• Journal of Science and Technology Studies
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• v.4 no.2 s.8
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• pp.103-127
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• 2004

This paper analyzes the strategic planning process of NASA (National Aeronautics and Space Administration) including its center, GSFC (Goddard Space Flight Center) in the framework of strategic planning in publicly funded R&D organizations. To construct this framework, theories have been considered mainly focused on strategic management and planning, its application on public sector, and characteristics of R&D activities. As a result, the framework could be set up in accordance with the process of strategic planning. Also, as a case study, we explored the practice of strategic planning process and organizational implementation of NASA and GSFC. During the analysis on the strategic process of NASA and GSFC, we could draw some lessons out as follows: First, we should consider the differences between private and public sectors when we establish strategic planning in public sector. Second, the stakeholder analysis should be involved in setting the mission, goals, and strategies of an organization. Third, it is necessary to identify and assess the socio-economic effects or public benefits by R&D programs of the organization and use the feedback on its goal. Fourth, to implement strategic planning effectively, planning process should be closely integrated with the management process such as setting goals, securing budgets, and evaluating the organization. Conclusively, the analysis on NASA and GSFC contribute to implementing strategic planning in publicly funded R&D organizations by providing the appropriately modified framework. As an extension of this study, more deliberate analysis on various practices of strategic planning and performance indicators should be followed.

• Proceedings of the Safety Management and Science Conference
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• 2003.11a
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• pp.303-307
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• 2003

본 연구는 생체지문 인식장치의 전략적 상품기획 프로세스를 통하여 표준화된 신상품 기획안을 도출하는데 있다. 이를 위해 사업전략과 목표시장을 설정한 후 1차 설문결과, 고객 요구준건을 , 2차의 설문조사 응답 결과를 바탕으로 기획품질을 결정하며, 이것의 만족도 정도를 Sales point로 삼았다. 상관 매트릭스를 이용하여 요구품질과 기술적 요소의 대응 정도를 살펴 본 후, 개발 제품 현재의 품질 특성치를 파악하기 위해 경쟁업체의 제품을 기준으로 벤치마킹 테스트를 실시하여 첫째, 세대별 상품전략 둘째, 세대별 요소기술 map. 셋째, 세대별 상품 컨셉. 넷째, 세대별 개발계획의 4개 파트의 다세대 상품기획을 수립하였다.

• Asia Marketing Journal
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• v.8 no.3
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• pp.123-139
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• 2006

Cheil Communications, a leading ad agency in Korea. has been implementing successful marketing strategies in the following three areas: (1) total strategic planning that maximizes clients' brand equity; (2) distinctive creative strategies that increase viewer acceptance with outstanding artwork; and (3) media planning and execution strategies based on systematic consumer research. This case demonstrates how Cheil Communications has empowered the clients' brands in the ever-changing marketplace, reinventing itself as a prominent global agency for the future.

• KAPE Magazine
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• s.250
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• pp.4-6
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• 2017

'2016년 일반행정 부문 우수상'을 수상한 이동희 과장은 축평원의 핵심부서인 전략기획팀에서 약 6년여 이상을 예산업무를 중심으로 미래전략, 인력, 정부3.0, 공공기관 방만경영, 위기관리, 국정감사 수감, 수수료 등 다양한 업무를 담당하고 있는 자타공인 축평원의 인재다. 기관 설립 이후, 전략기획팀의 최장 근무기간 역사를 만든 것 같아 감회가 새롭다는 그는 기관을 위해 제 역할을 할 수 있는 기회가 주어진데 항상 감사하다고 한다.

• Journal of the Korean Academic Society of Industrial Cluster
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• v.3 no.1
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• pp.26-38
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• 2009

Many economic development practitioners view cluster theory and analysis as constituting a general approach to strategy making in economic development, which may lead them to prioritize policy and planning interventions that cannot address the actual development challenges in their cities and regions. This paper discusses the distinction between strategy formation and strategic planning, where the latter is the programming of development strategies that are identified through a blend of experience, intuition, and analysis. Cluster theories and analytical tools can provide useful informational inputs into a strategy making effort and they can also be helpful for programming specific interventions (i.e., strategic planning). However, they should not be used as the exclusive or even predominant framework for filtering information about the competitive advantages of a region or for formulating strategy. To do so forces strategy making into a conceptual box defined by only one highly stylized theory of regional growth and development.

• 지역과문화
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• v.7 no.1
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• pp.59-98
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• 2020

An empirical study utilizing data was performed with a variable called 'strategic planning' for festivals in order to look into the impact of a cultural tourism festival on urban regeneration. As a success factor of a festival, strategic festival planning was drawn up, and the following hypotheses were set: Seven strategic factors verified through an exploratory factor analysis will have a positive impact on festival satisfaction (festival success) and on urban regeneration, and festival satisfaction will have a positive impact on urban regeneration by having a mediating effect on it. For the analysis, the Gimje Horizon Festival was selected as it was considered as a typical case of urban regeneration through a festival, and the relationship between the festival and urban regeneration was understood by conducting a combined analysis of a quantitative analysis through a survey, a literature search, field investigations and in-depth interviews. The quantitative analysis indicates that strategic planning has a positive impact on festival satisfaction (festival success) and on urban regeneration and that festival satisfaction has a positive impact on urban regeneration. The same study result as the quantitative analysis result was obtained even through a qualitative analysis. This shows that the higher the path coefficient of strategic planning, the higher the path coefficient of festival satisfaction and urban generation and that with better strategic planning, the effects of festival satisfaction and urban regeneration are maximized. In other words, when planning and implementing a festival by actively incorporating the seven strategic planning factors which were suggested as festival success factors earlier in this study beginning from the stage of festival planning, it is likely to have a positive impact not only on the success of the festival but also on urban regeneration. This is an implication that gives a new alternative to software-based urban regeneration through festivals. It is meaningful to present the importance of festival planning and the direction of planning to maximize the effect of urban regeneration to festival planners and urban regeneration experts. This study is believed to serve as a momentum for people to take a new approach to studies on festivals and urban regeneration utilizing software in the future.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.82-93
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• 2016

The latest development of the Korean drama production industry has been accompanied by the steep rise in the number of players and the contraction of the advertizing market, which have combined to intensify the competition severely. Then, China happened. Entertainment agencies' logical strategic choice to maximize production revenue potential was to secure A-list actors who can sell, pushing up their prices, that process has continued to even compromise the health of the production industry as well as the agencies' financial integrity. The drama production industry, including entertainment agencies, should shift the strategic focus from simple production revenue generation to profit maximization through diversifying revenue sources like securing IP rights.

• 대학교육
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• s.80
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• pp.90-102
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• 1996

대학을 행정과 경영의 대상으로 삼아 자체의 조직과 위치해 있는 사회적 환경요인을 체제적으로 분석하여 대학의 위기를 극복하려는 '전략적 기획'은 1960년대 이후 대학조직에 대한 새로운 접근으로 부상하고 있다. 전략적 기획의 관점에서 볼 때, 대학의 전통적 기능인 교육과 연구활동의 활성화 문제는 교수 개개인 혹은 대학내 특정 집단이 독자적으로 감당할 것이 아니라 대학이 변화하는 사회 환경을 실증적으로 분석한 후, 그 결과에 기초하여 기관적 차원에서 대처해나가야 할 문제라 할 수 있다.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.359-360
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• 2014

관광산업은 지역발전전략에서 최우선과제로 꼽히고 있다. 전주시의 경우 한옥마을이 크게 성공했지만 최근 한옥마을 위기설 등 많은 관광객의 방문에 따른 부작용이 심각하다. 따라서 지역관광산업의 활성화를 지속하기 위해서는 새로운 관광콘텐츠의 개발이 필요하다.이를 위한 방법론으로 먼저 최근 문화관광트렌드와 문화관광수요의 변화요인을 살펴보고 이러한 변화요인으로부터 전주시 문화관광콘텐츠 기획을 위한 검토요인들을 도출하였다. 그리고 이러한 검토요인에 따라 새로운 문화관광콘텐츠를 기획하기 위해서는 어떤 전략이 필요한지를 제안하였다.

• Proceedings of the Korea Database Society Conference
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• 2002.10a
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• pp.60-71
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• 2002

필자는 콘텐츠비즈니스를 인간의 근원적 욕구와 니즈에 대한 해갈을 주는 핵심전략 가치로서의 콘텐트를 영화, 게임, 애니메이션, 방송, 교육, 캐릭터, 출판만화, 모바일등의 형태로 미디어믹스 기획개발상품머천다이징 서비스하고 라이센싱함으로서 재화를 취득하는 제반 거래 및 커뮤니케이션 활동이며 무한경쟁시장인 글로벌시장을 목표시장으로 한다. 라고 정의한 바 있다. (중략)