• Food Industry
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• s.220
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• pp.66-79
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• 2011

중국 중산층의 확대로 중국 식품시장이 큰 폭의 성장세를 지속하고 있다. 특히 새로운 맛과 안전한 먹거리에 대한 국민적 관심이 높아지면서 최근 5년간 중국의 농수산 식품 수입 증가율은 22.8%로 동 기간 전제 수입증가율 15.8%를 상회했다. 세부 식품별로는 어류, 육류, 과일류 등 미가공식품들의 수입 비중이 여전히 높지만, 근년들어 제과제빵류, 낙농품, 알콜 및 음료 등 가공식품 중심으로 수입이 큰 폭으로 증가하고 있다. 중국내 도시화와 서구화된 식습관이 확산되면서 중국인들이 과거 미가공식품 중심에서 가공식품중심으로 식품소비가 바뀌고 있음을 알 수 있다. 중국인들은 한국 식품에 대해 전반적으로 만족하고 있으며 특히 경쟁국 식품과 비교할 때 품질과 맛, 디자인 강점이라고 인식하고 있는 것으로 설문조사 결과 나타났다. 가격 조건에 대해서는 바이어가 개인구매자 보다 덜 민감한 한펀 한국식품의 맛에 대해서는 젊은층이 장년층 보다 만족도가 더 높게 나타났다. 그리고 특히 한국의 육류/해산물(가공품 포함), 건강식품, 제과제빵류, 소스류(장류)는 향후 중국에서 인가를 얻을 것이라는 응답이 높게 나타났다. 실제로 작년 중국의 대한국 수입 통계를 보면 어류 당류 등 미가공식품의 비중이 여전히 높지만, 최근 5년간 제과제빵류 채소/과일조제품, 알콜/음료 등 가공식품의 수입이 빠르게 늘고 있는 추세이다. 향후대중국 식품수출 확대를 위해서 중국인들의 식습관 변화를 면밀히 모니터링함으로써 새로운 가공식품과 고급식품에 대한 수요를 파악, 상품화하는데 보다 주력해야 한다. 한류 영향으로 된장, 고추장 등 한국 전통 장류에 대한 중국인들의 관심과 기대가 높은 만큼 현지 마트 등을 중심으로 장류를 이용한 한식 요리교실 개최 등 한식을 알리기 위해 보다 적극적인 마케팅 방안을 강구해야 할 것이다. 또한 방한 중국인 관광객들이 귀국 후에 온라인 쇼핑몰을 통해 한식 식자재를 구매할 수 있는 시스템을 구축하는 것도 효과적일 것이다. 마지막으로 평소 철저한 품질관리를 통해 구제역 등의 질병을 사전에 예방하는 노력이 무엇보다도 중요하다.

• The Korean Journal of Applied Statistics
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• v.25 no.1
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• pp.153-162
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• 2012

We proposed a mixed-mode design with a landline survey and mobile survey as the solution for the problems of election opinion polls by the original telephone survey method, mostly with limited population coverage for young people not living at home and with lower efficiency in selecting valid voters. We numerically verified the applicability of the proposed dual frame survey by analyzing the preliminary opinion poll results of the Seoul mayor by-election of October 26 2011. This research achieved the result that relative standard errors were similar between a mobile RDD sample and landline RDD sample though the variance was bigger in the former. Though the combination of mobile RDD and landline RDD is not found to improve the forecast accuracy, it still is expected to have higher reliability for election polls by expanding the population coverage and compensating the weakness of each survey method.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.399-406
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• 2010

This paper is to analyze which factors affect preference, satisfaction, and revisiting on McDonald's brand personality and to suggest distinguished guidelines for drawing core customers. The questionary distributed 150 who is college students in dokyo, Japan, then used for data analysis 128. The results come up with; First, 4 variables which are 'up-to-date', 'spirited', 'darling', and 'young' showed up importantly in brand personality. These mean young generation would like to enjoy playing on-line game and contents with computer on the table during wait their order. Second, 3 factors (sincerity, intelligence/specialization, and wholesome) in brand personality had highly significant in preference and satisfaction. When they feel strongly specialization and trust in product, it should be showed highly with preference and satisfaction. Third, 2 factors (sincerity, and intelligence/specialization) had strongly significant in revisiting. As marketer reinforce darling and specialized image about McDonald, Therefore, they should make customer to purchase again. Finally, if customer prefered and satisfied with product in the restaurant, it could be connected rebuying.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.311-316
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• 2020

is a mobile application based SNS video platform that launched its service in China in 2016. At the beginning of the service, TikTok is a music video content platform, and later, it evolved into a social platform that provides a wide variety of contents, and the process of creating, producing, and editing videos was easily provided. Since started its service, it has analyzed various social phenomena that have appeared to young people and the types and characteristics of video content popular in this app. The demand for vertical video content in the form of short clip is on the rise rapidly, which can be expected to improve the quality of video content in accordance with the development of mobile-based imaging technology. Useful for mobile based on the creative video producers through this study data are to be used to.

• Korea journal of population studies
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• v.29 no.3
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• pp.159-188
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• 2006

This study attempts to create a longitudinal dataset by linking tdata on the identical individuals across the monthly sample household management lists of the Economically Active Population Survey(EAPS) and the Household Income and Expenditure Survey(HIES). Using the data constructed through such process, the study also tryies to analyze the duration of longitudinal responses and the characteristics of nonrespondents. Between 1998 and 2002, longitudinal response rates had declined to 46% of total EAPS and 34% of total HIES. The fact that nonresponse was not a random phenomenon leads to concerns about the representativeness of the remaining sample. Using Cox's proportional hazard model the study revealed that the duration of longitudinal responses is affected by the ownership of house and the age of the respondent.

• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.376-387
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• 2017

The creative class is the class of workers whose job is to create meaningful new forms. Recently, much attention has been focused on the role of the creative class in regional development. Many policy makers have invested to amenities to attract more creative class into their cities or regions for regional economic growth. However, there are only a few studies about the migration of the creative class in Korea. The purpose of this study is to make an analysis of the movement of the creative class by using the 17th Korean Labor & Income Panel Study. According to empirical results, the creative class are more likely to move than the non-creative class. The characteristic of creative class who moved is related to married man aged 20s and 30s without own house. Also, there is the difference between determinants of migration of the creative class and the non-creative class. It was founded that the most important determinants of migration of the creative class are housing related reasons such as home ownership and job reasons. Relationship, convenient facilities are not important factors when the creative class make a decision to move.

• The Journal of the Convergence on Culture Technology
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• v.4 no.4
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• pp.201-206
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• 2018

The fourth fiscal estimate of the national pension following the aging of the population and falling yields estimated that the fund ran out in 2057, three years earlier than the third fiscal calculation. Accordingly, the government proposed a plan to immediately raise the insurance premium rate by 2 percent and maintain the income replacement rate by 45 percent, and to reduce the income replacement rate by 40 percent in 2028. In this form, increasing premiums and reducing income replacement rates will allow younger generations to sign up differently from existing subscribers, who previously had higher income replacement rates at lower rates. Therefore, the study aims to ease the burden on the elderly and younger by applying different insurance rates and income replacement rates for different ages.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.468-478
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• 2022

'True education', which was the core ideology of 'the Korean Teachers & Educational Workers Union', is re-appropriated in the new media era. This word, which is actively used by young people, means 'punishment against the object of social condemnation'. One of the characteristics of 'true education contents' commonly seen on the Internet is that it shows a tendency to 'fragmentation'. True educational contents are short in length, and the contents are very local. This reflects the characteristics of a postmodern society where totality disappears and small stories are consumed. Second, the standard for dividing good and evil is extremely 'arbitrary'. Whereas the existing stories of rewarding virtue and punishing vice had universal values such as love, consideration, and peace, the content of true education distinguishes good and evil with an extremely narrow perspective. The way to justify arbitrary standard is to incite public outrage. Third, 'humour' is added. Here, humor is combined with the emotion of hatred, causing the problem of weakening people's critical consciousness.

• The Journal of the Convergence on Culture Technology
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• v.8 no.5
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• pp.137-145
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• 2022

This study attempted to examine the subjectivity of consumers of the MZ generation in their 20s on health functional foods, which have recently emerged as hot consumption items. A study was conducted using the Q methodology to examine the characteristics, meanings, and values of the younger generation in the health functional food market represented by red ginseng, vitamins, and probiotics. Using the QUANL analysis program, a total of 37 Q samples and 30 P samples were used in the study, and three types with unique tendencies were found. The first type discovered through this was named "YubiMuhwan(Forewarned, forearmed; 有備無患)", the second type was "Bansinbanui(half confident; 半信半疑)", and the third type was called "Silsagushi(empirical tradition; 實事求是)". Reflecting these attributes, various strategic ideas were presented for the classification of new characteristics and consumers in the health functional food market and promotion of sales.

• The Korean Journal of Food And Nutrition
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• v.11 no.2
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• pp.200-210
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• 1998

This study was conducted to find out the actual condition of dining-out and the preferences of restaurant and food according to age groups and sex distinction in Pusan area. The survey was conducted on 564 peoples who live or work, including students aged more than 4th grade in elementary school in Pusan area. The results of the questionnaires are as follows ; The reasons of prefferring restaurant were in order of "delicious taste", "comfortable atmosphere" and "economical price", and of no prefferring restaurant were in order on "untasty", "unsanitary" and "unkind employees". Female and student group were more in the items of unexperinced food than male and older group. The menu of preferring were in order of "sliced raw fish", "pizza", "bulgogi", and of no preferring were in order of "dog soup", "gopchang jengol", "ox tail soup" male and older group showed a relatively highest preference for "traditional food", however, female and younger(student group and young group) showed a relatively highest preference for "fast foods". The reasons of prefferring food were in order of "delicious taste", "something like" and "abundance of nutrition", and of no prefferring food were in order of "untasty", "hatred food" and "doesn't suit constitution". Male and older group showed a relatively highest preference for "abundance of nutrition", however, female and younger showed a relatively highest preference for "foreign food". But, the results of the preferences of restaurant and food were different according to sex distinction and age groups.ot;, however, female and younger showed a relatively highest preference for "foreign food". But, the results of the preferences of restaurant and food were different according to sex distinction and age groups.ge groups.