• Title/Summary/Keyword: 장소정체성

Search Result 176, Processing Time 0.027 seconds

City Marketing Strategy using City Identities -Focus on the Application of Modern Architectures- (도시 정체성을 통한 도시마케팅 전략 도출 -근대역사물의 활용 사례를 중심으로-)

  • Seo, Yong-Mo;Chun, Myung-Hwan;Kim, Hyung-Jun
    • The Journal of the Korea Contents Association
    • /
    • v.10 no.6
    • /
    • pp.297-306
    • /
    • 2010
  • A city is the space which has a various historical experiment and memories. From these social and cultural environment, regional competitions through the introduction and settlement of a local self-government have been important in city marketing. For city development, a serial activation policies are come and in this process the native history and cultures have recognized as the core tool of cities. For possession of city competition, we have developed the cities' tangible and/or intangible cultural properties and make full use of a attractive asset. The city identity is established and the opportunity of a special space is made. This city identity has been dependent on spending time. We suggest the strategy for the historical and cultural city image through the historical element and the development of program for the promotion of publicity activities. The preservation and application of the modern architectures as the cultural and historical element promote the city image and build the position of city identity. We suggest the city marketing application strategy for the implication on the sustainable reproductive city.

Valuation of the Hi Seoul Festival : An Application of CVM (CVM을 통한 하이서울페스티벌의 가치평가)

  • Jin, Cai Yu;Ma, Bo;Kim, So Eun
    • Asia-Pacific Journal of Business
    • /
    • v.1 no.1
    • /
    • pp.23-40
    • /
    • 2010
  • This article estimates the total evaluation of the festival and investigates the determinants of visitors' WTP(willingness to pay) for the festival. Hi Seoul Festival is a way to introduce Korean culture to other foreigners as well as to serve as an economic and cultural stimulus for Seoul. A contingent evaluation survey was conducted and a total of 763 useful samples were collected. The results show that the evaluation of the festival were different across three different WTPs which were calculated as 2,846 won, 3,321 won, and 4,838 won. The annual total benefits value is calculated as 433.767 billion Korean won. And visitors' sex and visitors' satisfaction(keep up festival, need to modify) was a important determinants of the WTP for a visit. These findings may provide guidance managers and practitioners who help maintain the Hi festival.

  • PDF

The Effect of Virtual Tour Experience on Actual Travel Intention -Focusing on the Moderating Effect of Happiness (가상관광체험이 현장여행의도에 미치는 영향 -행복의 조절효과를 중심으로)

  • Weijia Li;Yuejun Wang;Ziyang Liu
    • Journal of Intelligence and Information Systems
    • /
    • v.29 no.1
    • /
    • pp.65-78
    • /
    • 2023
  • This study is based on place attachment theory, explores how to transform tourists' virtual experience into on-site tourism willingness through virtual attachment, And explores the moderating role of happiness in it. A real travel intention model is constructed for people who work in tourism or have the ability to travel alone. Analyzed through analysis tools such as SPSS and AMOS, We hope to explore if the virtual experience can be transformed into a willingness to travel on the ground, and how happiness moderates virtual attachment to virtual tourism experiences. The result shows, the relationship between Virtual Travel Experience and Virtual Attachment is moderated by Happiness, Virtual Attachment is positively related to Place Attachment (Place dependence & Place identity), Place Attachment is positively related to Real Travel Intention. The relationship between tourists and tourist destinations is explored in depth through this study to provide references and suggestions for tourism development.

The Analysis of Woman User Behavior Pattern in Online Games (여성 유저의 온라인게임 이용 행태에 관한 연구 - 온라인게임에서의 젠더 정체성을 중심으로-)

  • Seok, Sung-Hye;Lee, Ji-Young
    • 한국HCI학회:학술대회논문집
    • /
    • 2007.02b
    • /
    • pp.693-704
    • /
    • 2007
  • 지금까지 사이버문화에 대한 연구는 해당 문화의 가장 큰 특성 중인 익명성과 그것이 개별 이용자들의 정체성에 미치는 영향에 대한 많은 관심이 있어왔다. 최근 주목을 받고 있는 싸이월드나 블로그 등 CMC환경에서 매체가 일반적으로 여성의 라이프스타일 및 여성성과 연관되어 정체성의 구성에 영향을 미치게 되며, 이러한 이용 형태를 마케팅과 접목하여 높은 여성 참여와 구매력을 이끌어내고 있다. 반면 온라인게임은 남성 중심의 매체로써의 특징을 가지고 있으며, 상대적으로 여성의 온라인게임 이용 행태 분석 및 마케팅 전략 연구가 미흡하였다. 온라인게임에서 여성 이용자의 참여나 구매력을 이끌어 내기 위해서는 우선적으로 남성 중심적 매체에서 여성 온라인게임 유저의 이용 행태 분석 이 선행되어야 하며, 이를 통하여 여성의 온라인게임 소비 패턴과 특성을 파악하고, 나아가 고객 충성도, 구매력과의 관련성 속에서 마케팅적 시사점을 도출하여야 할 것이다. 본 연구는 온라인게임 여성 유저의 심층 인터뷰를 통하여 우선적으로 연령별 게임 이용 패턴 - 게임이용 장소, 초기 진입 방식, 커뮤니티 활동, 아이템 구매 형태 등 - 에 대해 알아보고, 다음으로 여성 유저의 게임 플레이 방식으로 게임 내 캐릭터의 전유 방식(몰입)과 게임 플레이 스타일을 고찰하고자 한다. 이때 여성의 온라인게임 이용 방식이 남성적 매체라는 구조적 공간 내에서 여성의 성적 특성이 온라인게임 소비 행태에 어떠한 영향을 미치며, 또한 여성 유저의 이용 방식에 따라 고객 충성도에 미치는 효과에 대해 알아보도록 한다.

  • PDF

The Differential Becoming and Transformation of a Region through the Life-world of Women-A Case Study of Seongnam City- (성남시 여성의 생활세계를 통해서 본 지역의 차별적 생성과 변화)

  • 이윤호
    • Journal of the Korean Geographical Society
    • /
    • v.35 no.4
    • /
    • pp.599-619
    • /
    • 2000
  • 본 연구는 지난 30여 년 동안 두 번의 신도시개발 정책으로 인하여 이원적 도시구조를 지니게 된 성남시의 차별적 생성과 변화를 행위주체자로서 여성을 선택하여 그들의 생활세계-생활사, 사회.경제적 배경, 지역정체성, 지역사회의 관계, 일상과 생활공간-를 통하여 공간과 사회와의 관계에서 경험적으로 입증하고자 하였다. 그 결과 성남시는 차별성을 지닌 두 지역사회를 생성하게 되었으며, 각 장소의 행위주체자(여성)의 생활세계에 있어서도 차별적 특성을 나타내어 기존시가지 주부들은 신시가지에 <가까이 하려는> 경향을, 신시간지 주부들는 <구별짓기>의 경향을 나타내고 있었다. 또한 전업주부의 일상생활을 통해서 볼 때 기존시가지의 경우에는 오전에는 주로 부업활동에, 오후에는 주변 이웃과의 교제활동을 주로 함으로써 자신의 거주지를 생산현장으로서의 공간으로 형성해 가고 있는 반면 신시가지 주부들은 오전에는 사적인 생활 즉 여가활동에, 오후에는 자녀교육활동에 참여하는 등 자신의 거주지를 소비현장으로서의 공간으로 형성해 가고 있었다.

  • PDF

An Interpretation of Symbols in Water Gardens of Old Palaces - Based on the Archetype Theory of Jung - (융(Jung)의 원형론의 관점에서 본 궁궐 수공간의 상징성 - 공간구조와 디테일에 나타난 상징의미를 중심으로 -)

  • Yoon, Mi-Bang;Kim, Han-Bai
    • Journal of the Korean Institute of Traditional Landscape Architecture
    • /
    • v.28 no.3
    • /
    • pp.60-71
    • /
    • 2010
  • The purpose of this paper is to provide a unified examination of apparently quite different gardens in terms of Carl Jung's psychological concepts such as Archetypes, Individualization, and a natural tendency towards balance or wholeness. In Jung's psychological framework, Archetypes are innate, universal prototypes for ideas and function as the first original models upon which all other similar persons, objects or concepts are derived, copied or patterned. Jung proposes that Individualization be achieved through a natural tendency towards balance, especially the balance between the conscious and the unconscious. This paper deals with three gardens, each of which represents a distinct cultural region: Bu-Yong Ji(芙蓉池) at the Changdeok Palace(Oriental), the Patio of the Lions at the Alhambra(Islamic), and the Fountain of Apollo at the Versailles Palace(Western). It is argued that all of three have in common a natural tendency towards balance and symbolize mandala, the archetype of wholeness. Bu-Yong Ji is in the form of quadrangle which embodies Yin and Yang. In the Patio of the Lions, the basin at the center and the four channels, which symbolize the waterway of the Garden of Eden and the four rivers in Paradise respectively, are constructed in the form of a quadripartite composition. The overlapped circle and rectangular shaped pond of the Fountain of Apollo also represents mandala. Symbols representing the same archetype can vary from culture to culture. This explains the differences among the three gardens with respect to specific aspects of external forms. In other words, an archetypal image can give rise to various forms in different cultures, and thus quite different mediums of design or design details may be developed. In conclusion, the three gardens give us a good example as to how an archetypal image can be expressed in different ways from culture to culture and how seemingly different design details can be analyzed in a unified way.

Urban Machine Space as (Non-)Place: Interpreting Semiotic Representations of Subway Space in Daegu ((비-)장소로서 도시 기계 공간 -대구 지하철 공간의 기호적 재현에 대한 해석-)

  • Lee, Hee-Sang
    • Journal of the Korean Geographical Society
    • /
    • v.44 no.3
    • /
    • pp.301-322
    • /
    • 2009
  • This paper is an attempt to explore semiotic representations of subway space as the urban machine space of local mobility in terms of space, time and place. For this, the second section of the paper reviews the contours of the urban space of mobility in terms of 'machine space', 'non-place' and 'cognitive map'. The third section interprets the sings of 'spatial' and 'temporal' representations of subway space in Daegu, and suggests the implications of the semiotic representations. It is uncovered that various sign-scapes which coexist in the subway space in coordinated or contradictory ways product the space into multiple and complex techno-social spaces. That is, the spatio-temporal representations of the subway space form the space of 'non-place' on the one hand and the space of 'place' on the other hand, and involve the spatialization of 'memory' on the one hand and the spatialization of 'forgetting' on the other hand. Thus, the subway space should be regarded to be not only the space of 'mobility' which people move in and through, but also the space of 'identity' which has effects on the ways for them to see the machine space and its urban space.

광안리 도시공간의 해양문화공간 발전방안에 관한 연구

  • Ahn, Woong-Hee
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
    • /
    • 2014.06a
    • /
    • pp.195-197
    • /
    • 2014
  • 부산 광안리 일대는 해수욕장과 광안대교 그리고 불꽃축제와 해양레저센터 등을 두루 갖춘 국제적인 관광명소이다. 특히 김해국제공항으로부터 부산에 진입하는 경우 공항에서 연결된 자동차 전용도로가 광안대교에 연결되어 있기 때문에 외지에서 볼 때, 가장먼저 부산의 바다를 보게 되는 장소이기도 하다. 따라서 광안리 도시공간은 바다와 내륙의 관광명소가 어우러진다는 부산의 정체성을 잘 보여주는 장소로서 그 의미가 더욱 크다. 그러나 광안리 도시공간이 국제적인 명소로 확고하게 정착되기 위해서는 보완해야 할 공공디자인적 요소들이 있다. 그것은 도시공간의 결절점과 확장성, 광안리를 향한 보행자의 접근로, 해변공간의 구조, 건축물들의 파사드와 같은 것들이다. 본 연구는 이러한 요소들을 정리하고 분석하여 광안리 도시공간의 업그레이드를 위한 방향을 제시하고자 한다. 이를 통하여 부산의 대표적인 관광명소인 광안리와 그 일대의 도시공간이 향후 세계적인 규모의 행사 수용은 물론 장기적인 발전이 가능해지는 초석이 될 것이다.

  • PDF

Spatial Structure of Tombstone Village in Ami-dong (아미동 비석마을의 공간구조)

  • Jeong, Hoe-Young;Woo, Shin-Koo;Ha, Nam-Gu
    • Journal of the Architectural Institute of Korea Planning & Design
    • /
    • v.34 no.2
    • /
    • pp.75-83
    • /
    • 2018
  • Ami-dong, known as Tombstone Village, was generated by refugees after Korean war on the site of Japanese public cemetery which had been originally constructed during Japanese occupation. Since then, the village has been expanded as low-income class neighborhood during Modernization and Industrialization Period from 1960s to 1980s. This study try to find the impact of the Japanese cemetery on the spatial structure of the village by analyzing and comparing the street structure and spatial layout of the Japanese cemetery and current Tombstone Village. The final objective of this study is to confirm the continuity of built environment, historical value and place identity of of the village.

An Analysis of Elements in Yen-Ben Street That Form a Sense of Place as an Ethnic Enclave (소수민족집단체류지역(Ethnic Enclave)으로서의 옌볜거리의 장소성 형성 요인 분석)

  • Han, Sung-Mi;Im, Seung-Bin
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.36 no.6
    • /
    • pp.81-90
    • /
    • 2009
  • This study seeks those elements that form a sense of place in Yen-Ben Street, which represents a typical ethnic enclave in Seoul, to provide a basic resource in the creation of an urban landscape that can provide a positive space for cultural diversity. The results of the study can be summarized as follows: First, the element of a physical environment that develops a sense of place was in fact the poor dwellings that correspond to the economic condition of Korean Chinese. While this element has a negative cognition to outsiders, Korean Chinese feel positively toward it. Secondly, signboards were a physical element of sense of place which retains cultural identity as a means of communication inside the community. Thirdly, it was found that activities such as shopping, recreation, and the exchange of information that are found in the pursuit of daily life act as an essential element in the formation of a sense of place even more than architectural elements. Fourthly, the appropriation of space by Korean Chinese and the isolation from the surroundings were obvious. This isolation is perceived as a negative sense of place formation to outsiders in Yen-Ben Street. Fifthly, the aspects of cultural dualism, mingling the concepts of home country, language, writing, and food have also affected the formation of a sense of place in the area. Sixthly, transience was a prominent phenomenon of Yen-Ben Street and is strengthened by illegal immigration. Although transience causes negative impacts such as in a lack of concern for the residential environment, it acts as a positive factor in the sense of place by mitigating uneasiness, and strengthening insider ties and cooperation.