• Journal of the Korea Society of Computer and Information
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• v.11 no.5 s.43
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• pp.311-320
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• 2006

Knowledge management strategy has become a one of the most important factors creating and maintaining the business opportunities. In this paper, I present a KM-ePAY typology to investigate the role of knowledge sharing strategy in the electronic payment domain. Specifically, I examine the characteristics of four types of electronic payment systems based on the confidence and efficiency that characterize the feature of electronic payment media and identify appropriate knowledge sharing approaches for each component. In conclusion, my findings indicate that knowledge sharing approaches which are align with the characteristics of electronic payment give a way both to increase relationship commitment and to optimize process over electronic payment transactions.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.41-47
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• 2013

In circumstances that case studies of management strategy for the domestic media company were rare, this study was performed case analysis of CJ E&M, representative new media/contents company in Korea. An evolutionary perspective is applied to diversification of the business and the external environmental analysis/resource based view are applied to capability evaluation since the inauguration as analysis frameworks. Unlike other media companies, CJ E&M have increased synergies of scale through horizontal, vertical diversification and superior contents strategies. furthermore, there are many advantages of enthusiasm of the leadership, expertise, high human configuration, creative corporate culture, effective contents portfolio. However, it is necessary to note that too much emphasis on competition and the performance of the organization may make organizational atmosphere rigid and weaken the global competitiveness.

• Journal of the Economic Geographical Society of Korea
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• v.19 no.4
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• pp.642-659
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• 2016

This study examines the characteristics of creative city policy for Japanese culture and arts creation cities and finds the implications of culture and arts city policy by reexamining the examples of Kanazawa and Yokohama from the viewpoint of creation-based strategy of the city. The policy implications of creative-based strategies are as follows. First, in terms of the governance of the creative-based strategy, Kanazawa conducted governance through a citizen-led cooperative network, while Yokohama promoted creative city policy through a local government-led cooperative network. Second, The mechanism of action of the endogenous resources of Kanazawa and Yokohama was different. Third, the territorial embeddedness in Kanazawa and Yokohama was easy for pedestrians to access to the customer center in the creation core area. Both cities have good access to domestic and international demand, and amenity is well established.

• Journal of the Korean association of regional geographers
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• v.13 no.1
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• pp.18-31
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• 2007

This paper aims to establish the cultural tourism strategy for culture-based city Gwangju. For this purpose, six key words 'topic, viewpoint, strategy, creation, change, project' are presented. The topic part includes the concept and paradigm of culture-based city Gwangju, The viewpoint part includes the cultural politics of tourism. The strategy part presents creative tourism as a vision of tourism, planning for the alternative cultural tourism contents, seven core types of Gwangju cultural tourism, and the five strategies of creative tourism Gwangju. The Creation part and the change part include respectively Gwangju place marketing strategy and the method of making creative cultural tourism subjects. Finally, the core projects of Gwangju creative tourism named 4CT projects are presented.

• Knowledge Management Research
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• v.22 no.1
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• pp.57-84
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• 2021

In this paper, we explore market and environmental factors which affecting organization's priority claim application which is more powerful and prompt strategic method to protect technology from competitors under uncertain and volatile environments. This study empirically examines why organizations strategically choose the priority claim application which is more strong tactics to protect technology as the source of sustainable competitive advantage. We suggest that market and environmental factors, such as exogenous shock, volatility, and uncertainty, may also affect strategic decision that organization take patent application with claiming priority. The results of our analysis of priority claim application in the Korean high-tech electronics industry from 1994 to 2008 showed that these three strategic factors affected the technology protection decision and organization's status also moderate theses effects, as predicted in our hypotheses.

• Journal of Distribution Research
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• v.7 no.2
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• pp.69-87
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• 2003

Using a framework of the relational exchanges in relationship marketing, this study analyzed success factors of domestic CATV home shopping market which has rapidly grown recently. In order to carry out this analysis, the current status of domestic CATV home shopping market and the operational strategies of relationship marketing by the concerning enterprises were examined. More specifically, the exchange partners that have exchange relationship with domestic CATV home shopping companies were classified into the end-users, manufacturing companies, logistics and parcel delivery companies, SO companies, and other related industries, and then the operational strategies of relationship marketing for each partner were analyzed.

• Electronics and Telecommunications Trends
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• v.10 no.4 s.38
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• pp.193-205
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• 1995

WTO 체제의 등장과 기술경쟁의 가속화로 기술의 확보가 기업경쟁력의 핵심으로 등장하고 있는데, 우리나라 정보통신 산업의 경우 민간부문의 기술개발 활동은 그 투자면에서 뿐 아니라 기술관리 측면에서도 취약성을 면치 못하고 있다. 이에 우리나라 정보통신산업체를 대상으로 연구개발전략의 실태를 조사하여 그 문제점과 개선대안을 탐색한다. 실태조사 결과 정보통신산업체들의 연구개발전략은 아직 전사적 차원의 "Total R&D"개념이 다소 부족하고 장기적인 관점에서의 연구개발 활동이 미흡한 것으로 나타나, 중장기기술개발계획과 연계된 전략적 연구관리체제의 도입이 필수적이다.

• 한국IT서비스학회:학술대회논문집
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• 2002.11a
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• pp.120-125
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• 2002

라우터를 기반으로 하는 IP망은 트래픽제어 기능을 제공하지 못하고 특히 QoS의 기능을 제공하지 못하고 있다. 이러한 단점을 ATM이 해결할 수 있으며 이는 오랜 기간 진행되어온 ATM 망에 대한 투자와 전국적인 ATM 백본망 구축을 해온 기간 통신사업자틀 통해 ATM의 장점을 이용한 상품의 차별화에 의해 어느정도 해결될 수 있다. 본 논문에서는 OoS의 관점에서 ATM 서비스 차별화 전략을 IP 망과 비교하여 제시하고 망통합에 의한 차별화 전략을 기존 통신망과 연계하여 인터넷 서비스 제공을 위한 전략을 제시한다.

• Information and Communications Magazine
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• v.28 no.12
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• pp.16-23
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• 2011

최근 스마트폰 확산과 함께 모바일 시장이 개방적인 PC진영으로 편입되면서 ICT 산업구조가 복잡한 개방적 생태계로 재편성되고 있다. 이에 본고에서는 가치 네트워크(Value Network) 관점에서 타 산업 사업자간 상생적 협력관계 구축을 통한 수익배분 모델 등 주요 글로벌 ICT 리더들의 사업전략을 분석하고, 단말 및 서비스 플랫폼을 중심으로 하는 새로운 ICT 생태계의 진화방향을 전망하고자 한다. 특히 앱스 토어를 기반으로 하여 단말 플랫폼을 확장하는 애플의 전략 과 웹을 기반으로 하는 서비스 플랫폼을 통해 이용자의 접점을 확장하는 구글의 사업전략을 비교 분석하여 향후 글로벌 ICT 산업의 전망과 시사점을 제시하고자 한다.

• Asia Marketing Journal
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• v.4 no.3
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• pp.42-54
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• 2002

KTF는 이동전화 시장에서 후발 주자임에도 불구하고 성공적인 마케팅을 하여 성장하였다. 그 성공요인이 무엇인지를 본 사례연구는 KTF의 세분시장별 브랜드전략에서 밝혀보고자 하였다. KTF는 시장 선도자인 SKT에 대응하여 다수의 세분시장(Multi-Segments)을 주목하고 각각의 세분시장에 맞는 브랜드 전략을 추진하였다. 그 중에서도 인구통계적 관점에서 13-18세 를 중심으로 한 틈새시장에 새로운 브랜드 Bigi를 출시한 KTF의 브랜드전략을 고찰하였다.