• Journal of Distribution Research
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• v.16 no.5
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• pp.103-122
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• 2011

This study suggests regionally closely-related traditional market support measures that are intended. Market and the community to investigate the relationship between traditional markets and the degree of relationship with the local economy, whether the degree of cooperation with local communities, local people in stores and traditional markets, with a visual image, interacting with local relevance were. Executed questionnaire to merchants and traditional market connection specialists of the tradition market engaged to whole country small town. Small town region's traditional markets have a close relationship with the community. Contribute to regional economic development, and locals have a passion for shopping. Small town to enable local traditional market requires the following way. Through surveys and research policy implications are as follows: First, by constructing a civil partnership with a focus on the needs of local residents need market activation measures. Second, the traditional market members to build social relationships that contribute to their local needs. Third, Installation and utilization of community space in traditional markets is required. Fourth, to increase the participation of young people need to be developed in the program. Fifth, small town regional market collapse and space reorganization is needed.

• Journal of Distribution Research
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• v.15 no.5
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• pp.81-102
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• 2010

The present study analyzes the choice factors and possibility of traditional and other competing markets through consumer behavior analyses in order to suggest factors that can help reactivate traditional markets. Hence, Multinomial Logit Model is used as it is an optimum model to understand discrete selection. The results suggested some tendencies regarding traditional market. For example, traditional market is more activated when the market is large and has more parking spaces, and when the level of consumer satisfaction is high. While, increased travel distance and time have negative effects on visitor's choice. Governmental supports are turned out to have less to do with the consumer attraction. People with higher incomes tend to prefer other types of market. The results also suggested there is more likelihood of traditional markets being reactivated if the market is not fiercely competing with other types of markets. Internet market is ranked top in consumer's choice possibility, while traditional market is ranked at the bottom. The plausible factors to reactivate traditional market were physical factors(including increasing shops and parking facilities), which is followed by governmental support.

• Journal of Service Research and Studies
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• v.13 no.1
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• pp.127-143
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• 2023

Currently, the domestic traditional market has not escaped the swamp of stagnation that began in the early 2000s despite various projects promoted by many related players such as the central government and local governments. In order to overcome the crisis faced by the traditional market, various R&Ds have recently been conducted on how to build a smart traditional market that combines information and communication technologies such as big data analysis, artificial intelligence, and the Internet of Things. This study analyzes various previous studies, users of traditional markets, and application cases of ICT technology in foreign traditional markets since 2012 and proposes a model to build a smart traditional market using ICT technology based on the analysis. The model proposed in this study includes building a traditional market metaverse that can interact with visitors, certifying visits to traditional markets through digital signage with NFC technology, improving accuracy of fire detection functions using IoT and AI technology, developing smartphone apps for market launch information and event notification, and an e-commerce system. If a smart traditional market platform is implemented and operated based on the smart traditional market platform model presented in this study, it will not only draw interest in the traditional market to MZ generation and foreigners, but also contribute to revitalizing the traditional market in the future.

• The Journal of the Korea Contents Association
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• v.12 no.3
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• pp.442-448
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• 2012

Various studies are being carried out to propose a idea for improvement of traditional markets. First of all, it is needed to analysize the current situation of traditional markets. With the help of Customer Spotting Technique the Tongbok traditional market in Pyungtaek has been studied for the case study. The case study was carried out through surveys which are composed of two steps. The first is on the inquiry of users around Tongbok market. The second inquiry is to residents in Pyungtaek. The results are as following: Tongbok market is able to maintain the competitiveness. The proportion of Tongbok is relevant to 13.6% of the total Pyungtaek market, and is to be assessed as a representative market in Pyungtaek.

• 식품문화 한맛한얼
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• v.2 no.2
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• pp.34-37
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• 2009

한식의 세계화와 함께 꾸준히 관심 대상이 되고 있는 것이 ‘전통 음료의 세계화’이다. 전통 음료의 세계화는 우리 고유의 음료를 한식과 함께 세계에 알림과 동시에, 세계 음료 시장의 대부분을 차지하고 있는 탄산 및 과즙 음료 시장에 한국의 전통 음료라는 새로운 시장을 개척한다는 의미를 갖고 있다.

• Journal of Service Research and Studies
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• v.4 no.2
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• pp.69-83
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• 2014

This study was tried for revitalization of the traditional markets, at which were located the same business district of grand supermarket of an urban area in Seoul. The Myung-Il Market, one of traditional markets near the Gang-Dong Homeplus was selected for this research. In our research including the survey from the 63 purchasers' samples of Myung-Il traditional Market, the policy to strengthen the traditional market's ability was suggested to use the price and hygiene factors which affecting on the customers' satisfaction significantly. And the other complementary stategic factors, service and geographical area factors, were induced which were significantly relating to the 100 samples of purchasers at Gang-Dong Homeplus as the grand modern market. Therefore this research suggests the maintaining and enhancement strategy related to price and the hygiene factors should be impressed on the preferential basis for revitalization the traditional markets. And the other strategy which including service and geographical area factors as from the grand modern market's survey result will be considerated complementarily.

• Journal of the Economic Geographical Society of Korea
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• v.17 no.3
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• pp.517-537
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• 2014

In this study, traditional markets were classified into two categories-urban or rural. This paper presents a case study of the Tongin market in Seoul and the Bongwha market in North Gyeongsang Province. Based on a survey of the customers and local residents in these markets, the peoples who have intention to show visitors around their traditional markets take more pride as local residents than peoples who do not have intention to show visitors around their traditional markets. This study includes surveys in 24 categories dealing with how local residents recognize the traditional market as regards local community, local culture and local economy. Consequently, the customers of the Tongin market and the Bongwha market had very strong expectations that their traditional markets would be popular with visitors. These surveys show that when these traditional markets were reported in the press and media, the satisfaction level of local residents was very high. Most of the respondents said that the more the local traditional market develops, the more the region develops. And, most of the respondents said that all local residents have to cooperate to develop a traditional market. To promote traditional markets that can revitalize communities, marketplaces need to be regarded as places that contain human life. In addition, there needs to a cultural and humane perspective brought to the fore. To conclude, the most effective way to solve the problem of traditional markets is to make them even more traditional.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.5
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• pp.29-39
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• 2018

Recently, In traditional markets, visitors are declining. The reason is the growth of large stores and Internet shopping malls. The government continues to support and policy to revitalize traditional markets. Government support has been focused on the selective attributes of traditional markets. However, the purchase intention of users in traditional markets is lowered. The reason is that it is in the hygiene of the traditional market. This study analyzed whether the optional attributes of traditional markets and service quality increase the intention of visit, In addition, the users of the traditional market analyzed the hygiene factor as an important factor in the intention of the visit. The results of the analysis is First, convenience, accessibility, transparency, attractiveness, and economic feasibility of selective attributes of traditional markets were analyzed to affect the intention to visit. Second, the merchant efficiency, the display efficiency, the product efficiency, and the transaction efficiency of the service quality of the traditional market influence on the visit intention. However, facility efficiency was not found to have any effect. Third, merchant hygiene factors, facility hygiene factors, and commodity hygiene factors were found to affect the intention to visit. These traditional market hygiene factors were analyzed to control the intention to visit. Therefore, it can be said that the hygiene factor of the traditional market plays a role in raising the intention of visiting the traditional market in activating the traditional market. The conclusion is that merchants and support groups should be prioritized in order to revitalize traditional markets. The importance of environmental hygiene is introduced and implications for research results are suggested.

• 열린충남
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• s.53
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• pp.77-91
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• 2011

본 내용은 충남도 상인회의 해외 전통시장 연수계획에 따라 2010년 6월 28일부터 7월 2일까지 4박 5일 일정으로 대만, 홍콩의 전통시장을 방문한 내용을 정리하여 소개한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.5 no.4
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• pp.69-94
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• 2010

With the liberalization of distribution services industry since 1996 as well as changes in customers' appetite to spend and consumer behaviors, new forms of distribution services have mushroomed such as superstores and SSM(Super Supermarket), online shopping, TV shopping channels. On the contrary, traditional markets have sunk into a swamp of stagnation. As this stage of stagnation of markets negatively affects tradespeople's employment, livings, and local economy, the Korean government has conducted policies to support improvement of market facilities and management since 2004. However, the government has separated facility improvement from management improvement. As of June 2008, there are 1,550 traditional markets in Korea and among these there are 388 public markets which local governments have established and managed. Public markets have possibilities to be developed as successful models of market revitalization since they can get all-expenses-paid supports for facility improvement, control of merchandise assortment, educational program for merchants. Such successful (strategic hub) markets could become the benchmark for other neighboring markets and tradespeople which could lead other successful cases. In order to produce such effects, the market should have optimized facilities, merchandise and services, co-marketing strategies with nearby markets, group purchase strategies. The hub market could play a critical role in distribution of local goods and developing high value products.