The Effect of Perception of Transaction Fairness and Transaction Integrity on Reputation, Trust, and Transaction Cost Reduction in Business-to-Business Transactions (기업 간 거래에서 거래공정성과 거래진정성 지각이 평판, 신뢰, 거래비용감소에 미치는 영향)
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- Korean small business review
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- v.42 no.3
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- pp.145-172
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- 2020