• Journal of Digital Convergence
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• v.15 no.3
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• pp.87-98
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• 2017

As the market for coffee chains becomes fierce, it is important for coffee chains to establish an enduring relationship with customers and encourage them to revisit their stores. Thus, it becomes important to understand consumers' repurchase decision-making mechanisms in the context of coffee chains. Customer satisfaction, perceived switching costs, and regret were considered as the main factors of customers' repurchase intentions. Especially, the effect of regret experience of coffee chains on consumers' repurchase decision was examined. In addition, coffee quality, physical environment quality, service encounters performance, and brand trust were considered as attributes of coffee shop selection, and their effects on customer satisfaction and perceived switching cost were investigated. The results of the study showed that customer satisfaction and perceived switching costs had a positive effect on repurchase intention, while regret had a negative effect on repurchase intention. Coffee quality and physical environmental quality had no significant effect on customer satisfaction and perceived conversion cost. Service encounter performance had a significant impact on perceived switching costs alone. Brand trust had a significant impact on both customer satisfaction and perceived switching cost.

• Journal of Internet Computing and Services
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• v.16 no.4
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• pp.1-11
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• 2015

This study uses the contingent valuation method to estimate the switching cost for adopting the MVNO service. The findings are as follows.: First, Willingness To Switch(WTS) increases as users' using pattern and perceived degree of MVNO service, but satisfaction with current service provider does not play a significant role in predicting Switching Cost. This means that as amount of money users can save exceeds a certain level, users decide to willingly change their service provider to MVNO regardless of their level of satisfaction with current service provider. Second, there are differences in WTS among service subscribers in SKT, KT and LGU+. It means that there will be a difference in the tendency to switch to MVNO among subscribers of service providers. This study suggest the following mangerial perspective to effectively promote the MVNO and boost the MVNO market for activation of mobile data services.: First, MVNOs are better off applying differentiated pricing scheme at attractive rates than using a differentiation of service product and quality. Second, regulators should consider how to implement an MVNO regulatory policy when there is an asymmetric customer loyalty among MNOs. This research will be used to set the MVNO's pricing strategy and to build up a successful regulatory policies.

• Journal of Service Research and Studies
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• v.6 no.3
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• pp.57-78
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• 2016

The purpose of this research is to study how service recovery activities influence customers' commodity churning in the media telecommunication industry(CATV industry). Put it differently, we tried to identify this change of commodity churning rates by the stages of service failures, by which we intend to emphasize the importance of service recoveries. Korean media telecommunication market has already been saturated; customers tend to move to bigger major companies with better customer care increasingly. As once customers gone never returns, CRM functions are being reinforced over the time. We were able to have the following results. First, turning rates, for those experienced service failure, who were dissatisfied with service recovery activities are 2~5 times (monthly average turning rates are 1.3%) higher than those satisfied. Secondly, active service recovery activities at the customer's service request after experiencing service failure lowered churning rates significantly. The most effective timing is service recovery activities pre-recovery stage. Thirdly, reward activities after service recovery activities at the immediate recovery stage is more effective than service recovery at the arranged recovery schedule and reward activities after customer's expressing churning intension. The implications of this study are that firms should engage in service recovery activities at the time of identifying service failures, prior to customer's expressing churning intention, which means relatively lower ROI for the service recovery activities than the times of customers' expressing churning intention.

• Journal of Global Scholars of Marketing Science
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• v.13
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• pp.71-88
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• 2004

Although the factors that affect the width of latitude of price acceptance is well documented, the attempt to develop a practice-oriented methodology to calibrate the region of price insensitivity (i.e., a latitude of price acceptance) for a given individual brand has been relatively rare. The researcher aims to try to full this gap by developing a conjoint analysis-based procedure that can be applied to many industries. Furthermore, we examine the difference in the latitude of price acceptance between on- and off-line transaction in stock industry in Korea. The conjoint analysis-based procedure was applied to measure the disaggregate price response curve for individual stock investment both on- and off line transaction channel. The curves from the samples enable us to estimate the individual choice probabilities corresponding to applied price points. Using t-test the differences in mean choice probabilities between the list price and another price point were tested, through which we can get the latitude of price acceptance for a given brand in stock market. These procedures were tested in on- and off-line stock market in South Korea. The results showed that investors on off-line channel have wider latitudes of price acceptance than the investors on on-line transaction system.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.10a
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• pp.329-332
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• 2000

최근 벤처 기업에 대한 관심이 급증하면서 이들의 성공요인에 대한 연구들이 많아지고 있으며, 인터넷 비즈니스 산업도 많은 벤처기업을 배출한 산업 가운데 하나이다. 이 산업의 경우, 신규진입의 용이성으로 인하여 진입장벽이 거의 없는 산업으로 알려져 왔다. 그러나 실제 선점 기업들의 가시적인 성과가 나타남에 따라 본 연구는 이 산업에서의 진입장벽 존재 여부와 그 영향력에 대하여 알아보고자 한다. 보다 구체적으로 인터넷 비즈니스산업의 벤처기업이 가지는 진입장벽을 기존 문헌 연구 및 벤처기업 5개사와의 FGI(Focus Group Interview)를 통하여 연구개발 및 기술력(특허권), 브랜드력, 고객 전환비용, 창업자(인맥), 전략적 제휴의 5가지 변수로 압축하였다. 이들 5개 변수가 초기 진입자에게 실제 혜택을 주는가, 이들 5가지 진입장벽의 중요성은 동일한가, 그리고 이들 진입장벽이 서로 다른 사업 유형의 벤처 기업들 진입의사결정에. 동일한 영향을 주는가의 가설이 제시되었다.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.04a
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• pp.212-215
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• 2000

다수 사업체의 출현과 데이터 통신의 증가로 통신사업자의 사업환경은 급속한 변화를 겪고 있다. 이러한 사업환경 변화에 비추어 시내전화 사업자는 기존 동선 구조의 가입자망을 초고속 서비스에 적합하도록 고도화시켜야 하는 필요성을 가지고 있다. 본 연구는 기존 동선가입자망을 광가입자망으로 전환하는데 따른 시내전화 사업자의 의사결정문제에 대하여 전략적 의사결정 방법론을 제시하고자 한다. 이를 위해 본 연구에서는 ADSL 비용 모형을 개발하여 도심지역을 대상으로 현재 동선구조의 가입자망을 고도화시키기 위한 기술적 대안에 대하여 경제성 분석을 실시하였다. 또한 2010년간의 가상의 시나리오를 설정하여 통신사업자의 이익을 극대화시킬 수 있는 진화방법을 도출하였다.

• Convergence Security Journal
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• v.13 no.5
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• pp.97-105
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• 2013

It is very important the government project should be supported by enough budget for proceeding. The insufficient budget by poor budget estimating uesd to bring about discontinuing for the project. This is originally caused by inaccuracy for cost estimating about system and evaluating for system requirements on the projet initial phase. The system requirements is technical requirements that converted the user needs and is needs for communicating between stakeholder and developer and manufacturer. Also the system requirements is the primary factor to make the project cost. The cost estimating is not easy due to complication of cost factors and an aberration between cost estimating and actual cost. Specially, on the project initial phase, shortage of detail information for project make more difficult to do cost estimating. This study proposes the architecture for validating proper system requirements by using cost estimations methodology on the project initial phase and shows the computer tool for simulating the proposed architecture.

• Journal of Global Scholars of Marketing Science
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• v.16 no.2
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• pp.27-54
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• 2006

As maintaining customer long term relationship is critical factor for improving to firm value as well as customer lifetime value, the academicians and practitioners have paid attention to customer defection. It is said that service failures are key factors to customer defection or customer switching(Keaveney 1995 etc.). This study examines that the effect on customer defection of service failures is differential according to the various customer-firms relationship characteristics. We consider relationship duration, usage level, decision making influence, industry knowledge and switching cost as customer-firm relationship characteristics based on marketing literature. Predictions are developed and tested using Internet service provider(ISP) user survey data(n=212). Results show that the customer-firms relationship characteristics/above variables) play a moderating roles in the service failures and customer defection links.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.2
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• pp.65-80
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• 2019

With the advent of the ICT-based 4th industrial revolution, the convergence of the manufacturing industry and ICT seems to be the new breakthrough for achieving the company's competitiveness and play a role on the key element for accelerating the revival of the manufacturing industry. When the smart factory is implemented, each plant can analyze the quantity of data collected, build the data-driven operation systems which can make decisions, and ultimately discover the correlation among many events in the manufacturing sites. As the customers' needs become diversified more and more, it is required for the company to change its operating method from large quantity batch production systems to customizable and flexible manufacturing systems. For performing this requirements, it is essential for the company to adopt the smart factory. Based on technology acceptance model (TAM), this study investigates the factors influencing continuous use intention and switching intention of the smart factory. To do so, a questionnaire survey is conducted both online and offline. 122 samples are used for the study analysis. The results of this study will provide many implications with many researchers and practitioners relevant smart factories.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.26 no.2
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• pp.183-191
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• 2008

Geodetic Reference System was deferred from 2007 to 2010. Although National Geographic Information Institute in Korea takes charge of it, the progress is slow without clear policy alternatives. In this regards, this study aims at suggesting practical measures for introducing World Geodetic Reference System. Successful foreign countries have well established institutional system for improving their geodetic reference systems. In Korea, National Geographic Information Institute, Ministry of Maritime Affairs and Fisheries, and some municipalities have propelled introduction of the World Geodetic Reference System. However, none of them have systemical approaches. Although National Geographic Information Institute has conducted several researches regarding World Geodetic Reference System, comprehensive policy measures by central governments are not yet made. It suggests methods of data conversion, organizational structures, financial resources, and other supportive measures. Introduction of World Geodetic Reference System is nationwide project. However, there is not nationwide project promotion and management system yet. This research suggests overall policy frameworks to effectively propel World Geodetic Reference System.