• Journal of Distribution Research
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• v.10 no.4
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• pp.89-111
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• 2005

The purpose of the study was to examine the role of cognitive costs in the relationship between service quality and store loyalty using structural equation modeling. The findings showed that cognitive costs playa mediating role between service quality and store loyalty. The findings also showed that physical environment indirectly affected store loyalty through cognitive cost. However, personal service had both direct effect and indirect effect on store loyalty. It was also appeared that there were differences in the models between customers and prospects.

• Proceedings of the Korea Database Society Conference
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• 2001.11a
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• pp.515-525
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• 2001

글로벌 시대에 있어서 우리나라 귀금속 분야의 국제적인 경쟁력을 높이기 위해서는 전자상거래를 도입하여 유통경로를 간소화하고 거래의 투명성을 확보하는 것이 필수적이라 할 수 있다. 이는 각 기업의 경쟁력제고 및 소비자를 보호할 수 있으며, 국가 자원 관리적 측면에서도 효율성을 기할 수 있을 것이다. 이러한 관점에서 본 논문에서는 귀금속 소비재 분야의 B2B 전자상거래 모델을 쥬얼리코리아의 사례를 통해 제시하였다. 쥬얼리코리아는 귀금속 소비재 부문의 e 마켓플레이스를 구성하여 귀금속 생산업체가 각각 독립적인 입점업체로 참여하고, 국내 소매상과 해외바이어가 구매자로 참여하여 기존의 메이커(제조업체)-도매상-중상인-소매상의 4 단계 유통경로를 축소하여 각 생산업체에서 소매상간 직거래가 가능하도록 하는 것이 핵심이다. 여기에 금, 나석 등 원자재 공급업체와 각종 설비 및 기계장치의 공급업체, 귀금속 제조관련 교육기관, 여행사 등이 참여하여 다양한 제품 정보와 서비스를 제공함으로써 기존의 폐쇄적인 유통체계와 정보체계를 해소하고 귀금속의 종합적인 정보창고로서의 역할도 수행한다. 또한 해외바이어 정보와 Inquiring 정보, 해외쥬얼리쇼정보 등을 제공함으로써 해외시장 개척과 수출 증대에도 기여한다.

• Proceedings of the CALSEC Conference
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• 1999.07a
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• pp.327-333
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• 1999

섬유산업의 환경이 과거의 공급자 중심의 생산, 유통체제(Product out)에서 소비자 중심의 체제(Market In)로 바꾸면서 소비자의 의식과 입장에 서서 상품을 생산하고 유통하는 것을 요구하고 있다. 이러한 요구는 눈부시게 발전하는 정보통신기술을 이용하여 혁신적인 생산 유통의 Innivation인 Quick Response체제를 등장케하는 배경이 되었다. QR은 생산, 유통관계의 거래당사자가 협력하여 소비자에 대하여 Right Product, Right Pla ce, Right Price, Right Time, Right Quantity를 실현하는 것을 목표로 표준상품코드와 ED I, CALS표준등의 요소를 갖춰 기업간, 기업과 소비자가 전자거래(EC)를 실현하여 생산, 유통의 합리화를 이룸으로 그 성과를 생산자, 유통관계자, 소비자가 서로 분배하는 것이다. 또 광역의 정보네트워크를 이용하여 원부자재 업계부터 소매업계까지 유기적으로 통합, 정보의 공유화, 신속화를 꾀함으로서 부가가치를 창출해 내는 것이다. 이같은 산업체간의 정보 공동이용시스템 구축은 대기업과 중소기업의 협력사업이 가능할 뿐만 아니라, 섬유의류산업의 고질적인 병폐로 지적되어온 제품의 리드타임을 해결하는 획기적인 전환점이 될 수 있다. 따라서 섬유산업의 원부자재부터 원사, 직물, 어패럴, 유통에 이르는 전과정을 통일된 표준을 도입하여 전업계가 공동 사용케하고, 그것을 정보시스템과 접목, 전자거래를 실현하기 위한 방안을 제시함.

• Proceedings of the Korea Association of Information Systems Conference
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• 2001.12a
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• pp.252-260
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• 2001

전자상거래는 우리나라 뿐 아니라 여러 선진국에서 새로운 비즈니스 환경으로 급속히 개발 되고 있으며, 아울러 기업에게 위협 요인과 동시에 새로운 기회로 다가오고 있다. 본 논문에서는 기존 전자상거래 모델에서 벗어나 쇼핑몰 관련 그룹을 제조. 유통. 생산업체인 공급자(B)그룹과 제품을 공급받아 소비자에게 직접 판매하는 도·소매(B)그룹 그리고 제품을 구매하는 소비자(C)그룹으로 나누고 서로 윈 윈(Win Win) 할 수 있는 효과적인 전자상거래 모델(B2B2C)의 사례를 연구하고자 한다. 이러한 기업 공동 B2B2C 전자상거래 모델을 웹 어플리케이션 전문제작회사인 D개발회사가 본 시스템 솔루션에 2개월을 소요·개발하여 적용한 결과 고객은 온라인-오프라인 상에서 상호적으로 대응 할 수 있었고, 제품에 대한 품질보증 역할을 더할 수 있어 기존 단골 고객을 중심으로 효율적인 수익을 창출 할 수 있는 전자 상거래 모델을 구축하였다. 즉, 기존의 오프라인의 점 조직 형태의 판매망을 통해 온라인 전자상거래와 상호 유기적으로 도움을 줄 수 있다. 이는 B2B2C의 새로운 전자상거래 모델 제시와 더불어 기존고객을 관리할 수 있는 CRM 도입 효과를 가져와 향후 전자상거래를 통한 온라인 유통망형성에 있어 새로운 솔루션 개발의 기반기술이 될 것이다.

• Electronics and Telecommunications Trends
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• v.21 no.2 s.98
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• pp.161-169
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• 2006

IT 839 정책 중 하나인 RFID는 기업의 수요 예측, 생산, 재고, 유통의 관리, 상점에서의 제품 판매 방식을 변화시킨다는 비전을 제시하고 있다. 향후 그 시장 규모가 막대할것으로 전망되고 있다. 본 고에서는 IDTech사의 RFID 구축사례에 대한 심층분석을 통해 현재 실제 시장 현황을 살펴보았다. IDTech사의 RFID 구축 데이터베이스에 의해, RFID 구축사례가 가장 많은 국가는 미국으로 나와 있으며, 전세계적으로 RFID가 가장많이 적용 되 어진 분야는 소매 및 소비재 분야로 나타났다. 가장 많이 사용 되 어지는 주파수 대역은 HF(13.56MHz)였다. 태그의 형태로는 라벨이 가장 많은 비중을 차지하는것으로 나타났다. HF(13.56MHz)와 LF(125~135kHz) 방식은 모든 국가에서 활용되고 있으나 Microwave(2.45GHz)와 UHF(868~960MHz)의 비중도 상대적으로 높게나타났다.

• The Journal of Society for e-Business Studies
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• v.22 no.3
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• pp.57-74
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• 2017

The Electronic Shelf Label (ESL) is an alternative to the paper price label attached to merchandise shelves and is attracting attention as a retail IoT infrastructure that will lead the innovation of offline retail outlets. In general, when introducing a substitute product, the company tends to consider the financial factors such as the efficiency of the investment cost compared to the existing product or the reduction of the operating cost. However, considering only financial factors in the decision-making process, it may not properly reflect the various values associated with corporate strategy and the requirements of stakeholders. In this study, 8 evaluation items (Investment Cost, Operating Cost, Quality Level, Customer Management, Job Efficiency, Maintenance, Functional Expandability, and Store Image) based on BSC's 4 perspectives (Financial, Customer, Internal Business Process, Learning & Growth), and using AHP (Analytic Hierarchy Process) to measure the priorities of evaluation items for domestic small supermarket employees. As a result of the research, priority was given in order of Customer, Learning & Growth, Internal Business Process, and Financial aspects among the evaluation items for adopting the price label, and the electronic price label was supported with higher importance than the paper price label. In contrast to the priorities of the financial aspects of most prior studies, the items of Learning & growth and customer perspectives have relatively high priorities. In particular, respondents classified by job group, The priorities of the 8 evaluation items were different among the groups. These results are expected to provide implications for both companies (retail outlets) and ESL providers (manufacturers and service providers) who are considering the introduction of ESL.

• Journal of Global Scholars of Marketing Science
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• v.18 no.3
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• pp.1-25
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• 2008

Ⅰ. Introduction Retailers in the 21st century are being told that future retailers are those who can execute seamless multi-channel access. The reason is that retailers should be where shoppers want them, when they want them anytime, anywhere and in multiple formats. Multi-channel access is considered one of the top 10 trends of all business in the next decade (Patricia T. Warrington, et al., 2007) And most firms use both direct and indirect channels in their markets. Given this trend, we need to evaluate a channel equity more systematically than before as this issue is expected to get more attention to consumers as well as to brand managers. Consumers are becoming very much confused concerning the choice of place where they shop for durable goods as there are at least 6-7 retail options. On the other hand, manufacturers have to deal with category killers, their dealers network, Internet shopping malls, and other avenue of distribution channels and they hope their retail channel behave like extensions of their own companies. They would like their products to be foremost in the retailer's mind-the first to be proposed and effectively communicated to potential customers. To enable this hope to come reality, they should know each channel's advantages and disadvantages from consumer perspectives. In addition, customer satisfaction is the key determinant of retail customer loyalty. However, there are only a few researches regarding the effects of shopping satisfaction and perceptions on consumers' channel choices and channels. The purpose of this study was to assess Korean consumers' channel choice and satisfaction towards channels they prefer to use in the case of electronic goods shopping. Korean electronic goods retail market is one of good example of multi-channel shopping environments. As the Korea retail market has been undergoing significant structural changes since it had opened to global retailers in 1996, new formats such as hypermarkets, Internet shopping malls and category killers have arrived for the last decade. Korean electronic goods shoppers have seven major channels : (1)category killers (2) hypermarket (3) manufacturer dealer shop (4) Internet shopping malls (5) department store (6) TV home-shopping (7) speciality shopping arcade. Korean retail sector has been modernized with amazing speed for the last decade. Overall summary of major retail channels is as follows: Hypermarket has been number 1 retailer type in sales volume from 2003 ; non-store retailing has been number 2 from 2007 ; department store is now number 3 ; small scale category killers are growing rapidly in the area of electronics and office products in particular. We try to evaluate each channel's equity using a consumer survey. The survey was done by telephone interview with 1000 housewife who lives nationwide. Sampling was done according to 2005 national census and average interview time was 10 to 15 minutes. Ⅱ. Research Summary We have found that seven major retail channels compete with each other within Korean consumers' minds in terms of price and service. Each channel seem to have its unique selling points. Department stores were perceived as the best electronic goods shopping destinations due to after service. Internet shopping malls were perceived as the convenient channel owing to price checking. Category killers and hypermarkets were more attractive in both price merits and location conveniences. On the other hand, manufacturers dealer networks were pulling customers mainly by location and after service. Category killers and hypermarkets were most beloved retail channel for Korean consumers. However category killers compete mainly with department stores and shopping arcades while hypermarkets tend to compete with Internet and TV home shopping channels. Regarding channel satisfaction, the top 3 channels were service-driven retailers: department stores (4.27); dealer shop (4.21); and Internet shopping malls (4.21). Speciality shopping arcade(3.98) were the least satisfied channels among Korean consumers. Ⅲ. Implications We try to identify the whole picture of multi-channel retail shopping environments and its implications in the context of Korean electronic goods. From manufacturers' perspectives, multi-channel may cause channel conflicts. Furthermore, inter-channel competition draws much more attention as hypermarkets and category killers have grown rapidly in recent years. At the same time, from consumers' perspectives, 'buy where' is becoming an important buying decision as it would decide the level of shopping satisfaction. We need to develop the concept of 'channel equity' to manage multi-channel distribution effectively. Firms should measure and monitor their prime channel equity in regular basis to maximize their channel potentials. Prototype channel equity positioning map has been developed as follows. We expect more studies to develop the concept of 'channel equity' in the future.