangyu was bigger than that of other regions in Gimhae where Jangyu, a new town, also belong, during the global financial crisis of 2008.

A Study on the Development of Financial and Commercial Space in Jeonju : During Japanese Colonial Period (전주의 금융ㆍ상업공간의 형성과 변화 - 일제강점기를 중심으로 -)

  • 박선희
    • Journal of the Korean Geographical Society
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    • v.38 no.5
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    • pp.754-768
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    • 2003
  • The purpose of this study is to analyze how financial and commercial space in Jeonju had changed after Japanese rule. The biggest local bank was located near the Chungangdong post office in Taisyoudoori and the other bank facilities were located near the Jeonrabuk-do provincial office and Nammun market. Periodic markets and permanent stores were major commercial activities in Jeonju. Many stores and commercial companies established by many Chosun merchants near Nammun markets. Chosun commercial companies were superior to Japanese commercial companies in both number and capital scale. Japanese commercial companies were concentrated on Taisyoudoori(Jungang Road). Commercial activities in Jeonju were segregated by ethnic group. Financial and commercial activities were concentrated on Taisyoudoori and Ekimaedoori(Nammun Road).

A Spatial Data Mining and Geographical Customer Relationship Management System (공간 데이터마이닝을 이용한 고객 관리시스템)

  • Lee, Sang-Moon;Seo, Jeong-Min
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.6
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    • pp.121-128
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    • 2010
  • Spatial data mining has been developed to support spatial association knowledge between spatial features or its non-spatial attributes for an application areas. At the present time, a number of researchers attempt to the data mining techniques apply to the several analysis areas, for examples, civil engineering, environmental, agricultural areas. Despite the efforts that, until such time as not existed practical systems for the gCRMDMs. gCRMDMs is merged with very large spatial database and CRM information system. Also, it is discovery the association rule for the predictions of customer's shopping pattern informations in a huge database consisted with spatial and non-spatial dataset. For this goal, gCRMDMs need spatial data mining techniques. But, nowadays, in a most case not exist utilizable model for the gCRMDMs. Therefore, in this paper, we proposed a practical gCRMDMs model to support a customer, store, street, building and geographical suited to the trade area.

Application of spatial information for survey and analysis of market authority of mid and small city. (중소도시 상권변화 조사 및 분석을 위한 공간정보의 활용)

  • Yeon, Sang-Ho;Kim, Gwang-Hyeon
    • Proceedings of the Korea Contents Association Conference
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    • 2004.11a
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    • pp.147-151
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    • 2004
  • 현재 중소도시에서의 상권조사는 대부분이 과거의 자료와 지적도를 이용한 가가호호를 일일이 방문하여 확인하는 방법을 쓰고 있다. 본 연구에서는 상권조사용 조사용 편집 지도를 제작하여 약 7개 상권역의 점포명과 유동인구 및 임대료 등을 조사하여 정리한 것이다. 이러한 조사방법과 분석은 가시적인 조사 방법이어서 조사하기가 쉽고 누락될 염려가 없을 뿐 아니라 전산처리를 위한 분석 작업도 매우 편리하다. 본 연구에서는 중소도시에 대한 과거 상권과 현재의 상권의 변화를 파악하기 위하여 업종별 조사를 실시하여 분석함으로써 시간절약은 물론 공간정보의 다양한 활용을 모색한 것이다.

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A Study on the Modifications of the Interior of Bank Branches due to the Financial Conditions - Case of 'A' Bank Branches in Chung-Cheong Province - (금융환경 변화에 따른 은행의 실내공간 변화에 관한 연구 - A은행 충청지역 지점 사례를 중심으로 -)

  • So, Eun-Tak;Song, Byung-Ha
    • Korean Institute of Interior Design Journal
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    • v.18 no.6
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    • pp.211-220
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    • 2009
  • In this study, the modifications of the interior of bank branches that caused by the banking strategy, as well as customers' behavior, since the financial crisis in the late '90s, are investigated. By selecting and analysing the aspects of remodeling of twelve(12) branches in the Chung-Cheong area, the study finds a certain pattern in the changes as follows: 1) the area of counseling, including 'private banking' is increased while conventional customer service area is substantially decreased. 2) Combined with ATM, high-counter area is functionally separated from low-counter in order to provide more expeditious service. 3) Due to the lack of space of newly furnished 'quick' service area that is located near the entrance of the bank, entering / exiting possibly becomes agitating experience for customers. More accurate estimation of traffic, and appropriate space should be allocated in planning the area.

The Influence of Shop Crowdedness in Dining Franchise Liquor Shops upon the Perceived Values and Intent to Revisit (외식 프랜차이즈 주류 매장의 점포 혼잡성이 이용자의 지각된 가치와 재방문의도에 미치는 영향)

  • Han, Jinseok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.5
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    • pp.362-371
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    • 2020
  • The purpose of this study is to analyze the influence of the crowdedness of dining franchise liquor shops on the perceived values and revisit intention. For this purpose, 361 customers who had visited dining franchise liquor shops located in Seoul and Gyeonggi-do areas were surveyed, and data was analyzed using AMOS 23.0 and SPSS 23.0 statistics programs. The analyses yielded the following findings. First, a higher level of crowdedness in the shop turned out to lower the perceived value of users. Second, a higher level of perceived value resulted in a higher level of revisit intent. Third, the analysis on the mediating effect of the perceived value showed that, in the relationship between the human crowdedness and revisit intention, both practical and hedonic values had mediating effects. However, in the relationship between the spatial crowdedness and the intent of revisit, the practical value had a mediating effect, while hedonic value did not exhibit such an effect. This study is meaningful in that it is presented as a theoretical establishment and an empirical study on dining franchise liquor shops.

The Shopping Experience Values at Department Stores and Their Effects on the Brand Asset and the Store Loyalty (백화점 쇼핑경험 가치가 브랜드자산 및 점포충성도에 미치는 영향)

  • Kim, Jun-Whai
    • Journal of Digital Convergence
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    • v.12 no.2
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    • pp.151-162
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    • 2014
  • One of the largest changes in retail business in Korea since the distribution market was opened in the mid 1990s is the appearance of foreign discount stores and the rapid growth of department stores. Discount stores and department stores have changed the structure of distribution business which has been primarily made up of traditional markets and supermarkets that have been the main retail markets in Korea. The retail business is changing from just a product purchasing place to a space where various values such as pleasure, happiness, etc. are provided. Therefore the purpose of this research is to grasp the effects that the shopping experience values at department stores have on the department brands, images, and awareness by means of theoretical and empirical research. Especially I classified the shopping experience values, an independent variable, into aesthetics, pleasures, consumers' interests, and services' excellence, and I verified whether they have a meaningful effects on the brand recognition and image, an endogenous variable, and the store royalty, a final various. A total of 235 questionnaires were used for analysis to test the research hypotheses. The positive analysis was done with SPSS 17.0K and AMOS 17.0 covariance structure analysis was performed. As a result, variables of the shopping experience values except consumers' interests seemed to have not only right influences on recognition and image, but also right influences on store royalty. Therefore this research shows that department store customers not only make use of department stores to buy products, but also visit department stores to get the values of pleasure and happiness, and that these aspects have a greater influence on the department store's image, recognition, or royalty in a sense.

Defining of Trade Area using Spatial Data Mining Technique in Business GIS (비지니스 GIS에서 공간 데이터마이닝(Spatial Data Mining)기법을 이용한 상권추출)

  • 이병길
    • Spatial Information Research
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    • v.11 no.2
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    • pp.171-184
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    • 2003
  • Lots of application systems are developed for applying business GIS in marketing or strategic planning of the company, recently. Almost of the systems require statistics for some areas(trade areas or sales areas) as the important information of decision support. As far as now, trade areas are defined for individual stores using know-how of the specialists, but there is no well-defined method for defining of trade areas of the specific business domains or trade areas of the customers. In this study, we have applied the spatial data mining methods to the point features in GIS, evaluated the results of each methods, and discussed the feasibility of defining of trade areas. From the results of this study, we have concluded that the defining of trade areas from point features, such as franchisees of credit card company or memberships of retail chain store, and that the DENCLUE(DENsity-based CLUstEring) method is the best suitable spatial data mining algorithm for this purpose.

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A Study of the Factors Influencing on Retail-Premium (상가권리금의 가치형성요인에 관한 연구)

  • Shin, Eun-Jung;Yoo, Seon-Jong;Kim, Myeong-Gi
    • Journal of Cadastre & Land InformatiX
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    • v.47 no.1
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    • pp.225-236
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    • 2017
  • In this study, collecting data in real retail-premium market and the influencing factors were extracted explored the formation of retail-premium. This should identify the level of retail-premium through an objective estimate of expenses, revenues, etc. A hierarchical regression analysis was conducted focusing on how the operating profit affected the formation of retail-premium. Store operators will have to be accompanied by the management of the operating profit to keep the initial payment and in order to receive a raise retail-premium. Through this process, It is possible to prevent the gap between retail-premium calculated through the appraisal and market practices. Ultimately, I believe and achieve the objective, transparent, the advancement of retail-premium market.

A Study of the Decision Making in Store Location for Chain Operation System - Focused on Discount Store - (체인오퍼레이션을 위한 점포입지의사결정에 관한 연구)

  • Kim, Yoo Oh
    • Journal of Distribution Science
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    • v.2 no.2
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    • pp.33-60
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    • 2004
  • 본 연구에서는 소매업 변동에 관한 제 이론 검토와 입지 이론에서는 수요이론과 공급 이론에 대하여 두 이론이 부분적 적정성을 갖는 한편 양 이론이 동시적 고찰하지 못함에 따라 소매업태 입지 관련 적용에는 한계가 있다는 점을 지적하였다. 체인오퍼레이션의 의사결정 프로세스 분석을 통하여 새로운 체인 입지와 관련 문제점으로 공간 경쟁 효과와 시스템에 대한 매력효과를 검토하여 장단점을 복합적으로 반영하여 신규 출점 입지 의사결정을 하여야 한다는 것이다. 기존 선진 소매기업의 의사결정 기법을 통하여 국내 기업의 입지 의사결정에 기초 자료로 제공하고 실증 연구로서는 포화기 단계에 들어선 한국 할인점 시장(인천지역 T사의 기 출점)을 대상으로 의사결정단계의 일반 기준과 세부 기준을 제시를 통하여 AHP(Analytic Hierarchy Process) 계층 분석 방법으로 중요도를 평가하였다.

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