• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.176-186
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• 2011

This study analyzed the consequences of using a company's own letter type for the brand image. After evaluating the brand image of companies that have their own letter types, the study concluded that the fact a company has its own letter type works positively for the brand image. In addition, the survey respondents see the corporate activity for developing letter types as an action for the public interest, and they agree with an argument that each company' own letter type can symbolize the company as CI. By studying literatures in the field of cognitive science, the study indicates that for communication through the letter type with consumers, companies should be careful when choosing their specific letter types and that repetitive exposure to a letter type helps people recognize it through a human experiment.

• 프린팅코리아
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• s.37
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• pp.124-127
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• 2005

개인용 휴대폰에 연예인 전용 서체가 탑재되고 주문자 상표 부착생산(OEM:Original Equipment Manufacturing) 방식을 활용, 기업이 전용 서체를 보유하는 등 국내 폰트제작 환경이 다각화되고 있다. 또 북대방정(중국 서체)을 개발해 오히려 중국에 역수출하는 서체 업체도 등장하면서 세계화를 추구하는 글꼴 개발 열기는 달아오르고 있다.

• 프린팅코리아
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• v.11 no.3
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• pp.102-105
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• 2012

인쇄사들이 겪고 있는 어려움중의 하나가 바로 서체문제다. 디자이너들이 마음껏 사용하는 서체를 인쇄사에서는 유료로 모두 구입해야 하기 때문이다. 이런 가운데 지난 1월 12일 대한인쇄문화협회에는 따뜻한 소식이 전해졌다. 바로 서체회사인 릭스코와 헤움에서 서체 40종을 무상기증하기 위해 협회를 찾았기 때문이다. 이에 본지에서는 릭스코와 헤움을 찾아가 기증한 서체와 함께 어떠한 서체를 공급하고 있는지 알아봤다.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.280-289
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• 2018

Traditional market is a place filled with traditional culture and sentiments of the local population, so this is not just a commodity trading places that has been at the centre of our life, including culture and the local economy and the people of the community. However, many consumers still ongoing by the facilities that aging is deprived to the department stores and hyper-marts. Also, low awareness of the displayer, including the internal facilities, is very reality is bad development compared to the appearance, in particular product names, price tags and one mark of origin, such as signs, despite Upon entering the market first leaps to the eye are not improved the situation as it is necessary for the improvement of typography for traditional market. Therefore, examine the fonts used in the traditional markets, proceed to further analysis in the future by building a dedicated font made of only the traditional market it has a distinctive identity and unity of the market typography to present the guidelines of the market font.