• Science of Emotion and Sensibility
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• v.11 no.1
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• pp.57-68
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• 2008

With the shift of consumer’s spending behaviors further into emotionally-driven purchases, the role of brand is becoming even more important, which in turn, expands design’s role in the brand image strategy. The contact point between the consumers and the brand is the primary channel for building strong brand image through experience. Therefore, it is critical to comprehensively plan and manage the consumer contact point for any brand. Given the changing market conditions, the objective of this study is to define and structure an integrated design development and management system for building successful brand image. In order to do so, the research analyzed the characters of brand image, the conditions for consumer experience and the roles of emotion. The analysis into the correlation between images and emotion process model yields three natures of an image. The image 1) is based on empirical decisions, 2) expresses and conveys emotional aspects and 3) builds mental values through a sense of sympathy. Through case studies of successful designs that meet all three characteristics, the roles of a brand icon in building strong brand image and the needs for integrated design approach for implementation are defined. The methods for integrated design include 1) providing a focal point through brand image positioning, 2) utilizing visual themes based on brand image plot, 3) building a Total Identity Program to holistically manage brand images and 4) developing brand icons for brand image reinforcement.

• Journal of the Korean Society of Hazard Mitigation
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• v.9 no.2
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• pp.23-30
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• 2009

Crash cushions are protective devices that prevent errant vehicles from impacting on fixed objects. This function is accomplished by gradually decelerating a vehicle to a safe stop in a relatively short distance. Commonly used crash cushions generally employ one of two concepts to accomplish this function. The first concept involves the absorption of the kinetic energy of a moving vehicle by crushable or plastically deformable materials and the other one involves the transfer of the momentum of a moving vehicle to an expendable mass of material located in the vehicle's path. Crash cushions using the first concept are generally referred to as compression crash cushions and crash cushions using the other concept are generally referred to as inertial crash cushion. The objective of this research is the development of a compression-type crash cushion by employing the two concepts simultaneously. To minimize the number of full-scale crash tests for the development of the crash cushion, preliminary design guide considering inertial and frictional energy absorption was constructed and computer simulation was performed. LS-DYNA program, which is most widely used to analyze roadside safety features, was used for the computer simulation. The developed crash cushion satisfied the safety evaluation criteria for various impact conditions of CC2 performance level in the Korean design guide.

• Journal of the Korean Chemical Society
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• v.44 no.6
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• pp.533-540
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• 2000

Melanization of B16 melanoma cells was comparatively studied by the aqueous extract of Epimedium koreanum Nakai(EK) and $\alpha$-MSH. In addition, inhibitory effects of RA was investigated. B16 melanoma cells(about 1${\times}10_5$) have been shown an increase in tyrosinase activity and melanin contents in proportion to concentration of $\alpha$-MSH when treated with $\alpha$-MSH and incubated for 72 hrs. They indicated a 350% increase in tyrosinase activity and a 290% increase in melanin contents at 8 ng/mL. In case of EK, they have been shown a 200% increase in tyrosinase activity and a 180% increase in melanin contents at 100 ${\mu}g$/mL. In addition of RA to the above condition, they have been shown an inhibition from 350% to 210% in tyrosinase activity and from 290% to 250% in melanin contents in $\alpha$-MSH, and inhibition from 200% to 100% in tyrosinase activity and from 180% to 120% in melanin contents in EK. From the above results, it is suggested that EK promotes melanization of B16 melanoma cells through cAMP pathway, whereas RA inhibits it.