• The Journal of Society for e-Business Studies
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• v.22 no.3
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• pp.57-74
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• 2017

The Electronic Shelf Label (ESL) is an alternative to the paper price label attached to merchandise shelves and is attracting attention as a retail IoT infrastructure that will lead the innovation of offline retail outlets. In general, when introducing a substitute product, the company tends to consider the financial factors such as the efficiency of the investment cost compared to the existing product or the reduction of the operating cost. However, considering only financial factors in the decision-making process, it may not properly reflect the various values associated with corporate strategy and the requirements of stakeholders. In this study, 8 evaluation items (Investment Cost, Operating Cost, Quality Level, Customer Management, Job Efficiency, Maintenance, Functional Expandability, and Store Image) based on BSC's 4 perspectives (Financial, Customer, Internal Business Process, Learning & Growth), and using AHP (Analytic Hierarchy Process) to measure the priorities of evaluation items for domestic small supermarket employees. As a result of the research, priority was given in order of Customer, Learning & Growth, Internal Business Process, and Financial aspects among the evaluation items for adopting the price label, and the electronic price label was supported with higher importance than the paper price label. In contrast to the priorities of the financial aspects of most prior studies, the items of Learning & growth and customer perspectives have relatively high priorities. In particular, respondents classified by job group, The priorities of the 8 evaluation items were different among the groups. These results are expected to provide implications for both companies (retail outlets) and ESL providers (manufacturers and service providers) who are considering the introduction of ESL.

• Information Systems Review
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• v.20 no.2
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• pp.189-207
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• 2018

This study aims to analyze price information system and pricing label operation process, which are important information delivery systems of retail stores. This study also intends to identify the problems in store operation and identify academic and practical methods. In-depth interviews, direct observation, and service blueprint techniques were used to define problems in the existing business operation process, and an operating process based on the electronic shelf label (ESL) system is designed as an alternative to problem solving. The changes of the operating process before and after introduction were compared. Results of this study suggest practical implications that the ESL system can be used to solve the problems of the current price management process. The study also suggests the academic significance of presenting a complex research method of problem finding, cause analysis, and alternative presentation by using each research method complementarily.

• Information Systems Review
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• v.22 no.2
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• pp.53-76
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• 2020

This article is an exploratory empirical study on the introduction of the Electronic Shelf Labels (ESL) system, which is spreading to offline stores as a new price information system for retail stores in Korea. In order to conduct this study, eight measurement items were derived from the IT-BSC perspective as performance factors, and the AHP technique was used as a method for relative evaluation of priorities among the items. The survey, which was conducted for about 1 year and 6 months, examined changes in store employees' perceptions of performance factors before and after the introduction of the ESL system. The results showed that there were differences in high priority items between before and after introduction. This study suggests academic implications in that the AHP technique is used to measure the change in the perception of post-performance and expectation factors for products and services, and this study also suggests practical implications by raising the need for continuous improvement of products and services for customer value propositions that change with the maturity of the experience.