• Culinary science and hospitality research
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• v.22 no.7
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• pp.222-234
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• 2016

This study measures the impact of restaurant franchise brand equity and brand value on consumer loyalty and customer satisfaction. The purpose of this study was to investigate the relationship between variables based on previous studies. The survey for this present study was conducted from consumers who visited in a franchise restaurant within three months. in Seoul and the metropolitan area. Research revealed that brand equity and value of the franchise restaurant appeared to have a positive impact on customer loyalty, and then consumer loyalty exhibiting a positive impact on consumer satisfaction. In addition, brand equity and value of the franchise restaurant showed a positive impact on customer loyalty.

• Journal of the Korea institute for structural maintenance and inspection
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• v.28 no.3
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• pp.100-107
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• 2024

Currently, in Korea, due to the rapid aging and deterioration of facilities, the minimum Maintenance Level and Performance Level' of facilities are required by the 'Facility Safety Act' or 'Infrastructure Management Act'. Since infrastructure assets have a long lifespan and the pattern of deterioration over time is complex, it is very difficult to maintain infrastructure as 'minimum maintenance state' or 'minimum performance state' by the current way of management. 'Asset Management' shall be performed not only by a technical perspective, but also by an accounting perspective such as cost and asset value. However, due to lack of awareness of 'asset management' among stakeholder, only technical perspective management is being carried out in practice. In order to effectively manage infrastructure assets, complex consideration of various asset value factors such as budget and service as well as safety and durability are required. In this paper, we presented a theory to evaluate and quantify the road network value for efficient asset management of the road network. We also presented a method of simulation to apply the theory presented in this paper. Through simulation and the results derived from this study, it is possible to specify the budget for the future national asset management, and to optimize the strategy for the management of old road facilities.

• Review of KIISC
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• v.10 no.1
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• pp.51-62
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• 2000

본 연구의 목적은 취약성을 보안대책의 결핍으로 정의해서 정보보호지표의 개념을 도출한 후에, 정보자산가치에 따라서 가중치를 부여하는 정보자산가치가중치법에 의해서 정보보호지표를 계량화하는 절차를 제시하는 것이다. 이와 같은 정보보호지표에 근거해서 정보보호를 위한 기본적인 보호 대책(관리적, 기술적, 물리적 대책을 포함하는 기본통제)을 구현하고 특정 응용시스템을 위한 특수한 보호 대책을 구현함으로써, 조직 내외의 위협으로부터 안정적이고 신뢰성 있는 정보서비스를 제공할 수 있다.

• 주택과사람들
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• s.224
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• pp.78-79
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• 2008

기업체 파산의 증가로 상가, 오피스, 호텔 등 상업용 부동산의 가치가 떨어지고 있다. 반면 현금 자산의 여유가 있는 투자자들은 은행에 압류당하는 상업용 부동산을 매입해 향후 자산 가치의 상승을 엿볼 수 있는 좋은 기회가 될 것으로 보인다.

• Industry Promotion Research
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• v.8 no.3
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• pp.201-210
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• 2023

This study is based on data ecology theory and takes Chinese local governments' open public data as the research object. Data asset value assessment methods are compared from a new perspective of data business operations. The results show that the assessment model constructed using the hierarchical analysis method (AHP) can more objectively reflect the commercial value of government open data assets than the traditional cost, revenue and market methods, has the advantage of a comprehensive assessment of data value index, and better reflects the findings of a comprehensive index of regional data value. The data show that the local government data value assessment index is positively proportional to the region's digital economy development index, highlighting the driving effect on the digital economy. The results of the study provide a good help for the identification of local government data value rights. The research and practice of promoting the construction of data innovation and data business operation models, improving social well-being and promoting the rapid development of the digital economy to achieve data realisation provides a good reference.

• The Korean Journal of Financial Management
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• v.14 no.1
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• pp.51-73
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• 1997

본 연구는 거래비용이 최적 소비 및 투자결정에 미치는 영향을 다루고 있다. Constantinides (1986), Davis와 Norman(1990) 그리고 Shreve와 Soner(1994) 등은 위험이 없는 하나의 유동성 자산과 현금배당이 지급되지 않는 하나의 비유동성 자산이 존재하는 경우에 있어서 소비와 포트폴리오 선택문제를 연구한 바 있다. 본 연구는 이러한 기존연구들을 확장하여 다수의 유동자산과 현금배당이 지급되는 하나의 비유동성 자산이 존재하는 경우의 최적 소비 및 투자결정 문제를 다루고 있다. 투자자의 비유동성 자산에 대한 잠재가치(implicit value)평가와 소비 및 투자결정간의 관계식을 구하여 이를 적용해 본 결과, 투자자의 최적 소비 및 위험부담(risk taking) 수준은 일반적으로 그들의 포트폴리오상에 유동성 자산의 비율이 증가할수록 증가한다는 사실을 확인할 수 있었다. 또한 거래비용이 존재하는 경우에는 기업의 배당정책이 투자자의 최적 소비 및 투자결정에 중요한 영향을 미치는 것으로 확인되었다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.05a
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• pp.367-369
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• 2014

Digital data are mostly comprised of unstructured data such as text file, office file, image file, video file, and drawing file. The recent digital data being generated and used within enterprise are sharply increasing in quantity. Those digital data are becoming significant as digital assets, but the value of digital assets is not properly evaluated. Accordingly, this study will present a model to evaluate the value of unstructured data as digital assets within enterprise and will also present a differentiated management plan for unstructured data as assets.

• The Journal of the Korea Contents Association
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• v.2 no.3
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• pp.70-79
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• 2002

Valuation of intangible assets has been discussed for the purpose of transaction of a technology and investment based on intangible assets as well. Practical techniques, however, have rut been developed for valuation of automated, electronic data bases as specialized knowledge information contents. This study will summarize general intangible valuation approaches and special considerations in contents valuation, and present examples of the application of approaches to illustrative contents valuation analysis.

• Journal of Korean Society of Forest Science
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• v.96 no.3
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• pp.283-289
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• 2007

Benefit-cost analysis is a useful tool for organizing information on the relative value of alternative public investments like national park preservation projects. When the value of all significant benefits and costs can be expressed in monetary terms, the net value (benefits minus costs) of the alternatives under consideration can be computed and used to identify the alternative that yields the greatest increase in public welfare. However, since goods and services of national parks are not commonly bought or sold in the marketplace, it can be difficult to express the outputs of a national park preservation project in monetary terms. In this case the dichotomous choice contingent valuation is employed to elicit the public benefit value. In this paper, a distribution-free approach, Turnbull empirical distribution model, is employed to analysis the benefit value of Woraksan National Park. The result is shown that annual use and preservation values of Woraksan National Park are estimated 6.5 and l37.4 billion won. Also, flow and stock values are estimated 143.9 and 3,021.7 billion won, respectively.

• The Journal of the Korea Contents Association
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• v.9 no.7
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• pp.304-314
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• 2009

A valuation of the most hotels in Korea have been decided by their asset value and influenced by real estate market. On the other hand, most hotels aim to maximize their through generating profit as other enterprise do it. Therefore a valuation of the hotel industry should be decided from calculating in their profit value. This study is tried to find out the relationships of the company value by free cash flow model between accounting index in hotel industry. The results are as follows. First, there is a 25% gap between high level and low level in hotel industry. Second, in the first rate hotels it is meaningful 99% between asset size and liability rate. Third, there is 99% meaningful relationship asset size of the first level and second level hotels and company values.