• Title/Summary/Keyword: 전자가격표

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Service Blueprint-based Retail Store Operating Process Innovation: The Case of Electronic Shelf Labels (서비스 청사진 기반의 소매매장 운영프로세스 혁신 사례연구: 전자가격라벨(ESL) 구축 사례를 중심으로)

  • Jae-Yong Yang;Geun-Wan Park;Sang-Ryul Lee
    • Information Systems Review
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    • v.20 no.2
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    • pp.189-207
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    • 2018
  • This study aims to analyze price information system and pricing label operation process, which are important information delivery systems of retail stores. This study also intends to identify the problems in store operation and identify academic and practical methods. In-depth interviews, direct observation, and service blueprint techniques were used to define problems in the existing business operation process, and an operating process based on the electronic shelf label (ESL) system is designed as an alternative to problem solving. The changes of the operating process before and after introduction were compared. Results of this study suggest practical implications that the ESL system can be used to solve the problems of the current price management process. The study also suggests the academic significance of presenting a complex research method of problem finding, cause analysis, and alternative presentation by using each research method complementarily.

A Study on Introduction of IoT Infrastructure based on BSC and AHP: Focusing on Electronic Shelf Label (BSC와 AHP를 활용한 IoT 인프라 도입 의사결정에 관한 연구: 전자가격라벨(ESL)을 중심으로)

  • Yang, Jae Yong;Lee, Sang Ryul
    • The Journal of Society for e-Business Studies
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    • v.22 no.3
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    • pp.57-74
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    • 2017
  • The Electronic Shelf Label (ESL) is an alternative to the paper price label attached to merchandise shelves and is attracting attention as a retail IoT infrastructure that will lead the innovation of offline retail outlets. In general, when introducing a substitute product, the company tends to consider the financial factors such as the efficiency of the investment cost compared to the existing product or the reduction of the operating cost. However, considering only financial factors in the decision-making process, it may not properly reflect the various values associated with corporate strategy and the requirements of stakeholders. In this study, 8 evaluation items (Investment Cost, Operating Cost, Quality Level, Customer Management, Job Efficiency, Maintenance, Functional Expandability, and Store Image) based on BSC's 4 perspectives (Financial, Customer, Internal Business Process, Learning & Growth), and using AHP (Analytic Hierarchy Process) to measure the priorities of evaluation items for domestic small supermarket employees. As a result of the research, priority was given in order of Customer, Learning & Growth, Internal Business Process, and Financial aspects among the evaluation items for adopting the price label, and the electronic price label was supported with higher importance than the paper price label. In contrast to the priorities of the financial aspects of most prior studies, the items of Learning & growth and customer perspectives have relatively high priorities. In particular, respondents classified by job group, The priorities of the 8 evaluation items were different among the groups. These results are expected to provide implications for both companies (retail outlets) and ESL providers (manufacturers and service providers) who are considering the introduction of ESL.