• Journal of Distribution Science
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• v.4 no.1
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• pp.79-102
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• 2006

The importance of the environment in the store is embossed, this is demanded to manage the store environment from the dimension of image improve and customer contacted satisfaction measurement followed with the influence on the store choice criteria. Retail store's managers improve the retailing results by forming the appropriate store environment and giving the customers a pleasant and satisfied purchasing environment to improve the store atmosphere. The expected customer who looks for their store can plant a thesis existing reason of their own store definitely and strongly in theheart of manger and employee. And also, among the store differentiation, the weight of physical environment placed is becoming large day by day, and now can make full use of the competition superiority measure different with the store. This paper will actually analysis that what kind of influence the store environment factors exert on the store choice criteria, and also if the store choice criteria exerts influence on the store value and patronage intention.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.6 no.3
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• pp.147-175
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• 2011

The purpose of this study is to examine the effects of store choice criteria on customer satisfaction and store loyalty, and the moderating effects of customer emotions on the causal relationship between store choice criteria and customer satisfaction. In this regard, this study tries to identify the effects of store choice criteria on customer satisfaction and store loyalty in case of mass merchandisers, and to analyze the moderating effects of customer emotions on the causal relationship between store choice criteria and customer satisfaction. For this purpose, 300 customers, who have ever shopped at mass merchandisers, were surveyed and 246 valid responses were finally used for the data analysis. The results of this study are as follows. First, out of six store choice criteria, product factors, store reputation and physical environment turn out to have statistically significant effects on customer satisfaction. This result confirms those of the previous studies. On the other hand, store accessibility, subsidiary facilities and store atmosphere are not found to have statistically significant effects on customer satisfaction. This result is somewhat different from those of previous studies, and so further research on the subject needs to be carried out. Secondly, it turns out that customer satisfaction has a statistically significant effect on store loyalty, which is in line with the results of previous studies that perceived emotions affect customers' store attitudes which in turn influence their revisit intentions. Thirdly, as for the moderating effects of customer emotions on the relationship between store choice criteria and customer satisfaction, pleasure moderates the effects of store accessibility, subsidiary facilities and store atmosphere on customer satisfaction, arousal moderates the effects of product factors, subsidiary facilities and store reputation on customer satisfaction, and finally dominance moderates the effects of product factors and subsidiary facilities on customer satisfaction. These findings partially support the results of previous studies that customers' in-store emotional experiences such as feeling good or bad enhance their store loyalty.

• Journal of the Korean Home Economics Association
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• v.40 no.12
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• pp.49-61
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• 2002

The purpose of this study was to investigate the effect of clothing involvement on the perceived risk in internet shopping and store selection criteria. The subjects used for the study were 210 male and 338 female college students. The clothing involvement consisted of pleasure, symbolism, and selection difficulty factors. The perceived risk consisted of size/defect risk, social psychological risk, privacy risk, delivery risk, and price risk. The store selection criteria had security/service, entertainment/variety, price/convenience factors. The results showed that consumers were segmented by four groups based on clothing involvement factors: clothing pleasure group, symbolism group, confidence group, and low clothing involvement group. The four segmented groups differed in regard to the perceived risk, store selection criteria, and demographics. For example, clothing pleasure group perceived the size/defect risk and social psychological risk higher than did the other groups. Also, the clothing pleasure group considered entertainment/variety more important and had younger female consumers.

• Journal of the Korean Home Economics Association
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• v.47 no.10
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• pp.1-11
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• 2009

The purpose of this study was to explore differences in style preference, information source, and store selection behaviors of Korean and Chinese wedding dress shoppers. Data obtained from 141 Chinese and 143 Korean females were analyzed through descriptive analysis, t-test, cross-tabulation and factor analysis. Results for Chinese and Korean consumers depended on the marketer-driven information source as well as on the consumer-driven information source. Both groups considered the aesthetics of the wedding dress as the most important criterion for store selection. There were some differences between Chinese and Korean consumers in style preferences and store selection criteria. Chinese consumers liked a wider range of wedding dress styles compared to Korean consumers. Also, Chinese consumers regarded fashionability as more significant whereas Koreans considered economic benefits more importantly when selecting stores for a wedding dress.

• The Research Journal of the Costume Culture
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• v.15 no.5
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• pp.888-901
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• 2007

The purpose of this study was to examine the differences in clothing selection criteria and store selection criteria between each consumer groups by the preference for fast fashion. The data was collected from a questionnaire conducted on 317 female adults. The results were as follows. First, the factor analysis used to identify clothing selection criteria involved the following four factors: fashion, quality/practicality, status symbol, and economics. The consumer group preferring fast-fashion regarded fashion and economics as important factors and the non-preferring group regarded status symbol factor more. Second, five factors(atmosphere, product service/salesperson, shopping convenience, promotion/facilities) of store selection criteria were constructed by factor analysis, The consumer group preferring fast-fashion regarded atmosphere and product as important factors and the non-preferring group considered service/salesperson and promotion/facilities factors more. Third, the consumers who were of low age, low education, low income and unmarried preferred fast fashion brand.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.161-168
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• 2017

The purpose of this study is to investigate the effect of restaurant selection factors on reliability and revisit intention. The results of empirical analysis were as follows: First, the factors influencing the intention to visit the restaurant were the physical environment, service, price, location, reputation, cleanliness, It is confirmed that consumers are willing to visit again if their satisfaction is high because they choose general consumers considering kindness and taste. Second, trust is found to affect re - visit intention and it can be judged that store faith is actively considering return visit through consumer 's belief. Third, it was found that the factor of selecting the restaurant business influenced the intention to visit again according to the trust. When the customer chooses according to the restaurant business standard and satisfies the trust, it intends to increase the intention to visit again. The results of this study are as follows. First, it is found that the factors of restaurant selection and trust affect the revisit intention of restaurants, and it is meaningful to provide theoretical and strategic implications.

• The Research Journal of the Costume Culture
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• v.20 no.6
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• pp.883-894
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• 2012

Fashion companies are faced with more severe competition with the emergence of new types of retail formats. Retailers are coming up with new shopping values to maximize their profits and benefits of customers. The aim of this study was to study shopping values and analyze differences in store selection criteria and store visits among. The respondents were males and females with ages ranging from the 20's to the 40's, residing in Seoul and the Gyeonggi area. Data were collected via both online and offline. Data from 427 respondents were analyzed using SPSS 17.0. Results indicated that there were three categories including hedonic, informative, and reliable shopping values from the factors for clothing shopping values. They form three types of consumer groups such as active, passive-reliable, and hedonic-informative shopping value groups. These three groups were different in terms of demographic characteristics. For the factor influencing store preference, the range of product selection and customer service were the two significant features that showed substantial differences in the shopping value groups store's atmosphere, salespeople, convenient location, price, and brand store did not have significant differences across groups. Retailers of each fashion retail formats have to consider consumers shopping values for their retail decision makings.

• Journal of Distribution Research
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• v.12 no.2
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• pp.79-102
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• 2007

Consumers evaluate stores by comparing stores that we, in their minds, similar and are competitive with one another; and in this way, the term "consideration set of stores" is defined as those store alternatives the consumer is aware of and evaluates positively. The purpose of this study is to aid in understanding the consideration set of stores in store choice processes in apparel product purchases. More specifically, this study aims to clarify the relation between consideration set of stores and importance of store image. As a result, the respondents of quantitative study were classified into seven groups by the number of stores and store types they considered: 1) "small-road shop sets group" ; 2) "small-market sets group" ; 3) "small- department store sets group" ; 4) "small-department store/outlet sets group" ; 5) "large-department store/market sets group" ; 6) "large-department store/road shop sets group" ; and 7) "large-department store sets group". Further, significant differences among the groups in the importance of store image were observed. For example, low prices were an important factor in both the small-market considering group and large-department store/market considering group when choosing a retail store, there were also differences in the considering groups in that for the small-department store considering group, store mileage-discount cards were important whereas ample space for relaxation around the stores were important retail store selection factors for the large-department store/road shop considering group. This study may provide a useful direction to retailers in finding out who the target customers and competitive stores are and allow retailers to make proper marketing strategies.

• Journal of the Korean Society of Costume
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• v.53 no.2
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• pp.1-16
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• 2003

The purpose of this was to identify the shopping orientation and store selection criteria of credit card apparel shoppers. The subjects were credit card holding women who had experienced credit card apparel shopping at least one time during last 6 months. The results were as follows : 1. Women of 20's were segmented into multi-cards holding light users, multi-cards holding heavy users, and mono-card holding light users according their credit card numbers and the monthly credit card apparel expenditure. 2. The factors of apparel shopping orientation were pleasure, economy, brand loyalty. self-confidence. shopping plan, and fashion. And the factors of store selection criteria were additive service, store atmosphere, Product assortment, sales promotion. and product diversity. 3. Multi-card holding light users showed higher tendency in self-confidence and economy of shopping orientation, and considered additive service more. Multi-card holding heavy users showed higher tendency in pleasure. brand loyalty, self-confidence, shopping plan, and fashion of shopping orientation, and considered sales promotion and product diversity. Mono-card holding light users showed lower tendency in pleasure. brand loyalty, self-confidency, shopping plan, and fashion, and considered additive service, store atmosphere. product assortment, sales promotion, and product diversity less.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.2 s.161
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• pp.206-216
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• 2007

The purpose of this study was to investigate the differences in the cosmetic purchasing behavior influenced by make-up preference images, and the orders of importance in the cosmetic store selection. The questionnaires were given to female residents in the ages between $20{\sim}45$ in Seoul and Kyung-gi province. 322 questionnaires were used for data analysis. The collected data were analyzed by using SPSS 10.0 software with various techniques such as Frequency analysis, Factor analysis, Cronbach's ${\alpha}$ reliability analysis, Paired t-test, ANOVA test and Duncan test. The results of this study were as follows: 1. After investigating how the make-up preference image influences the selection of the off-line cosmetic store, it was found out that the personal service, shopping convenience, and product composition had significant differences. 2. After investigating how the make-up preference image influences the selection of the on-line cosmetic store, it was found out that only the product composition had significant difference. 3. After studying the factors that influence the off-line cosmetic store selection, it was found that the personal service was considered most important. After studying the factors that influence the on-line cosmetic store selection, it was found that the price was considered most important.