• Digital Contents
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• no.3 s.142
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• pp.28-29
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• 2005

국내 디지털콘텐츠 산업은 최근 3년간 연평균 35%가 넘는 증가율을 보인 초고속 성장산업이자 고부가가치 산업이다. 하지만 수출지역이 중국과 동남아지역에 편중되고 PC기반 온라인게임에 치중돼 있다는 지적을 낳고 있다. 또 지금껏 경쟁우위를 지켜왔던 온라인게임 분야도 중국의 추격과 글로벌 경쟁구도가 현실화되고 있다. 따라서 정부도 세계시장의 90%이상을 차지하고 있는 미국, 일본 등 선진시장에서의 본격적인 경쟁 전략이 필요한 것으로 보고 이에 따른 육성정책을 수립한 상태다.

• Proceedings of the Korea Contents Association Conference
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• 2005.05a
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• pp.74-80
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• 2005

More government's policy supports than current are necessary time first of all because Korea game industry is growing vigorously centering around On-line game and Mobile-game. Korea Government is progressing game industry promotion policies actively, and these may accelerate developed speed of Korea game industry in the near future. But, we are time that feedback of government's game industrial policies is necessary now through comparison with game industry policy of Northeast Asia area game Industry policy of area. Therefore, In this paper we did study improvement assignment of Korea game industrial policy through comparison with Game industrial policies of the Korea, China and Japan.

• Cartoon and Animation Studies
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• s.40
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• pp.367-395
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• 2015

Mobile games have taken 80% of the market sales in smart device application industry that is highly regarded as one of the fast growing pool of cultural content after the distribution of smart devices. One of the most successful mobile games after the smart device's appearance is . created by Gung-ho Online entertainment under Softbank Japan, has gained the sales revenue of one trillion dollars after its release in 2012, just after one year of its exposure to the market. The game also has been the top rank by Worldwide Mobile Game Revenues for 2years achieving 40 million downloads worldwide in 2015. However, there is no place for a Korean game in world mobile game sales ranks yet. Even though the mobile game industry has been expanding every year, Korean games are losing its places in the market. Therefore, the analysis of a successful game such as is vital for diagnosing Korea's game content and its lack of direction. This study utilizes K. Masanao's Matrix for Creating Profit System for analyzing 's factors for its success. First, the game has incorporated puzzle and RPG contents for creating a new genre, which led various age groups to play the game. Second, the developers have applied 'limited time' in-game festivals and collaborations between the game and famous contents such as God Festival and Character Draw system to increase the profit revenue. Third, the company communicated with on and off line players to seek their needs for developing the game's better development. Consequently, the three success factors of deduced from this study not only reflect the related researches and academic values, but also contribute for the search in finding better ways to developing game contents for Korean mobile game industry.

• Journal of Korean Society for Quality Management
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• v.31 no.1
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• pp.21-41
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• 2003

The purpose of this research is to identify if psychological temptation, site quality and sense of community influence user's flow and addiction and if causalities among flow, addiction, customer satisfaction and customer loyalty are different between Korean and Japanese online games. To perform our research, we use MCSF(Multi-group Confirmatory Factor Analysis) and MSEM(Multi-group Structural Equation Model). The empirical results of SEM(Structural Equation Model) including high-order factor analysis indicate that all of paths in our model are the same for both countries. Therefore, site quality and sense of community have impacts on the flow, while on the other hand, psychological temptation has impacts on the addiction. Customer satisfaction and loyalty are positively related not with the addiction but with the flow. In addition, customer loyalty is significantly influenced by the flow and the customer satisfaction. In Conclusion, the empirical results of MSEM(Multi-group Structural Equation Model) indicate sense of community to flow, flow to loyalty and customer satisfaction to loyalty are different between Korea and Japan. This indicates that companies to penetrate into Japa online game industry should have a concern with Japanese Social and Cultural features and to develop strategies which correspond with Japanese culture.

• Asia pacific journal of information systems
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• v.16 no.1
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• pp.103-125
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• 2006

Online game business has emerged as the most lucrative entertainment industry, with over 10 million players in South Korea and over 30million in Japan in 2005. While the interactive entertainment market continues to expand, with many new online game publishers entering the market, relatively little theory has been developed about which factors influence online gamers' behavioral intentions (i.e., loyalty, satisfaction, words of mouth, etc.) in this area. The purpose of this research is to investigate the relationships among the gamers' satisfaction, trust toward game publishers, the role of online game community, social reputation, and the managerial support of game publishers. We also examine the differences between Korean and Japanese gamers concerning the relationships of these key success factors. The structural model is tested with the data from entire data samples (i.e., Korean and Japanese gamers pooled together) and each of the sub-samples (i.e., Korean and Japanese gamers taken separately). Properties of the causal paths, including standardized path coefficients, the significance of difference, and variance explained for Trust and Satisfaction in the hypothesized model, are presented. Following the model test, we conduct a test of the differences in path coefficients between Korean and Japanese gamers. Statistical results show that, compared to Japanese gamers, Korean gamers had a greater salient effect on Social Reputation in determining. Trust, in addition to placing a greater emphasis on Support of Game Publishers in determining Social Reputation. Other interesting results concerning game Publishers' strategy are also presented.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.147-154
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• 2012

I made an analysis on the case of Kakao Talk, which is Korean top mobile instant messaging service, to find the growth potential of Korean Social Network Service in the global market. First, I found that unlike the PC messenger services, Kakao Talk is not only unlimited in mobile IM service provider but also has evolving into a social network service firm. Second, attempts with a variety of social services such as photo-based Kakao Story and Marketing Platform for Mobile Game, Kakao Talk successfully landed as a SNS company. Third, with 'Plus Friends' Service, soon-to-be launched Avatar and App Market Service, Kakao Talk is evolving into social media and social platforms. The big success of Kakao Talk in Korean market is expanding and reproducing into Japanese and Southeast Asian markets through the 'Line' serviced by NHN. Line is applying the proven success stories of Kakao Talk to the Japanese and Southeast Asian markets. It means that Kakao and Line, both are mobile IM services, have raised the possibility of success in the global SNS market although online web-based SNS Cyworld has failed in the global market.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.600-607
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• 2008

메타버스 개발을 위한 세계 각국의 행보가 빨라지고 있다. 미국의 <세컨드라이프>를 시작으로 MS와 구글이 차세대 메타버스 개발을 서두르고 있고, 일본에서도 , , 등이 이미 출시되었거나 출시를 앞두고 있다. 이에 발맞춰 메타버스에 관한 연구도 한창인데, 2006년 5월 미국 캘리포니아에서 열린 제1회 메타버스 로드맵 서alt(Metaverse Roadmap Summit)이 대표적이다. 미국미래학협회(ASF)주최로 열린 이 행사에는 미국의 저명한 IT전문가, 게임제작자들이 대거 참가했고, 조직위측은 이날 햇사에서 진행된 수십 시간 분량의 토론을 인터넷에 고시해서 1년동안 각계각층의 의견을 수렴했다. 그리고 1년 후인 2007년 6월 <메타버스 로드맵 3D웹으로 가는길>을 발표됐다. 뿐만 아니라 비슷한 시기에 일본의 <노무라연구소>에서도 IT로드맵을 발표하고 메타버스의 발전전망을 제시했다. 이에 반해 세계최고의 IT기술력을 자랑하는 국내에서는 메타버스에 관한 개발과 연구가 매우 미흡한 실정이다. 이에 본 고에서는 미국의 <메타버스 로드맵>과 일본의 을 중심으로 메타버스의 개념과 발전전망을 살펴보고, 현존하는 가상세계 중 메타버스 개념에 가장 근접했다고 평가받는 린든랩의 <세컨드라이프>의 의의와 한계를 짚어보았다. 또한 제2, 제3의 <세컨드라이프>를 노리고 있는 세계 각 국의 메타버스 개발동향을 분석하고 이를 통해서 차세대 메타버스 개발의 성공조건으로서 풍부한 콘텐츠 제공과 SNS기능의 강화, 미러월드의 발전가능성등에 주목해야 함을 알 수 있었다. 이러한 연구결과는 90년대 온라인게임의 성공 이후 장기간 침체 현상을 보이고 있는 우리의 가상세계 개발연구에 유의미한 시사점을 지닌다고 하겠다.

• Korean Management Science Review
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• v.23 no.2
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• pp.41-57
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• 2006

The purposes of this research are to identify causalities among flow and customer loyalty In Chinese online games, and to identify the factors by which flow are influenced. This research tests the model with Chinese on-line game users and compare this result with Korea and Japanese results which were conducted by Lee's research. These implications are thought to be helpful for Korean online game companies to understand the Chinese online game user and to develop the penetration strategies. The results indicated that significant Path coefficients to flow were the convenience of operator, the provision of information, the reality of design. The results indicated that significant path coefficients to customer loyalty were the involvement of virtual community and flow. The involvement of virtual community to flow was not significant but to customer loyalty was significant. The provision of information was negatively influenced on flow. The result of comparison indicated that the path coefficients were different among nations. Korea online game companies need to develop the indigenized online game and to Provide the information to their Chinese partner correctly and quickly.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.29
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• pp.173-196
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• 2006

Online game business has emerged as the most lucrative entertainment industry, with over 10 million players in South Korea and over 30 million in Japan in 2005. The popularity of online games can be attributed to the availability of broadband network, pushing online games into the mainstream entertainment culture. The age distribution of online game players is expanding and a variety of new games are under development to target certain age groups. While the interactive entertainment market continues to expand, with many new online game publishers entering the Japan, relatively little is known about which factors influence online game players' behavioral intentions to play continuously in this area. This study investigates major factors which influence the acceptance of online game services based on the theoretical backgrounds of the technology acceptance model(TAM) and the flow theory. This paper extended the Davis' TAM model by including the flow concept as another major factor toward the intention to play online game. Based on data collected from online questionnaire survey, we show that the proposed model provides an adequate fit to the data, and that the flow experience is another important factor influencing the intention to play online game, as well as the perceived ease of use.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.785-790
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• 2009

Widgets are the instrument for representing user's character and embossing the value of blogs. The compound word of the Windows and Gadget the application, widgets are the functional program to displayed on the screen graphical user interface (GUI) tools as a kind of service that user want to see. On the operating system, the Web, and mobile area, widgets offer the delivery of information, convenience and efficiency. However widgets have been never gave satisfaction to user because it focused transmitting information and representing circumstance than fun. This study is for recognized fun elements that user feel interest and categorized fun elements each type of widgets. Fun elements of widget never been defined, we use fun elements on design and product area and emotional word that is representative of affectivity. And we make up an online questionnaire to blog users. The widget selected by popular degree among the domestic widgets and the Japanese widget. And the results of the questionnaire that 5-scales used based on user preferences to identify the elements that are fun.