• Asia Marketing Journal
• /
• v.2 no.1
• /
• pp.42-64
• /
• 2000

유통시장 개방과 더불어 점포의 국적과 관련된 변수가 소비자들의 점포 태도 형성에 영향을 미칠 것으로 예견되고 있다. 본 연구는 소비자들의 자민족중심주의, 지각된 토착화, 지각된 기여도 등이 국내 및 외국 점포에 대한 태도 형성에 어떻게 영향을 미치며 이들의 상호 관계는 어떠한지를 알아보고자 하는 것이다. 연구 결과에 의하면 자민족중심주의와 지각된 기여도는 높을수록 외국 점포에 대한 태도에는 부정적인(-) 영향을 미치고 국내 점포에 대한 태도에는 긍정적인(+) 영향을 미치는 것으로 나타났다. 지각된 토착화의 정도는 커질수록 외국 점포에 대한 태도에 긍정적인(+) 효과를 나타내는 것으로 나타났다.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.6
• /
• pp.581-587
• /
• 2022

After pandemic crisis, the volume and amount of watching global contents through OTT platforms have been increased explosively. This study investigates the relationship between consumers' attitude measured by satisfaction and favorability on global contents and purchase intention to global products with the moderating effect of ethnocentrism of consumers. Survey method using structured questionnaire was conducted on university students. As a result, the more satisfied and favored on global contents, the stronger purchase intention to global products. And the relationship is negatively moderated by consumers' ethnocentrism. Implications and future research issues are summarized.

• International Area Studies Review
• /
• v.14 no.2
• /
• pp.133-158
• /
• 2010

This study investigate the impacts of chinese consumers' animosity and ethnocentrism on trust and purchase intention to made-in Korea product. This study's results are as follows. First, chinese consumers' animosity and ethnocentrism positively correlate one another. Second, chinese consumers' animosity negatively affect their trust and purchase intention to 'made-in Korea' products. Third, chinese consumers' ethnocentrism don't have any impact on their trust and purchase intention to 'made-in Korea' products. And lastly the trust to 'made-in Korea' products positively affect purchase intention. These findings have practical implications for the Korean firms and marketers marketing in China.

• Journal of the Korean association of regional geographers
• /
• v.12 no.5
• /
• pp.523-539
• /
• 2006

The purpose of this study is to explain the growth of the business area for migrant workers and the spatial characteristics of the start-up of business, location selection and market area of the employers from foreign countries by focusing on the ethnic networks in Wongok-Dong, Ansan. The results of this study are summarized as follows. The businesses for Chinese workers among migrant workers are located densely and have many kinds of businesses relative to the businesses for migrants from other countries having small number of migrant workers in this area. Moreover, The employers from foreign countries come to Korea through the migrant networks. And they are located in Wongok-Dong, Ansan in which the migrants community is developed. These things made it clear that they regard ethnic networks as important factor for migrant businesses. While the market area of businesses for Chinese workers is restricted to Wongok-Dong or Ansan city, the market areas of businesses for migrant workers from other countries are expanded nationwide through ethnic networks.

• The Journal of the Korea Contents Association
• /
• v.6 no.10
• /
• pp.53-61
• /
• 2006

Culture, consumers' value and attitude play an important role for global marketing strategy on cross-cultural perspectives. The aim of this research was to investigate how consumer ethnocentrism and cultural affinity affect psychic distance, country image and competitive brand choice. data were collected through personal interview. A total of 234 responses are put to final analysis. The results are as follows: First, cultural affinity play an important role for psychic distance and country image. Second, consumer ethnocentrism has directly affected country image and psychic distance. Finally, country image has affected competitive brand choice, but psychic distance doesn't have affected.

• CRM연구
• /
• v.3 no.2
• /
• pp.69-88
• /
• 2010

This comparative study conducted to examine the differences between Korean and Chinese consumers. The specific goals of the study were as follows; First, It was to investigate the influences of COO(Country of Origin) image on the customer…s buying intention through the brand association knowledge. It is also aimed at analyzing the moderating effects of consumer's ethnocentrism on the influence of brand association knowledge on the buying intention. To test the hypotheses, 117 questionnaires were collected from university students in Korea and 119 questionnaires did from China and put to the test with SPSS 17.0 and AMOS 7.0. The results indicated the followings: For consumers in both countries, the COO image had not influences on the buying intention. For Korean consumers the COO image had positive impacts on the brand association knowledge, which in turn had positive impacts on the buying intention. For Chinese consumer, COO image did not have influences on the brand association knowledge, but the brand association knowledge had positive impact on the buying intention. In addition, the consumer's ethnocentrism had moderating effects on the influences of the brand association knowledge on the buying intention.

• CRM연구
• /
• v.2 no.2
• /
• pp.21-40
• /
• 2009

This study conducted to examine how consumer's perception of COO(Country of (Brand) Origin) image affects brand association knowledge, how coo image and brand association knowledge affect buying intention, how these relationship differs in hedonic and utilitarian products and the moderating effect of consumer's ethnocentrism in the influence of brand association to buying intension. The results indicated the followings: First, it was significant COO Image affect brand association knowledge, more strong significant in Hedonic products than in utilitarian products. But it was not supported COO Image affect buying intension significantly. Second, Brand association knowledge affected buying intention significantly. And the last, consumer's ethnocentrism mediated between brand association knowledge and buying intention strong significantly.

• Communications of Mathematical Education
• /
• v.12
• /
• pp.377-386
• /
• 2001

역사의 시작은 어디인지 아득하지만 일반적으로 문헌을 통한 과학적인 신뢰성을 갖게 되는 실질적인 방법이 원칙이다. 하지만 이런 연구가 거의 전무한 우리 수학의 뿌리에 대한 연구는 문헌 연구가 그 기반을 이룰 것이다. 따라서 본 연구자는 우리 역사의 뿌리를 수학적 관점에서 한 분야로서 여러 기존의 문헌을 중심으로 특히 사학 연구를 활용하여 수학의 뿌리를 찾으려고 하며, 민족 신화(단군신화) 이전의 경전인 천부경(天符經)의 사상을 기초로 한 동양 사상과 철학의 배경으로 그 위상을 세우고자 한다. 결코 우리 민족의 우수성과 고난의 시절에서 많은 상황적 변화로서 와전되어 있는 부분도 있지만 이를 해석한 여러 문헌을 논리적으로 체계화하려는데 초점을 두고 있다. 주로 신라 시대의 석학인 최치원 선생에 의해 천부경 81자의 한자로 구성되어 해석한 사실에 주목해야한다. 특히 한민족의 언어가 아닌 한자로 우리의 언어와 사상이 기록되어 있고, 이 민족의 침입으로 인한 민족 문화의 말살이 걸림돌이 되고 있다. 그럼에도 불구하고 현재에 어려움을 인식하고 연구가 수행되었음을 부인할 수 없다. 따라서 본 연구는 우리 민족 수학의 뿌리를 찾아 민족의 수학사를 인식하는 계기를 주고, 자주적인 민족 정서의 수학 교육에 첫 걸음을 내딛는데 연구의 필요성과 목적이 있다.

• Korean Journal of Social Welfare
• /
• v.61 no.2
• /
• pp.215-246
• /
• 2009

This study examined the perceptions of and attitude towards mixed-race and investigated the factors affecting them and their influence on discriminative behavior. For the study, a survey was conducted with residents residing in Seoul and its suburb. The results showed that the perceptions of and attitudes towards mixed-race, generally, were not so negative and positive in all three types of mixed-race, Caucasian-korean, Asian-korean, and African-korean. In addition, the perceptions of and attitudes toward mixed-race were partly different by the type of mixed race. That is, there were more positive perceptions of and more favorable attitudes towards the Caucasian-korean in Asian-korean and African-korean, and there were less positive perceptions of and less favorable attitudes towards Asian-korean than in African-korean. With regard to the factors affecting the perceptions and attitudes, racism was a factor affecting commonly the perception of and attitudes towards all types of mixed-race. The attitudes towards mixed-race had an influence on the discriminative behavior in all types of mixed-race, and, only in the African-korean, the perception of mixed race affected the discriminative behavior. These results suggest insights for what efforts should be made to improve mixed-race's welfare.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.37 no.7
• /
• pp.894-906
• /
• 2013

The Chinese fashion market is a fierce battlefield for foreign brands and domestic brands. This research carefully analyzed several effects based on theories related to the country of origin for brands and consumer attitudes. All data were collected by a questionnaire distributed to Chinese consumers who have experienced global fashion brands. Data collection was conducted in March 2011. A total of 382 complete responses were used for the analysis. The results were as follows: First, for Chinese brands, there was a direct consumer ethnocentrism (CET) effect on brand attitudes. Second, CET showed no effect for European brands; however, conspicuous consumption had a significant positive influence. Third, there existed direct effects of CET and economic animosity on brand attitudes for brands from an unfriendly country. There was a positive moderating effect of conspicuous consumption on the association between CET and Japanese brand attitudes; in addition, a negative situation perception aggravates the negative relationship between economic animosity and Japanese brand attitudes. The results of the study can help marketers obtain more specific knowledge of brand attitudes for target consumer groups as well as enable them to plan and implement well-suited strategies for fashion businesses in China.