• Journal of the Economic Geographical Society of Korea
• /
• v.14 no.1
• /
• pp.19-32
• /
• 2011

This study compares the results of two Importance-Performance Analyses (IPA) on the convention destination images in Korea by meeting and exhibition planners. Meeting and convention planners carefully evaluate convention destinations by considering meeting room facilities, hotel service quality, safety/security, air transportation access and hotel room availability as the most important attributes of a convention destination. On the other hand, night life, exhibition facilities, scenery/sightseeing opportunities, food and lodging costs and restaurant facilities are considered as the least important attributes of a convention destination. The study revealed that convention destination attributes ranking is dynamic and continuous evaluation should be done to determine the current perception of the meeting and exhibition planners. Meeting and exhibition planners' importance grid of the convention attributes is dynamic and changed with the environment and needs of their clientele. In this study it was noted that the ranking for some attributes has dramatically changed.

• Journal of the Korean association of regional geographers
• /
• v.11 no.5
• /
• pp.440-457
• /
• 2005

The purpose of this study was to examine the importance and satisfaction of exhibition and convention destinations from the MICE(meeting, incentive tour, convention, and exhibition) planners. Overall, four results were revealed from this study. First, considering the importance of selection attributes, soundproofing, lighting, temperature, A V facilities, the space of main convention hall and exhibition were the most important attributes. Second, hypothesis 1 suggested that there were statistically significant differences in the attributes of convention destination selection based on the socio-demographic variables. More specifically, a statistically significant was found in the 17 attributes out of 5 factors and 4 demographic variables. Third, hypothesis 2 suggested that there were statistically significant in the attributes of convention destination selection based on the planning characteristics of MICE. For instance, statistically significants were found 9 attributes out of 5 factors and the 4 planning characteristics. Fourth, the regional space of exhibition and convention was the most influential to the intention to revisit, followed by exhibition and convention facilities and use cost. And also, considering the recommendation to the other MICE planners who recently have used exhibition and convention centers, the facilities was the most influential, followed by use cost and tourism space surrounding exhibition and convention centers.

• Journal of the Economic Geographical Society of Korea
• /
• v.9 no.3
• /
• pp.358-378
• /
• 2006

This study aims to examine seven factors and forty-two selection attributes of Seoul as an Exhibition and Convention Destination Site through the Importance-Performance Analysis(IPA) from the Exhibition and Convention Planner. The result of this study shows these three conclusions. First, according to the result of the Importance-Performance Analysis(IPA) of the forty-two selection attributes of an Exhibition and Convention Destination Site, thirteen attributes were placed on the right top area(Keep Up the Good Work), four attributes were placed on the right bottom area(Possible Overkill), five attributes were located on the left top area(Concentrate Here), and the other twenty attributes were located on the left bottom area(Low Priority). Second, the Importance-Performance Analysis(IPA) of seven factors in an Exhibition and Convention Destination Site reveals that the factors in the right top area(Keep Up the Good Work) of high importance and high performance were "Exhibition and Convention Center Facilities", "Exhibition and Convention Fee", and "Exhibition and Convention Center Accommodation Capacity". And the one factor located on the left top area(Concentrate Here) of high importance and low performance was "Exhibition and Convention Destination Regional Space", while the other factors of "Exhibition and Convention Center Management", "Exhibition and Convention Destination Tourism Space" and "Exhibition and Convention Destination Leisure Activity Space" were placed on the left bottom area(Low Priority) of low importance and low performance. Third, the difference of the mean value of the Importance and Performance on Seoul as an Exhibition and Convention Destination Site has been revealed that the performance of the attributes was lower than the importance of the attributes because forty attributes have described all plus(+) except two attributes.

• The Journal of the Korea Contents Association
• /
• v.12 no.4
• /
• pp.198-215
• /
• 2012

Green Exhibition and Convention property of the participant satisfaction and impact on the performance of participating companies by looking out for the future development of the national economy on the local economy and help the continued growth of the Green Exhibition and Convention that will help to provide basic data for the purpose of. The results of this study participated in the Green Exhibition and Convention on the expectation of fame exhibit variable, based on the venue, the exhibition publicity, Green Exhibition and Convention Services, Green Exhibition and Convention facilities, information, PC communication or the Internet web site, information, and with the encouragement of those around these parameters and variables of trust as being based on the venue, the exhibition publicity, Green exhibition and Convention Services, Convention and Exhibition as being green in order to increase its influence on expectations and confidence to increase the satisfaction of the variable parameters should be of the utmost importance. Participants to meet the expectations of the variables in the Exhibition, Exhibition of trust, sex, male and recommendation showed by influence. This is an important variable affecting showed. Satisfaction of participants and exhibitors were on.

• Korean Institute of Interior Design Journal
• /
• v.22 no.5
• /
• pp.284-292
• /
• 2013

The study performed analysis focusing on specialized convention and exhibition facilities among convention and exhibition facilities in Korea. The procedures and results were as follows: First, by theoretical consideration, meaning and contents of convention and exhibition programs done in convention and exhibition facilities were considered and after that, general characteristics of the programs which were the main of space utilization was derived. Second, considering scale and location, 6 facilities were re-selected for in-depth research from 12 facilities investigated preliminarily. Selected facilities were categorized by scale and through the analysis of programs done in this facilities for the last 1 year, overview and characteristics of utilization for exhibition space, conference space, and multi-purpose space, etc were analyzed. Third, through the case study on the programs, individual characteristics of space utilization by convention and exhibition program were analyzed. From the result of the study, considering the whole, the space utilization of programs was done as conference space rather than exhibition space and the ratio of use as conference space to use as exhibition space was 1.8 in the large facilities, 6.7 and 7.6 in the middle facilities and the small facilities, respectively. In the middle and small facilities, the ratio of use of one room as conference space was very high. In the large facilities, there was no big difference with the ratio 50:50 of the programs involving exhibition to other programs, but in the middle and small facilities, the ratio of the former to the latter was observed over 2.4 and 3.6. This fact indicated that the function of use as promotion and communication space for companies and industrial entities which were the essential purposes became low.

• Korea Science and Art Forum
• /
• v.25
• /
• pp.449-461
• /
• 2016

This study was to investigate convention service quality that affect convention destination visiting values and intention to behavior from foreign convention attendances' perspectives. From the literature review, convention service quality and destination visiting value were discussed to provide logical linkage among proposed concepts. A total of 308 useful date were collected from on site survey at the convention centers in Seoul. Factor analysis and multiple regression analysis were performed to achieve the objective of this study. Factor analysis showed that there were four underlying dimensions in the convention service quality such as mutual human interaction, program quality, useful information, transportation and convenient facility. Multiple regression showed that these convention service quality affects destination visiting values and behavior intention. More discussion and implication are provided in the conclusion section.

• Korean Institute of Interior Design Journal
• /
• v.22 no.2
• /
• pp.203-210
• /
• 2013

The purpose of this study was to investigate and analyze the function and scale on aspect of construction planning with examples of exhibition and convention facilities constructed recently in domestic and foreign area. Also, it was to provide the result for basic data for construction planning and architecture of similar facilities constructed later. The study methodles, but they had characteristics to use the space with compound purpose for exhibition, conference, etc through installing multi-purpose hall. Finally, for effective construction planning of exhibition and convention facilities, it was required to decrease the ratio of common area gradually and derive rationalization of whole space composition by deriving complexity of function rather than planning of single purpose of each facility for exhibition and conference function. was to analyze the characteristics of construction planning for composition and scale of exhibition, conference, public use, support, maintenance functions, etc and placement composition of unit rooms by each floor on the basis of internal area of exhibition and convention facility in Korea and Japan. As the result of analyzing 10 examples(K1~J5), the placement of auditorium and multi-purpose hall was affected according to location of exhibition room and conference room in the composition of unit rooms by each floor and the installment ratio of support facility in Korean examples was higher than in Japanese examples. In case of facility scale, the Japanese examples were overall small in the whole scale relatively to Korean examp.

• Management & Information Systems Review
• /
• v.30 no.2
• /
• pp.57-79
• /
• 2011

One of the fastest growing sector in tourism industry is MICE industry due to globalization among the countries in various parts including business, politics, and cultural exchange. The objectives of this research can be in two fold: firstly, to evaluate the convention service quality and categorize them into three groups, basic service, performance service and exciting service; secondly, to provide the exciting service as a recovery program to restore customer satisfaction and their intention to reuse when the basic or performance service failure occurs. The results are as follows: among the four dimensions of the service quality, only the availability of information and the employee's performance were effected by the exciting service quality. Secondly, employees's performance can only be effected by the exciting service when customer service factor is included prior to the events. Thirdly, the following dimensions of services were not selected to be effective by the exciting services: conditions of physical facility, related infra-structure, the process of customer service and the program. Fourthly, only the additional services and events were selected to be the effective exciting services for the recovery program.

• The Journal of the Korea Contents Association
• /
• v.10 no.11
• /
• pp.414-423
• /
• 2010

The purpose of this study was to provide basic data to establish MICE(meeting, incentive, convention, exhibition) marketing strategies in Busan Metropolitan by examining its satisfaction level. Surveys were conducted for participants of 10 cases of Meetings, Incentive, Conventions and Exhibition in Busan Metropolitan. A time series analysis was performed by its data from 2002 to 2008. Research findings showed that accomodations, facilities and MICE operation were highly scored, while connected tour, shopping, easy access to airport, and interpretation were scored relatively low. Especially connected tour was scored very low. Therefore, we should concentrate on tourism attractions and tourism information services to improve visitors satisfactions. Second, we should develop shopping items to improve satisfactions of MICE visitors. Since this study only targeted the 10 MICEs they cannot represent the entire MICEs in Busan and absolute comparison was difficult because of different content and size of each MICE, which could be the limitation of this study.

• IE interfaces
• /
• v.19 no.2
• /
• pp.153-159
• /
• 2006

The research of scheduling algorithms for operating the facility of exhibition and convention can be hardly found in published papers. This study is to find problems in the process of operating the facility of exhibition and convention and to develop the scheduling algorithm satisfying those problems. The scheduling algorithm of this paper is developed through constructing the mathematical model and analyzing the mathematical structure of variables and constraints in that model. The scheduling algorithm developed in this paper consists of the first stage of scheduling, the second stage of feasibility routine and the third stage of improving scheduling results. Some experimental results are given to verify the effectiveness of the scheduling algorithm developed in this paper.