• Title/Summary/Keyword: 전시산업

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세계 전시산업과 우리나라의 발전 과제

  • Song, Seong-Su
    • The Journal of Aerospace Industry
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    • s.65
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    • pp.47-69
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    • 2003
  • 전시산업은 전 세계적으로 지난 40여 년간 거의 불황을 모를 정도로 발전을 거듭하여 왔으나 2000년대 들어 전시산업 관련 업체들 간의 경쟁의 격화, 사이버 박람회의 출현, 인터넷의 보편화 등으로 새로운 변화의 시기를 맞이하고 있다. 현제 세계 전시산업을 전시면적, 참가업체, 참가 객 수 증가를 중심으로 한 전통적인 발전방향에서 벗어나 새로운 방향으로 빠르게 발전해 나가고 있다. 이러한 가운데 최근 들어 중국의 전시산업은 급속한 경제성장 및 방대한 내수시장을 배경으로 발전 속도가 가속화 되고 있으며 아시아 전시산업의 중심 국가로 발돋움하고 있다. 이제 막 성장 단계에 접어든 우리나라 전시산업은 그간 세계 전시산업 추세를 파악하는데 소홀히 해왔으며 아시아 전시산업 Hub국가로 도약하기 위해서는 해결해야 할 과제가 많다.

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A Study on the current trend of exhibition information & development scheme (우리나라 전시정보산업의 현황과 발전방안에 관한 연구)

  • Shin, Jae-Ki
    • The Journal of Information Technology
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    • v.7 no.1
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    • pp.137-153
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    • 2004
  • The purpose of this study is to find out current problems facing Trade show Exhibition Industry and to suggest proper solutions. Trade Show Exhibition Industry recently emerged as Trade Show Marketing that is not this only sales promotion but the Marketing Mix. Now we should have focused on the cooperation among the organizations in trade show exhibition industry than physical facilities; need various kind of government aids; need marketing-oriented and professional skills to build and enhance the growth of trade show exhibition industry. Accordingly, the important thins is an exploratory study of assessing trade show objectives, management, functions and performance etc.

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A Study on the Role of Web-Toon Agency from the View point of Industrial Life Cycle theory (산업수명주기론 관점으로 본 웹툰에이전시 역할에 관한 연구)

  • Kang, Eun-won
    • Cartoon and Animation Studies
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    • s.51
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    • pp.225-254
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    • 2018
  • For the domestic web-toon industry, a new industrial environment has been created by the growth various domestic and international factors, such as technology development, the increase of platforms, charged web-toon, and globalization. Although the role of the agency has not been emphasized at the formation and introduction time of the web-toon, the role growth of the agency has been regularized with the expanding of the web-toon industry. The expending web-toon industry is due to the introduction of smart-phone, by which people can consume the web-toon without any limit of time and place, so the web-toon industry has been growing rapidly. Thereafter the production of the second contents using the web-toon IP has been actively carried out and the activity area of the web-toon artist has been diversified, so the necessity of the specialized web-toon agency has begun to be brought in earnest. In this study, the web-toon industry has been, firstly, classified as transition period of cartoon industry, foothold formation period of web-toon, introduction period of web-toon industry, expansion period, and maturity period according to the industrial life cycle theory. As a result, the web-toon agency has been emerged from the expansion period of web-toon industry, and the role of agency, to prevent web-toon industry entering into declining period from its maturity period, has been researched in this study.

산업정보 1 - 중국국제주류박람회(CIADE 2009) 한국관 참가 결과

  • Im, Wan-Hyeok
    • 주류산업
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    • v.29 no.3
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    • pp.28-35
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    • 2009
  • 2009년 7월 3일 부터 5일까지 중국 북경에 있는 북경국제전시센터(Beijing International Exibition Center)에서 제3회 중국국제주류박람회가 열렸다. 중국 주류산업 대표단체인 중국양주공업협회 주최로 열린 동박람회는 올해로 3회째를 맞는 주류전문전시회로 1만 6천 평방미터 규모에 6개국 170개 업체가 참가하였으며 전시기간 3일 동안 1만 8천여명의 많은 관람객이 방문하였다.

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Information communication technology impact on the exhibition convention effect and satisfaction (정보통신기술이 전시컨벤션 효과만족에 미치는 영향)

  • Son, Gwon-Ryon;Jeon, In-Oh
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.61-73
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    • 2012
  • In this study, the information and communication technology ICT companies, 312 companies, in order to analyze the impact of the effect of satisfaction on the Exhibition and Convention on the impact of Information and Communication Technology Exhibition and Convention satisfaction effects analysis by information and communication technology Convention e-Portal affect the infrastructure system, exhibition and Convention, Convention Industry competitiveness, Convention, Convention Tour Program components to satisfy Convention effect empirically the effect on information and Communications Technology exhibition and Convention industry Convention and satisfaction effects on were analyzed. A result was able to find that information and communication technology goods and technology, tourism technology infrastructure technologies program, e-portal system, industrial competitiveness and technology Exhibition and Convention of Effects. Exhibition and Convention ensure the effect of the base material and environmental factors, these factors determine the product development laid the foundation. Product type defined, you can see that affecting economic ripple effects and satisfaction. Exhibition and Convention can achieve the effect of information and communication technologies to reduce your operating costs.

A Study on the Participant's Satisfaction on the Exhibition Service (전시서비스에 대한 참관객 만족도에 관한 연구)

  • Kweon Chang-Hyi;Lee Sang-Mi
    • The Journal of the Korea Contents Association
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    • v.5 no.6
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    • pp.238-247
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    • 2005
  • This study was to analyse participant's satisfaction according to the visiting purpose and experiences on the exhibition service, and also to suggest guideline for new standard evaluation in the operating exhibition service. The implications are as follows; firstly, surrounding environment showed significantly for merchandising & information participant's, and also stay cost & tourism service showed up general visiting purpose participant's. Secondly, it was showed significantly a place for refreshment, fire equipments, and ventilation & heating/air conditioning on the exhibition service. Third, government & exhibition authorized person should provide best environment through satisfaction factors in the exhibition service.

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