• Archives of design research
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• v.14
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• pp.153-161
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• 1996

인터넷에 대한 대중들의 관심과 참여가 폭발적으로 늘어나면서 웹 싸이트는 단순한 통신과 정보전달의 차원을 넘어서 문화적이고 사회적인 영향력을 행사하는 새로운 매체로 자리를 잡아가고 있다. 웹 싸이트의 방문자들은 단순히 그 곳에 들어있는 정보만을 보는 것이 아니라 그 홈페이지가 속한 기업 혹은 집단의 이미지- 기업의 문화가 사상, 성향, 역량을 보게되기 때문이다. 웹 싸이트는 또 하나의 홍보매체로서 자리를 잡아가고 있으며, 각 기업들은 앞을 다투어 이를 이용한 정보 및 이미지의 전달에 적극 참여하고 있다. 그룹 계열사들의 홈페이지는 각 사의 특징을 나타낼 수 있도록 독립적이고 자유로우면서도 단일 회사의 그것과는 달리 그룹 전체적으로 일관성을 유지하여야 한다. 즉, 기업이미지 구축 시 적용되는 CI의 개념의 홈페이지 제작 시에도 적용되어야 한다. 본 연구에서는 그룹 내의 그룹내의 계열사들이 자율적으로 홈페이지를 구축할 때 하나의 표준이 될 수 있는 디자인 지침을 제시해 보고자 하였다. 이를 위해 홈페이지를 이루는 구성요소들과 그 요소들을 효과적으로 적용하기 위한 고려사항들을 고찰해보고, CI의 적용대상이 될 수 있는 항목들을 추출하여 이를 사례연구를 통해 적용시켜보고자 하였다.

• Korean Security Journal
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• no.24
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• pp.67-90
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• 2010

Today, the police alone can not prevent a crime. And the police is limited to meet for people's the increased needs on public safety. So the police and the community needs the cooperation of a variety of resources. Police in cooperation with community resources to respond to the crime's most professional and the private sector is a private security. However, the role of private security for cooperation policing is insufficient in South Korea. So for this study to build a cooperative policing in South Korea as private security for the following four kinds of directions are presented. First, as a private security of the United States and Japan, specializes in diversified business sectors. Simple human-oriented private security of the building security get out. Instead, take the high-tech crime prevention or industry complex security should be changed to a professional organization. Second, the interaction between police and private security should be increased. Police and private security through regular meetings between the need for mutual interests and build consensus is needed. The role of private security companies to be represented on the Security Association of South Korea's active role in the matter. Third, efforts to improve the image of private security activities and the publiciy activity of private security is needed. Some of the private security in an effort to escape a negative image to the people and actively promote a positive image is necessary. Finally, for South Korea to the level the cooperation between the police and private security are required to develop system models. Front-line policing priority in the field and the mutual understanding between the police and private security in an effort to have a positive perception is needed. Equal partners, especially the police and private security to private security companies to have recognized experts in their own recruitment and training should be improved by strengthening the expertise.

• The Research Journal of the Costume Culture
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• v.12 no.1
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• pp.136-150
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• 2004

The purpose of this study was to examine how high school girl students used their school uniforms and what types of ornaments they preferred, in an effort to identify the image of school uniform. The result of this study were as follow: First, 52.6 percent of the students investigated altered their uniforms, and as fur the major alteration style, revival one to take them in to be well-fitting was dominant. But concerning skirts, hip-hop style was also found. The students viewed ornaments more favorably, as the larger group of the students perceived that it was necessary to restrict the school-uniform alteration yet not to control ornaments. Concerning how much they wore school uniforms, most of them continued to wear them outside school in many cases. Specifically, those who engaged in pastime or went shopping wearing school uniforms enjoyed altering them, and they also enjoyed using ornaments that weren't allowed by the school dress code. Second, as to school-uniform image, elegant image was most preferred, followed by practical, innocent and fashion-conscious ones. They were most preferred with its elegant image. Third, as to ornaments image, they were most preferred with its positive image.

• Journal of Korean Society of Archives and Records Management
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• v.5 no.1
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• pp.47-64
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• 2005

Public image on the Archives is investigated through media coverage of archival profession, institutions and collections in Korea between 2003 and 2004 in this research. News stories under the subject of archives are collected and categorized into archival culture, value of records, business archives, government records and civil rights movement, and archivists and archival advocacy. The patterns of the media coverage are discovered and analyzed from various viewpoints. As a result, ongoing proactive public relations with mass media are necessary in order to enhance currently low public image of archives of Korea.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.5
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• pp.235-243
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• 2020

The more consumers feel the brand as authentic, the better the brand image and the higher the purchase intention, so companies actively seek to build brand authenticity. On the other hand, the quality of products perceived by consumers comprehensively in consideration of various factors such as performance, durability, and materials can affect brand authenticity. The purpose of this study is to present useful implications by building a research model for quality and brand authenticity from a marketing point of view, and empirical analysis. For this, product quality and brand authenticity were theoretically defined, the relationship between them was identified, and ultimately the influence of these concepts on brand image was examined. In detail, a survey was conducted on a total of 286 consumers to find out the quality of the product, authenticity of the brand, and brand image, and the product to be surveyed was S20, the latest mobile phone of S Electronics. As a result of empirical analysis, although quality had a statistically significant positive effect on brand authenticity, the degree was not greater than expected. In addition, quality had a statistically significant positive effect on brand image, and its degree was large, but when quality and brand authenticity were considered together, it was found that the regression coefficient of brand authenticity was larger than that of quality. This means a partial mediating effect of brand authenticity. Therefore, in order to enhance the brand image and purchase intention of SMEs/Venture companies, a strategy that build brand authenticity simultaneously in consideration of the components presented in this study will be more effective than a strategy that focuses only on quality. This study proposes a variety of theoretical and practical implications by empirically examining the relationship between brand authenticity and brand image perceived by consumers through quality from a marketing perspective, based on a research model that was not discussed in previous studies. In particular, this study proposes a plan to build brand authenticity from the perspective of SMEs/Ventures.

• Journal of Digital Convergence
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• v.13 no.8
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• pp.113-121
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• 2015

This study is to identify that the efforts of business ethics build customer loyalty, and it makes customers lead to purchase behavior in the viewpoint of grasping convergence effect. The survey has proved that ethical management influences consumers' purchase behaviors, and consumers' image perception and trust on corporate play parameter role in that process. This results imply that corporate's ethical management gives increase in revenue and reputation to corporate. So managers must recognize business goes on when the social legitimacy is approved by the public, and make efforts to arrange systems and programs to foster ethical management. In the future study, it is required that an analysis to differentiate target range and level of implementation of ethical management and research associated with ethical issue of high public interest.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2009.11a
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• pp.349-352
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• 2009

최근 정보의 형태는 텍스트나 이미지 기반에서 벗어나 복합 멀티미디어, 즉 동영상 위주로 빠르게 이동하고 있다. 특히 사용자에 의해 제작되고 유통되는 동영상 UCC의 급격한 부상은 사용자의 정보 생산력과 정보 공유, 소비 형태를 능동적으로 변화시키고 있다. PC 뿐 아니라 IPTV에서도 주요 서비스 모델로 관심을 받는 동영상 UCC는 향후 지식 결부형 학습 콘텐츠로 옮아갈 것이라 예상되고 있으며 여기에는 수익 모델의 개발과 저작권 보호 이슈가 해결해야 할 선결 과제로 인식된다. 이에 본 논문은 방송 콘텐츠 제공 표준 기술인 TV-Anytime, 학습객체메타데이터인 LOM(Learning Object Metadata)을 기반으로 OSMU 동영상 UCC 학습 콘텐츠 서비스 모델을 위한 에디터를 설계하고 외부 콘텐츠 소스를 활용할 수 있는 콘텐츠 저작 시나리오에 기반한 메타데이터를 설계하였다. 이를 통해 사용자의 다양한 지식을 활용할 수 있는 UCC 학습 콘텐츠 서비스 모델 발굴과 콘텐츠의 확대 재생산에 있어서 적극적인 저작권 보호가 이루어질 것을 기대한다.

• Asian Journal of Turfgrass Science
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• v.18 no.1
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• pp.47-53
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• 2004

환경친화적 개발 가능성에 있어서 쓰레기 매립지 골프장 건설은 골프장 이미지 개선, 부지 매입가격 절감, 메탄 에너지 재활용, 국토 이용률 상승, 녹지공간의 확보, 기술 경쟁력 확보 등의 매우 많은 이점을 가지고 있다. 이러한 이점을 개발하기 위해 본 연구에서는, 국내의 쓰레기 매립지 골프장 개발 가능요인과 쓰레기 매립지 현황을 조사하였다. 조사 결과 이용가능성이 있는 매립지는 5%내외이며, 골프장과 같이 녹지를 제공하는 시설의 설치가 미흡한 것으로 나타났다. 이와 함께 이미 개발된 미국의 쓰레기 매립지 골프장 시공 사례를 알아보고, 쓰레기 매립지 골프장 개발의 적극적인 도입을 위해 매립지 토지이용절차와 이용시 판단기준, 토지활용시 고려사항 등을 연구하였다. 이러한 기초자료를 바탕으로 미래의 쓰레기 매립지 활용에 있어 골프장 부지로 사용하고, 건설할 수 있는 타당성과 구체적인 대안을 제시하였다.

• Journal of Digital Contents Society
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• v.5 no.1
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• pp.12-21
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• 2004

Modem society is information oriented with countless people needing quick reliable information. They also wart to be freed from the limitations of reality such astime and space and experience the world of imagination as if it was reality. Design is creating something out of nothing which has an innate sense of virtual within it. Since it is a process of bringing an imagingnation or an image to life, it can be described as the realization of virtuality. there are many ways in which computer adapted methods were utilized for design up to now. With the advance of computers, the process of desinging became efficient, visually complex and much easier. Undoubtedly, computer is a powerful hardware an design and furthermore, find a way to maximize the presence and to actively incorporate this in designing. The virtual reality system can be widely applied to environmental design to provude a high quality design and enhance the feeling of reality through imitation experiments. Computer simulation such as virtual reality systems is expected to be used widely in environmental design.

• The Journal of the Korea Contents Association
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• v.8 no.3
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• pp.127-137
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• 2008

Major purpose of brand establishment of city is to give pride for the citizen and to enhance the city value through improving city image. As modern society wants aggressive and active attitude from all fields, the city, which means as human place of residence, has to try to change for human life and prosperity. It is true that the establishment of brand is shown through politics, economy, society, culture and art, however travel effect and profit creation should be most important. In actual circumstance of our country, that travel deficit is getting increased. the brand establishment of city is more concerned. To build a city, history and time is essential elements. It may be impossible that consistent direction and meaning continue throughout long terms, but after all, the kernel of tourism contents is that idea and development is concentrated focusing consistent direction and meaning. To solve this, problem of strategy and direction was researched through analysis of foreign cities, and also understanding of future role of city in 21st century make a base for rebirth as international travel city. After city brand establishment based on continuous management, it is very important to make city which has strong image power.