• Journal of Digital Convergence
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• v.19 no.10
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• pp.241-246
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• 2021

Although there have been many studies on laws and systems for the proliferation of autonomous vehicles, studies on the activation of autonomous vehicles from a strategic perspective are insufficient. This study examines the issues and problem solving methods of autonomous vehicles. Based on this, plans to activate autonomous vehicles from a strategic point of view are proposed. In order to solve the issues and problems of autonomous vehicles, it is necessary to clearly establish legal and institutional standards based on the reinforcement of the safety of autonomous vehicles. In the event of a traffic accident, who is responsible for the accident and responsibility for compensation should be prioritized. Diffusion strategies are established according to the level of autonomous driving for the activation of autonomous vehicles in strategic perspective. In addition, governmental support policies should be used as triggers for initial activation, and marketing mix strategies should be implemented based on segmentation, targeting, and positioning strategies.

• Journal of IKEEE
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• v.23 no.1
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• pp.342-345
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• 2019

In autonomous car, significant progress has been achieved in technical aspects, but it is deadly slow to solve its various legal problems for commercialization of autonomous car. This paper surveys the road driving eligibility, a typical legal issue in autonomous car. Problems on current laws and regulations are analyzed, and some remedies are suggested. Technical development should be performed collaboratively with law and regulation revision, and understanding these legal issues would be very helpful to the engineers who develop autonomous cars.