• Title/Summary/Keyword: 일본 브랜드

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Products of Organic Cotton Brand and Color Analysis for Baby Wear-Comparative Analysis of Domestic and Japanese Brands (영아복을 위한 오가닉 코튼 브랜드의 제품디자인과 컬러 분석 -국내 브랜드와 일본 브랜드의 비교분석)

  • Park, Hea-Ryung;Jung, Jin-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.2
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    • pp.678-687
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    • 2014
  • Since the infants' skin is very weak and has poor adaptability to environment, they are vulnerable to dermatitis by chemicals. Organic cotton for baby wear with the same functions in inner and outer wears can be considered the most suitable fiber. Therefore, this study was to analyze products and colors of domestic and Japanese baby wear brands which use organic cotton. Of total six organic brands for baby wear, there are three domestic baby wear brands and three Japanese brands, and design colors of total 213 items were examined on the web. The results of comparative analysis showed that there were more Japanese brands than domestic brand in designs by uses. Color analysis showed that natural cotton color was preferred and YR colors are commonly used, but the colors of Japanese brands were widely distributed and those of domestic brands were relatively narrow.

An Influence of Korean National Image on Japanese Consumer's Perceived Quality, Risk and Information Cost Saving: focused on Mediating Role of Brand Credibility (한국의 국가이미지가 일본소비자의 지각된 품질과 위험, 그리고 정보비용절약에 미치는 영향: 브랜드신뢰성의 매개적 역할을 중심으로)

  • Kim, Jang Hyun;Bae, Il Hyun
    • International Area Studies Review
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    • v.15 no.1
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    • pp.315-339
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    • 2011
  • As the Korean economy grows, the brand value of Korean companies such as Samsung, LG and Hyundai Motor has been elevated greatly. Compared to the brand value of Korean companies, Korea's national image is very lowly ranked. In addition Korea's national brand is undervalued compared to economic volume. So, the purpose of this study is to find way to enhance the Korea's national brand in Japanese Market through brand credibility. The results as follows. First, this study find that brand credibility is consist of expertise and trustworthiness in Japanese market. Second Korea national image positive impact on brand credibility. Third, brand credibility positive impact on perceived quality and information cost saving. Finally, brand credibility negative impact on perceived risk. In conclusion, all hypothesis are significant. So these results are very useful to Korea government and Korean companies.

21세기를 내다본 일본의 항공기 산업

  • 한국항공우주산업진흥협회
    • Aerospace Industry
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    • v.50
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    • pp.38-41
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    • 1997
  • 일본은 세계적 경제대국이며 공업선진국이다. 그 일본이 지금까지 자체 브랜드의 항공기를 극히 일부밖에 제작하지 않고 있다. 유일하게 그들이 개발했던 YS-11 중형 여객기는 이미 제작을 마감한지 오래다.

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Study of sale product of Toyo-carp baseball club of Japan (일본 도요카프 야구구단의 판매상품 연구)

  • Lee, Hyunji;Oh, Chigyu
    • Proceedings of the Korea Contents Association Conference
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    • 2017.05a
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    • pp.143-144
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    • 2017
  • 최근 여가생활의 중요성이 부각되며 스포츠 관람도 여가생활로써 각광받고 있다. 구단도 브랜드라고 볼 수 있다. 스포츠 구단을 응원하기 위한 방법은 관람뿐만 아니라 구단의 라이선싱 상품을 구입하는 것도 방법이다. 한 브랜드의 판매상품을 구성하려면 구매자들의 문화를 파악하고 분석하여야 한다. 이 발표는 일본인들의 문화의 하나인 '오미야게' 문화에 대해 알아보고 그로 인해 일본의 야구 구단의 판매상품 구성에 끼친 영향에 대해 연구하고자 한다.

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A Study on the Use of Cosmetics by Male Consumers in South Korea, China, and Japan and the Direction for Development (한국, 중국, 일본 남성 소비자의 화장품 사용 실태와 발전방향에 대한 연구)

  • Kim, Kyoung-Bin;Ju, Hyun-Young;Song, Yu-Xin;Zhang, Jia-Yu;Kim, Gyu-Ri
    • Journal of Convergence for Information Technology
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    • v.12 no.4
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    • pp.303-315
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    • 2022
  • This study compared and analyzed Japan and China, two major competitors to Korea, in the male cosmetics market, which has been shifted dramatically by the outbreak of COVID-19, with implications for the ASEAN market in mind. Questionnaire copies collected from 300 men in Generation MZ living in Korea, China, and Japan were used for analysis, and SPSS 21.0 was used to conduct a statistical analysis of the collected questionnaires. The following are this study's results: First, this study identified their purchase behaviors. The average amount of money the male respondents spent on buying cosmetics was below KRW 30,000 in Korea, China, and Japan. Functionality and texture ranked as top factors contributing to cosmetics purchases in all the three countries. Second, with regard to brands preferred by the respondents, Korea and China were open to foreign brands, while Japan mostly preferred its domestic brands. Functionality and texture ranked as top factors contributing to cosmetics purchase in all the three countries. Second, with regard to brands preferred by the respondents, Korea and China were open to foreign brands, while Japan mostly preferred its domestic brands. Third, this study found changes in the use of cosmetics since the outbreak of COVID-19. The respondents' biggest skin concern since COVID-19 was acne in Korea and Japan and increased sebum excretion in China. Concerns about sebum were commonly ranked high across the three countries. Based on these results, this study is suggested as a reference to improve the export competitiveness of Korean male cosmetics in the ASEAN market.

일본 최고의 고급육 '히다소'

  • Animal Products Grading Service
    • KAPE Magazine
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    • s.131
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    • pp.6-7
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    • 2007
  • 일본의 중앙에 위치한 기후현은 육용우의 생산과 진흥이 여러모로 추진돼 전국에 많이 존재하는 중산간지역의 경제 활성화에 공헌하고 있다. 이에 기후현의 육용우 개량을 통한 화우고기의 브랜드 추진과정을 소개한다.

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