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The Influence of Globalization Factors of Korean Traditional Liquor on National Brand Image and Purchasing Intention toward Traditional Liquor: Focusing on Japanese Inbound Visitors (한국 전통주의 세계화요인이 국가브랜드이미지 및 전통주 구매의도에 미치는 영향: 일본인 외래방문객을 중심으로)

  • Min, Mi-Soon;Seo, Tai-Yang;Boo, Sug-Jin
    • International Area Studies Review
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    • v.15 no.1
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    • pp.391-423
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    • 2011
  • This study was proceeded with interest on the influence of globalization factors of Korean traditional liquor on Korea national brand image and purchasing intention toward traditional liquor. Results show that the globalization factors except the superiority and special knowledge of Korean traditional liquor, the quality and promotion factors directly related to Korea brand image and purchasing intention toward traditional liquor. This fact improves the quality of Korean traditional liquor is most important factor deciding national brand image and purchasing intention. Also, Korea national brand image had influence on purchasing intention toward traditional liquor. And the quality factors of Korean traditional liquor had moderating effect on brand image and purchasing intention, which implies to improve quality and functional properties of Korean traditional liquor using promotion with Korean food to Japanese.

A Study on Traditional Ideology and the 'Tradition' of the Theatre company Minye in 1970s (1970년대 전통 이념과 극단 민예극장의 '전통')

  • Kim, Ki-Ran
    • Journal of Popular Narrative
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    • v.26 no.3
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    • pp.45-86
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    • 2020
  • In this article, the "modernization of the tradition" constructed on the cultural politics and the way in which it appropriated in the korean theatre in the 1970s were analyzed. It is trying to reveal its implications. It is also a work to critically review the aspects of self-censorship in the korean theatre in the 70s. To that end, we looked at the theatre company Minye Theatre, which preoccupied the traditional discussions in the 1970s by creating national dramas. Until now, the evaluation of the theatre company Minye Theatre in the 1970s has focused on the achievement on the directing of Heo Gyu, who promoted the succession and transformation of tradition. However, the traditional ideology constructed in the state-led cultural politics in the 70s and the way in which it was operated cannot be evaluated only in terms of artistic achievement. The ideology of tradition is selected according to the selective criteria of the subject to appropriate tradition. What's important is that certain objects are excluded, discarded, re-elected, re-interpreted and re-recognized in the selection process of selected traditional ideology. This is the situation in the '70s, when tradition was constantly re-recognized amid differences between the decadent and the disorder that were then designated as non-cultural, and led to a new way of appropriate. The nation-led traditional discussion of the '70s legalized the tradition with stable values, one of the its way was the national literary and artistic support. Under the banner of modernization of tradition, theatre company Minye preoccupied the discussions on the tradition and presented folk drama as a new theatre. As an alternative to the crisis of korean theatre at the time, the Minye chose the method of inheriting and transforming tradition. It is noteworthy that Heo Gyu, the representative director of the theatre company Minye, recognized the succession and transformation of traditional performance as both a calling and an experiment. For Heo Gyu, tradition was accepted as an irresistible stable value and an unquestionable calling, and as a result, his performance, filled with excessive traditional practices, became overambitious, especially when it failed to reflect the present-here reality, the repeated use of traditional expression tools resulted in skilled craftsmanship, not artistic creation. The traditional ideology of the 70s unfolds in a new aspect of appropriation in the 80s. In 1986, Son Jin-Cheok, Kim Seong-nyeo, and Yoon Mun-sik, who were key members of the theatre company Minye Theatre, left the theatre to create the theatre company Michu, and secured popularity through Madangnori(popular folk yard theatre). Son Jin-Cheok's Madangnori is overbearing through satire and humor. It gained popularity by criticizing and mocking state power. On the other hand, not only the form of traditional performance, but also the university-centered Madanggeuk movement, which appropriated on the spirit of resistance from the people to its traditional values, has rapidly grown. In the field of traditional discussions of the 70s, Madanggeuk was self-born through appropriation in which the spirit of resistance of the people is used as a traditional value. Madanggeuk as well as Michu that achieved the popularization of Madangnori cannot be discussed solely by the artistic achievement of the modernization of tradition. Critics of korean theatre in response to state-led traditional discussions in the 70s was focused only on the qualitative achievement of performing arts based on artistry. I am very sorry for that. As a result, the popular resistance of the Madanggeuk and the Madangnori were established in the 'difference' with the traditions of the theatre company Minye Theatre. Theatre company Minye Theatre was an opportunity for the modernization of tradition, but the fact that it did not continuously produce significant differences. This is the meaning and limitation of the "tradition" of the theatre company Minye Theatre in the history of korean theatre in the 1970s.

A Study on the Sustainability of Traditional Weaving Crafts through the Case of Ojiya-Chijimi and Echigo-Jofu in Japan (일본 '오지야치지미·에치고죠후(小千谷縮·越後上布)'의 사례를 통해 본 전통 직물공예의 지속 가능성)

  • Lee, Chae Won
    • Korean Journal of Heritage: History & Science
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    • v.45 no.4
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    • pp.104-113
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    • 2012
  • Traditional weaving crafts has the history, environment and lifestyle of country where the country is located. Thus it has been an regional industry because it has the representation of country due to a long history. However it has faced a threat which comes from lifestyle changes. Therefore a law on the protection of traditional weaving crafts was established and took action to protect weaving crafts. It was played importantly as protection system on weaving crafts. But traditional weaving crafts was a regional industry from long time ago, accordingly we need to think as not only cultural heritage but also crafts industry. This study will demonstrate how sustainable as designated cultural heritage and traditional crafts industry with case of Ojiya-chijimi and Echigo-jofu (Japanese traditional weaving crafts).

A Study on the Analysis of Traditionality in the Architecture of Kenzo Tange (단게 겐조(丹下健三)의 건축에서 나타나는 전통성 해석에 관한 연구)

  • Kwon, Je-Joong
    • Journal of the Korea Convergence Society
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    • v.10 no.6
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    • pp.171-178
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    • 2019
  • Kenzo Tange who had successfully led Japan's early modern architecture has been interested in how to express tradition in the process of realistic creation of architecture since the 1950s. He tried to express the tradition of Japanese architecture in modern architecture in his own way. Tange believed that existing theory of tradition preserving traditional forms would no longer make Japan's tradition international. Therefore, he insisted that through his own 'new tradition', the tradition is maintained only by constant innovation, and that it does not leave traces in the results as a catalyst to stimulate creative activities. Therefore, this study aimed to analyze the concept and characteristics of 'new tradition' which Tange has claimed in his architecture.

Application of Traditional Chinese Pattern Elements in Mobile Game UI (중국 전통 문양 요소의 모바일 게임 UI에서의 응용)

  • Wang, Jun;Ryu, Seuc Ho
    • Journal of Digital Convergence
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    • v.19 no.4
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    • pp.285-289
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    • 2021
  • Traditional Chinese patterns are known for their unusual and attractive visual symbols with unique artistic characteristics and practical values.In mobile game UI design, traditional Chinese pattern has important meaning and value in interface design.The research aims to extract elements of traditional Chinese patterns and apply them to the design of mobile game UI, and better fuse traditional patterns into the design of mobile phone UI.Through literature analysis on traditional Chinese patterns and mobile UI interface case analysis, we learned the design principles and design methods of traditional Chinese pattern elements in mobile game UI.

Research on Chinese Traditional Toy Redesign (중국 전통 장난감의 리디자인에 관한 연구)

  • Huang, Zi-Le;Koh, Kyeang-Uk
    • Proceedings of the Korea Contents Association Conference
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    • 2019.05a
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    • pp.395-396
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    • 2019
  • 중국 전통 장난감은 역사가 매우 깊어 많은 중국인들에게 아름다운 추억을 선사하였다. 본문은 중국 전통 장난감시장이 현재 겪고 있는 어려움을 논술하였고 중국전통 장난감의 특징에 대한 분류와 분석을 진행하였으며 전통 장난감에 대해 리디자인 연구방향을 제시하였다.

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A Empirical Study on the Development of Traditional Tea for Tourism Product in Korea (전통차의 관광상품화를 위한 실증적 연구)

  • Sohn, Hai-Sik;Lim, Jeong-Nam
    • Journal of Global Scholars of Marketing Science
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    • v.8
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    • pp.21-38
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    • 2001
  • In the paper, I selected the research topic, methods to commercialize traditional tea as a way to spread our tea culture recognizing the meaning of traditional tea. In other words, the research suggests that it should be significant that we learn some basic characters as well as reconsideration on traditional tea to commercialize our traditional tea as a tourism product. Consequently, it needs to develop various programs so as to provide chances to learn traditional tea manner along with the commercialization of traditional tea as a tourism product.

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Study of the Small Theater of Traditional Dancing as a Cultural Welfare (문화복지로서의 전통춤의 소극장공연 의미)

  • Bae, Na-Rae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.7
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    • pp.284-289
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    • 2017
  • This study examined Korean traditional dancing performances in small theaters as a phenomenological approach. Korean traditional dances, as cultural welfare, are expected to be attractive to the public and our cultural heritage is expected to be inherited from them. The purpose of this study was to provide basic data for Korean tradition dancing to be supplied to the public as a Traditional Cultural Welfare Program. A qualitative approach was taken to best achieve the aims of this study. The data used in this study were collected from July 10th to September 1st, 2016, using in-depth interviews. Seven Korean dance professionals with more than 15 years' experience in traditional dancing performance were enrolledin this study. The traditional dancing performance in small theaters is necessary in terms of providing concert halls to local cultural artists and high quality performances to audiences as traditional cultural welfare. The traditional dancing performance in small theaters as cultural welfare will provide a platform to enjoy various traditional cultures across all ages and all class levels of the society in auniversal dimension.