• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.8
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• pp.313-320
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• 2019

This study compared and analyzed the levels of expectations of specialized hospitals, and the recognition of professional competency in specialized hospitals for the general public aged 20 years or older and those professionals on the hospital staffs who had more than three years of experience. The research period ran from July 2018 to May 2019. T-test and regression analysis were used for the analysis of the data. Research result; There was no difference in the level of expectations for the specialized hospitals between the general public and the hospital staffs. It was shown that the professional factor affecting subjective expectations of the specialized hospitals was a difference in the way of thinking between the general public and the hospital staff. The professional factor affecting the expected level of hospital use for the general public and hospital staffs was confidence in the doctors. However, the professional factors affecting the credibility of doctors differed between the general public and the hospital staff. The factor for the general public was excellent technical skill in the field, and the factor for the hospital staff was the specialized ability of doctor and their years of medical service. It is thought that efforts are needed to reduce the difference between the perception of hospital staff and that of the general public in order for specialized hospitals to continue to develop.

• Korean Journal of Child Education & Care
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• v.19 no.3
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• pp.129-140
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• 2019

Objective: Teacher's professionalism means the ability to apply the knowledge, skills and attitudes related to child care effectively to carry out the child care process. Depending on the professionalism of the teacher, the teacher-infant interaction may be affected and the job satisfaction may be different. The purpose of this study was to investigate the level of perceived level of infant teachers' professionalism and to investigate the effect of professionalism of infant teachers on teacher-infant interaction and teacher's job satisfaction. In addition, through this study, it is aimed to help the infant teachers themselves to measure their own abilities and qualities and to develop individual growth by recognizing the importance of infant teacher's professionalism in the daycare center. Methods: For this study, a questionnaire survey was conducted on 329 infant teachers who were in charge of the ages between 0 and 2 years. The collected data were analyzed using SPSS / WIN 24.0 program. First, the mean and standard deviation of the subfactors of the infant teachers were determined in order to know the level of professionalism, teacher-infant interaction, In order to investigate the relationship between the variables, we conducted a Pearson correlation analysis. Finally, Multiple regression analysis was conducted to examine the effects of the teacher's professionalism on teacher-infant interaction and subfactors, and teacher job satisfaction and subfactors. Results: Teacher professionalism was found to have a positive effect on teacher-infant interaction, and caring interaction and teacher-parent-community relations were found to affect teacher-infant interaction. In addition, teacher professionalism had a positive effect on job satisfaction, and child development, curriculum, and teacher-parent-community relations were found to affect job satisfaction. Conclusion/Implications: Influence of teacher-infant interaction and teacher job satisfaction is different according to subfactors of teacher's professionalism. In particular, this suggests that it is necessary to consider ways to selectively raise the level of teacher professionalism according to the situation of infant teachers in each region.

• Journal of Distribution Research
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• v.11 no.4
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• pp.97-124
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• 2006

This study investigates the relationship between the relationship marketing factors, relationship quality and store loyalty in retail specialty stores. The customization of a retail specialty store was found to be having a larger effect on relationship quality than other factors such as expertise, bonding and communication and the moderating effects of customer characteristic was found be having a larger effect on relationship quality all factors except to communication. The result of this study has some practical implications. First of all, the customization strategy for individual customers is needed because customers trusted employees who provide a customized service more. Second, the employees' expertise is important to obtain the trust of customers. Third, the findings of the study showed that the communication with employees did not affect the trust. Rather, customers more often want price discounts, useful information, other benefits related to transactions. The communication is also necessary to bond a strong relationship with customers, as well as to respond customer's requests immediately Fourth, the marketing managers of the store have to effectively manage the customer relationship with the special consideration to the customer's gender, transaction experience, and variety seeking disposition.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.5
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• pp.163-175
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• 2017

The purpose of this study is to find out how to improve the brand image and loyalty of cafe by recognizing that social culture of middle school cafe, which is an important service quality in cafe establishment, emerges as a main characteristic of new coffee business. First, reliability, confidentness, professionalism, accessibility, and socio - culturality of the service quality of coffee specialty shops improve brand image. Confidence and professionalism play an important role in enhancing brand loyalty, and brand image has a significant effect on brand loyalty. Respectively, Among the service quality, social culture has a strong influence on brand image but it is not a direct influence on brand loyalty. Second, in the relationship between brand loyalty of coffee service quality, brand image shows full mediation effect on reliability, partial mediation effect on confidence, professionalism, accessibility, socialcultural property, and mediation effect on response and empathy. Third, as a result of analyzing the moderating effects of coffee shop types on the relationship between service quality and brand image of coffee specialty shops, reliability, confidentiality, and accessibility are positive factors in the nationwide franchise. On the other hand, in the private $caf{\acute{e}}$, professionalism and socio-culturality are the main factors for improving the brand image. In the case of the local franchise, similar to the franchise in the country, the improvement of service quality for responsiveness and professionalism is a positive factor Respectively. As a result, nationwide franchise $caf{\acute{e}}s$ have priority in enhancing brand image and brand loyalty through accessibility and assurance of service quality. On the other hand, in case of local franchise $caf{\acute{e}}$, it can be seen that the service quality is enhanced and the brand image and brand loyalty can be further improved through service professionalism and accessibility. On the other hand, regional cafes are more important than national franchises or local franchise cafes, and a strategy to enhance customer loyalty is needed through service strategies emphasizing socio - cultural aspects.

• 한국벤처창업학회:학술대회논문집
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• 2017.11a
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• pp.133-137
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• 2017

벤처캐피탈의 공동투자전략은 투자 위험의 분산과 투자 자원의 효율적 관리, 투자사에 관련된 정보비대칭 완화 관점에서 단독투자전략보다 장점이 있다. 공동투자는 다른 한편으로는 투자정보 공유 네트워크와 투자기회 확보를 위한 경쟁을 드러내 보이기도 한다. 본 연구는 2014년부터 2016년까지 3년간 공개된 한국 벤처캐피탈의 한국 스타트업에 대한 투자 정보를 수집 및 분석하여 벤처캐피탈의 투자 전략 및 네트워크에 대한 실증 분석을 수행한다. 네트워크 분석, 로지스틱 회귀분석 등을 포함한 통계적 검정을 수행한 결과 벤처캐피탈의 분야별 전문성(투자집중도), 내적역량(업력 및 전문 인력의 수), 투자 네트워크, 피투자 스타트업의 업력 모두 공동투자여부에 영향을 끼친다는 증거를 발견할 수 없었다. 본 연구의 분석 결과 한국의 벤처캐피탈이 공동투자를 결정짓는 요인은 피투자기업의 사업 분야를 제외하면 투자금액의 크기와 보유 펀드의 규모 등 자금요인이 유일했다. 이 결과가 시사하는 바는, 한국의 벤처캐피탈 대다수가 투자형태의 결정에 있어 자사의 전문성이나 피투자기업의 본연적 사업 리스크를 고려한다거나 투자 기회 정보의 공유를 통해 투자형태를 전략적으로 결정하기 보다는 단순 자금운용 측면에 경도되어 있지 않은가 하는 점이다.

• Proceedings of the Korean Society for Information Management Conference
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• 2017.08a
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• pp.89-94
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• 2017

오늘날 페이스북을 통해 접하는 여행정보는 블로그 유형의 SNS 여행정보와는 달리 정보의 출처, 정보 제공자의 정보가 불분명하여 이용자는 해당 정보를 수용하기 위해 보다 심층적인 판단이 요구되고 있으나 이에 대한 연구는 충분치 않은 상황이다. 따라서 본 연구에서는 이용자의 페이스북 여행정보 수용에 영향을 미치는 요인이 무엇인지 파악하고자 하였다. 먼저 선행연구 분석을 통해, 제공되는 정보의 내용적 특성(최신성, 풍부성, 정확성)과 정보제공자 특성(인기, 전문성), 정보수용(신뢰성, 유용성)을 중요한 요인으로 도출하였다. 이를 바탕으로 분석한 결과, 정보의 내용적 특성과 정보 제공자 특성 모두 페이스북 여행정보 수용에 유의한 영향을 미치는 것으로 나타났다. 한편 세부적으로는 정보 내용적 특성 중 정확성이 신뢰성과 유용성에 가장 큰 영향을 미치고 있었다. 그리고 정보 제공자 특성 중에서는 전문성이 신뢰성에, 인기가 유용성에 더 많은 영향을 미치는 것으로 나타나 블로그 유형의 SNS 여행정보 수용에 대한 연구 결과와 전반적으로 유사한 결과를 보였다.

• 한국벤처창업학회:학술대회논문집
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• 2022.04a
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• pp.181-185
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• 2022

본 연구의 목적은 농촌관광의 관계마케팅 활동요인들과 고객만족 간의 관계를 검증하는 것이다. 관계마케팅은 장기적 시각에서 고객요구 및 필요를 충족시킬 수 있는 제품 및 서비스를 제공하고 고객과의 관계를 강화시키는 것에 초점을 맞추고 있는 개념이다. 국가의 지원에 의존하던 과거 프레임을 벗어나 농촌관광이 경쟁력을 갖추기 위해 관계마케팅의 강화가 무엇보다 필요하다고 하겠다. 본 연구는 농촌관광 방문고객을 대상으로 설문한 자료를 기초로 관계마케팅 활동요인들과 고객만족 간의 인과관계를 살펴보고자 한다. 본 연구를 통해 확인한 결과는 다음과 같다. 첫째, 농촌관광의 실행요인들 중 고객화, 전문성, 커뮤니케이션, 유대는 고객만족에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 표준화계수의 크기를 기초로 판단할 때 유대, 커뮤니케이션, 고객화, 전문성 순으로 중요한 것으로 나타났다.

• Journal of The Korean Association For Science Education
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• v.43 no.1
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• pp.37-47
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• 2023

The purpose of this study is to analyze the influence and structural relationship of variables related to science teaching professionalism. These variables set up learning organizational culture as exogenous variables and science epistemological beliefs and science teaching efficacy as endogenous variables. For this study, a survey was conducted with 499 elementary science teachers from Seoul and Gyeonggi province participating. The results of this study are as follows: Science epistemological beliefs and science teaching efficacy were found to directly affect science teaching professionalism. In addition, learning organizational culture perceived by the teachers did not show significant effects on the science teaching professionalism, but it was found that it has direct significant effects on science epistemological beliefs and science teaching efficacy. Based on the results of this study, which examines the structural relationship between learning organizational culture, science epistemological beliefs, science teaching efficacy and science teaching professionalism. we deem that it is necessary to consider internal factors of teachers as well as ways to improve learning organizational culture.

• Journal of Korean Library and Information Science Society
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• v.42 no.1
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• pp.183-203
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• 2011

The purpose of this study is to propose an effective development of teacher librarians' practice teaching and to identify how much teacher librarians' practice teaching affects their expertise in Korea. For this, two research models are constructed. The first model is to analyze the relationship of variables between the effect of practice teaching and the following variables: pretraining, practice program, advisory teacher, training condition and organizational atmosphere. The second model is to analyze how much the practice teaching affects their role perception and expertise compared with training courses and field experiences. The result is as follow: It is the training program that greatly affects teacher librarians' practice teaching among those variables. And the practice teaching has a positive effect on the ability of role performance. According to the above result, the practice teaching is effective in developing teacher librarians' expertise. And more systematic practice teaching program, enough pretraining and the efforts of advisory teacher are necessary to enhance the effect of teacher librarians' practice teaching.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.199-204
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• 2018

The purpose of this study is to investigate the factors and reasons for hiring kindergarten teachers and to provide information for successful employment to the college. 12 private kindergarten chiefs over 10 years of experience were conducted in - depth interviews. In-depth interview data were analyzed using open coding analysis. 11 sub - factors of each core concept were derived, and they were nominated as 4 outline (character, sociality, personality & professionalism factors). All of the researchers perceived the sincerity, interpersonal stability, honesty, and ability to perform the curriculum as the most important factors to consider, and the teacher with good personality was perceived as the precondition of successful teacher's job performance. In the college, through the production of portfolios by subject, we raised the necessity of institutionalization of educational volunteer activities such as vacation - based education in addition to on - the - spot education at school and development of liberal arts curriculum to develop capacity for community life. And to develop and operate a field-oriented comparative education program to strengthen the competence of the majors.