• Title/Summary/Keyword: 전시판매장

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Building infrastrucutre of the abroad promotion of small-medium and venture business and enhancing method of export in the dital era (디지털 시대 중소.벤처기업의 해외진출인프라 구축 및 수출증진방안)

  • Lee, Seo-Ryeong
    • 한국디지털정책학회:학술대회논문집
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    • 2004.05a
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    • pp.483-489
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    • 2004
  • The purpose of this paper is to establish the policy for the abroad promotion of small-medium and venture businesses. The core strategy is enhancing the total sales trough the low management cost and low advertisement cost. The Partnership Management by the Export Cooperation Organisation is a model which is maximize the outputs and profits at the same time minimize the fixed costs, advertisement costs etc. The effect of synergy from the grand exhibition and partnership management will be a critical momentum to the national business that concrete and diversify the export.

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2006 에너지전시회 개최

  • Korea Mechanical Construction Contractors Association
    • 월간 기계설비
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    • no.11 s.196
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    • pp.54-57
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    • 2006
  • 산업자원부가 주최하고 에너지관리공단이 주관하는 국내 최대의 에너지관련 행사인 '2006년 에너지전시회'가 지난 9월 26~30일 서울 코엑스 1층 태평양홀에서 성황리에 개최됐다. 올해 에너지전시회에는 역대 최대인 국내외 총 200개 업체가 참석, 600여개의 부스를 통하여 저마다의 기술을 뽐내고 국내 에너지절약사업이 이미 세계 수준에 근접했음을 널리 알렸다. 고유가 장기화와 기술별화협약에 대응한 '국내외 고효율제품. 기술교류 및 판매촉진의 장'으로 구성된 이번 전시회는 제품의 특징별로 설비부품 및 자재관, 연료 및 열사용기기관, 전기사용기기관, 신재생에너지관, 기술공공관 등 5개관으로 구성돼 이용자의 호응을 얻었다. 이번 전시회에서 '설비부품 및 자제관'을 최초 설치해 단열자재, 설비자재, 고효율모터 등 에너지설비에 사용하는 1차 제어 및 제어 계측시스템 등이 별로도 전시됐다는 것에 주목 할 만 하다. 이는 설비업계가 에너지산업에서 차지하는 위상이 그만큼 높아졌다는 것을 단적으로 보여준 것이다. 이번 전시회에서 주목할 만한 설비제품을 소개한다.

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Analysis of Design Status by Type at Display Store of Regional Agricultural Products: Focusing on the Survey of Farming Suppliers' Attitude and Site Examination of Rural Tourism Village (농특산품 전시판매장 디자인 현황 분석 및 유형별 분석 - 농촌관광마을 현장조사 및 농업인 공급자 의식조사를 중심으로 -)

  • Jin, Hye-Ryeon;Chae, Hye-Sung;Kang, Ga-Hye;Jo, Lok-Hwan
    • Journal of Korean Society of Rural Planning
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    • v.19 no.3
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    • pp.13-24
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    • 2013
  • With the increase of visitors to rural tourism villages, the direct selling at sites is getting vitalized. Accordingly, their display stores is getting more important. Therefore, this study has selected 30 domestic rural tourism villages as study objects for the attitude survey of 200 farming suppliers and the site examination for the designs of those display stores in order to analyze their status and classify the types of necessity. Such operation status as sale item, sale method, method of supply and demand, major customer, sales scale, manager, opening hour, and operation cost were examined, to identity and for design factors the pattern, material quality and color were investigated. For the attitude of farming suppliers, the tactics of sales, the reason for being positive or negative, the functionality and the features of display stores were examined through brainstorming. IBM SPSS Statistics 20 Program was employed for Frequency, which indicated that village chiefs and store managers with the sales scale of 1 to 20 million won are dealing with female customers in their 40's and 50's and that those stores are open at the time of experience or year round without any operation expense. Permanent type and Fixed type were found to be the design factors of the display-case type with the material and the color of wood and orange respectively. The result of investigation analysis of farming suppliers' attitude showed the followings: the need of display stores is quite high, structure type and permanent type have high fitness and from the viewpoint of display-on-table type as a standard moving type was very convenient. The analysis of significant items at the characteristics of those display stores revealed that their locations, quality conservation, sanitation, users' convenience, designs and promotion are very important. The result of status analysis revealed that though there is a correlation among the types of display stores depending on the visiting season of tourists their installing is not desirable. Three types have been analyzed: Type 1 is a structure type only in the villages with continuous visitors, Type 2 a moving-table type only in the villages with temporary visitors and Type 3 is a fixed display-case type.