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Kim, Byung-Yeon
- Journal of the Korean Geographical Society
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- v.46 no.4
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- pp.554-566
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- 2011
Consumer capitalism is transforming real geographical knowledge into imaginary one through commodity fetishism. As a result, students' ability to think themselves and commodity relationally become weak. Thus, the students cannot recognize the positional meanings of themselves in the global networks of food and ethically perceive environmental issues that generate due to the interrelation between the students and the commodity networks. In these problematic consciousness and situations, this research examine relation of commodity consumption and ethics through hamburger connection and insists that geographical education helps the students acquire insight into the relationship between food and themselves through relational thinking.
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이광재
- Proceedings of the Korea Database Society Conference
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- 2002.10a
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- pp.463-493
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- 2002
Siebel Partner Relationship Management(PRM)은 대리점이 효과적으로 상품과 서비스를 처리할 수 있게 함. 브랜드 오너 및 보험업자 관점: - 순조로운 파트너와의 협조 및 업무 - 채널 효과 극대화 - 파트너 성과 분석 (중략)
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Kim, Sang-Jo
- Management & Information Systems Review
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- v.34 no.2
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- pp.79-95
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- 2015
The purpose of this paper is to evaluate the effects of perceived risk and brand attitude on licensing brands comparing with non-licensed brands(virtual brand). Data was collected through a self-administered questionnaire in quasi-experimental design setting. I designed the experimental setting that there were two virtual companies to sell the luxury bags(symbolic goods) or cruise tour(experiential goods) and to launch their goods with own brand or licensed brand. The experimental groups were composed of women consumers who were familiar with consuming experiential goods and symbolic goods. Results from the experiment suggest that consumer's perceived risk on brands gives a negative impact on brand attitude. And congruence in goods types and licensed brand values leads to difference in the level of perceived risk. In experiential goods, brand licensing from famous and experiential brands can reduce perceived risk. But in symbolic goods, brand licensing effect which reduces the perceived risk is less effective than in experiential goods. This findings suggest that brand licensing may lower the level of consumer's perceived risk, but incongruity in goods type and brand value may result in strategic failure.
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