• Title/Summary/Keyword: 잠재 선호도

Search Result 171, Processing Time 0.028 seconds

A Study of the Effect of Core Facilities and Core Recreational Programs on Urban Parks′Attractiveness (핵심시설과 핵심 Recreational Program이 도시공단 매력도에 미치는 영향에 관한 연구)

  • Hong, Sung-Kwon
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.17 no.2
    • /
    • pp.47-56
    • /
    • 1989
  • 본 연구는 Homans의 Social Exchange Theory에 근거하여 특정 공원의 매력도(attractiveness)와 핵심시설 (core facility), 핵심recreational program과의 관계를 규명하였다. 즉, 공원의 매력도를 일정 행동에 대한 가치로, 특정 공원의 방문을 개개인의 행동선택으로 생각하여 가설을 제시하고 검증을 한 결과 핵심시설과 핵심 recreational program이 증가함에 따라서 공원의 매력도가 증가함을 보이고 있다. 또한 설정된 모델은 두 변수로 특정공원의 매력도를 65% 설명하고 있다. 이 결과는 특정 지역의 자연조건과, 현재 또는 잠재적 이용자들의 선호를 바탕으로 핵심시설과 핵심recreational program을 도시공원이 제공해 주면, 그 공원의 매력도는 증가하며 따라서 공원시 만족도와 이용 빈도를 늘릴 수 있다는 구체적인 증거를 제시하고 있다.

  • PDF

The Cockpit Arrangement Application for KT-1 Export Version(XKT-1) (KT-1수출용항공기(XKT-1)조종실 요구사항 적용사례)

  • Lee, Seon-Geun;Kim, Jin-Seok;Lee, Jin-Ho;Jeong, Jin-O;Gang, Min-Seong;Lee, Jeong-Hyo
    • 시스템엔지니어링워크숍
    • /
    • s.6
    • /
    • pp.86-93
    • /
    • 2005
  • 본 논문은 KT-1 수출용 항공기(XKT-1,이하 XKT-1이라 함) 조종실배열 요소에 대한 정성적 ,정량적 반영 사항을 기술한 것으로,KT-1 동급항공기 조종실의 전형적 배열, 최신 항공기 현황과 더불어 조종실배열의 향후 추세에 관하여 고찰하였으며, 이를 바탕으로 여러 국가들의 요구사항 및 추세에 맞는 XKT-1 조종실배열의 특징과 설계결과를 나타내었다. XKT-1의 조종실배열은 잠재 고객이 선호하는 계기 및 시현기 등이 Human Engineering에 의거 최적의 배열이 되었으며 무엇보다 경쟁기종 대비 전방시야가 우수한 것으로 판명되었다.

  • PDF

A Design and Implementation of Goods Recommendation System using Web Mining (웹마이닝을 이용한 상품 추천시스템 설계 및 구현)

  • 이경호;박두순
    • Proceedings of the KAIS Fall Conference
    • /
    • 2003.06a
    • /
    • pp.222-225
    • /
    • 2003
  • 웹의 급속한 성장으로 수많은 양의 정보가 매일같이 쏟아져 나오고 있다. 이는 특정 상품정보를 얻으려는 고객들에게 많은 혼란을 야기할 수 있다. 이러한 문제의 해결을 위해 추천시스템이 개발되었고, 추천 시스템은 고객들이E-Commerce 상에서 상품을 구매하는 것을 도와주기 위해서 지속적인 증가추세로 사용되고 있다. 이러한 추천시스템은 다양한 고객들의 선호도에 따라 유사성과 비유사성에 대한 정보의 기초위에서 고객들의 잠재적인 관심 항목들에 대해 개인의 취향에 맞게 추천하는 기술들을 제공한다. 그러나, 추천시스템에 많은 관심을 가짐에도 불구하고 그들의 성능에 대한 공개된 기술이나 정보는 매우 제한적이다. 본 논문에서는, 과거 고객들의 구매행동, 고객정보 데이터마이닝의 연관규칙을 이용한 E-Commerce 추천시스템을 설계하고 구현하였다.

  • PDF

A Study on Apprehension Factor of Cyber Shopping Mall (사이버쇼핑몰의 인지요인에 관한 연구)

  • 유한종
    • Journal of the Korea Society of Computer and Information
    • /
    • v.5 no.3
    • /
    • pp.201-207
    • /
    • 2000
  • The digital economic is increased electronic commerce of firms in business environment This article propose on the study of cyber shopping mall in factor of apprehension. short summaries of this study are as follows, 1) the most important of factor's name is "Advertisement factor" 2) the second factor's name is "product factor" 3) so on.(reliability, price, purchase convenience) This 5 factor's is the most important of cyber shopping mall. The result of this study, cyber shopping mall have to enforced advertisement, sales force. The advertisement increased on apprehension of customer that purchased.omer that purchased.

  • PDF

Determinations of Shorebirds Diets during Spring Migration Stopovers in Korean Rice Fields (봄철 논습지를 이용하는 도요물떼새류의 먹이자원에 관한 연구)

  • Nam, Hyung-Kyu;Kim, Myung-Hyun
    • Korean Journal of Environmental Biology
    • /
    • v.35 no.4
    • /
    • pp.452-460
    • /
    • 2017
  • Rice fields are important stopover sites for the conservation of shorebirds during long-distance migration. These fields serve as food sources providing energy for the next leg of the journey. Shorebirds are able to change their preferred food source at stopover sites. However, the type and distribution of food resources remain unknown for the shorebirds in the Republic of Korea. Therefore, we studied the type and distribution pattern of food resource (macroinvertebrates, remaining rice, and other seeds) for shorebirds in the rice fields. We have identified potential and actual food sources for shorebirds in the rice fields. The potential food sources were collected by using a core-sampling method and the actual food source was ascertained by observational analysis. As a result, a total 19 species of benthic macroinvertebrates in 15 families were recorded as potential food sources. A total of 9 families in 9 orders of benthic macroinvertebrates known to be actual food sources were also recorded during the study period, including loaches, and a tuber of sea club rush. Also, the distribution of the food source depended on soil conditions generated by cultivation such as plowing, harrowing, and the use of pesticides. In the present study, we identified the type and distribution of food sources for shorebirds. This information can be used as essential primary baseline data for conservation of shorebirds using the rice fields of the Republic of Korea.

A Study on Negotiation Decision Functions for Software Agents (소프트웨어 에이전트를 위한 협상 결정함수에 관한 연구)

  • 김중한
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.8 no.3
    • /
    • pp.76-84
    • /
    • 2003
  • Software agents reduce human involvement to a certain extent by automating routine tasks. However, most of agents have assisted with only a few steps in the multi-steps process of electronic transactions. In order to help users with the important steps in the electronic transactions, software agents need to persuade other parties to act in particular ways. While negotiations have many shapes and forms, this paper focuses on a particular class of negotiation, that is competitive business environment based negotiation. For negotiation with other parties in this contort, it is necessary for autonomous agents to consider environmental variables-the number of competitors, the number of negotiation parties, the maximum time by which they must finish their jobs, and user's preferences. Previous negotiation decision functions for the automated negotiation have used only time or the static numbs of negotiating parties as negotiation criteria, although competitive business environment should include potential competitors who can snatch negotiation parties away. This paper attempts to evaluate the performance of a negotiation decision function that considers the potential competitors in competitive market environment as well as that of a negotiation decision function that does not. For this evaluation, this study adopts the electronic marketplace as an application domain because many buyers and sellers compete for limited resources in the marketplace.

  • PDF

Estimating WTP for the reduction of disamenity in the Seoul Metropolitan Area Landfill site using the Hedonic Pricing Model (헤도닉가격모형을 이용한 수도권매립지 유발 비효용(disamenity) 감소에 대한 지불의사액 추정)

  • Kang, Heechan
    • Environmental and Resource Economics Review
    • /
    • v.29 no.3
    • /
    • pp.335-362
    • /
    • 2020
  • Using the Hedonic pricing model using Box-Cox transformation, this paper estimated the marginal effect (implicit price) of odors from landfill in the metropolitan area on housing prices and the willingness to pay for changes in certain odor conditions. This paper utilized the proximity from the landfill in the metropolitan area as a environmental variable, and analyzed the effect of various housing characteristic variables on the sale price of apartments within a radius of 5 km from the landfill. In particular, because odors factor have various heterogeneity, we applied hedonic price models instead of stated-preference methods with various types of functional forms through Box-Cox transformation, considering the heterogeneity of each region. Estimates show that the marginal value (implicit price) for the distance from the odor source was 0.227 to 0.533 depending on the function type of the estimated model. In addition, when other house factors are the same, the marginal willingness to pay for a distance of 1km from the odor source was calculated to be 16.79 to 51.76 thousand dollar depending on the type of function. Finally for the general Box-Cox model, the annual WTP was estimated to be 3,229dollar.

Promoting College Graduate Students Motivating Entering on Small and Medium Sized Company : Based on the Expectation Value Theory (대학졸업생들의 중소기업 취업촉진 방안에 관한 연구 : 기대가치이론을 중심으로)

  • Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.9 no.4
    • /
    • pp.55-64
    • /
    • 2014
  • While small and medium-sized companies are suffering from a shortage of workers as a result of social tendency to avoid those companies, college graduates still prefer large companies or governmental positions, which consequently results in inconsistencies in the demand and supply of work forces. The gap between them is getting so bad that employment difficulties are exacerbating. Accordingly this study tries to search for potential employee's expected value factors which make people select small and medium companies not big companies. A survey was conducted from October 1 to october 30, 2012 with university students in the Seoul metropolitan area. a total of 350 questionnaires were distributed and 335 were collected. of these, 332 questionnaires were used for data analyses excluding questionnaires with missing values. Data was analyzed by frequency, descriptive factor, reliability, and regression with SPSS win 18.0 program The result of this study were as follows. A factor analysis extracted four factors comprising small and medium companies, which we named career(factor 1), working environment(factor 2), working achievement(factor 3), job security (factor 4). This study showed that small and medium companies' preference were affected by the career, working environment, job security, corporate reputation, salary.

  • PDF

Detecting Protest Responses (지불거부응답의 판별)

  • OH, Hyungna
    • KDI Journal of Economic Policy
    • /
    • v.34 no.1
    • /
    • pp.135-168
    • /
    • 2012
  • This study analyzes ways to detect protest responses (hereafter, PR zero-bid) in the contingent valuation method (CVM). In order to distinguish PR zero-bids from true zero-bids (non-PR zero bids), this study adopts the concept of the implicit willingness to pay employing the Hicksian compensating surplus and the Taylor's 1st order approximation. When a respondent proposes a zero-bid (i.e., WTP=0) and chooses a PR filtering item to indicate that her implicit WTP is not necessary zero, her response is identified as a PR zero bid. PR filtering items falling into the PR zero bids category include the uncertainty of information, distrust in the government and project achievement, disagreement to project plans, discontent with the fairness of public works and their payment method and animosity against the CVM itself. The empirical analysis shows that PR zero bids take place systematically in particular respondent groups: respondents who have never used similar facilities before nor plans to use the facility provided by the public project, the employed, and low income groups. In conclusion, the study suggests that a CVM questionnaire needs to be designed carefully to minimize problems associated with PR zero bids and the potential risks of having sample selection bias should be concerned.

  • PDF

Analysis of Market Share using Brand Switching Matrix in the Korean Mobile Market (상표전환행렬을 이용한 이동통신 시장점유율 분석)

  • Seong, Gi Seong;Kang, Man Su;Suk, Yeung Ki
    • The Journal of the Korea Contents Association
    • /
    • v.14 no.6
    • /
    • pp.385-396
    • /
    • 2014
  • In the Korean mobile market, the mobile phone has reach the stage of maturity in terms of demand. Since the long-term evolution(LTE) service was introduced in 2011, there have been drastic changes in the market structure. The purpose of this paper is to examine the user intension of brand switching, to analyse the market share among 3 major mobile service companies using the brand switching matrix and to provide some insights. The results show that the smartphone subscriber rate provided by Ministry of Science, lCT and Future Planning agrees with the market share by brand switching matrix of this study. The potential rate of costumer retention would be arranges in order of SKT>KT>LGU+. The preference of mobile service company on switch be in order of SKT>KT>LGU+. The future market share be SKT 63.55%, KT 21.99%, LGU+ 14.36%. The potential rate of costumer retention fell sharply over the past year, suggesting the drastic fluctuations in market share for a while.